Posts Tagged ‘free information’


Three Ways To Grow Your Business…Effortlessly

By: Darcy Juarez on: May 14th, 2013 5 Comments

“What’s your fascination advantage?”

That’s the big question around the office these days…

You see, attendees at SuperConference were offered the opportunity to take the first science-based personality brand measurement test that measures your “fascination advantage.”

The benefit of taking the test was to learn how you could use what comes naturally to you more effectively…and effortlessly grow your business.

Those of us who took it received a report which shows how our personality is uniquely hardwired to fascinate customers, co-workers, and colleagues.

Everyone here at GKIC took it (even Dan Kennedy.) And now that we have the results, we are working on how we can use more of our “fascination advantages” to be more effective at what we do.

Developed by Sally Hogshead, the best-selling author of Fascinate and the world’s leading expert on fascination, what makes this test different than other personality tests you’ve seen (and perhaps taken) is that instead of measuring how you see the world, this test measures how the world sees you.

Because as Sally points out, your personality is not only what makes you unique and different, but it’s how you add value. Or I should say how you potentially add value. Because if you aren’t using the things people see as strengths in you, you could be hindering your chances of success.

This is an important point.

And while I’ve learned through trial and error to gravitate towards using my strengths, from reading my report, I realized there were areas I wasn’t capitalizing on.

In order to help explain, I’ll use my own report to demonstrate.

When I took the test, I discovered that I’m the personality archetype called “The Vault.”

This means that one of the ways my personality is most likely to add a distinct value is by consistently delivering and being constant in my words and actions.  In other words, I need to be stable, dependable, and reliable.

Now that tends to feel pretty natural to me, however, not everything was so obvious.  Here are three things I learned that will help you grow your business effortlessly…

1) Don’t make the wrong assumptions. One of the things my report revealed was that I watch and review details carefully. Suggesting that I like to use spreadsheets, I thought the test was mistaken, because actually I hate using them.

Of course, despite my dislike for them, I do use them quite a bit. And when I started thinking about how this test reveals how the world sees me and not how I see myself, it made sense.

While I don’t like spreadsheets, others are fascinated by how I use them to successfully manage details.  Which means I can add more value to our clients by revealing more of how I use spread sheets successfully.

Lesson learned:  Don’t assume that others won’t like what you don’t like or that they will like what you like.

2) Stop hindering your own success.  The problem with modeling certain gurus is that you may be trying to be something you’re not. As a result, you might be turning people off.

For example, my report revealed that “passion” is my “dormant communication trigger.” That means that while I feel passionately about certain people and topics, I don’t gush the way people do that have passion as their primary way of communicating. I’m not highly expressive and tend to be more reserved.

So if I tried to mimic someone who had the primary trigger of passion and excessively raved and praised ideas and people, then I would come across as fake.

3) Start using your personality brand to your advantage when managing your team. My report also revealed how I could get the most out of my team by knowing what their fascination advantages were. (Step four of Sally Hogshead’s five step system for amplifying your fascination advantage as exposed in our blog post, “Yes, You’re Fascinating, But Are You Using It To Your Advantage?)

By discovering what my team members’ strengths are, I can help place them in roles where they will be most successful. A person who has the primary trait of “passion” for instance will do better in face-to-face conversations and will perform better if I give her more face time and in-person contact.

This will also help me make better hiring decisions, know how to motivate my employees better and build a better culture which will help grow GKIC over time.

If you want to grow your business more effortlessly, discover how to add value through your personality and start leveraging your fascination advantages today. When you do, you’ll not only feel more comfortable and natural in everything you do, but your business will grow faster and easier than you ever imagined possible.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

When Should You Charge And When Should You Give It Away?

By: Darcy Juarez on: May 2nd, 2013 4 Comments

With Mother’s Day approaching, I saw an unusual, but clever gift designed specifically for the stay-at-home mom…

Knowing that many stay-at-home moms feel undervalued, salary.com lets you generate a “paycheck” for moms based on the number and age of children, duties, etc.

Although the check isn’t real, it’s designed to elevate the mom’s worth.

Like moms, business owners often have a hard time evaluating their true worth. As a result, sometimes they give things away when they shouldn’t and are hesitant to give things away when it makes sense.

Today, I’m going to address something that every business must consider at some point…and that is when to give things away for free.

