The other day, the Wall Street Journal had an article about a successful restaurateur named Jodi Richards.
Richards competes in extreme trail races, triathlons and bike races such as the 64 kilometer “Ö Till Ö” island to island race in Sweden. The article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialized high-tech fitness equipment.
For instance, she uses something called the AlterG anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimize the impact on her joints. The cost of the treadmill? $55,000.
She also uses a Hypoxico training chamber that simulates training at a high altitude which costs about $28,000. She owns Guru Custom TT Cr-901 bike that costs $11,000. She pays a total of $330 a month for her two coaches and spends $120 per Pilates session.
Mind you these aren’t all of her training costs. It’s also noteworthy to add that this is for her hobby, not her restaurant business, Atera.
Ms. Richards is in continual pursuit of expanding what her body can do. She invests in a running, swimming and strength coach and a second coach for cycling and strength.
A lot of not-very-bright people would think this is wasteful. If she already has a strength coach, why does she need a second one?
Some might also question the rationale behind hiring a coach for running and swimming when she obviously is quite adept at both.
But having coaches, specialized gear and a special diet allows her to be able to do extraordinary things such as compete in extreme conditions and expand what her body is capable of doing far beyond a normal human being’s body. Coaches help nudge her into pushing her body farther. They help her unearth tweaks that allow her to shave off time during a race. And they renew her motivation when negative self-talk gets in her way.
Similar attitudes prevail when it comes to intellectual input. Some excuse themselves from acquiring and investing in information, taking the stance, why invest in learning more when I don’t use half of what I know now?
But exceptionally successful people think differently. They think, “I want all the stimulation I can get because my mind is fully capable of expanding to meet, sift, sort and organize as much information as I can put in front of it.”
When I work on projects, I process information by the pound. Searching and sifting for the one detail, the one gem that will make the package a winner and create higher profits. And I’m happy to find one nugget among the pile—because sometimes that’s all it takes.
Donald Trump gets up every morning at 5:30 am to read. Several daily newspapers, professional newsletters, books. I imagine the overwhelming majority of what he finds he already knows or has little interest in. However I’m confident he is hunting for that rare find. Something he did not know or a fresh perspective that triggers profitable thoughts.
I’m fortunate to know a lot of very rich entrepreneurs. I can’t think of any who aren’t in constant pursuit of more information, ideas and inspiration. And while they may complain on occasion of being behind in their reading, they’re always buying more books.
The wealthiest people realize the value of acquiring, investing in and processing information. The value does not only require revelations of brand new things—if the input…
- reminds you of knowledge already in your possession
- nudges you into acting on some slow simmering idea or intention
- pushes you past procrastination on just one useful action
- counters gloom ‘n doom media blather
…it earns its keep.
The ad slogan for the National Enquirer—“Enquiring minds want to know,” would make a great motto for the person who wants to join the ranks of the exceptionally successful entrepreneurs.
Because it would serve as a reminder that, to be exceptionally successful, you need to feed your mind and investigate regularly, constantly, continuously and enthusiastically.
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