Posts Tagged ‘increase sales’

Nothing Can Help You Sell More, Sell More Efficiently And Sell Faster Than This

By: Dan Kennedy on: November 7th, 2014 5 Comments

When it all comes together, there’s no more efficient way to make money than with One-To-Many selling.

For one of my clients, I took a one-to-one selling model that is almost a religion in their industry, replaced it with a one-to-many group meeting strategy.

This new one-to-many strategy produced $12-million in front-end revenue plus over $20-million of annualized back-end revenue in one fourth the time ordinarily required.

Adding or converting to one-to-many selling can be at the core of a great deal of success for you too.

However, it’s important to understand that there are a lot of things you can do in one-to-one selling that you cannot get away with when you are selling to a group.

That’s because in one-to-one selling, you have a captive audience. People generally don’t want to come off as being rude so they will rarely get up and leave in the middle of your one-to-one presentation.

But in group selling, a person can get up and walk out of the room. They can mentally tune out.

If online, they can click away from your presentation and go elsewhere.

Or if you mail them a DVD, they can turn it off.

You have to be really sensitive that you can lose your audience in group selling.

Which is why it’s a bit surprising to me that there’s a lot of SLOPPINESS, HASTE & WASTE in the way most people approach their one-to-many opportunities and efforts.

Some even forego script-writing entirely and arrogantly and foolishly leap on stage or in front of a camera or microphone and “wing it.”

Monumentally S-T-U-P-I-D.

No other theatrical performance occurs this way. No other professional performer works this way. A Broadway play or a movie is planned, scripted, re-written, focus group tested, storyboarded, and rehearsed.

Professional comedians from Steven Wright to Seinfeld to Louie C.K. go to small clubs to try out and fine-tune new material before building it into a monologue or HBO Special. The late Joan Rivers who had been doing comedy for years also did it this way.

There is a science to crafting ANY and EVERY kind of presentation for intended effect. SALES presentations delivered One-To-Many in person or through media are sensitive. You need not risk guesswork. There are well-tested, well-proven structures and methods that yield top results.

That said, here are 5 ways you can use well-crafted one-to-many sales presentations to increase your profits:

#1: If you now have unconverted leads: this can convert more of them, thus lowering your waste, making each lead more valuable and allowing you to out-spend competitors or expand your reach in lead generation, to grow faster with the same capital and lead flow.

#2: If you have one on one sales appointments and close fewer than 60% face to face or have a salesforce of 1, 10 or 100 doing so: this can extract value from the “appointment, no sale” prospects thought to be valueless.

#3: If you have opportunities to acquire customers through affiliates, joint venture partners, hosts, or speaking at others events or your own road shows: this can leverage these activities, secure more affiliate and partner cooperation (as you put more money in their pockets) and maybe even make powerful strategies possible that are currently thought to be impractical.

#4: If you want to automate part or all of your selling: You can automate with on-demand or scheduled pre-recorded webinars to which you drive traffic. This can give you the highest performing webinar possible-so you can bid more for traffic and get more from serious sources.

#5: If you have a local professional practice such as healthcare or financial services: this can be the basis for in office group-selling events that leverage your existent patient/client base and create referrals as never before. In fact, I guarantee you can add $20,000 to $100,000 to monthly income in just hours.

I routinely see this make 6-figure differences to small businesses, and 7-figure contributions to larger businesses. NOTHING CAN HELP YOU SELL MORE, SELL MORE EFFICIENTLY AND SELL FASTER than the right application of a well-crafted One-To-Many presentation.

My observation of almost every speaker’s presentations, every sales DVD, every webinar, every group pitch is that serious mistakes are being made, serious flaws occurring, important drivers of response omitted. Which is why for the first time ever, GKIC is releasing a NEW resource created by me dedicated solely to One To Many Selling. Find out more here.

How To Double Your Sales…

By: Dave Dee on: November 21st, 2013 No Comments

Time for another “Mind-Reading Moment” from your friendly neighborhood Psychic Salesman on how you can close more sales.

When it comes to CLOSING THE DEAL as a salesperson, I’m wagering the following challenges come to mind:

  • You’re sick and tired of rejection…
  • Clients don’t return your calls as often as you’d like…
  • You can’t get appointments with decisions makers…
  • You dread the thought of making even one more cold call…
  • There’s a gnawing pain in your gut whenever you hear the phrase “But I can get it for less from …”
  • That dotted line sadly remains unsigned…

Right now, more than ever, it’s a constant struggle to simply
CLOSE-THE-DEAL.  Sales slump, “new” economy, down-in-the-
dumps consumer confidence …. Call it what you will but your
bottom line on all of this is simply …“I WANT OUT!”

