Posts Tagged ‘GKIC’


Four Ways To Get People To Like, Know, Trust…And Buy From You

By: Darcy Juarez on: April 17th, 2014 No Comments

“People buy people.”

These three words have stuck with me…

Since I first heard them from Nick Nanton, the nation’s leading expert of Personal Branding.

During our 2014 Super Conference, Nick reiterated what you most likely have heard before–that people buy from people they like, know and trust.

In today’s world it has never been truer. Our social culture has changed whom we admire, what we buy and how we make decisions about purchasing.

For example…

  • More people are being influenced by their relationships with companies through social media-According to a survey conducted by Market Force, 78% of respondents said that posts from companies they follow on social media impact their purchases.
  • Personal interaction affects buying decisions more than price- According to Bain & Company, a customer is more likely to defect to a competitor if the problem is service-related rather than price or product-related.
  • You are more likely to sell to a customer who already knows you- The probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is 5-20%. (Marketing Metrics)
  • People buy based on how you make them feel- American global management consulting firm, McKinsey & Company says, “70% of buying experiences are based on how the customer feels they are being treated.”

If you do it right, you will wield much greater influence if you really step out as the face of your company and lead your company in a very public way.

Here are four ways you can promote your brand, build your audience and market yourself in a public way so that people get to know, like and trust you.

1)      Be everywhere. In your zip code, community, etc. make it so people can’t escape hearing about you or seeing you.

2014 Marketer of the Year, Shaun Buck made it so that everyone was aware he was vying for Marketer of the Year. He had posters made. He gave out stickers. He had cookies to give away with a label on them. He put business cards at every seat. He had a vendor booth in the “GKIC Vendor’s Store”. All advertising “Vote for Shaun”.

In your own community, you can join groups such as the Chamber of Commerce, your local mom’s club, etc. –wherever you’ll find your target audience, you should be. Establish a relationship with your local press. Advertise in local publications. If they see you everywhere, you will build your celebrity.

What local organizations can you join and how can you make yourself “everywhere” in your market?

2)      Take a cue from reality TV stars. If you check out celebs—especially reality TV stars, they are all over social media. Like reality stars, you need to invest time in social media.  Consider having a business Facebook page, an Instagram account where you post pictures of people using your products and services, and/or a YouTube channel to post videos.

Plus you need to do something else that reality TV stars do really well…they respond.

Reality TV stars are great at building relationships with their fans. They engage with fans and answer their questions. They find out what their fans like and dislike. This makes their fans feel as if they are “friends” with the star.

By spending a few minutes each day responding to your customers on social media, you can make yourself more likeable. Also, don’t just talk about making a sale, be sure to include some fun posts and ask your customers what is on their minds.

What can you do to better engage your customers on social media?

3)      Make the buyer the hero. One of the mistakes I see business owners do is they sell too hard on the product side. It’s important to tell stories where your customer is the hero. This in turn will make them want to tell their own story. And because we are such a social society, when customers tell their own story, you and your product or service will be placed in the limelight as the solution.

For example, a dentist who makes a big deal about recognizing his patients when they get their braces off, makes his patient the hero. The patient then “tells his story” by posting pictures on social media showing his beautiful new smile.  It’s natural for their friends who aren’t happy with their smile to ask for a referral so that they too can have a beautiful smile.

How can you make your customer, client or patient the hero in your promotions?

4)      Find the news. At SuperConference 2014, Nick Nanton said, “Find the news in what you’re doing.”

Everyone has something newsworthy to report. It could be an event with your company, your personal achievements, an announcement about a partnership with a particular company, etc.

Find a compelling story and tell it. Tell it in your newsletter, on your blog, on social media and send it out in press releases. Be sure to make this in your voice or include quotes from you to make yourself the leader and “celebrity” of your company.

What are some newsworthy topics you could send a press release on this week?

Use these four tips to make yourself a bit more public. This will build your brand, attract more customers, and create a community that knows, likes and trusts you—and therefore does business with you and refers others too.

NOTE: Want to attract more customers to you automatically and get them to know, like and trust you?

Go to www.gkic.com/mmwebinar  right NOW and learn how to create a flood of business. Discover the steps anyone can master. Create a fast Cash Flow Surge. And attract your Ideal Customers in a non-salesy way. In 60 days or less.

This is a FREE event and spots are limited. Register now: www.gkic.com/mmwebinar

One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 4 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see.

The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question…

Which is better?