It’s a tricky tightrope.  You don’t want to undervalue your work and portray your product or service as having little worth. And, of course, an item that’s given away for free is sometimes viewed by the recipient as having zero value. Another problem is that by giving it away, you might only attract those who want the cheapest thing that might solve their problem. Additionally, you might attract people who take advantage of you.

So the question is when is it okay to give it away and when should you charge?

When it’s okay:

When it helps you build a relationship:You have a product or service that you know will help your clients, customers or patients…if you could only get them to buy it.  If you are trying to get people in the door and start building a relationship with them, and you have backend products and services, you might consider making “an offer they can’t refuse.”

Do this by offering free products or services attached to what you are selling.  For example, let’s say you own a car repair shop and someone comes in for  some repair work or an oil change. You want to keep him as a customer, so you offer a service plan for $59.00 that gives him one free oil change, free refills on fluids such as windshield wiper fluid, priority service when he needs a repair, free shuttle service when he needs a repair, and free beverages and snacks while waiting.

The value of the free incentives can help make this a “no-brainer offer” for someone who is on the fence.  You know that because he has your service plan, he will return to you to get service versus taking his car somewhere else. Plus, your service plan will allow you time to build a relationship, market to him (because now you’ve captured his contact info and gotten “permission”) and prove that you provide great service.

When you want clients to demonstrate you can deliver: Unfortunately, our society is more and more distrusting. It is easy for anyone to slap up a website or a blog and say they are in business. That means when they come across your business, they may be skeptical and wondering if your solution will really work.

Creating a free solution that will demonstrate your value and deliver a successful outcome can build that trust.  For example, we currently give away our Fast Implementation Bootcamp to GKIC Members. This allows members a way to test a live event, our systems and coaching all at once. Once attendees experience success from something they learned at Bootcamp that encourages them to try our other resources, attend events and participate in our coaching programs.

When you want to give back: While not everyone will agree, many believe there is a social obligation to give back. Most likely you’ve had mentors or had people help you out with free advice on your way up in your business.  Giving free advice to young people or people on their way up is a great way to give back and will often come back to you ten-fold.

Most people are genuinely looking for advice and not a hand-out, however that said, I do recommend you listen very carefully when someone is asking you for free advice. Do they want you to do the work for them or are they just asking for guidance? For example, someone that says something like, “Could you do this for me just this once since you have so much experience…”  Or “If you have an overflow of clients you could refer me…” are telltale signs that the person probably isn’t willing to do the work or the marketing for themselves.

When it’s not okay:

When you’re offering professional services: If you offer a professional service such as copywriting, financial advisor, etc. then you should charge accordingly. If your plumber, doctor, or auto-repair shop wouldn’t give it away than neither should you. Think of it this way. You might bake some cookies and give them to your kid’s school for a PTA fundraiser, but you wouldn’t bake dozens of cookies, package them up and give them away free to your local grocery store so they could make a profit on them.

When it diminishes your valued customers: You must be careful to not train your customers to wait for free offers.  Here at GKIC, when we have events, the people who sign up first get the best deal. Period. Not only do they pay the least expensive price, they get the most bonuses. What I mean by that is that if we offer a free bonus as an incentive at a later date, the people who initially sign up, get that bonus too—even though they’ve already registered. This helps to encourage people to sign up early to get the best deal.

While these are just some guidelines and don’t address every situation, following them should help you feel better about when you should and shouldn’t give things away for free.

What are some of the “rules” you follow about when it’s okay to give something away and when you should charge?

See you next time…unless I figure out how to automate that too,

Darcy Juarez

Automation Expert GKIC

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

By: Dan Kennedy on: April 9th, 2013 2 Comments

Over the past week, I spent three days conducting the first of only four live events I’ll do this year.

Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you.

Years ago, Gary Halbert held a seminar in Key West, Florida. It was about as easy to get there as hooking up horses to a wagon and taking three days to haul yourself there.  I said to Gary, why not have it in Miami? You like Miami. There’s an airport that flies right into Miami. But Gary didn’t budge. He knew the people who were serious about their business would come, no matter where he was at. He knew they were the truly ambitious, the ones most likely to succeed.

Holding events allows you to identify the people you should pay the most attention to. These are the people who are searching for solutions, committed to finding answers and willing to do what it takes to solve their problem. These are the people you should focus on and engage with the most. And they will come to you no matter where you’re at.

