Posts Tagged ‘Entrepreneurship’


Are You Working Your Mind Like An Exceptionally Successful Person?

By: Dan Kennedy on: April 18th, 2013 8 Comments

The other day, the Wall Street Journal had an article about a successful restaurateur named Jodi Richards.

Richards competes in extreme trail races, triathlons and bike races such as the 64 kilometer “Ö Till Ö” island to island race in Sweden. The article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialized high-tech fitness equipment.

For instance, she uses something called the AlterG anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimize the impact on her joints. The cost of the treadmill?  $55,000.

She also uses a Hypoxico training chamber that simulates training at a high altitude which costs about $28,000. She owns Guru Custom TT Cr-901 bike that costs $11,000. She pays a total of $330 a month for her two coaches and spends $120 per Pilates session.

Mind you these aren’t all of her training costs. It’s also noteworthy to add that this is for her hobby, not her restaurant business, Atera.

Ms. Richards is in continual pursuit of expanding what her body can do. She invests in a running, swimming and strength coach and a second coach for cycling and strength.

A lot of not-very-bright people would think this is wasteful. If she already has a strength coach, why does she need a second one?

Some might also question the rationale behind hiring a coach for running and swimming when she obviously is quite adept at both.

But having coaches, specialized gear and a special diet allows her to be able to do extraordinary things such as compete in extreme conditions and expand what her body is capable of doing far beyond a normal human being’s body. Coaches help nudge her into pushing her body farther. They help her unearth tweaks that allow her to shave off time during a race. And they renew her motivation when negative self-talk gets in her way.

Similar attitudes prevail when it comes to intellectual input.  Some excuse themselves from acquiring and investing in information, taking the stance, why invest in learning more when I don’t use half of what I know now?

But exceptionally successful people think differently. They think, “I want all the stimulation I can get because my mind is fully capable of expanding to meet, sift, sort and organize as much information as I can put in front of it.”

When I work on projects, I process information by the pound. Searching and sifting for the one detail, the one gem that will make the package a winner and create higher profits. And I’m happy to find one nugget among the pile—because sometimes that’s all it takes.

Donald Trump gets up every morning at 5:30 am to read. Several daily newspapers, professional newsletters, books. I imagine the overwhelming majority of what he finds he already knows or has little interest in. However I’m confident he is hunting for that rare find.  Something he did not know or a fresh perspective that triggers profitable thoughts.

I’m fortunate to know a lot of very rich entrepreneurs. I can’t think of any who aren’t in constant pursuit of more information, ideas and inspiration.  And while they may complain on occasion of being behind in their reading, they’re always buying more books.

The wealthiest people realize the value of acquiring, investing in and processing information. The value does not only require revelations of brand new things—if the input…

  • reminds you of knowledge already in your possession
  • nudges you into acting on some slow simmering idea or intention
  • pushes you past procrastination on just one useful action
  • counters gloom ‘n doom media blather

…it earns its keep.

The ad slogan for the National Enquirer—“Enquiring minds want to know,” would make a great motto for the person who wants to join the ranks of the exceptionally successful entrepreneurs.

Because it would serve as a reminder that, to be exceptionally successful, you need to feed your mind and investigate regularly, constantly, continuously and enthusiastically.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Unhappy With Your Tax Return? Four Strategies To Boost Next Year’s Return

By: Dave Dee on: April 2nd, 2013 No Comments

Because of the April 15th U.S. tax deadline, this is the time of year business owners tend to focus more intensely on their finances.

So all this week, to help make sure you have more income to focus on come next April 15th, we’re going to talk about ways to boost your profits and improve your financial outlook.

Here are four strategies you can employ immediately:

Look for opportunity. A good businessman sees opportunities where others don’t. Train yourself to sniff out and be open to opportunities everywhere.  The founder of Virgin Group, Richard Branson, says, “One of the great myths of business is that opportunity knocks. Opportunity does not knock at your door, you have to bang on the door yourself and keep knocking until you get in.”

He suggests, as does Dan Kennedy, that you look for opportunity in obstacles. Surrounding yourself with successful people will help you to learn how to see, hear and sniff out opportunity.  (Two great places to surround yourself with people like this are at events such as SuperConference and at Chapter meetings. If you aren’t currently a member and would like to learn more about Chapter meetings, claim your $633.91 worth of pure moneymaking information and get access to try attending a chapter meeting here.)