To be a big fish in a little pond or little fish in a big pond?

It’s an age-old question, yet many businesses get it wrong. And because of this, they constantly struggle to establish authority in their marketplace. They get left behind and never become important or stand out in their consumer’s mind. Instead, they remain just another choice among many.

To examine this question further, let’s take a look at One Spark.

Described as a modern day world’s fair, One Spark gave 610 entrepreneurs the opportunity to showcase their ideas to over 250,000 people.

During the five day festival, they got to show people what they were about and why people should be interested in their business ideas. Participants (called “creators”) competed for a share of a crowd fund, the winners determined by the attendees who voted for their favorite  entrepreneurial ideas. The event also gave entrepreneurs the chance to meet capital investors.

One Spark reduced the size of the pond for entrepreneurs, giving them the opportunity to be a “big fish” and put their ideas in front of a relatively small pond of consumers who were already interested in hearing about new ideas.

However, the businesses that were the most successful at capturing votes at One Spark narrowed this pond down even further.  For example, the owners of WaZINIT, an app that allows you to quickly scan products and compare ingredients against any of those that you are trying to avoid, focused on talking to people who had food allergies or who were on a strict diet.

You see, often I see people defining their market in too broad and too big of terms. At One Spark, the entrepreneurs who went after the entire 250,000 ended up among the bottom vote-getters.

Of course, we’ve talked in great length how that can impact your marketing. You want a market small enough that the resources you can commit to will give you a big impact.

But, making yourself a big fish in a small pond can have an impact beyond your marketing.

As displayed by One Spark, being the big fish can give you clout and status. In this case, the winners, the ones who did this the best, got in the spotlight on stage. They received extra media coverage. And because they are the biggest fish of the One Spark “pond” –based on peer voting, their status rose. People that were at One Spark know these are the businesses to check out. And people who see the media about the winners will also know they are businesses worth checking out.

In your own business, you can make yourself the big fish in the small pond in several ways.

1)  Differentiate. You have to stand out from the crowd. Our 2014 Marketer of the Year, Titanium Member Shawn Buck, narrowed the focus of his marketing business to doing only customized, done-for-you newsletters for businesses. By specializing his company The Newsletter Pro is THE authority on customized, done-for0-you newsletter. Essentially he made himself a big fish so much so that in less than 2 years his company went from being him and his wife working with a few small businesses, to having over 30 employees and mailing hundreds of thousands of newsletter each month!

2)  Make your market smaller. You have to find ways to make your pond smaller. One way to do this is to establish your business or move your business to a secondary town rather than a major city.  For example, a chiropractor in Loganville, Georgia with a population of approximately 10,000 people will find it much easier and less expensive to build clout and authority than a chiropractor in Atlanta, Georgia with a population of 443,775.

3) “Extreme Niching.”  Another way to make your pond smaller is to narrow your niche. For instance, Albany Saab Shop specializes in repairs and sales of used Saab (a brand no longer making new cars.)  Their “extreme niching” has not just made them the go-to place for much of the east coast Saab owners but as Saab dealerships are no longer in existence, they recently had to post on their website that there were certain days they could no longer accept new clients because they are too busy.

Or take GKIC Diamond Member Dr. Donna Galante who specializes in creating amazing smiles using Invisalign™.  Instead of being a general orthodontist and “doing everything” she chose a specific niche and become so successful that she now has created an info-marketing business that teaches others in her profession how to grow their practice.

Being a big fish in a small pond costs less in marketing and can even have lower taxes, insurance etc. if in a secondary town. Plus, when you make yourself a big fish, you have more authority and your importance in your community is greater.

Have you made yourself into a big fish or made your pond smaller? What were your results? Share your story in the comments.

NOTE: People like being associated with winners. If you want to attract more people to your business, you must be perceived as an authority and as more important. To quickly put systems in place to help you achieve this, come to our next Fast Implementation Boot Camp on May 29-30.

In two days you’ll walk away with a fully-loaded marketing campaign created and ready to send the minute you return home. You won’t have to struggle by yourself to create it, you’ll have a marketing coach there to help make sure you’ve got it right.

Best part is, if you are a GKIC member, this is absolutely FREE.  Not yet a member? Take our free trial membership and get $633.91 worth of money-making information as our gift to you. http://www.gkic.com/incrediblegift

To learn more or to register, go to http://www.gkic.com/bootcamp or call your GKIC Concierge at 1-800-871-0147, Monday –Friday between 8:30 AM-5:00 PM.