At the New A to Z Info-Biz Blueprints event I spilled everything I know about what I’ve discovered over the past 40 years to work as well as what doesn’t work in Information Marketing.  The positives and the negatives in boom times and in bad times. The good trends and the evil trends. How to find the right combination to “the vault.” Key factors when considering a market for entry or expansion. Blueprints for everything from product development to presentation of price to lead generation and more. I gave insider information that you won’t find in writing and will be stricken from any audios or videos made.

Rewarding customers, clients and patients with information or other items they won’t get from you any other way, not only makes your customers, clients and patients feel special, it gives them an advantage over others. This will improve your bond with clients and create better retention.

It wasn’t until I attended a Gary Halbert event that I realized I could charge royalties for my copywriting. Until I heard Gary say he charged royalties, it hadn’t occurred to me that I could get them too… despite me being well aware that writers are often paid royalties on other types of work such as books. Events allow people to see firsthand that they can be successful using your methods. This can prove very valuable to them (and to you.)

You also create fraternity and community while facilitating connections. I’m accustomed to hearing stories from members about alliances formed and money made as a result of meeting someone at an event. One year at SuperConference (click the link now and check out the latest video!) Ed O’Keefe struck up a conversation in the bathroom that was later worth $1.5 million to him.  I’d tell you the details, but you kind of had to be there.

For years I’ve attended events just because it allowed me to see friends that are separated from me geographically. It’s much easier and frankly less expensive for me to see everyone by attending an event.  Similarly, your customers will form a fraternity too.

You’ll often hear, just as we do, that your clients, customers and patients don’t have time to trek off to a conference, seminar or event. But make no mistake, conducting live events and seminars gives you an enormous advantage over your competition. And it gives those who attend your event an enormous advantage too.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Seven Tips For Getting And Keeping Your Financial House In Order

By: Darcy Juarez on: April 4th, 2013 7 Comments

It didn’t take her long to go out of business.

She was 22 years old and it was the first time she’d owned her own business.

Why was she forced to fold her business?

Not for the reason you might expect: lack of sales.

She went out of business because she was uneducated about keeping records for taxes, budgeting finances and keeping cash flow positive.

This story was told to me recently by a GKIC member who I’m proud to say is doing much better in business these days.

Depending upon your own personal experience, it may or may not come as a surprise to you that one of the top reasons small businesses fail is because of their lack of keeping their financial house in order.

Taking care of billing, tracking your expenses, taxes and other financial tasks can seem overwhelming and stressful for new business owners.

Even those who have been in business for themselves awhile can find managing their finances intimidating or perhaps not your favorite thing to do.

However getting and keeping your financial house in order makes things not only less stressful, but can help ensure you don’t overspend and that you have enough money for your savings, investments and retirement.

Here are seven tips for getting your financial house in order.

1)     Get some advice. If you’ve never been in business for yourself or if you struggle with managing your finances, get some advice. It’s an investment that could prove crucial to your survival and one of the smartest investments you can make. It may be as simple as meeting with an accountant to get advice or finding a seasoned, successful business owner who can give you advice on how to run a profitable business.

2)     Create a budget. When starting a business, your income may fluctuate. Therefore it is very important to have a budget both for your business expenses and your personal expenses. Use your lowest income or your average income, rather than your highest income, to base your budget on. In your business budget, you’ll want to include items such as tax payments, marketing, education, Internet service, your cell phone, and so on.

3)     Manage your expenses. While you want to avoid carrying debt, you may find it necessary to incur some debt, especially when getting started.

For example, you will need to invest in marketing materials to show the world you are open for business and looking for clients, customers or patients. Using swipe and deploy marketing systems proven to work will help you prevent costly mistakes and help you feel confident about getting a return on your investment. (A great place to start is to use the marketing systems found in Magnetic Marketing, our number one recommended resource by GKIC members.)

If you need to incur debt, don’t take on more debt than you think you can reasonably pay off. The key is to manage your debts by paying on time so that you avoid additional charges, using the lowest interest rate credit cards or loans possible, paying off debts as soon as possible and only incurring debts that are absolutely necessary.

4)     Use financial management tools. Keeping track of expenses, income, invoices and past due invoices, estimated taxes, etc. can feel daunting at times, especially if you’re a new business owner. However, not keeping track of these can cause your business to fail or even put you in hot water legally.

