Posts Tagged ‘GKIC’


Six Reasons I’m Thankful For You

By: Dave Dee on: November 27th, 2014 No Comments

“When I started counting my blessings, my whole life turned around.” –Willie Nelson

Today in the U.S. we are celebrating Thanksgiving Day. A national holiday, it is a day that is traditionally dedicated to serving turkey, eating too much, football, and family moments.

It is also a day for giving thanks.

While everyone at GKIC is enjoying the day with their families and friends, we did want to drop a quick email to let you know how fortunate we feel to have you as a member of our GKIC community.

In fact, we wanted to take time to let you know how truly thankful we are for YOU.

Which is why today’s email is dedicated to six reasons we are grateful to have you as one of our GKIC faithful.

We are thankful for you because you…

  1. Are a remarkable person.The caliber of our GKIC members is spectacular. Smart, funny, deep-thinking, creative, thought-leaders are just a few of the words that come to mind when I think of the people we meet day in, day out when speaking with GKIC members. 
  1. Encourage us to be our best. Because you demand and expect the best of us (as you should,) this helps push us to be better. To always strive to improve. To deliver better content, better programs, and better results.
  1. “Get it.” Let’s face it. As a business owner, not everyone in your life gets what you do or why you push so hard. It’s great to be around people who get it. So thanks for striving to be your best and understanding why we at GKIC do the same.  
  1. Said “yes.” We know it takes a lot these days to put your trust in a business. Especially because there is so much misinformation about what really works. We appreciate that you continue to put your trust in us…  
  1. Stick around. We’ve had a lot of members who have been with us for years. And others who, while they haven’t been members as long, have stuck around beyond their first online event, live event, or purchase. That means a lot to us. Without you, we would never be able to continue doing what we do.  
  1. Share your great ideas and successes with us and other GKIC members. Every day we receive emails, letters, and packages sharing results you received from a campaign. Or ideas about how you adapted a strategy you read in one of our newsletters, and so on. This coming together to share ideas –of what is working—and what isn’t working—is what helps make ALL of us more successful.

The #1 Thing Holding You Back From 7-Figures

By: Dan Kennedy on: October 31st, 2014 7 Comments

Personally, I’ve never liked it.

But I realized early on, it was irrelevant whether I liked it or not.

The question wasn’t, “Did I like it?”

The real question was “How much money did I want to make and how much freedom did I want?”

Kind of like dieting and exercise, the question isn’t “do you like to exercise and eat right?” No the real question is do you like the alternative if you don’t exercise and make the right food choices?

So it’s important, although again, not something I particularly like.

What I’m about to tell you is a transcendental factor in income.

And if you listen to what I say, you could find yourself making a lot more money across every communication channel.

You see, for at least the past 30 years or so, I’ve been teaching that the one thing that usually gets people who are earning below six-figures or a low six-figures in any business up into a high six-figures is the quantum leap of shifting from being the “doer” of your thing to the “marketer” of your thing.

That is still true.

Shifting from being a fitness instructor to a marketer of fitness training. Changing from being a veterinarian to marketing veterinarian care.

Switching from a photographer to marketing photography services, and so on, will carry you a pretty good way.

I mean, most people locked into relatively low incomes, regardless of their level of expertise or excellence that they deliver, are stuck there because their primary view of their business is the doing of the thing.

The cooking of the food, the cracking of the bat, the fixing of the tooth, the waxing of the car, the styling of the hair, the – whatever. And when you shift out of that so that you’re actually now in the marketing of that thing, that’s a pretty good income leap.

But truth be told, it has its limits.

It’s NOT the thing that gets you to a 7-figure income.

And it is questionable whether it will give you the exact freedom you are seeking. Because although you are making more money, you are also most likely still working a lot of hours for it.

Let me show you what making the next shift can do.

I make 7-figures from copywriting alone. That is only partially the way I make money though. I only spend 20% of my time writing.

Imagine making that leap in your business and only working at your “thing” 20% of the time. How would THAT change your life?

So here’s the thing you must do to make the next quantum leap.

As I mentioned, personally it is a thing I never really liked, but I do it because the alternative is worse. So this really is pretty important.

You must shift from focusing on being the “marketer of your thing” to focusing on “the status of the individual providing the thing.”