But hurry, we only take 157 people and the seats fill up fast!

How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 4 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.)

It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention.

However, to really grow your business, you have to be able to translate that feeling on a massive scale.

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website.

Websites are tricky.  Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle.

From the prospect who knows nothing about your product or service and very little about you to the fiercely loyal customer who has been with you for years.

Really think about that for a minute.

This means that a one-size-fits all approach will not work.

Sadly, the one-size-fits all approach is what many website builders do. While this may seem like the cheaper and easier approach, the truth is, it ends up costing you more in both time and money.

Concealed costs and trying to fit a ‘square peg in a round hole’ can end up causing you to lose customers and result in having a website that isn’t generating leads or income.

Trying to cater to everyone means you aren’t likely to capture much of anyone. And the likelihood that you snare prospects that are a poor match for your business goes way up.

Instead, here are some ways to make sure you build a better website so you don’t end up with a one-size-fits-all solution.

1.  Answer these questions before you start. Whether designing your website or adding additional pages, give thought to these questions to make sure every page fits into your “big picture” plan.

  • Who is your audience?
  • What factors are important to your audience?
  • What is the purpose of your site (or page)?
  • What’s the best way to get the traffic visiting your site to take the action you want?

Each and every page needs to have a purpose and needs to work together with the other pages on your site so your visitor has a great experience.

For example, when you put a blog post up, ask what the purpose of your blog post is and how this relates to the rest of your site.

Ask yourself things such as: “Am I trying to drive people to a presentation? Or trying to capture a lead by getting them to download a free report?”

These are only a couple of examples, but the point is there should be careful thought into your plan rather than just slapping up pages independently of each other.

2.  Build for longevity. One of my favorite things is automation. One way to automate your business is to build evergreen campaigns. To make your website evergreen, use fundamental direct response marketing principles that have stood the test of time and resist the urge to constantly change your site because some new guru says there is now a new rule to follow.
 
3.  Direct the process. Don’t turn your site over to a web designer, a tech guy, etc. Most are focused on the job they were hired to do and not on the overall design and purpose. They may not know or understand direct response. They certainly won’t be looking at the overall big picture. You need to think like an architect and make sure every element on your website is working together for the end result you want. (I discuss this in detail here.)
 
4.  Make every word count. There is a myth that a website has unlimited real estate. However, just like an ad in a magazine or newspaper, you must make every word count. Don’t get sloppy. If an element isn’t helping with your “big picture” strategy, get rid of it.

When you can put the work into something once and get it to work for you over and over again, you’ll find you’ll not only save a lot of time, but you’ll save a whole bunch of money not having to re-build all the time. Like a great sales letter that continues to work year after year, following these principles, it is possible to build a website that will make visitors feel that you are exactly the right fit for them.

*What’s Hot at GKIC This Week—Available ONLY through April 14, 2014* Are you tired of having to play catch-up with technological changes? Do you want more strategies on effective ways you can get your website and other Internet marketing to work today, tomorrow, and for years to come without having to make constant changes and updates? Discover the Essential Truths of Internet Marketing from Dan Kennedy.

You may not realize it, but Dan writes copy for and designs website and Internet marketing strategies for clients all the time. In fact, all but one of Dan’s clients uses the Internet in their business. Find out what really works.

This is the ONLY place Dan reveals these secrets.  Click Here To Learn More Now

How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 6 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

Three Ways To Increase Leads, Response & Loyalty…

By: Darcy Juarez on: April 8th, 2014 7 Comments

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection.

Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt.

Darcy Juarez, Marketing Automation Expert of GKIC, the leading provider of information and training for entrepreneurs and Emmitt Smith, three-time NFL Superbowl Champion, entrepreneur and Dancing with the Stars Celebrity.

Darcy Juarez and Emmitt Smith

And while many people would stick this in a photo album or share it with their friends on Facebook, smart entrepreneurs know this is a valuable tool worth way more than the ego boost you get from saying you were rubbing elbows with an NFL great.

In fact, used correctly you can attract more leads, convert more prospects to consumers and even increase loyalty with existing customers, clients and patients.

Here are three ways to take advantage of celebrity photos:

1)    Drive more traffic to your website. Adding your picture to your website with correct tagging will make your website come up as fresh content for people searching for the celebrity you are pictured with. For example, if I put my picture of me with Emmitt on my website and tagged it correctly, anyone searching for Emmitt Smith would potentially find my website.