Fortunately, there are financial management tools you can use that will make this much easier and require a minimal amount of your time and effort. Most are inexpensive and some are even free. A few to check out are Zoho, Freshbooks, and Get Harvest. Each has varying features and track things like your time, invoices, and expenses. Some you can set up things such as automatic invoice reminders or scan receipts in your phone to create automatic expense reports.

5)     Put money aside every time you make a deposit. Dan Kennedy discusses setting a percentage of your income aside for both savings and charitable donations each time you get paid in his book, No B.S. Wealth Attraction in the New Economy.  There are multiple reasons for doing this. The obvious reasons are that you have money “for a rainy day” and you get into the habit of saving. But even more important are the psychological benefits you get from this habit. Read more about this and Dan Kennedy’s “90-Day Experiment” in chapter 14 of No B.S. Wealth Attraction For Entrepreneurs

6)     Track whether you are “on schedule.” Dan Kennedy suggests you track day by day whether or not you are on schedule to hit your income and wealth targets for the week, month, quarter and year. By assessing where you are frequently, you have an opportunity to correct when you fall behind. If you wait until July to see if you are on schedule to hit your financial goals, you may already be too late to correct your course to reach your financial goals.

7)     Plan for your retirement.  There is no retirement funded by someone else when you are a small business owner. That means you are entirely responsible for your retirement. On the flip side, setting up a retirement plan can also help you shelter your business profit. In the U.S. the two most common self-employment retirement plans are a Simplified Employee Pension plan (SEP) and Keogh plan.

In 2013, in either one, you can put in up to twenty-five percent of your net earnings or fifty-one thousand dollars (whichever is smaller) from your self-employment income. Like an IRA you can deduct this money off the top of your income, which gives you a big tax savings.

Compare that to an IRA with a cap of $5000 (or $6000 if you are 50 or older) and you can easily see the advantage of the SEP and Keogh plans.

Of course these are just a couple of options and I am not a financial advisor, so I’d advise you to

seek professional counsel to ensure you set up the best plan for you. The point is to set up a retirement plan and start saving immediately.

Integrating these tips will help you get your financial house in order making the financial end of your business more profitable and less stressful.

 

NOTE: Do You Want To Discover The 8 Steps To Growing Your Business By 25% to 75% in Just 48 Hours?

Then come to one of GKIC’s Fast Implementation Boot Camps where you’ll walk away with the blueprint in hand of what you need to do to grow your business and see results almost immediately!  This event is totally FREE to GKIC Insider’s Circle Members.  Simply go to www.dankennedy.com/bootcamp to reserve your spot now.

Not a member?  Take GKIC’s FREE Trial Membership by going to www.dankennedy.com/incrediblegift now and get access to thousands and money-making strategies, this FREE two day workshop and best of all…full access to the GKIC Insiders Circle area online.

Unhappy With Your Tax Return? Four Strategies To Boost Next Year’s Return

By: Dave Dee on: April 2nd, 2013 No Comments

Because of the April 15th U.S. tax deadline, this is the time of year business owners tend to focus more intensely on their finances.

So all this week, to help make sure you have more income to focus on come next April 15th, we’re going to talk about ways to boost your profits and improve your financial outlook.

Here are four strategies you can employ immediately:

Look for opportunity. A good businessman sees opportunities where others don’t. Train yourself to sniff out and be open to opportunities everywhere.  The founder of Virgin Group, Richard Branson, says, “One of the great myths of business is that opportunity knocks. Opportunity does not knock at your door, you have to bang on the door yourself and keep knocking until you get in.”

He suggests, as does Dan Kennedy, that you look for opportunity in obstacles. Surrounding yourself with successful people will help you to learn how to see, hear and sniff out opportunity.  (Two great places to surround yourself with people like this are at events such as SuperConference and at Chapter meetings. If you aren’t currently a member and would like to learn more about Chapter meetings, claim your $633.91 worth of pure moneymaking information and get access to try attending a chapter meeting here.)

Keep score. Motivational speaker and author, Earl Nightingale once said, “There are really three amounts of money every person should decide upon: the yearly income he wants, now or in the near future, the amount of money he wants to have in savings and investments, and the amount of money he wants as retirement income, whether he ever retires from active work or not.”

