This is the transcript from an interview Bill Glazer did with Keith & Travis Lee:

What we are going to be talking about today is a particular type of strategy, although it’s very, very far reaching, which is involved with the use of my favorite media that there  is by far and away is direct mail. That’s really where I originally cut my teeth in marketing, and its one that I prefer to do over any other one. And, this is the use of something that we have recently called 3-D mail, although there are some other names for it which are similar to it and we will get into it.

And, I am joined today by the current Glazer-Kennedy 3-D mail aficionados, the famous father and son team, Keith and Travis Lee. How are you guys doing?

Keith Lee: Just great, Bill.

Travis Lee: Doing good Bill, thanks.

Bill: So, we want to talk about 3-D mail and you guys have sort of taken on that mantra of being the experts of that. And, also in those interesting being the suppliers of 3-D mail objects which we will let people know later, if they want to, how they can learn more information about that. I don’t know which one of you want to jump in first, but let’s talk about making sure that people know what we are talking about, so what is 3-D mail?

Travis: 3-D really says it all when you are talking about 3-D mail. It has length, it has width, and it has depth. It is bulky mail stuff that comes in your mail and it doesn’t look like anything else in the mail that you are getting that day. Many other people have called it lumpy mail, or dimensional mail. They all pretty much mean the same thing. And in a lot of cases it’s not even just an envelope that can be lumpy. You know you put a lot of things in an envelope that can give it some shape and some form. But, it can also be like a trashcan, or a treasure chest, or a message in a bottle. Any number of different things that are going to cut the clutter in your direct mail and set you apart from everything else your prospects or clients are getting these days.

Bill: We are going to be talking later on in this call about why it’s so important to be thinking about 3-D mail. I’ve used it and continue to use it often in my marketing. Certainly in my former business as a menswear retailer I used it often, and I still us it now to market Glazer-Kennedy. And, we will be talking about why that’s a smart thing to do, but you guys formed this company. Keith, I am going to let you answer this question. You guys formed this company which is called the 3-D Mail, and so why did you decide to start this whole business to provide people with what they need in order to incorporate 3-D mail?
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