Because even when you are the marketer of your thing, the focus is still on the thing, not on the greatest possible point of differentiation, which is the status of the individual providing the thing.

Increasingly all other options for differentiation are becoming harder and harder to use and sustain. But one thing that will always make you different is who you are.

The easiest place to look for examples of this is with celebrities and professional athletes.

There are professional football players who make a good six-figure income. They are elite athletes who reach an income level that many never will. But, unless you are a diehard fan, you likely wouldn’t recognize their name even if they offer big contributions to the team.

As an example, NFL player Ryan Taylor is probably a name you aren’t familiar with. You probably don’t even know what team he plays for, but he makes a solid 6-figure income and is in his 4th year playing professional football.

In comparison, Johnny Manziel better known as Johnny Football is in his rookie season. He has less experience than Ryan Taylor, yet Manziel makes $2 million a year not including endorsement deals. You probably also recognize the name Johnny Manziel or at least have heard the name Johnny Football even if you aren’t a fan. .

The big difference is that Manziel knows how to market his personal brand. That, more than his ability or experience, has put money in his pocket.

For instance earlier this year, prior to knowing whether or not Manziel would be a boom or a bust in the NFL, Nike signed him to the largest endorsement deal from this year’s NFL rookie class. It had nothing to do with experience or even how well he plays.

So if you want to join the 7-Figure club, then you’ll have to get out of the business of marketing your thing and get into the business of marketing you, even if you dislike doing it as much as I do.

Click here now if you want the 7 key, yet radically different strategies for making this shift. I cover these in the 7 Figure Academy which GKIC is making a special offer on for the next three days only.

Find out more about the 7 Figure Academy and special offer here.

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

By: Dan Kennedy on: October 23rd, 2014 1 Comment

There’s a certain mindset in direct response marketing folks.  We are very results oriented.  We find it very difficult to just go out for a drive or go to the mall just to hang out and browse – we want a definite destination and at least an estimated time of arrival and we go to the mall to find and buy something.

Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money.  In short we want to KNOW if we have won.  We want to KNOW if we have accomplished an aim.

While this tendency gets in the way of a friendly game night, it is extremely useful in avoiding the vagueness the permeates most small business owners marketing strategies.   The chief way we avoid this vagueness is through strict adherence to a set of proven, money-making rules.

There are 10 customer-getting, sales-boosting tactics that if you LIVE by them, you can find success in your small business and your marketing activities.

1.  There will always be an offer or offers
2.  There will be a reason to respond right now
3.  You will give clear instructions
4.  There will be tracking, measurement and accountability
5.  Any brand building that occurs will be a happy by-product of your marketing
6.  There will be follow-up
7.  There will be strong copy
8.  It will look like “mail order” advertising
9.  Results rule.  PERIOD.
10. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet

In my book No B.S. Direct Marketing I tackle each rule in depth.  I once wrote an entire book on breaking the rules and generally speaking I think rules are for other, ordinary mortals-certainly not for me, and not for you, either, if you are a true entrepreneur.  So you’ll chafe at rules here just as I would.  However, when you are attempting to undo bad habits and replace them with new ones, some hard-and-fast rules are necessary, temporarily.

Once you fully understand these and have lived with them for a reasonable length of time, then feel free to experiment if you wish.  But get good at coloring inside the lines before ignoring them altogether.

Looking for more insider tips to successful marketing?  Sign up today for a FREE two-membership to the No B.S. Marketing Letter and you’ll also receive $633.91 in money-making marketing strategies sent to your door.  Click here now.

In my book, No B.S. Direct Marketing, (which retails for $12.35 plus shipping and handling at bookstores across the country) you not only discover the details of each of these ten money-making rules in great depth but also…

…Discover the four brain dead direct marketing mistakes that almost all businesses make (this could be costing you thousands without even knowing it).

…Use the proven power of the “results triangle” to ensure that every single campaign you put together is a big winner – a BLUEPRINT that literally switches you from hit-and-miss to a system that irresistibly attracts a steady stream of buyers.

…Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top DIY marketers.

…Send referrals through the roof with a simple technique that will have your customers begging to send you their friends and family.

…And much, much more besides!

And right now GKIC is making this available to you for free.  We’ll almost free I suppose since all we’re asking you is to contribute to the shipping and handling by chipping in $4.95.  Click here to get your free copy now.