To do this, use ALT tags. ALT tags are a way to “describe” an image to search engine crawlers.  An ALT tag might read something like, “John Doe, Owner of the #1 rated steak restaurant in Dallas, Champion Steakhouse, with NFL Superbowl Champion Emmitt Smith.”

You can check to see if your images have ALT tags and see if they are accurate on your website with this free online tool.

2)    Grab more attention for your promotions. Use celebrity photos in your newsletter, ads, postcard mailings, sales letters, etc. to grab attention and associate yourself with celebrities.

People are obsessed with celebrities. The fact that they are already thinking about celebrities allows you to use Robert Collier’s copywriting secret of “entering the conversation already occurring in your prospects or customers minds.”

People are drawn to photos of celebrities.  The added curiosity will help get your ad, postcard, etc. into the “A” pile instead of being passed over or thrown into the trash.

Plus, because people draw a connection between you, your product or service and the celebrity, this can increase your credibility and create higher loyalty from consumers.

In addition to placing these photos in your ads and on your website, etc., physically frame these pictures and hang them where your customers can see them.

3)    Immediately elevate your status. The minute you start using pictures of you associated with a celebrity, your status will be elevated in the eyes of many of your customers, clients or patients. Because of people’s fascination with celebrities, they will instantly become more interested in you because you “know” a celebrity.

Think about it. If you are searching for a new chiropractor, which ad would you respond to:

An ad with a picture of a chiropractor with an unknown athlete or the ad with a picture of a chiropractor with Emmitt Smith that says something like “Chiropractor specializing in sports medicine and sought after by professional athletes”?

Always carry a camera with you and be on the lookout for opportunities to take a picture of yourself with a celebrity. These days most cellular phones will do the trick. If you are out somewhere and spot a celebrity ask if you can have a photo with them. Many celebrities will say yes.

Even if you do nothing more than add them to your website or hang them on your wall in your place of business, you will gain attention and elevate your credibility and status which can mean more traffic, more customers and more revenue.

NOTE: At every GKIC event, there are opportunities to take photos with celebrities. Past events have included people such as country recording artist John Rich, actor Adam West (best known for his role as Batman), and Shark Tank’s Barbara Corcoran.

For more information about how you can take advantage of these photo opportunities and the many additional benefits you are missing out on such as exclusive access to Dan Kennedy to ask (and have answered) your burning questions, click here.

Do’s & Don’ts To Make Your Business Hot…And Keep It Hot All Year Round

By: Dave Dee on: April 5th, 2014 1 Comment

Last weekend I was in Dallas, Texas, where I’d been hearing all the exclusive, insider information from industry experts about how to get REAL results in REAL businesses.

Early last Saturday, I too, did a presentation there at SuperConference.  My presentation was called “The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed.”  For a very limited time (just three days) I’m making this presentation available to you by clicking here.

It was all about how to put a rock-solid system in place and leverage all kinds of media so you not only get all the leads you want, but have all the pieces in place to convert those leads into buyers, automatically.

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads again. A lot of it is manually done. And because you are missing some of the pieces sometimes things fall through the cracks.

This not only leaves you vulnerable to your competition stealing your business, but it’s stressful waking up remembering the things you forgot to do. Plus it leaves your business running hot and cold.

Let’s face it. That’s no way to live. Stressed out all the time. Worrying about what didn’t get done. Wondering if you’ll have enough customers next month. Wanting more out of life and your business.

So here’s a list of “do’s and don’ts” that will not only reduce your stress level, but will make your business run red hot year round, even when you step away from your business.

Don’t do it half-way. If you have a lead generation system in place, but not a follow-up system, you are spinning your wheels. As Dan Kennedy said in Thursday’s blog, “If you go to all the trouble to get leads and then ignore them, you might as well not have gotten them in the first place.”

Don’t limit your media. Dan Kennedy often talks about the dangers of only using one media. In addition to the dangers, leveraging a variety of media from Facebook ads to email to direct mail will make it near impossible for your prospects to ignore. Plus because the majority of your competitors will only be using one media, you will blow away the competition.

Don’t make appointments and sales dependent on you (or your staff.) You need an automatic system—not a manual one—that consistently, reliably follows up with each and every lead in an efficient, predictable way day-in, -out, whether or not you are there. Sure you can give a list of leads to a sales person and tell them to call to follow-up. But what happens if they didn’t reach the prospect? What if they don’t reach them and they are taking a few days off? You might miss your window of opportunity.