Well, I have good news from my friend Brian Tracy:

You CAN Double Your Sales Income in 35 Weeks or Less!  Brian has JUST unveiled a brand NEW video series where he will reveal the secrets to closing WAY more deals – in fact,  DOUBLING your sales income over the next 35 weeks.

Now Brian has trained more than TWO MILLION salespeople in over 60+ countries, so he knows his stuff.

And this is all NEW – uncovered through grueling research and hard-data science.  His team has carefully “reverse-engineered” what top performers do… how they work, how they think, what they say …  to uncover EXACTLY how top producers can earn 10 times more than the average salesperson.

When you have these strategies working on your behalf, within 35 weeks (or less), you’ll be generating TWO TIMES what you make now — month in, month out.

Find out how to DOUBLE Your Sales Income…Click Here

In his FREE video series, Brian will reveal:

  • Eleven POWER words you must commit to memory, take to heart, and repeat to yourself each and every morning in order to jump-start your personal “sales operating system” and perform at maximum effectiveness
  • How to leapfrog your way from the bottom 10% of sales people to the top 10% of income earners – in just two ridiculously SIMPLE steps.
  • Four “human actions” top performers simply refuse to do. No it’s not eating, sleeping and bio-breaks… (and it’s nothing strange either) but they can literally turn you into a “super human sales dynamo” when you apply them.
  • Five beliefs all high earners ($200,000/year and above) carry with them… providing a firm “Success Foundation” that practically borders on magic!
  • The number one factor ignored by vast numbers of salespeople that almost always makes or breaks the deal. In fact when used, it accounts for 80% of every sale! (HINT: it’s NOT the product, price, presentation or even your sales skills!)

And a lot more besides.  You do NOT want to miss this:Find out how to DOUBLE Your Sales Income…Click Here

I love this stuff and I can’t wait.  Hope to see you there too.

NOTE:  Since you already have your eyes open, I want to make clear that what Brian will share does require hard work – it isn’t a “magic pill” – but the rewards these strategies deliver are well worth it.

Plus, when you sign on for this Video Series, Brian will GIVE you a copy of his “Everyone is a Salesperson” training in absolutely FREE!  It’s a KILLER bonus just for showing up.

Don’t miss out – this training will not last long: Find out how to DOUBLE Your Sales Income…Click Here

Increase Sales By 40% With 4 Quick Tips

By: Dave Dee on: July 23rd, 2013 3 Comments

When he was 19 years old, he sold 4000 fake rocks…through the mail.

From rocks, he moved on to financial publications, again using direct mail, he sold hundreds of thousands of publications.

He helped a software company use direct mail to increase their customer base by over 1000%.  A doctor implemented his follow up system and brought in a 95% return.

His success list continued to blossom.  He became so good at direct mail that people in every kind of business imaginable started seeking his help.

His name? Craig Simpson.

Today he helps his clients increase their sales an average of 40%.

You may already know that Dan Kennedy and GKIC have worked with Craig Simpson for years. In fact, several months ago we had Craig as a guest on one of our Diamond calls. Today I’ll share a few things Craig shared with me about how you can use direct mail profitably.

Mail to the right group of prospects who will respond to your offer. Darcy talked about this the other day in her article This Is Your Invitation To A “Profit Party.” No matter how good your offer is, if you are mailing to the wrong prospects, you won’t sell much, if anything. Eliminate frustration and wasted effort by developing a list that matches your offer.

Create a sales piece that will connect to your audience.  Once you’ve matched your audience to your offer, create a sales piece that resonates with them. For example, if you are selling a financial product and your audience is nearing retirement, you would talk about investing in a much different way than if your audience is in their twenties and just starting to invest. Obviously the latter audience will feel a lot less stress about whether or not they’ll have enough money to retire than the first group which means your approach will need to be different.

Save money by taking advantage of postage discounts.  There are many different programs through the postal service that will help you save money. For example, by pre-sorting and bundling your mail by zip code, you can pay a cheaper rate than if you just drop off hundreds or thousands of pieces unsorted. Check to find out which discounts will work best for you.