Keep score. Motivational speaker and author, Earl Nightingale once said, “There are really three amounts of money every person should decide upon: the yearly income he wants, now or in the near future, the amount of money he wants to have in savings and investments, and the amount of money he wants as retirement income, whether he ever retires from active work or not.”

Dan Kennedy says, “Money is THE most effective means of keeping score.” Money goals are very important…they reflect both the value you have developed and the value that you have delivered. To truly create wealth, you need a system for developing wealth and keeping score.

Make a plan for not only earning money, but also a plan for saving and investing. Even when you are starting out and feel you have no money to save or invest, you must have a plan for this.  Having money in savings affects you physiologically. Similarly not having money affects you. Which is why money in savings can be especially crucial in the beginning.

Transcend ordinary thinking about money.  Dan Kennedy often says that the key to naming your price is being able to look someone in the eye and keep a straight face while quoting the fee.

There is truth to that, but what he really means is that you have to think about time and money differently. Instead of thinking about making a certain dollar amount per hour or marking up your price by a certain percentage, you must think about your price in terms of the value you deliver. When you think about value, you’ll find it easier to not only raise your fees, but get people to willingly pay them.

Build a strategic round table business team.  You need a team of entrepreneurs—a mastermind group—that you can regularly meet with and brainstorm on ways to grow your business.

One of the benefits of a mastermind is the pooling of resources. It is often difficult for an individual to obtain what he needs for his business himself. For example, brilliant ideas don’t make it past the drawing board because the individual who came up with it can’t raise enough capital or access a resource needed on their own. Or a business owner has strengths in creativity, but not in marketing.

Not only will you gain ideas when you have a strategic team, but when you are talking about a concept or idea and you lack a key resource to fulfill your idea, many times you’ll find a member of your group that will be able to connect you to what you need and expand your network.  (If you are looking for the right strategic business team, i.e. mastermind group, check out these options available to you here.)

Make this year more profitable than last. Develop a system and write down your goals for how much you’ll earn, save, and invest. The most successful and ambitious people attend events. So surround yourself with successful people by attending events regularly and be on the lookout for opportunity everywhere.  And start building your business team that will help you expand your network and connect you to the resources you need to grow your business…and your income.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Only Sustainable Advantage For Local Business, Use It Or Fail…Permanently

By: Dan Kennedy on: March 19th, 2013 16 Comments

 

In January, Forbes published key trends to watch regarding local marketing in 2013.

Among their predictions was that Facebook paid advertising will continue to be “a flop” with most local service businesses. They also said national brands with multiple locations will transfer more of their marketing dollars to local marketing and away from branding.

There are two key items to pay attention to in these predictions. The first is that the promise of new media, while seductive will continue to disappoint.

The second is that big companies – your competitors – will be investing more money in advertising and marketing. That means if you don’t want to be eaten by all the “wolves at your door,” you need to beef up your special bond with your customers, clients, or patients NOW.

A new report from the CMO (Chief Marketing Officer) Council reveals that senior marketers indicated that it is essential to engage in localized marketing for lead generation and revenue to stimulate business growth and profitability. Yet surprisingly only 7% rated their ability to activate local audiences as being highly evolved.

In other words, companies are failing at local marketing.

In my book, No B.S. GrassRoots Marketing, co-authored by Jeff Slutsky, I discuss the fact that the strongest, most profitable small businesses are owned and operated and promoted by people who rely predominately on what Jeff calls “grassroots” marketing. This is magnetic marketing done at the street level, by direct connection by integrating with their customers, their community, and their daily activities.

When you think of it, this is very similar to politics.

In politics, it’s the guy with the most doors knocked on, the most yard signs and bumper stickers that wins. So, one of my big pieces of advice for local small businesses is the same today as it was 35 years ago when I began giving it: Get up every morning and act as if you were running for mayor.

Being a local business has one advantage no big box retailer or big company or distant discounter can match – the  customers, patients, or clients who you’ve formed a special bond with consider themselves ‘customers for life’ and in a monogamous relationship with you. Examples of these are the car repair shop owned by Joe who’s lived in the community all his life, or the dry cleaner on Main Street or the corner restaurant.

Despite hard times and discounter competition, people prefer to shop at locally owned, independent retailers. A small business survey from American Express found that 93% of respondents believe it’s important to support local businesses.

This advantage however can become a huge hazard, and even more so in light of the movement of marketing dollars from big companies to your local market. The hazard? This may be the only sustainable advantage available to you and if you fail at it, you fail entirely.