Do it quick. There is no virtue in doing things slow. The sooner you get systems in place, the faster you’ll be able to enjoy more freedom and less stress. Dragging out the process means you’re more likely to forget a critical element. It also ends up prolonging the rewards of better customers and bigger profits.

Do create a reliable list-building system. In Dan’s article, Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset, he says that the most valuable asset a business has is its customer list. You should continuously be working on building this list. To make it easier, put something automatic in place so it’s working for you around-the-clock.

Do use templates and tools. This goes hand in hand with “Do it quick.” This not only makes it much faster to get things in place, but by using tools and templates, you ensure things will work and are repeatable.

When you get your business running efficiently, effectively and automatically, your business will always be humming along attracting your ideal prospects and immediately converting them into buyers

That means you’ll stop struggling and have more time to enjoy life.

*What’s Hot at GKIC This Week—Available ONLY through April 7, 2014* If you are ready to make your business run red hot—and keep it that way, then I strongly urge you to watch our brand new presentation called The Ultimate Marketing Machine which I just introduced last week at SuperConference.

This ALL NEW presentation shows you how in just 8-weeks you can quickly put the ultimate lead generation and lead conversion systems in place in your business.

We’re even offering a “Done With You” Workshop component for fast movers, that is if those spots aren’t already taken by the time you reply.

To see the entire presentation, click here now.  I’m only making the presentation available until Monday though…so do miss out.

The Hidden Secret To Higher Profits No One Talks About

By: Dave Dee on: April 3rd, 2014 3 Comments

I call it the “hidden secret.”

Why?

Because no one wants to talk about it….not even the gurus.

I revealed what it was last Saturday at Super Conference.

Here’s the thing…

It does not matter what product or service you offer in the marketplace. It does not matter if you sell offline or online or using a hybrid of both.

If you want to build a herd that will stay loyal to you…

If you want to communicate effectively with a large group of prospects…

If you want to convert your leads to customers, clients or patients…

If you want to build a successful business that consistently and reliably delivers you quality leads and large profits…

It’s going to require you to do this one thing…

Why doesn’t anyone want to talk about it? Because no one wants to hear it.

Yet, if you want to effectively sell your products and services, you will need to communicate your products or services’ benefits to your prospective customers.

And this will involve using this secret…

You need to know how to write powerful hypnotic copy (or at least know about it so you can hire the right person.)

Whether you write it yourself or you hire someone, you need to understand and accept this. Because as billion dollar marketer, Ted Nicholas says, “Words, not numbers, are the true currency of business.”

Everything is copy. If you record a free message—it needs to be composed of hypnotic copy. Put a video up—your script needs hypnotic copy. Do a radio ad—yep, that requires hypnotic copy too.

So what exactly is hypnotic copy? It’s copy that translates words into something meaningful, understandable and emotional.

For example, if a sales message says “Their coaching program helps clients sell a whole lot of stuff to people all over the country every day.” That’s interesting, but not hypnotic. However, see what happens when I change it to say, “Auto Dealers in their coaching program sell a car every 2 minutes all across America.”

Can you see the difference? The words in the first example was fine, but the second example communicated the message in a specific way that had special meaning to a specific target audience (Auto Dealers), was understandable what their coaching program could do, and created emotion.

This truly does make your products and services sell better. Of course, the reason no one wants to talk about it, is because this does take time to master. However, here are a few tips I revealed which will help you get started writing hypnotic copy:

Ask questions.  Before you start writing you need to ask the following questions:

1)      Who is your best customer?

2)      What are the top three to five things your best customer wants?

3)      What is the first piece of information they want to know?

4)      What should they be looking for when buying a product or service like yours?

Taking the time to answer these questions will give you crucial information that will help you create hypnotic copy.

Personalize your copy. To personalize your copy, speak directly to your customer. If you have more than one target audience, then create more than one piece of copy so you can keep it personal. Keep in mind, I’m not just talking about using their name—in fact there will be times when you won’t have their name. For instance, you can personalize copy by doing things such as including their city, neighborhood or business type in your promotion, letter or ad.

Always have a call-to-action. Hypnotic copy always includes a call- to-action (CTA). Simple, clear CTA’s work best such as “Call Today!”

Invest in understanding what good hypnotic copy is. Be sure to ask (and answer) the questions, personalize your copy and always include a call-to-action. And remember, you don’t have to master it yourself, but you should be aware of what good copy looks like so when you hire someone to write for you, you’ll have a better understanding of whether they hit the mark.