Be strategic. Don’t just drop a piece here and drop a piece there. Have a plan of what you’ll mail, how you’ll follow up and when you’ll mail, before you start. For example, when planning our marketing for Info-SUMMIT, we decide on our offers, deadlines, what we will mail and when we will mail in advance.

We know that we’ll mail the sales letter first and follow with a series of postcards to drive people online to register. We already have a series of mailings prepared to send to attendees after they’ve registered to keep them excited about the event and let them know about other opportunities such as upgrading to VIP so they can get special reserved seating and other perks or that they have the opportunity to meet our celebrity guest Jake Steinfeld and get their picture with him to use in their marketing or that they can bring a guest at a special price.

By knowing what you’ll do when and how, you can create pieces that will not only work together to reinforce your message, but that will get customers to spend more money initially, more readily buy again and be eager to refer their friends to you.

Direct Mail can be one of the most profitable strategies or one of the most costly strategies.  Prevent wasting money by following Craig’s four tips and you’ll be able to create your own economic boom in your business.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Persuasion Secrets: How to Be Fascinating and Influence Other People

By: Dan Kennedy on: February 5th, 2013 3 Comments

In December, Barbara Walters announced her 19th annual list of the year’s “10 Most Fascinating People.”

Making the top ten were actor/director Ben Affleck; Alana Thompson, 7 year old star of the hit reality TV show Honey Boo Boo; the governor of New Jersey, Chris Christie; Olympic Gold Medalist Gabby Douglas; E L James, author of 50 Shades of Grey; Boy Band One Direction; former Secretary of State Hillary Rodham Clinton; multi-talented animator and director Seth MacFarlane; Prince Harry of Wales; and US Army General David Petraeus.

I’ve long been interested in what makes one person or company more fascinating than another. For instance, what made Honey Boo Boo more fascinating than say Mitt Romney?

Regardless of what you or I think of Ms. Walters’ list, the important point is to reflect on what makes a person or company interesting? If you want to persuade people to buy or seduce them in any way, for any purpose, being fascinating is key.

If you doubt this, look no further than the phenomenon of the online video “Gangnam Style.” Released in July 2012 by South Korean recording artist PSY, it became the first video to ever hit a billion hits on the Internet.

Why did this captivate people while other videos, people, businesses, events etc. won’t be remembered weeks, days or even hours after you first experience them?

Making yourself more fascinating and interesting is a shortcut to persuasion.  It helps make you exciting and memorable which helps you wield influence and attract favorable attention.

This begs the question: are there common traits in fascinating people? Is it possible to make yourself more fascinating and if so, how do you do it? Is there a process?

Take a minute to reflect on the people you’ve met in your life. What makes someone stand out to you? What makes you remember one person over another?

Many would say deciding what traits make a person fascinating is a subjective thing. You might even cite Ms. Walter’s list as confirmation.

After all, if you look at Ms. Walter’s list, it’s difficult to see common traits that everyone shares.  Although I’m sure we could come up with a few.

For instance, Gabby Douglas, Hillary Rodham Clinton and E L James were the “first to do something.” Douglas was the first African-American gymnast to win the Olympic all-around title. Clinton visited more countries than any previous Secretary of State. And E L James sold more than 60 million copies of her book, 50 Shades of Grey, surpassing Harry Potter as the fastest-selling paperback book of all time.

However, not everyone on her list did something for the first time and I’ve met some pretty fascinating people who’ve never been first at anything their whole life.

There’s “celebrity,” which I would say they all have a certain amount of.

You can’t list trustworthy as a common trait on the list if you consider General Petraeus’ resignation as the Director of the CIA, due to his extramarital affair discovered in an FBI investigation.

But, there are fascinating people who are fascinating BECAUSE of their trustworthiness. International author, David Horsager, M.A., C.S.P. did his graduate research based on trust. Searching for what makes top leaders and organizations, defined as financially successful and making a significant positive influence in the lives of those they served over a period of time, unique, Horsager found one thing in common. The common trait? Trust. He found that trust is not a soft skill, but rather that it is a measurable competency that can be built into an organization’s strategies and goals.

And as revealed in my book, No B.S. Trust-Based Marketing, Warren Buffet’s secret on how to attract him to your company and make it so that he might want to buy it, is based on trust. He buys trusted companies that have invested in trust.