How To Build An Empire When You Don’t Have Time, Money, Or Ideas

By: Dave Dee on: October 9th, 2014 7 Comments

“If opportunity doesn’t knock, build a door.”—Milton Berle

What stops you from creating the income and life you want? Time… Money… Ideas…?

A recent article in Southwest Magazine talks about how actor and Emmy Award-winning host and producer of the classic PBS children’s show Reading Rainbow, LeVar Burton, got what he wanted after being told “no” multiple times.

In 2009 when the network cancelled his Reading Rainbow show, Burton didn’t give up his idea. He created a Reading Rainbow app for tablets and smartphones to sell his content there.

However, frustrated that the app was only reaching a fraction of America’s children, he asked investors to kick in funds so he could stream the content to classrooms in need. Again, he was met with closed doors.

When investor funding didn’t work out, Burton turned to Kickstarter to do a crowd-funding campaign.

He also reached out to a range of networks he had cultivated during his career.

Burton destroyed the record for the most donors to a single campaign raising $5.4 million.

What’s the real lesson here? It’s that he took matters into his own hands, was persistent, and made it happen.

Where do you want to end up at the end of 2014? If you are still waiting for things to happen, then it’s time you took matters into your own hands. Whether you need time, money, or ideas…here’s how to do exactly that:

Need Time?

  • Start small. You don’t need a big grandiose scheme to get started. You can create one special report on a topic you are already familiar with, use direct response marketing to create a lead generation machine, and follow up campaign and grow your business from there.
  • Get help.  There are multiple ways to get help. You could ask someone with expertise in an area you struggle in to do a joint venture with you. For example, if you have a great idea but aren’t so great at the marketing side, you could team up with a marketing expert, get them to create the marketing and then split the profits. 

You could also turn to virtual assistants, ODesk, 99 Designs, and other online platforms which showcase freelancers offering their services.

College campuses also are a great source for help. There are eager students looking for experience they can list on their resume. Often times, students are looking for internships or do projects for free or at a very low rate just to gain the experience. For example, a graphic artist student could help with designing marketing pieces or a film student could help you film and edit videos.

If you get an intern, think beyond the exciting tasks directly related to their field, to the mundane ones you don’t need to spend time doing yourself. One friend of mine had a marketing intern that she assigned filing and research tasks to in addition to some smaller marketing projects.

Need ideas?

  • Start something on the side. Do you already have a successful business that others want to emulate? Create an info-product that breaks down your system for success and sell it alongside your existing business.
  • Clone a successful product. Recently, in our “Make Them Buy Now” training series, we talked about “stealing” copy code from successful sales letters. Similar to copy code, you can look at successful info-products and “clone” the idea. To be clear, this doesn’t mean stealing the idea. That would be unethical and illegal. However, the components of a successful product and the psychology behind it are something you can tap into to create your own product.
  • Attend Dan Kennedy’s “90,000 in 90 Days’ Fast Start for Info-Marketing ‘Virgins’ & Beginners” where Dan will give you five different plans for starting an info-marketing business. He’ll also give you his “Weekend Wealth Plan” that hands over $100,000 in net profit from six-weekends a year. (This is a one-time only event on November 5, 2014. You must be registered for Info-SUMMIT™ to attend.)

Need Money?

  • Get someone else to kick in funds. Sponsors, association partners, and others not only are willing to help pay for your business, they also are often willing to deliver customers to you.

Perhaps you have created an info-product, but don’t have the funds to launch it. Get 3rd parties to pay for your product launch.

Get corporate sponsors to pay you to customize and do a product launch to their list while you keep ownership of the product and buyer list.

Use crowdfunding to tap into people you know who already believe in you. There are over 500 online crowdfunding platforms. A study published in FORBES projects 2014 crowdfunding to exceed $1-billion; by 2020, $100-billion! Crowdfunding is also being used as a new way to market test ideas and products, and as a ‘stealth’ list-building strategy.

Don’t let the lack of opportunities, time, money, or ideas stop you from building the income and life you want. There is ALWAYS a way to make it happen. And opportunity doesn’t always come knocking. YOU have to make it happen. YOU have to build that door.

Will you start using these methods to “build your door”? If not now, when?

Share in the comments below what you’ll do this week to start making things happen in your business.

*NOTE* Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

The Three Biggest Reasons Businesses Fail…And What To Do Instead.