NOTE: If you are hiring someone else to write your blogs, articles, emails, letters, etc. I’d suggest you pick up GKIC’s FREE report, “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

Bad copy wastes precious dollars and costs you sales. Set yourself up to make millions by finding out what you need to ask every copywriter before you hire them. Remember there is no charge for this.  Just click here or go to www.gkic.com/7questions

 

Dan Kennedy Warns: You can no longer afford to do this

By: Darcy Juarez on: March 31st, 2014 5 Comments

In case you didn’t know, each year at SuperConference Dan Kennedy gives a talk on his trend predictions.

It’s uncanny how he seems to really nail what is happening and going to happen in the marketplace. Each year, people come back and say, “I wish I would have listened to Dan.”

A few years back Dan Kennedy spoke on the Super Powers of Price Elasticity and that’s been worth ten’s of thousands in the right hands (see the note at the bottom for more info)

So while talking to a friend of mine about her shopping experience, I couldn’t help but think of the warning Dan Kennedy cautioned people about during his trend predictions at last week’s SuperConference…

My friend needed new jeans, but had been putting it off. She HATES shopping for them due to the fact that she can never seem to find a pair she truly loves.

She started at Dillard’s. Looking at the wide expanse of choices, she said she felt overwhelmed. She was standing over a table full of DKNY jeans with a look of trepidation on her face.

And that’s when it happened.

The dreaded sales person approached.

She was fully expecting to hear the words “May I help you with something?”  However that was not the line used.

Instead the salesperson’s words caught my friend completely by surprise. So much so that she completely let down her guard and told the sales person details she had never revealed to a salesperson before.

She said it was the best clothing shopping experience—let alone jean shopping experience she had ever had.

Not only that, her intentions had been to buy one pair of jeans. She left with three pairs of jeans, gave the salesperson her phone number and email address and made the salesperson put her contact information in her phone so she could contact her in the future.

So what were these magic words that disarmed my friend and got her to spend three times as much as she had planned?

After observing my friend and asking a simple question about the brand of jeans she was looking at, the salesperson said, “I’m a jean specialist.”

This made my friend perk up. She confessed she had never heard of a jean specialist, but that it sounded exactly like what she needed. Even better, while she did have to try on some different jeans, she says it didn’t take long for her jean specialist to identify the perfect fit.

Dan Kennedy says that today, especially in the ever-expanding crowded marketplace, “Specificity is now more important than ever.” He warns “You can no longer afford to be for everyone.”

Dan says that people are looking for that product or service that jumps out and “speaks” to them by indicating somehow, “This is right for me.”

How do you do this?

1)      Get a clear and sharp focus on who your target audience is. Use precision, laser-focused targeting so that when you are creating ads, sales letters, and other marketing materials it is clear who your ideal customer is.

2)      Become the ONLY choice. You can’t afford to be “just another choice.” Figure out how to be different, unique and “just right” for your consumer. By carefully selecting your words, you can make it completely obvious that you are clearly the one and only choice available for them.

3)      Repel people who are not the right fit. Stop trying to be right for everyone. And don’t worry if people think your product or service isn’t right for them. You’ll attract better quality customers and you’ll no longer waste ad dollars on prospects who will never buy from you.

Listen to Dan’s advice on this. Because just like the jean specialist was to my friend, if you intend to survive and thrive in the marketplace, you must figure out how to have specific relevance to a specific customer and have extremely direct communication with that customer.

NOTE: Want 10 Clever Ways To Increase Your Prices and More Importantly Profits Almost Overnight?

Until Noon (PT) today Dan Kennedy’s Course “The Super Powers Of Price Elasticity” is available for 30 days for a single dollar trial.  To take advantage of this offer just click here.

In it you’ll discover…

  • 15 different PRICE Presentation Strategies that make ACTUAL price irrelevant.  (Each of which can be used in print, online, face-to-face, and even in platform selling.)
  • Myths, Lies, Fears, and True Facts about price and the advanced psychology that turns off customer’s habitual thinking about price and value.
  • How to move spoiled customers from FREE or cheap to properly priced purchases.
  • The new science of micro-targeting and how to use it to remove ALL price ceilings and attract customers/clients/patients who will eagerly pay from 500% to 5000% more than your competitors prices.
  • 10 Clever ways to raise your price (without changing what you do)
  • The links between price, power and profit that can work for you…or against you

Again to get this you must take action by Noon Pacific today.  Then it goes back to full price…NO EXCEPTIONS!