All these contradictions make it hard to define what makes a person fascinating. Which is why I have become so intrigued with the work of Sally Hogshead, the New York Times Bestselling author of “Fascinate!” (In fact, I am even collaborating with her on a new exclusive process for dramatically improving marketing messages that I’ll reveal for the first time ever at SuperConference.)

Sally tested a population of 120,000 people and identified seven triggers and 49 personality archetypes that make people fascinating. She has identified that each person has their own, unique “Fascination Fingerprint” which can be used to strengthen virtually everything you do to communicate, influence or sell, whether it’s person-to-person or via media.

Each person has a different primary trigger, which explains why it’s difficult to pull traits off a list of fascinating people.

The seven triggers are: power, passion, mystique, prestige, alarm, rebellion and trust.

For example, people with a primary trigger of power fascinate by leading with control while people with the primary trigger of trust fascinate by building loyalty.

Understanding these triggers and your own “Fascination Fingerprint,” along with your strengths and weaknesses, will allow you to improve your ability to attract favorable attention and become more fascinating, therefore giving you the shortcut to influence.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%.

If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club.

Another complaint that comes from the unsuccessful is that success or wealth has more to do with WHO you know than WHAT you know.

Some people may think this is unfair. When they see someone getting ahead because of who they know, they think it’s not right.

But why they feel that’s bad or unfair is beyond me. Like it or don’t, it’s the way the game is.

For as long as people have been conducting business, one of the ways to win at it is to surround yourself with successful people.

In NFL football, it takes 10 yards to get a 1st down. Maybe it should be 8 or 12 yards instead, but it’s 10.

So the coach and his team need to figure out how to get 10 yards in three plays.

It’s the same with your business. Determine your goals and put a plan together to achieve them. For example, if you know you need to get some “who’s” on board, you’ve got to figure out how to get to know the people who can contribute to your success.

My “Million Dollar Rolodex” is called that because I value it that highly. Case in point, a specialty printer I use came from my rolodex. At the time, we had called and gotten three quotes from local printers and one from a little-known, specialty printer, out of state, who did the kind of printing we needed. We saved 55% by knowing about the existence of this printer.

In preparation for February 3rd’s Superbowl, next week, the NFL’s annual traveling NFL Experience will be underway in New Orleans.

The “interactive theme park” spans more than 850,000 square feet and costs $25 for adults and $20 for children 12 and under.

If you’ve ever been to one of these things, there is plenty to do. Interactive stations where you can test your football skills such as punting and throwing. Obstacle courses and chances to try on actual pro football gear. There is a Pro Football Hall of Fame. Food vendors and, of course, an NFL shop.

This is also a good place to meet one of your favorite pro football players, celebrities or some of the major players in business as they are known to be there for the big game and will wander near or around the “Experience”.

There’s a lesson here if you look for it. First of all, if you want “who’s” that can help you be successful, you need to do your homework to figure out who those people are or what type of people they are. If you don’t know who would be helpful to you, how can you expect to recognize them should the opportunity arise let alone find anyone to introduce you to them? It’s worth mentioning that while you may not always have specific names of “who’s”  that can help you, identifying a specific industry or company will help you quickly recognize a successful “who” for you to connect with.

Second, once you’ve identified some “who’s” you should do a little research to figure out what they are interested in, something about their company, etc. This way if you happen to get the opportunity to talk to them, you can establish immediate rapport by discussing something you know they will be interested in.

Third, determine if you know someone who might be able to make an introduction for you.  Remember it’s a small world. You may already know someone who is friends with, works with or plays golf with your “target who.” Usually they are more than willing  to make an introduction for you.  You just have to ask.  (Hint your GKIC membership might be a good place to start. Use your online Success Club, GKIC Chapter meetings, and GKIC events as place to meet “who’s”. Not a member yet? You can take a test drive FREE here.)

Not that I’m suggesting stalking, but if you see that a “who” is an active member of an organization or club or you find out from scanning the paper that they will be speaking at an event, attend the meeting or, if it makes sense, become an active member of that club.

Fourth, know what you are going to say ahead of time.  Make a great first impression and good things are bound to happen. Almost every event I speak at, people want to ask me about their business. Unfortunately, what I often hear are vague generalities. Be specific about what it is you are looking for. No one can help if they don’t know what you want.

