Posts Tagged ‘free report’

Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[...]

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How To Get Rich, Especially If You Hate Selling

By: Dave Dee on: February 28th, 2013 4 Comments

“I hate selling.” I’ve heard that hundreds of times from entrepreneurs. The problem is the success of your business depends on sales. You need to be good at pitching your products or services. If not, you’ll not only lose revenue, but you could lose your business. There is a lot of advice out there about what to do if you don’t like selling… Like “change your attitude about selling” or “get over it.” That’s NOT[...]

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Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear… From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead. Of course there’s a lot to do personally too—right? Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on… There is a[...]

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How To Make People Choose You When They Are Ready To Buy…

By: Dave Dee on: October 2nd, 2012 11 Comments

Last week a friend of mine’s husband had six hours of dental work. Deathly afraid of the dentist, he put his visit off so long that he needed a lot of work done. In fact, it took six years of poking and prodding the guy to finally get him to go. Now that might be a little on the long side of the buying cycle, but today I want you to think about when, why[...]

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The Truth About Converting Customers And Four Tips To Make It Easier

By: Dave Dee on: September 25th, 2012 2 Comments

Last week at the Fast Implementation Boot Camp, GKIC members left excited because of the proven “ready-to-go” marketing processes they now have for their businesses. It’s one of my favorite events because the change we see in businesses after they attend is so dramatic… Like Walter Bergeron, our 2012 co-Marketer of the Year winner, who attended the Fast Implementation Boot Camp one year ago in September of 2011. Walter went home and mailed out a[...]

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Three Tips On How To Prevent Your Prospect From “Walking Out” On Your Sales Offer…

By: Darcy Juarez on: September 20th, 2012 5 Comments

The end of the first teachers strike in 25 years in Chicago yesterday made me think about mistakes businesses make when doing lead generation promotions… Similar to the Chicago strike where teachers felt their problems were not being solved by their current contract… prospects don’t respond to your lead generation letters when they feel you aren’t solving their problems or challenges. Dan Kennedy just released his course Opportunity Concepts Marketing in which he reveals why[...]

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Olympic 2012 Shortfall: 3 Principles To Help You Get Your Message Right, Even In A Bad Situation

By: Dave Dee on: July 19th, 2012 9 Comments

In eight days, the 2012 Olympics start. And one company contracted to help out has announced they can’t deliver. The company, G4S, was paid more than $444 million to provide 10,400 guards for the event. The chief executive, Nick Buckles, told UK’s government that they had a shortage of staff and he “hopes” they can provide 7000 guards. So far they’ve only been able to send 4,200. While the company said they would investigate after[...]

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Is this stopping you from starting or growing your business?

By: Dan Kennedy on: July 17th, 2012 9 Comments

In a few days, on July 23rd the next Grow America Springboard Competition begins giving away $1 million in awards to entrepreneurs. The competition awards winners in three categories: those with an idea, but no business yet; a start-up business working on getting customers; and existing businesses that are looking to grow their business. Described as “Shark Tank meets American Idol,” Grow America was created by Utah businessman, Alan Hall in an effort to help[...]

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