Dan Kennedy says, “Money is THE most effective means of keeping score.” Money goals are very important…they reflect both the value you have developed and the value that you have delivered. To truly create wealth, you need a system for developing wealth and keeping score.

Make a plan for not only earning money, but also a plan for saving and investing. Even when you are starting out and feel you have no money to save or invest, you must have a plan for this.  Having money in savings affects you physiologically. Similarly not having money affects you. Which is why money in savings can be especially crucial in the beginning.

Transcend ordinary thinking about money.  Dan Kennedy often says that the key to naming your price is being able to look someone in the eye and keep a straight face while quoting the fee.

There is truth to that, but what he really means is that you have to think about time and money differently. Instead of thinking about making a certain dollar amount per hour or marking up your price by a certain percentage, you must think about your price in terms of the value you deliver. When you think about value, you’ll find it easier to not only raise your fees, but get people to willingly pay them.

Build a strategic round table business team.  You need a team of entrepreneurs—a mastermind group—that you can regularly meet with and brainstorm on ways to grow your business.

One of the benefits of a mastermind is the pooling of resources. It is often difficult for an individual to obtain what he needs for his business himself. For example, brilliant ideas don’t make it past the drawing board because the individual who came up with it can’t raise enough capital or access a resource needed on their own. Or a business owner has strengths in creativity, but not in marketing.

Not only will you gain ideas when you have a strategic team, but when you are talking about a concept or idea and you lack a key resource to fulfill your idea, many times you’ll find a member of your group that will be able to connect you to what you need and expand your network.  (If you are looking for the right strategic business team, i.e. mastermind group, check out these options available to you here.)

Make this year more profitable than last. Develop a system and write down your goals for how much you’ll earn, save, and invest. The most successful and ambitious people attend events. So surround yourself with successful people by attending events regularly and be on the lookout for opportunity everywhere.  And start building your business team that will help you expand your network and connect you to the resources you need to grow your business…and your income.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Dwindling customers? How to make more money FAST

By: Dan Kennedy on: March 28th, 2013 12 Comments

A recent article about one of the world’s largest ferry boat systems says they are swiping money from one program to keep another program afloat.

Why are they forced to do this?

Increased  costs coupled with a dwindling customer base.

A cry all too familiar to many businesses these days.

Swiping money from Peter to pay Paul may keep them afloat – but only temporarily.  It’s a stop-gap method that eventually catches up to every business.

Did your business lose customers last year?

If “yes,” my guess is you can’t say for sure how many you lost, who you lost, why you lost them or where they went.

But one thing is for certain…

If you do nothing different, I can send you this same message next year too.

In stormy economic seas, investors turn more attention to preservation of capital vs. growth or yield.

The next four years provide tremendous opportunity, but also are filled with tremendous risk.

Business owners must give more attention to preservation of their business’ equity—which actually lies almost entirely in their relationship with their customers, and, of course, their personal capital: their time and energy.

Regrettably, many do not pay nearly enough attention to these things until forced to by adverse circumstances.

Most businesses get this wrong. They think it is easier to just keep trying to attract new customers. Aside from the fact that there is a finite pool of new customers, in truth, a great way to make more money is to stop losing customers.

This will require accurately determining what a customer is worth and what the cost of replacing a customer really is…so you can decide how much you are willing to invest to NOT lose a customer.

Next taking that investment and deciding how to apportion it, between programs for customer retention and winning back customers. Then designing, re-designing, beefing up and actually implementing both programs. Then testing, evaluating, improving, again and again.

In my own work and you’ll find in GKIC’s strategy, that a lot of time, money and work is spent in doing exactly this, even though we already have low loss/high retention and sophisticated multi-step, multi-faceted “stick” programs for new customers, and “keep” programs for continuing customers, and “rescue and recovery” for lost customers.

Do you?

But we continue and will continue to add to, experiment with, refine and hopefully improve all three.

Will you?

Often we will implement twenty or more different adjustments in a ninety day period. Some minor, some simple, some painfully complex.

How many are you testing in your three programs by June 30?

Every year, I’m somebody’s lost customer. Many don’t even realize I’m lost. I guess they think “gee, he hasn’t been in, in a while,” or perhaps they don’t even know I’m gone. Every year, national companies and local shops lose me as a customer. I can’t recall even one, ever, doing anything proactive and significant about their loss.