By: Dave Dee on: September 19th, 2014 3 Comments

We’ve all heard and read about the alarming 80% rate of small businesses that fail in their first 18 months.

It’s been reported by many sources including Bloomberg, the leader in reporting financial and business information

So when I read an article the other day that said 90% of info-marketing businesses fail, it upset me.

I thought to myself, “but why?” This is a formulaic business that anyone can do successfully.

My next thought was… “What can we learn from the businesses that have crashed and burned?”

From years of experience from both running my own businesses and also working with and training hundreds of business owners and info-marketers to build successful, long-term businesses, I have found three main things—that when missing, inevitably shorten the life of the business and cause failure.

I’m not talking about the typically things that you see listed such as running out of money, no business background, no clear unique selling proposition, and so forth. The following are specific to why info-marketing businesses fail, and more importantly what you can do to make sure you don’t experience the same fate.

Reason #1: Inadequate Marketing Research. According to Robert Skrob, President of the Info-marketing Association, the #1 reason he sees info-marketing businesses fail is inadequate research.

Solution: Don’t assume you know everything you need to know about your market. Just because you’ve been living in an industry for a long time doesn’t necessarily mean you don’t need to do additional research.

Thoroughly research your market. Interview potential customers to find out what they want and how they want it delivered. For example, do they prefer to receive your information in a video format or at a live seminar? The answer may surprise you and if you skip the research, you may end up wasting time and money creating the wrong product for your niche.

Reason #2: No continuity income. Continuity income is money you receive on a continual ongoing basis. For example, a membership program where people pay $59 each month for a newsletter. Too often businesses rely on a single sales model—meaning each month they start over selling their programs, books, seminars, etc. The result: until they sell something, they aren’t making any money.

Solution: Create continuity programs so that you start each month with customers already purchasing your products—in other words you have guaranteed income.

Not only do you have consistent income that provides you with cash flow to pay the bills, but as your customer base grows, so will the number of people participating in your continuity programs. This means your income will grow. Plus, because your continuity income is paying the bills, when you hold an event or have a big promotion, you’ll be able to pull out the money you make from it in profit instead of having to use it to pay bills.  GKIC introduces success-minded business owners to their gold membership program by offering a two-month free trial. 

Reason #3: Random Marketing Process. Too many businesses have no marketing systems in place. They run a campaign or promotion, get some customers, fulfill their orders and then have to start over again. Or they only have part of the system in place—such as the sales letter, but no system to continually attract prospects to it. Or no follow-up system.

Solution: If you want to experience a thriving, successful info-marketing business, and truly unlock the freedom and info-marketer lifestyle you dream of, then pay close attention. The secret is to build an automated marketing process.

This process includes marketing systems that continually attract new customers and feed them into a sales funnel that shows customers how you can solve their problems and then invites them to make a purchase.

After they’ve purchased from you, another sales system invites them to make additional purchases from you, including joining your continuity program.

One thing to note, while you can, in essence, create these once and let them run on auto-pilot, you’ll also want a system to track and monitor your results.

It’s also a good idea to use different systems along with testing new ones.

When you do the marketing research, put programs in place to generate continuity income and build an automated marketing process, you’ll have the three key factors that drive a long-lasting, mature and highly successful info-marketing business.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Ultimate Marketing Funnel Revealed

By: Dave Dee on: August 26th, 2014 1 Comment

Click Here To Get The Free Training “The Ultimate Marketing Funnel” On Thursday!

A Big Persuasion Secret You Can Learn From Hanging Out With Kids

By: Dave Dee on: July 24th, 2014 4 Comments

One of my favorite traditions is spending one on one time individually with each of my kids.

Whether it’s taking my son to a major league baseball game or taking my daughter to the theater to watch a Broadway show, I love spending time alone with each of them and being truly present when we are together.

Years ago, it wasn’t that way. I still spent one on one time with each of my kids, but not really “be with them” because I was worried about money or where my next client was coming from. I spent more time focused on worrying than on what was really important.

Now that I have systems in place that work like clockwork to attract my ideal clients, my life and income are different.

More importantly, my relationship with my children is better and even more rewarding since I now focus on them entirely during this special time with them.

There is actually a great sales and persuasion secret hidden in my story.

The key here is in the outcome—that our relationship is more rewarding.