NOTE:  Up until now, we’ve had to keep the identity of our local marketing SuperConference speaker, Mr. X a secret. But, for the first time, Mr. X is allowing us to reveal his identity as Ryan Deiss!!!

Like you, Ryan knows the wealth in your business is in the lead flow. The more people who know about your local business, the more opportunity you’ll have to win against Mr. Big Box  and Mr. Discounter.

The problem is how to compete against the marketing dollars these big companies are now throwing at local advertising. Ryan Deiss will show you how to get thousands of leads in just a few days using a new strategy which is based on a model I believe EVERY business needs.

In addition to Ryan Deiss, this year’s SuperConference will give you ample opportunity to arm yourself with what your business needs to win the “mayoral” race in your local community. In an entirely new presentation I’ll be introducing ‘The Specific-Customer-Focus Process®’ which will show you how to attract the hugely valuable customers within your market.

We also have three presentations that will give you three fast and easy strategies that’ll drive more leads to your local business so you achieve more certainty, sustainability and control in your business.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Brian Tracy Shows You How To Accelerate Your Success

By: Dave Dee on: February 7th, 2013 2 Comments

Early in his career, he was very poor.

He wore shoes two sizes too big with holes in them. He owned one clip-on tie and one shirt that he washed out every night.. He had to make a sale every day in order to have enough money to pay for a place to sleep each night.  There were even times he lived out of his car.

This made him wonder why some people are more successful than others. 

You know the ones I referring to…

They easily make more money.

They come up with the best ideas that get them ahead.

They drive nicer cars. Live in bigger homes. And have the best relationships.

He wanted to know why some people had it and why others, like him, didn’t.

That was more than three decades ago.

Today he’s one of America’s leading authorities on the enhancement of personal effectiveness, the development of human potential, and the art of salesmanship.

A dynamic and entertaining speaker, he has motivated and inspired thousands of people toward peak performance and high achievement and his seminars draw capacity audiences.

He’s written 55 books.

And he’s built, managed or turned around 22 different businesses.

I’m, of course, referring to success expert Brian Tracy.

His early years inspired him to make studying success his lifelong quest. In fact, Brian has spent more than 30,000 hours studying why some people are more successful than others.

He’s read everything ever written about success including the writings of Socrates and Aristotle. And on top of that he’s collected information from more than 10,000 companies in 55 countries to discover what the common equation is for success.

The days of him worrying about having enough money to cover monthly bills are long gone. He’s at the top of his field. He’s prospering despite the current economic conditions. And he’s wealthier and happier than ever.

I share Brian’s story to show you that, no matter where you are, there is a formula for obtaining the business and life you desire.

How did Brian Tracy become so successful?

Brian says that at one point he noticed that everybody starts poor. But certain people rise to success faster.  That’s when Brian realized there was a formula for success.

He says that people who are more successful use this formula to speed up their success.

So what’s their secret? How do people go from nothing to successful?

Well, Brian says the single most important key to success is continuous learning.

In fact, in today’s fast-paced world, it is a necessity in any field. If you don’t constantly learn you’ll simply be passed by.

But that’s not the real secret to the kind of success we’re talking about.

No, the real secret to getting ahead is not just learning.  But in finding and putting into action the right information faster than your competition. 

When you do this you’ll suddenly:

  • Get to the top of your field and stay there
  • Become wealthier and happier than ever before
  • Never again worry that you don’t have enough money to cover your monthly bills
  • Prosper no matter what the economic conditions are, and
  • Remove barriers so there’s no limit to what you can accomplish

So how do you decide which is the right information?

One thing you can do is to put into action what Brian calls “one of the most helpful concepts of all time and life management.”

He’s referring to what is commonly referred to as the 80/20 Principle or 80/20 Rule. It’s also referred to as the Pareto Principle (named after Vilfredo Pareto (1843-1923) who was the first man to identify its existence.)

The 80/20 Rule says that in order to find success you need to focus your effort on the 20% of your activities that bring you the most reward, while eliminating or delegating the 80% that bring you little or no reward.

Take time to identify the twenty percent and you will know where to concentrate your efforts and which information will help you the most.

For example, many companies find that 80% of their profits come from 20% of their customers.  Knowing this you should be analyzing the profitable 20% of your client base.  What do they have in common? How can you bring in more customers that fit their profile?

You might spend time learning and integrating price strategies to sell bigger ticket items to your top 20% clients while studying strategies for not only attracting more customers like them, but reducing and eliminating the least productive customers.

Brian says, “More people are becoming successful at a faster rate than at any other time in history. There have never been more opportunities for you to turn your dreams into reality than there are right now.”