Fifth, you should have a follow up plan in place.  Just like a sales letter that is sent out with no follow up, not following up on a potential hot lead will have a similar result.

Start to build your “Million Dollar Rolodex” by putting yourself in situations where you will be surrounded by quality people and then taking action to build rapport and relationships with them.

NOTE:Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Top Five Behaviors To Avoid If You Want To Be Successful…

By: Dave Dee on: January 22nd, 2013 6 Comments

The other day, something Dan Kennedy wrote triggered a memory of a profound statement a multi-millionaire once told me …

Dan talked about how we all have certain “self-sabotage” behaviors.

This made me remember a conversation I had at one of Dan’s seminars…

The seminar was packed with “players” who had spent their money, and more importantly, their time to continue learning how to market their business better. It was a great opportunity to meet, network and talk with mega-successful people who are so open to sharing their wisdom and secrets to success.

Anyway, after the seminar, the owner of a multi-million dollar franchising company said the following to me…

“I give all of my people a blueprint for how they can be successful, but when I get back home, I’m going to create a blueprint for how people can fail at their business as well. This way, they can check both blueprints and see if their behaviors are leading them down the road to success or the road to failure.”

Isn’t that a great idea?

We are always talking about what to do to be successful, but we don’t always talk about the behaviors that lead to failure. And part of becoming successful is eliminating the bad behaviors. Of course, if you don’t know what those are, it’s hard to get rid of them, right?

Here are some of the top behaviors that lead people to frustration, struggle and even failure:

1) Not investing in lead generation. Dan Kennedy says, “A business without a mailing list isn’t a business.” EVERY business should have a strategy for capturing names—not just from people who have purchased your products or services, but for prospects as well. Each new name acquired is a “gateway” to new business, repeat business, and referrals you wouldn’t otherwise have. You can create the greatest marketing campaign in the world, but if you don’t have a list of prospects to send it to or are unwilling to spend money to build a list, you are dead in the water.

2) Investing too heavily in one strategy. Too often I see business owners use only the Internet for all of their advertising. Even worse, is using just one Internet strategy—like only sending emails, or only using Pay Per Click to drive traffic to their site. This is an error of EPIC proportions. I admit I’ve even fallen into only using the Internet myself, but I guarantee you it’s not a trap I will fall into again.

In Dan Kennedy’s book, No B.S. Business Success In The New Economy, he says, “One is a very bad number, anywhere you find it…if one media produces a disproportionate percentage of your customers, you are subject to being summarily put out of business.” Even the biggest Internet marketers on the planet know they must integrate online and offline strategies…and that the marriage of these two is where their riches lie.

3) Not knowing who your ideal target market is. At Dan Kennedy’s Mailbox Millionaire seminar, Dan said, “At least half of the battle is won via selection, not ‘creative’ message, copy, offer, etc.” Mediocre marketing aimed at a very well selected target market will get superior results. However the best marketing message in the world aimed at a poorly selected target market will get you mediocre results at best. You can’t expect to effectively craft a powerful marketing message to attract your ideal customer, client or patient, if you don’t first have a very clear picture of who that person is. Clearly define who it is you are catering to, first. Then craft your message.

4) Not knowing how to sell. The most successful people I know are also master salespeople. If you don’t know how to sell, you are going to continue to struggle. In fact, in Sales and Persuasion Strategies, Dan discusses the ONE thing you must never do that incredibly 99% of all business owners do that creates a huge obstacle to selling. Once people remove their selling obstacles, not only do they see their profits soar, but they speed up the sale and stop competing for business too.

5) Not taking action. The one thing you will hear over and over and over again from our most successful members—and members who have transformed their business in what seems like overnight is to take “massive action.” You can think about getting rich all day long, but unless you DO something, customers are not going to magically appear and start giving you money. Worry less about failure and just get moving. The reality is the men and women of ACTION are the ones who are the wealthiest.

How many of these behaviors are you exhibiting? Focus on eliminating them this year and you will go a long way towards removing much of your frustration and struggle in your business.

What are some of the self-sabotaging behaviors you’ve eliminated that you feel helped you move forward? Why not share them in the comment section below.

NOTE: Another one of the top behaviors that lead to failure is not investing in continuing education and coaching. The most successful people I know are constantly investing both time and money in learning. I’ve heard people say, “Well he is rich so he can afford to go to seminars, hire coaches and buy products.”