Not only do good things happen when I’m with my children, but I find that because of this sales and persusasion secret, good stuff happens everywhere I go. For example, I’ll go to a restaurant and get a free dessert. Or I’ll go the theater and my seats will be upgraded.

How does this happen? Well, whether I’m hanging with my kids or out getting a steak at my favorite restaurant, I am very friendly, I am present, I ask questions AND I bring people into my reality. This is cool stuff so let me explain each piece of the puzzle so that you can use these techniques to make your customer relationships more rewarding.

1)      Be fully present: As I mentioned earlier, I used to not be fully present when I was spending this special one on one time with each of my kids. I was too distracted by worry.

Now, I really listen to people and am truly interested in what they have to say (whether it’s my son or a client.) When I speak to clients, I block everything else out and focus on just them.

Most people are never present. They are too busy thinking about what they are going to say or worse, their mind is completely somewhere else. People can feel when you are really listening to them and when you are pretending to listen to them.

2)      Be friendly: Not that I would be unfriendly with my kids, but when I was worried about money and my business, I could be a bit cranky at times. Smile and look people in the eyes. I mean REALLY look into the eyes of your prospects and customers. Also, project positive and fun energy. You know the guy or gal that is always positive and the life of the party—the one that everyone wants to be around? Be THAT person.

3)      Ask questions. When I’m with my kids, I ask questions that help me get to know a ton about their dreams, goals and desires.

The cornerstone of sales is asking questions. Instead of using traditional, old-fashioned sales training questions which are self-serving and highly manipulative, ask questions that are designed to learn about what your prospect wants, needs and desires on a deep level.

4)      Bring people into your reality.  After I ask questions to my kids and they open up about what is going on in their lives, I open myself up to them. For example, I might tell a story about a challenging situation I was in when working with a client or tell them an embarrassing story about something that happened to me when I was their age.  By opening myself up and sharing personal things, they not only are brought into my reality, but they feel more comfortable with opening up to me.

When talking to a prospect or customer, you can do the same thing. For instance, a dentist might tell a story about when he had to have one of his own teeth repaired or personal trainer might tell a story about being overweight and how lifting weights changed his life. When you can bring people into your own reality and share your own vulnerability, people will connect with you more.

It’s important to note that when I’m with my kids or in any situation where I’m at a restaurant, theater, etc. I’m NOT looking to get anything. I’m not trying to manipulate my kids or get people to give me free stuff.

Good stuff just happens as result of what I do. As I’ve said before, the difference between manipulation and persuasion is intent.

My intent in all of these cases was simply to have fun, make people laugh and feel good. In a selling situation your intent should be NOT to just sell your product or service at all costs, but rather to find a solution to your prospects problems and to fulfill their wants needs and desires. This will result is MORE SALES than if you focus on just selling your product.

HUGE: You want to be externally focused NOT internally focused when selling.

Re-read the four points above and you will see they are all externally focused, focused on my kids or the people I was communicating with.

I would love to hear your thoughts on this post. Comment below.

NOTEWant more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Top Three Rules For Writing A Great Headline

By: Dave Dee on: July 20th, 2014 6 Comments

In the brand new course the “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” I give out my Top Ten Rules For Writing An Effective Headline.

While I don’t have time to go into all of them here, I’ll share the three rules that I see people getting wrong the most.

Before I do that thought I want to reiterate something you’ve probably heard before AND is soooooo important to really understand.  Remember…Your headline is an ad for your ad.

It doesn’t matter how stellar your copy is or how wonderful your offer is. If your headline doesn’t pull in your prospect, it DOES NOT MATTER.

Many of the best copywriters in the world spend the majority of their time writing out and testing different headlines. Simply changing your headline can increase your response rate by 300% or more.  That’s why yesterday I shared some of my favorite headline formulas.  If you missed that just click here.

There are many different formulas for writing good headlines and in “The Power Of Copy Unleashed…” I share 18 of them.  That said, you can still create your own formulas but they must follow a number of rules if you want to maximize your results.  Here are the three rules I see people breaking most often and it’s costing them thousands or tens of thousands of dollars!

First…Your name as a headline is a deadline.

Don’t use your name or your company’s name as a headline.  So many people say things like “Top Five Reasons to Shop at Dave’s Magic Shop.”  This will absolutely kill your response when you compare it to a benefit oriented headline like “Top Five Things You Must Look For In A Good Magic Shop.”  Now there are exceptions to this rule but in 99% of situations, avoid using your name, your company’s name or our product or service in the headline.