Never stop learning. Use the 80/20 Rule to concentrate your efforts in the right place. And implement what you learn immediately. When you do you will outperform your competition and speed up your success.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Persuasion Secrets: How to Be Fascinating and Influence Other People

By: Dan Kennedy on: February 5th, 2013 3 Comments

In December, Barbara Walters announced her 19th annual list of the year’s “10 Most Fascinating People.”

Making the top ten were actor/director Ben Affleck; Alana Thompson, 7 year old star of the hit reality TV show Honey Boo Boo; the governor of New Jersey, Chris Christie; Olympic Gold Medalist Gabby Douglas; E L James, author of 50 Shades of Grey; Boy Band One Direction; former Secretary of State Hillary Rodham Clinton; multi-talented animator and director Seth MacFarlane; Prince Harry of Wales; and US Army General David Petraeus.

I’ve long been interested in what makes one person or company more fascinating than another. For instance, what made Honey Boo Boo more fascinating than say Mitt Romney?

Regardless of what you or I think of Ms. Walters’ list, the important point is to reflect on what makes a person or company interesting? If you want to persuade people to buy or seduce them in any way, for any purpose, being fascinating is key.

If you doubt this, look no further than the phenomenon of the online video “Gangnam Style.” Released in July 2012 by South Korean recording artist PSY, it became the first video to ever hit a billion hits on the Internet.

Why did this captivate people while other videos, people, businesses, events etc. won’t be remembered weeks, days or even hours after you first experience them?

Making yourself more fascinating and interesting is a shortcut to persuasion.  It helps make you exciting and memorable which helps you wield influence and attract favorable attention.

This begs the question: are there common traits in fascinating people? Is it possible to make yourself more fascinating and if so, how do you do it? Is there a process?

Take a minute to reflect on the people you’ve met in your life. What makes someone stand out to you? What makes you remember one person over another?

Many would say deciding what traits make a person fascinating is a subjective thing. You might even cite Ms. Walter’s list as confirmation.

After all, if you look at Ms. Walter’s list, it’s difficult to see common traits that everyone shares.  Although I’m sure we could come up with a few.

For instance, Gabby Douglas, Hillary Rodham Clinton and E L James were the “first to do something.” Douglas was the first African-American gymnast to win the Olympic all-around title. Clinton visited more countries than any previous Secretary of State. And E L James sold more than 60 million copies of her book, 50 Shades of Grey, surpassing Harry Potter as the fastest-selling paperback book of all time.

However, not everyone on her list did something for the first time and I’ve met some pretty fascinating people who’ve never been first at anything their whole life.

There’s “celebrity,” which I would say they all have a certain amount of.

You can’t list trustworthy as a common trait on the list if you consider General Petraeus’ resignation as the Director of the CIA, due to his extramarital affair discovered in an FBI investigation.

But, there are fascinating people who are fascinating BECAUSE of their trustworthiness. International author, David Horsager, M.A., C.S.P. did his graduate research based on trust. Searching for what makes top leaders and organizations, defined as financially successful and making a significant positive influence in the lives of those they served over a period of time, unique, Horsager found one thing in common. The common trait? Trust. He found that trust is not a soft skill, but rather that it is a measurable competency that can be built into an organization’s strategies and goals.

And as revealed in my book, No B.S. Trust-Based Marketing, Warren Buffet’s secret on how to attract him to your company and make it so that he might want to buy it, is based on trust. He buys trusted companies that have invested in trust.

All these contradictions make it hard to define what makes a person fascinating. Which is why I have become so intrigued with the work of Sally Hogshead, the New York Times Bestselling author of “Fascinate!” (In fact, I am even collaborating with her on a new exclusive process for dramatically improving marketing messages that I’ll reveal for the first time ever at SuperConference.)

Sally tested a population of 120,000 people and identified seven triggers and 49 personality archetypes that make people fascinating. She has identified that each person has their own, unique “Fascination Fingerprint” which can be used to strengthen virtually everything you do to communicate, influence or sell, whether it’s person-to-person or via media.

Each person has a different primary trigger, which explains why it’s difficult to pull traits off a list of fascinating people.

The seven triggers are: power, passion, mystique, prestige, alarm, rebellion and trust.

For example, people with a primary trigger of power fascinate by leading with control while people with the primary trigger of trust fascinate by building loyalty.