The truth is that a person is successful because they invested time and money in training, coaching and education BEFORE they had the money to invest. Can you imagine someone wanting to get hired and paid as a doctor without investing in the education and training necessary first? I remember struggling to buy Dan Kennedy’s “Magnetic Marketing” program for $279 about 13 years ago. I can’t imagine where my life would be today if I had not invested in that.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.


The 3 Biggest Mistakes To Avoid When Creating Info-Products

By: Dave Dee on: January 10th, 2013 4 Comments

“Anyone who never made a mistake has never tried anything new.”—Albert Einstein

Recently I was reading about some of the top mistakes made in 2012.

From political campaign miscues to Apple’s Public Relations nightmare with their new mapping service to Facebook’s mobile strategy which relied too heavily on one type of technology…companies talked about what they did wrong.

Mistakes are inevitable when you are out there giving it your all to create the business and life you want. I know I’ve made my fair share of them and my guess is you have too.

There are two things about not getting it right: Don’t be afraid to mess up. Failures, mistakes happen more often to those who are most successful. So it goes to follow that the more mistakes you make, the more successful you will be.

Secondly, whenever possible learn from others’ mistakes so you don’t have to repeat them.

So here are three of the most common mistakes made when creating Info-products (and how to avoid them).

1) You create a product your clients, customers or patients don’t want.  Sometimes, especially when starting out in info-marketing, businesses create a product that their target audience doesn’t want. In fact, this happens more often than you think.  You have a great idea for a product, but it turns out that your clients have no interest in it. Or maybe they don’t like the format it’s delivered in. For example, you create a set of videos or an audio program when your customers would prefer something they can read and write notes on instead.

How to avoid: Find out if your new product or service will be successful BEFORE you create it.

With the help of computer-generated imagery, you can design a virtual product and showcase it on a web page. You can test colors, the price of your product, the benefits of using it and more before you ever actually create the product. Then, take orders and with sales already in hand, create the product.

Using Pay Per Click (PPC) is one of the quickest and cheapest ways to gather information about key points such as pricing, features that are most important to your potential consumers, who your target audience is, offers, guarantees and more.

Focus on things that will make the biggest difference, such as your Unique Selling Proposition (USP), the benefits of your product or service, pricing and things that make your product different.

You can also write a sales letter for your product and see if your target audience will buy it. If they do, then create the product, and try mailing to a larger segment of your target audience. Remember to start small when testing, using a small geographic area to test first.

What to do if you’ve already created the product and it didn’t sell? This doesn’t mean it’s a bad product. It might just mean you need to market to a different audience. Test different audience segments to see if the product will sell in a different market.

2) A weak guarantee. Two facts you have to get used to with the info-marketing business are that there will be returns and there will be people that try to cheat you. However, most people won’t cheat you and as Dan Kennedy says, if you aren’t getting at least 10% asking for a refund, you aren’t selling hard enough.

How to avoid: Because people are afraid of refunds and being cheated, often times the guarantee is weak, if there even is one. You will sell far more with a strong guarantee, even with refunds, when you have a guarantee that removes all the risk from your customer making a purchase.

The instinct here is to have a short money-back guarantee. A week, two weeks, maybe a month. However testing has shown that a longer guarantee, 90 days or a year, out pulls the shorter guarantee.

3) You take too long to create your info-product. Of course, if you follow my advice to not create your product until after you know there is a demand for it, you’ll have no choice but to create your product quickly, because you’ll have orders waiting. However, if you don’t follow my advice, you may fall into this category.  Keep in mind that the longer you take, the less money you will make. Plus, if you have a great idea and take too long to bring it to market, there is a chance someone else will start marketing an info-product based on your idea before you do. Get it done and out there.

How to avoid: Instead of waiting for the perfect version, plan to create new versions with updated or improved material. Or, if you’re having trouble, invest in whatever you need to get it done, whether that is a ghost writer or resources that hand you shortcuts to creating an info-product. For instance, Dan Kennedy’s Info-Product Recipe includes the ingredients and how to’s for developing an enduring, successful million dollar info-product that cannot fail.

Adding info-products to your business is one of the smartest (and most lucrative) business decisions you can make. Don’t let the fear of making mistakes stop you. But avoid them whenever possible. And remember every day you wait is another day you aren’t making money on your idea.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.”

That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing.

Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.”

