He was abused and started drinking as a teenager.
Ending up homeless, he begged on the streets for change in order to survive.
Today Toronto Canada native Francis O’Dea is a multi-millionaire.
O’Dea says, “One year I was broke, the next year I was a millionaire.”
What is his secret?
He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his current situation.
He changed his circumstance by changing his focus.
He got a job and focused on turning his life around. Later, with a friend, he opened a little coffee shop naming it, “Second Cup.”
Today, Second Cup is Canada’s largest Canadian-based specialty coffee retailer with more than 360 cafes across Canada. Although, O’Dea sold his shares in Second Cup in 1988 when they had 150 locations, he went on to enjoy an extremely successful business career, receiving the Order of Canada in 2004.
While sometimes it’s a lack of focus on what we want that causes us to stay stuck, other times it’s caused by getting too comfortable in our routine and not knowing how to change our situation.
By just shifting your focus, even slightly, you can create big wins.
Here are some simple ideas for where you can shift your focus to improve your business and your income:
Sharpen your marketing. If your marketing isn’t working the way the way it used to, a quick way to correct the problem is to consider hiring a professional copywriter to audit your copy. While it may make more sense to start fresh, sometimes an audit of an existing piece of copy or funnel can identify slight changes and quick fixes that will make your marketing fresh and profitable again.
Before you hire a copywriter, be sure to read our FREE report: The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition.
Check your client-attraction system. If you aren’t earning the income you desire, focus on doing one thing every day towards getting more and better clients. Fine-tune your approach, learn how to identify and attract clients who can pay you big money right now. (Dan Kennedy will introduce and present his new “Specific –Customer-Focus Process® at SuperConference May 2nd –May 4th)
Specialize in a niche. Narrowing your focus in your industry can quickly increase your income. If you’ve already picked a niche, see if there are courses or certifications which can further qualify you as an expert in your chosen specialty.
Identify a gap. Look for an area which is not being covered well or is in big demand. For example, Mike Capuzzi of CopyDoodles saw a need in the copy cosmetics field as there were no real options other than to hire a graphic artist or to individually mark up your copy and try to photo copy it. By creating a product to fill that gap, he quickly rose to the expert in his field. Concentrate your effort on identifying and filling a need.
Focusing on the most important activities which keep your business growing is what separates the most successful businesses in the world from the businesses that spend their entire shelf life wondering why nothing they do seems to work.
So if you’re wondering how to bring your business up a notch, look at how you’re spending your time—you might just need a slight focus adjustment.
NOTE: Just a quick reminder that Dan Kennedy will be presenting a very special and rare Internet Webinar with Infusionsoft TODAY – Tuesday March 26th – at 2 pm EST. It’s on the crucial topic commonly referred to as “Lifecycle Marketing”… the real-world “Survive and Thrive” principles Dan has identified based on the many years of research he’s spent looking at the “what works/what doesn’t” marketing efforts of over 10,000 small businesses. When you attend this webinar, you’ll discover:
- How to fix “follow-up failure”… the devastating death spiral a business experiences when leads wander off into the weeds to disappear forever… without wasting endless hours of your valuable time!
- Discovering your company’s own unique WOW – the powerful, emotional experience that only YOU bring to the table – and the easiest way imaginable to deliver it to the surprise and delight of your satisfied customers
- A ferociously simple trick that you can do RIGHT NOW that will enable you to quickly and easily attract, capture and nurture WAY more leads!
- The crippling disease of multiple system madness… how it’s killing your profits without you even knowing it… and clear steps to take NOW to put you on the vital path to thrive in your business.
And MUCH MORE Besides! Dan doesn’t do these kinds of presentations very often and this one is particularly near and dear to how he thinks about running a successful business. Register for this FREE, rare webinar here.