Understanding these triggers and your own “Fascination Fingerprint,” along with your strengths and weaknesses, will allow you to improve your ability to attract favorable attention and become more fascinating, therefore giving you the shortcut to influence.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Best Thing You Can Do To Improve The Lives Of Your Children…

By: Darcy Juarez on: January 17th, 2013 3 Comments

“One of the biggest gifts that you can give your daughter is to show her that you love what you do.”
—Maggie Wilderotter, Frontier CEO and one of the 21 female Fortune 500 CEOs

When Brittany Lynch was 15 or 16 years old, she remembered her dad getting a lot of “junk mail.”

Curious about it, she asked him, “Dad what is all this junk mail you keep getting from Dan Kennedy? And more importantly, why do you seem to be reading it every month?”

Her dad kind of laughed and said, “One of the best things you could do to improve your life and your future is to read this “junk mail” every day.”

So she started reading the GKIC newsletter and Dan Kennedy right then and there. Now, at the age of 23, Lynch owns and operates a million dollar a year information marketing business.

2013 marks the 20th anniversary of the “Take our daughters and sons to work” program.

The program was started as a way of creating “an enriching educational experience for our nation’s daughters and sons” and offering expanding opportunities that can transform the lives of girls and boys both nationally and internationally.

With the budget war and talk about how the debt will affect the well-being of future generations, today, in honor of the “Take our daughters and sons to work” anniversary, I want to talk about how you can positively influence your children’s future so that, no matter the state of the economy, they can be prosperous and escape the burden of worrying about money.

Speaker and author Tom Maxwell says,

“Transformation must happen in the life of a leader before it can happen in the life of a company or nation.”

In order to do this, he says you need to “create a growth environment.”

Growth thrives in favorable surroundings. It follows that if you make your environment conducive to learning about success, marketing and business, you can help transform the life of your child so they will be ready to lead their own company. Here are four ways you can create a growth environment:

Get them in the habit of reading.  In his blog post READ THIS If You Want More For Your Life, Dan Kennedy discusses books to transform your life and how a common exchange among the uber-successful is to discuss what they are reading. He says, “Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor” (if you missed this article you can read it here.)

Brittany Lynch credits a lot of her success to reading what turned out NOT to be “junk mail” from Dan Kennedy.  Give your No B.S. Newsletters and No B.S. books to your kids to read and discuss them at dinner. You might even see what ideas your kids have for your business after reading them and reward them if they come up with an idea you use. (If you aren’t currently receiving the No B.S. Newsletters, you can sign up to receive them along with your free gift of $633.91 worth of money making information here.)

Can’t get them to read the material? Author John Maxwell says that when he was growing up his parents paid him to read books off a list instead of paying him to do chores.

Give them space to think. Dan says you should give yourself time to think. And you should give your kids time to think too. Between school, studying, social networking, sports, music and other activities, kids are tightly scheduled. Give your kids space and make sure they have free time to devote to doing kid things and an atmosphere that will inspire and promote kid creativity and self-discovery.

Make discussing business at the dinner table the norm. Much-discussed sister act of the corporate world, are Denise M. Morrison, CEO of Campbell Soup, and her sister, Frontier CEO Maggie Wilderotter. They are the first sisters to make Fortune‘s list of the 50 Most Powerful Women in Business. They are also only two of the family’s super-achievers as they have two other sisters who have also risen to the top in business, one as a regional vice president for a tech company and the other a former senior vice president of sales at AT & T. They credit their parents for their confidence and business savvy.

Wilderotter says it was normal for them to discuss business, set high standards and great goals at the dinner table. She never thought it was boring or out of the ordinary because that was all they knew.

They learned about profit-margin goals, marketing plans and customer sampling. They learned to work hard, be independent and not give up.

Have them write business plans for what they want. Wilderotter and Morrison talk about how they picked jobs out of a jar every Saturday.  In order for them to receive an allowance, they had to complete the tasks they drew out of the jar.  They could also barter to do a different job.  Wilderotter also says, “We did business plans on anything we wanted. Like getting our ears pierced.”  The sisters had to wear screw back earrings for a year to prove to their dad that it wasn’t a fad. In their plan they also showed that getting their ears pierced wasn’t a big alteration to their appearance and that they could save money by taking advantage of a two for one special to get their ears pierced and share earrings.

The sisters say the attention to detail, being thorough, and being innovative at a young age helped them with future business plans.

Help your kids unlock their greatness by creating an environment that helps them develop and grow into the most successful people they can be. When you do, you’ll help ensure their successful and profitable future, no matter what the leaders of today do to affect the economy.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.