To get this business changing program for just $1 for 30 days click here or go to www.gkic.com/elasticity now.

Two Mistakes To Avoid When It Comes To Your Most Valuable Business Asset

By: Dan Kennedy on: March 27th, 2014 9 Comments

When I ask business owners to inventory their assets, often there is one they forget about.

Somehow it doesn’t occur to them that their list of customers, clients or patients (their herd) should sit at the top of their asset list.

But ask a successful business owner and he will tell you his herd is what gives him greater security than his bank account ever could. Because if you develop your herd and follow-up properly, even if you lost all your money today, you could recoup it from your herd tomorrow.

The thing about herds is that you don’t want to end up with a diseased herd, an inferior herd, or a low-value herd that is filled with “dud” customers who make your life miserable and constantly haggle you on price and terms.

You want a special herd that you love doing business with that, is loyal to you and won’t buy from anyone else but you.

Not only is it much more enjoyable to do business with a special herd, but a special herd means value. It means responsiveness. It means equity.

There are a few important considerations when developing your special herd.

First, you lose value in your herd if you don’t do things to sustain it. You have to follow-up—and you don’t have to go very long doing very little before your herd loses its value all together.

So if you go to all the trouble to get them and then ignore them for a few months, you might as well not have gotten them in the first place.

The thing about follow-up in general is: Most businesspeople fail at it miserably. If you discipline yourself and organize your business to capture full prospect and customer contact information, and then diligently invest in persistent follow-up, you’ll gain enormous competitive advantage.

A cosmetic dentist I’ve assisted with marketing for more than a decade has become very adept at this. He changed his system to capture full contact information from his website visitors (something very few are willing to invest in) and then does sequential, patient, persistent follow-up by direct mail. Previously his conversion rate of website visitors to appointments was below 2%. With this new approach, it is nearly 15%.

Second, many business owners put too much emphasis on the value and not enough emphasis on all the things that cause people to stay in a herd.

Logic says if I give them value and I give them a lot of value for their money and they take what I sell them for “X” and they use that to make “Y” and as long as that happens again and again and again why would they ever leave me? Why would they stop coming back?

That’s a very logical, sensible return on investment approach to a relationship between a consultant, a coach, trainer, advisor, a publisher, etc. and a customer or a client, but it is fatally flawed.

Fatally flawed.

That’s not why people stay in a herd. We can argue it should be why they stay in a herd.  But the truth is there are only a small percentage of people who stay for that reason.

People stay in a herd because they feel a sense of belonging and pride of attachment. They stay because they feel you care about them and the results they get. They stay because they attach to a belief system—a higher and more meaningful purpose that you share with them. They stay because you are interesting.

There are, of course, other factors too such as frequency, constancy, and presence.

Frequency matters a lot.

Linked to frequency is constancy.

Constancy is institutionalized, standardized things happening, at the same time, which meets a level of expectation …anticipation. When you subscribe to a magazine, you expect it to come the second week of every single month like clockwork.

Presence. Do you have a presence in their everyday lives? In other words, if they look around, is there something in their everyday environment that is relevant to you.   For example, go to a real sports fan’s house  who is an avid college or pro team fan and you will see evidence of their team. A mailbox painted with their logo, a coffee mug in the kitchen, an autographed football on display…etc.

Recognize your herd for what it is: the most valuable asset you have. And once you start promising valuable relationships with prospects and customers or clients, be sure to follow up to develop them and sustain them.

NOTE: Just a quick reminder to grab your calendar and CIRCLE this coming Saturday, March 29th at 11AM Eastern… that’s when GKIC’s willing to GIFT you a “backstage pass” to a very special LIVE training session at the SuperConference” entitled:

“The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed”

During this LIVE Video session, you’ll discover:

* How anyone in any trade/industry/profession can pull together resources they already have at hand to assemble and fire up their own “Ultimate List Building Machine” to create a flood of traffic to their business.

* How to turn all that traffic into pre-qualified leads who are predisposed to connect, consider, and ultimately buy from you and you alone.

* How to create corresponding systems – systems completely independent from your input, that work on autopilot like clockwork – to convert these qualified leads into sales or appointments or other revenue generating opportunities.

* And a whole lot more besides.

Again, there’s no “buy now button” involved to attend – it’s 100% FREE and our gift to you.

To reserve your spot and get all the details you need to “sneak inside”, look at the p.s. in today’s e-mail for the special access link.