That is just one very practical suggestion for making a lot more money fast. Here’s another: upgrade customers before you lose them. You’ll then lose less automatically. This idea alone is worth giving a lot of thought.

You ought to HATE and I mean HATE—losing customers.

The athletes and teams who win a lot hate losing, even more than they like winning. To win races, you’ve got to hate losing. Winning is not sufficient motivation. You NEED to understand the true economics of losing customers.

You NEED to get yourself highly motivated and passionately committed to invest aggressively in not losing customers.

No business exists solely on its owners’ ability to get customers. Successful businesses sustain themselves only keep them.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Doubles Your Sales In 20 Minutes Using These E-mail Secrets

By: Dave Dee on: March 7th, 2013 3 Comments

Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do.

He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.”

He added that what makes it worse is it’s the one thing he knows he really needs to be doing.

In a tough economy every penny counts and not doing this is like leaving tens of thousands of dollars on the table.

What was he neglecting?

He wasn’t giving his prospects and customers a second (and third and fourth…) chance to do business with him.

A costly mistake in any economy.

You see, according to market researchers, 98-99% of your website visitors won’t make a purchase on their first visit.

Converting even just 1-2% of those lost visitors could make a significant difference to your bottom line.

For example, if 6,000 people visit your website each month, a 2% bump in your conversion rate translates into 120 additional customers. Times that by the gross profit you make per sale and, I’m sure you’ll agree, it’s something that deserves your attention.

So how do you go about converting that additional 2%?

Email marketing.

In fact, according to Ogilvy who are cited as pioneers in the interactive marketing industry, “People who are registered to receive email marketing messages from your company will purchase an average of 167 percent more than those people in your marketing database who are not receiving email.”

Email marketing allows you to keep in touch with prospects as well as current and past customers, clients and patients.

It helps you drive traffic back to your website, sales pages and promotions.

It gives you the opportunity to educate your customers so they can be more successful in their business.

You can position yourself as a go-to resource.

You can cross-sell and up-sell your products and services to existing clients.

And win customers back.

This business owner knew all this, but still wasn’t doing it.

Like you, me and everyone, he’s busy.

But the reason he wasn’t doing it went beyond that.

He wasn’t doing it because he was worried about what many businesses are concerned about when they start thinking about doing email marketing …

Creating content.

Writing relevant content that’s both interesting and helpful to your readers is a real concern.  Plus the fear it will suck up all your time.

Another concern this entrepreneur worried about was that his emails might alienate some of his customers, damaging his reputation.

If you have any of these concerns, here are four tips that will help you write emails FAST and build a solid relationship with your readers.

1) Invite your customer in. Be transparent and personal in your messages. Give your customers a sneak peek inside your home, your business, your leisure time.  Tell them about something you read, a movie you watched, or something funny or spectacular that your kids did. Tell them about where you travelled or what a customer said to you.

Not only is it easier and faster to write about what you know, but it’s more interesting too. Plus, it helps you to build more of a relationship with your customers by helping them feel like you trust them like a friend.

Some of my most successful (and profitable) emails have revolved around a personal event from my life. When you put your trust in your readers with details of your personal life, they’ll be more likely to trust you back.

2) Stick to one topic. Decide on one topic you want to talk about before you start writing…and stick to it. Often when people don’t decide what they want to write about first, they ramble on to different topics.  This is like you giving your reader an invitation to stop reading.  It’s important that you focus your email on one idea.  Do this upfront and you’ll save a lot of editing time later.  Plus your emails will be more effective because your audience will only need to remember one big idea per email.

3) Brevity. Keep your messages to 500 words or less. This will make it easier for prospects to finish and faster for you to write.

4) Write conversationally. GKIC member, Matt Furey writes email messages to his list every day…bringing him $10,000+ per email. It only takes him about 20 minutes a day. He recommends writing like you speak. In fact, he often “speaks” his message into a transcription device. You can even buy devices that attach to your computer with a microphone that type what you speak.

 

Email is still one of the most effective strategies for doubling and tripling your sales. Using these tips will not only help you write faster, but will help you strengthen the bond between you and your readers, making your emails more effective.

By the way, the marketer I spoke of earlier is now doing email marketing. He says it has:

  • Re-engaged prospects and past customers making them once again interested in his services.
  • Brought inquiries about other services he offers.
  • Driven more traffic to his website.
  • Educated people on how he can help them.
  • Converted more of his prospects into paying customers.