Second…Do NOT send out or hand out any piece of printed material, publish a landing page or have any advertisement that does not have a headline. Ever!  

If you’re interested in making sales and having people actually read or listen to you, then you MUST have a headline.  I’d encourage you to go to your mail pile right now and see how many ads actually contain a headline.  Most will not.  That’s why most people say get a .1% response rate is good.  Good to most websites that are truing to sell something right now and look for a headline, again, most don’t have this.  This is like sending out an e-mail without a subject line (which by the way is the headline for your e-mail.)  Never…Ever…Ever have an ad without a headline.  Print, online, video, radio, just don’t do it.

Lastly…“Quotation marks around the headline” have been shown to increase response. 

Why?  Who the heck knows?  But it works so do it.  I could share my theory here or why it works but in all honesty it really doesn’t matter why, only that it does.  Now that doesn’t mean you shouldn’t test this, but most people aren’t going to test things so use best practices unless you find that for your audience something else works better.

Anyway, start with those three and if you’re really into learning more about creating messages that sell like crazy then check out “Power of Copy Unleashed, How To Create Offers Your Customers, Clients and Patients are Powerless to Resist” where among other things I go though all ten of my headline rules, provide 18 different headline formulas and much much more.

Until then this is Dave Dee signing off and saying “Kick Butt and Make Mucho DeeNero!”

Note: This is the type of stuff I reveal at every single GKIC Two Day Fast Implementation Bootcamp, plus we actually have you write various ads, marketing pieces, e-mails etc…all designed to help you make more money the day you get back.  It’s an absolute FREE event for members and just $497 for non-members.  If you’re interested we still have slots at our September and December Bootcamps.  Click here to learn more.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

By: Dave Dee on: July 12th, 2014 1 Comment

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

In case you aren’t familiar with our Marketer of the Year competition, the award celebrates the marketing achievements of small business owners and entrepreneurs who have used GKIC-style marketing to grow their business and achieve extraordinary financial increases in their bottom line.

The winner receives thousands of dollars in cash prizes plus an all-expenses paid weekend where they get specific advice about their business from Dan Kennedy himself.

It’s always exciting to see all the different ways GKIC marketing is applied in these competitions. From professional services like doctors and dentists to brick and mortar businesses to coaches and consultants to info-marketers.

But, although the types of businesses vary, there are some universal principles that seem to crop up year after year.

Here’s some advice from past Marketer of the Year (MOY) finalists and winners:

Start with a plan. MOY Finalist Mark Mehling says he used to be a “hunter” with no plan. He says he spent most of his time doing “random acts of marketing” which caused him to waste a lot of energy and money trying to figure out what to do and how to market.

Not only was Mark able to double what he was charging clients and increase his income significantly, but he was able to trade in time-consuming “nickel and diming” problem clients for high-end, affluent prospects who understood what Mark was doing and wanted to be a part of it.

He says when he first started with GKIC, it took him some time to “get it.” But when the light bulb really went on was when he went to Fast Implementation Boot Camp.  Mark says Boot Camp gives you a plan that makes it easy to implement without having to figure that plan out for yourself.

Focus on a niche. MOY Finalist Dr. Donna Galante’s orthodontic practice was in big trouble when after steady growth from 1997 to 2007, her business suddenly tanked, losing 30% of her revenue in 12 months’ time.

She began thinking about how she could niche her practice and zeroed in on Invisalign, a proprietary orthodontic treatment which uses clear, removable teeth aligners as an alternative to traditional braces. She began implementing GKIC-style marketing like crazy and went from being one of the lowest Invisalign producers to one of the top 1% producers nationwide in 18 months.

She says that her most successful marketing strategy has been to completely revamp her customers’ experience with things such as a customized newsletter and writing a book that she distributes in offices and places visited frequently by mom’s and people who would want straight teeth.

Pick one good idea and just do it. MOY Winner Rick Schaeffer started a new medical practice and was able to grow it from zero to $1.1 million dollars per month in only 11 months’ time. He says the key to his success was massive action and commitment.

His best advice?  He says, “Pick one good idea, just one, and implement it right now. Then commit to it and keep doing it and don’t ever stop. Once you have one marketing strategy implemented, choose another and commit fully to it.

