Social networking (also called social media) is a broad term, so in theory the definition could vary from person to person based on what they use it for.
To me, Social Networking and Social Media is simply any online tool or site that acts as a platform for interaction and networking.
If you can write a post, comment on a someone else’s post, add your own content, vote on content, or even just re-arrange the design of a site, then that is social media.
Wikipedia defines it as:
“tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.”
Are there really opportunities for a business to succeed using social media?
Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the business.
The reality of the matter is that various social media have different strengths and weaknesses.
Knowing which ones work best for your business is essential.
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