Don’t miss out… available bandwidth and LIVECAST feeds are limited…so sign up NOW!

Five Business Habits You Should Drop Today

By: Dave Dee on: March 25th, 2014 6 Comments

Tomorrow is the start of SuperConference in Dallas, Texas. One of the things I love about this event is seeing familiar faces and hearing people tell me that something they learned last year made a big difference in their business.

The funny thing is, it’s not always something that they started doing. Sometimes it’s what they stopped doing.

So if you are spending hours working on your business and not getting the results you want, you may have a “business habit” or two that needs dropped.

Here are five habits to ditch that will help you grow your business and profits—not to mention reduce the amount of time you spend on your business.

1)      Churning and burning.  Yes, you want to attract new customers, clients, and patients, but if you are only focused on attracting new customers without paying attention to existing customers, you are wasting a lot of money and leaving a whole lot of money on the table.  (To discover more about what you should be doing, read Darcy Juarez’s article Are You Committing This Costly Marketing Sin?)You must have a system in place for capturing names of customers to build a herd of customers you can sell to again and again.

2)      Getting leads without having a follow-up system in place. Getting a bunch of leads can give your business a huge boost, but only if you have a clear, persistent, consistent, easily repeatable path to convert those leads to buyers. If you have leads with no immediate funnel to convert them, or are randomly following up, you are not only wasting time, money and effort, but you could be leaving a bad impression.

3)      Chasing buyers. I’ve seen it time and time again. You get a hot lead and you keep chasing after him while neglecting to put a system in place that will continually attract your ideal clients to you. Stop chasing, start attracting.

4)      Doing the same thing. If you aren’t getting the results you want—if you aren’t living your dream life—maybe it’s time to look at doing things differently. Too many businesses look at what their competitors are doing and think they should be doing the same thing. But that doesn’t make sense if you aren’t where you want to be.

One of Dan Kennedy’s primary guiding principles is to do the opposite of what everyone else is doing. It’s a principle that has served Dan, myself and the GKIC Elite very, very well. Thinking differently than most of the people you see doing business can turn out to be your UNFAIR advantage. Thinking differently has created solutions that have generated a boatload of extra profits for Dan, myself, Dan’s clients, etc. and it can do the same for you too.

It’s time to do the opposite of what everyone in your niche is doing and start doing what works.

5)      Going it alone. Look, I get it. Working alone can be great. You can do things your way. You don’t have to listen to what anyone else thinks. You feel really good when you succeed because it’s all you.

However, we are so fortunate to have so many resources available that can help with virtually any situation, why would you go it alone? Plus having someone to hold you accountable and a mentor or coach to give you feedback and help guide you means you will get there easier and faster.

By IMMEDIATELY dumping things that aren’t working, you’ll have the opportunity and time to apply strategies to your business that do work. Who knows? Maybe you will be the next person to tell me that your big breakthrough came as a result of getting rid of something that wasn’t giving you the results you wanted.

Have you experienced a big breakthrough because of ditching something? If so, share your story in our comment section.

NOTE:  Here’s a quick heads up on very special LIVE training taking place in just a few days that would be PERFECT for anyone who:

* Struggles to create a powerful list building SYSTEM… NOT an ad hoc blend of tactics that sometimes work, sometimes don’t, and rarely deliver what you need to grow at the rate you know you’re capable of… instead, wants a REAL blend of processes, triggers, and tools that predictably WORKS on autopilot.

* Needs a reliable SYSTEM for converting traffic/prospects into leads who view you as THE only possible option – someone with the magical blend of Authority, Credibility, and Expertise.

* Wants to convert leads into sales at a higher rate with less struggle and stress — you’re tired of fighting tooth-and-nail for every sale and you’re ready for the buyers to start chasing you down instead.

If that sounds pretty good to you, then I have some AMAZING good news!

This coming Saturday, March 29th at 11AM Eastern time, we’re opening the “virtual doors” of the SuperConference to give you LIVE access to a very special presentation I’m doing entitled:

“The Ultimate Marketing Machine – A ‘Soup to Nuts’ List Building And Sales Conversion System Revealed”

Best of all, this LIVE Training direct from the SuperConference in Dallas is 100% totally FREE and our gift to you.

All you need to do is watch for an e-mail tomorrow with all the information.

Don’t miss out on this one-time-only chance to catch Dave’s presentation “The Ultimate Marketing Machine” at SuperConference LIVE!