Don’t reinvent the wheel: Swipe & Deploy. MOY Winner Walter Bergeron showcased results of $1,120,197 in additional lifetime client sales within just 90 days of implementing GKIC-style marketing.

Walter attributes his success to a leap of faith he took in that what he was being taught by GKIC actually works. He says once he simply followed the instructions and swiped and deployed the marketing ideas provided by GKIC he transformed his business and experienced life-changing results very quickly.

Of course every year the biggest theme of all is Implement, Implement, Implement.

If you’d like to experience bigger success FASTER, then take the advice from our MOY winners and finalists and maybe next year I’ll see YOU in the winner’s circle.

**What’s Hot at GKIC This Week Through July 14, 2014** No matter where you want to go you need to start somewhere.  All of the people above started out here, getting our $633.91 of FREE money-making marketing information.  Click here now to see if it’s right for you.

 

Five Ways To Get “Unstuck”

By: Darcy Juarez on: June 28th, 2014 5 Comments

In my mentoring and coaching work at Fast Implementation Bootcamp and Peak Performers, I get the chance to peek into the lives and businesses of our GKIC members. These members aspire to more in life, but often are somewhat at a loss on how exactly to get there. It is easy, no matter what your chosen field is, that as time passes a bit of a rut begins to form.

As you become more invested in your field and your reputation builds, it is not uncommon for that rut to become deeper and deeper. This may happen because you are set in your ways or because you’ve become more valuable in your field and so you’re not sure how to shift in a different direction.

Or maybe you are just working really hard and spinning your wheels so much you’ve dug a rut that you can’t get out of on your own.

As the rut gets deeper, many people will stay stuck. But here’s the thing. You don’t have to stay stuck. Here are 5 ways to move out of your rut…

1)      Go back to the basics. A great model to follow for this idea is sports teams. When they get in a rut, their coaches drill them on the basics such as fielding grounders or working on tackling and blocking.

Go back to the fundamentals of your business. Review why you do what you do. Evaluate your USP (Unique Selling Proposition), target audience and the media you are using to spread your marketing message. Use core marketing strategies such as the ones in Magnetic Marketing. By going back to the basics, you’ll often find ways to refine and improve upon your original plan.

2)      Don’t go it alone. When it comes to GKIC-style marketing, it’s not something you see everyone doing. It can be hard to get the strategy just right or a marketing sequence tweaked to deliver the stellar results you know it can. And because it’s not necessarily “plug and play,” sometimes you need help. Don’t spin your wheels for weeks, months or even years trying to figure it out on your own. Whether it’s getting to a local chapter meeting to work with one of our certified No B.S. business advisors, attending a Fast Implementation Bootcamp, or working with one of our Dan Kennedy trained advisors in our mentoring coaching group, you have access to people who can help you move forward.

3)      Look at what others are doing OUTSIDE of your industry. The drive-thru window at fast food restaurants did not originate from within their own industry. In fact, the first business to have a drive -thru option was a bank. By looking outside their industry restaurants were able to revolutionize the way that they do business.

4)      Find stories that inspire you. Zig Ziglar said, “People often say motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.”

Attend a conference such as Fast Implementation BootCamp, Info-SUMMIT, or SuperConference.  Watch a video, hop on a Google Hangout or watch a live video broadcast. TED talks, reading and so on can also re-inspire and re-energize you while providing a source of information that, when acted upon, can get you unstuck.

5)      Talk to someone who motivates you. Make sure you spend your time around people who inspire and motivate you. Mentors and coaches can not only inspire, but help keep you accountable. Plus they will help you identify your roadblocks and help you create a plan to move forward quickly.

Whatever you do, don’t stay stuck. Create a vision of what you want, make a plan to get there and then utilize these tools and resources to get yourself out of the rut you’re in.

**What’s Hot at GKIC This Week Through June 30, 2014** Sometimes when you are in a rut, your productivity is severely affected. You tend to do other things like hang out on social media or procrastinate to the last minute, than do something that moves the ball forward.

If this sounds like you, I have some good news for you, because now through Monday, June 30th, we are once again opening 20 slots in our Renegade Millionaire Mentoring Program with our GKIC trained mentors and coaches. For more information or to grab one of the very limited spots (ONLY 20) click here now.