You don’t have to spend a ton of time creating emails to get these kind of results. And the time spent will be well worth it.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

LIVE TRAINING!!! – The $5,000 E-mail System

By: Admin on: March 5th, 2013 11 Comments

On Friday, March 8th at 10:30AM Eastern GKIC Chief Marketing Officer Dave Dee is doing a live VIDEO Training entitled:

“E-Mail Marketing Made Easy.  How One Quick E-mail Strategy Brought In $5,000 From Dead Leads”

During this live broadcast Dave is going to give you:

  • His proven e-mail templates that not only get your e-mails read…but also move dead leads to buy
  • The recipe to his “Secret Sauce” on exactly what to do and what to say to achieve maximum engagement with your list
  • A powerhouse follow-up system that will triple your profits from using these types of e-mails.
  • And lots more besides!

You Don’t Need To Sign Up…You Just Need to bookmark the page…and come back this Friday, at 10:30 am Eastern.

Simply Hit Play at 10:30 Eastern and you’ll have access to the live training. If you still don’t see anything, just refresh your browser

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Make Something Happen NOW

By: Darcy Juarez on: January 29th, 2013 1 Comment

Can you believe it’s almost the end of January already?

In an attempt to help members stay on track with their new 2013 goals, the other day we asked members to share what they were doing to improve their business…

A variety of answers came in such as attending mastermind meetings and conferences, studying courses like Magnetic Marketing, finishing a website, working on blog posts, articles and newsletters, writing a book and more.

Another question we asked, “If you could only share one thing, what is the one piece of business advice you would give?”

Again a variety of answers flooded in…

“Create your own product or service and promote it like crazy.”

“Don’t compete on price.”

“Test and tweak, and test and tweak, then test and tweak again.”

Lots of great answers to consider.

Some look at the most successful business models for inspiration.  It’s not uncommon to see successful entrepreneurs doing 20 different things all at once—from lead funnels to newsletters to events to releasing books to coaching programs.

Seeing and hearing all these ideas, it’s easy to come up with ideas and be inspired to do some of them in your own business.

But sometimes instead of ending up with “a success story” you end up with a big “to do” list and a case of overwhelm.

After all, with so many great pieces of advice and so many different ideas to choose from, how do you pick what to do first?

I mean, even just seeing 18 different ideas that are shared as the one “best piece of advice”, makes it hard to pick. Am I right?

If you’ve ever felt that way, I’m here to help with a few suggestions to eliminate overwhelm and get your business moving so you can make things happen in 2013.

Clear out the clutter. Sometimes our lists simply have too many things on them and they need to be simplified. At the end of the year, the GKIC marketing team sat down to evaluate where we were, where we were going and what we wanted to achieve. We realized we were trying to execute too many ideas. We needed to focus more on automating and on making core initiatives run well. So we removed a few items from our list…for now anyway.

Another place that clutter can get in the way is in your head. Instead of lying awake at night with mental clutter, write down all the ideas you like or think of. Then put them aside for when you have time and are ready to implement something new.

Realize there is really only ONE thing you need to do.   There is an old proverb that says, “Some people make things happen, some watch things happen, while others wonder what has happened.”

Of the three, you definitely want to be in the category of the people that “make things happen.” To do this you have to take action immediately.

Disney ran out of money before they finished Disneyland and couldn’t finish some landscaping. So he had his people make up some signs with phony Latin names on them and stick them in the ground next to the weeds.

There are a lot of people with good ideas out there. But very few who take immediate action. They wait to gather all the information, or have enough money, or for the “perfect timing.” Don’t worry about having all the details figured out, just get moving. Because as Dan Kennedy says, “Just by getting into action you’ll leapfrog ahead of 95% of the people around you.”

It’s a million little things. Not one.  Often we hear of the “overnight success” story. People want to know, how someone arrived at success so quickly? The thing is, there is no such thing as overnight success. It’s doing a lot of different things that all add up.

So just pick one or two things and focus on getting those done. When you’ve finished with those, pick two more from your list and focus on those. Give yourself a deadline to shoot for so you keep moving forward. Before you know it, you’ll have done a million different things and you’ll have leapfrogged ahead.

It’s great hearing from members that they are already making things happen in 2013…

Keith Madison writes,

“Though it’s only 14 days into the new year, GKIC has helped me discover some damn stellar breakthroughs for my clients…No B.S. has me generating B.S. (big sums.)”

I hope I’ll be hearing from you soon about the “Big Sums” you are making as a result of clearing the clutter and taking action immediately.

Share your tips in the comments below for clearing out the clutter and making things happen in your business.

NOTE:  Tens of thousands have been on the same road you are now traveling…but only those that take immediate action and implement reach the finish line. If you are new to GKIC, having trouble deciding what to do first or just need some direction on what to do first, check out our FREE Fast Implementation Bootcamp. In just two days’ time, you’ll walk away with a fully loaded marketing campaign ready to send out. Our next Bootcamp takes place March 7-8th. But you’ll want to register now, because seats are filling up quickly and there is only limited room available.

How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%.

If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club.

Another complaint that comes from the unsuccessful is that success or wealth has more to do with WHO you know than WHAT you know.

Some people may think this is unfair. When they see someone getting ahead because of who they know, they think it’s not right.

But why they feel that’s bad or unfair is beyond me. Like it or don’t, it’s the way the game is.

For as long as people have been conducting business, one of the ways to win at it is to surround yourself with successful people.

In NFL football, it takes 10 yards to get a 1st down. Maybe it should be 8 or 12 yards instead, but it’s 10.

So the coach and his team need to figure out how to get 10 yards in three plays.

It’s the same with your business. Determine your goals and put a plan together to achieve them. For example, if you know you need to get some “who’s” on board, you’ve got to figure out how to get to know the people who can contribute to your success.

My “Million Dollar Rolodex” is called that because I value it that highly. Case in point, a specialty printer I use came from my rolodex. At the time, we had called and gotten three quotes from local printers and one from a little-known, specialty printer, out of state, who did the kind of printing we needed. We saved 55% by knowing about the existence of this printer.

In preparation for February 3rd’s Superbowl, next week, the NFL’s annual traveling NFL Experience will be underway in New Orleans.

The “interactive theme park” spans more than 850,000 square feet and costs $25 for adults and $20 for children 12 and under.

If you’ve ever been to one of these things, there is plenty to do. Interactive stations where you can test your football skills such as punting and throwing. Obstacle courses and chances to try on actual pro football gear. There is a Pro Football Hall of Fame. Food vendors and, of course, an NFL shop.

This is also a good place to meet one of your favorite pro football players, celebrities or some of the major players in business as they are known to be there for the big game and will wander near or around the “Experience”.

There’s a lesson here if you look for it. First of all, if you want “who’s” that can help you be successful, you need to do your homework to figure out who those people are or what type of people they are. If you don’t know who would be helpful to you, how can you expect to recognize them should the opportunity arise let alone find anyone to introduce you to them? It’s worth mentioning that while you may not always have specific names of “who’s”  that can help you, identifying a specific industry or company will help you quickly recognize a successful “who” for you to connect with.

Second, once you’ve identified some “who’s” you should do a little research to figure out what they are interested in, something about their company, etc. This way if you happen to get the opportunity to talk to them, you can establish immediate rapport by discussing something you know they will be interested in.

Third, determine if you know someone who might be able to make an introduction for you.  Remember it’s a small world. You may already know someone who is friends with, works with or plays golf with your “target who.” Usually they are more than willing  to make an introduction for you.  You just have to ask.  (Hint your GKIC membership might be a good place to start. Use your online Success Club, GKIC Chapter meetings, and GKIC events as place to meet “who’s”. Not a member yet? You can take a test drive FREE here.)

Not that I’m suggesting stalking, but if you see that a “who” is an active member of an organization or club or you find out from scanning the paper that they will be speaking at an event, attend the meeting or, if it makes sense, become an active member of that club.

Fourth, know what you are going to say ahead of time.  Make a great first impression and good things are bound to happen. Almost every event I speak at, people want to ask me about their business. Unfortunately, what I often hear are vague generalities. Be specific about what it is you are looking for. No one can help if they don’t know what you want.

Fifth, you should have a follow up plan in place.  Just like a sales letter that is sent out with no follow up, not following up on a potential hot lead will have a similar result.

Start to build your “Million Dollar Rolodex” by putting yourself in situations where you will be surrounded by quality people and then taking action to build rapport and relationships with them.

NOTE:Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.