In an age of diminishing trust, establishing credibility and authority are increasingly becoming key factors to success. And there’s no doubt that published authors are considered trusted authorities.

In chapter 7, Dan starts out by saying that Matt Zagula points out that “author is in the word authority.”

But before you start thinking you need to run out and write a book, I’ll let you in on a little secret: That is not what I, nor Dan are suggesting here.

There are many things you can publish. In fact, information products don’t even have to be written. You can create video and audio information products too. Or create an audio program and have it transcribed to create a book or report.

Here’s a sample of some of the info-products you might want to consider for your business:

  • Newsletters
  • E-books
  • Special Reports
  • How-to Guides
  • Lists of resources
  • Insider reports
  • Expert interviews

Information products establish trust and credibility—making it easier to sell your core products and services at premium prices.

In addition, here are four additional reasons why you should consider adding information products to your business:

  1. High profit margins.  Consider that people value information differently than they do physical products. For example, the cost of an iPhone is worth a set amount. But an information product that promises to double your income in 90 days is worth a subjective amount to each person considering purchasing it. Combine this with the fact that you can create information products at a very low cost (especially if you create digital products that consumers download) and you have an extremely high profit margin.
  2. Create enduring information products once, get paid on them forever.  When you create evergreen information products they retain their selling power year and year. That means you do the work once and make money year after year.
  3. Easy and low cost distribution. You can create an e-book or a video series or special report with very low costs. You can use video, audio, and PDF files to create low-cost information products and with inexpensive distribution channels such as email, you can distribute your products instantly, automatically, easily and inexpensively.
  4. Eliminate commoditization. In a world where commoditization is a problem, you can set yourself and your business apart by leveraging your knowledge to create information products. Plus while there may be products similar to yours, there is virtually no competition for your product because no one knows exactly what you know, nor will they present it in exactly the same way you do. That means your info-product will be unique and won’t exist in any other place. You can also use your info-product to set your business apart even further by incorporating your unique selling proposition throughout your product. For example, if your unique proposition is that you are the only health club that includes a custom diet for your customers, you might want to talk about the benefits and importance of combining proper diet with exercise throughout your info-product.

Increase your credibility and authority this year by creating an information product. You’ll find it a low-cost way to increase your income  and set yourself apart from your competition.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach.

In fact, his long-term goal was to be a dentist.

Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school.

However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then that baseball became his primary profession.

In 1914, after getting in touch with his former coach, Bill Diver, who was at the time the head coach of football and basketball teams at the University of Mississippi, he got his first coaching experience, coaching the baseball team at Ole Miss to a winning season.

While he was a good baseball player, he was by no means a superstar. But as a coach, he shined.

His name, Casey Stengel. Among his achievements as a coach, he was the only person to manage a team to five consecutive World Series championships.

He was nicknamed the “The Old Professor” or  “Perfessor” because he could talk at great length about anything baseball related. He was inducted into the Baseball Hall of Fame in 1966.

Imagine if Stengel would have stuck to dentistry? Or if he’d never gone beyond playing baseball.  He would not have been remembered or in the hall of fame. Not to mention all the lives he impacted as a coach.

Like Stengel, you may find not only a lucrative income stream, but coaching is where you truly shine. And there’s nothing like the feeling you get when you help someone achieve success.

Aside from the great feeling you get from coaching or consulting, here are seven more reasons you should consider adding it to your business next year:

  • It can be very lucrative. Whether you have a big herd, a small herd or no herd, coaching and consulting is very lucrative which means you only need a few clients to earn big money.  I actually talk about exactly how to do this in my courses Coaching and Consulting Bootcamp and Advanced Coaching and Consulting
  • It can help you create info-products to sell. Coaching and consulting allows you the opportunity to find out the biggest challenges your coaching clients are having which gives you unique insight to what type of products you should create and sell.
  • It positions you as an expert. Coaches and consultants are viewed as authorities in their field. Being seen as an authority and expert gives you credibility which can boost sales of your products and services because people want to buy from experts.
  • It can help you position yourself as a celebrity. You can use your expert status to position yourself as a celebrity.
  • Leap to big money fast. Not only does coaching and consulting give you a back-end product that you can charge thousands of dollars for, but as an expert and/or celebrity, you can charge more for your products and services.
  • Your marketing becomes better.  Because you have special insight into the fears, challenges, and desires of your coaching and consulting clients, you’ll have a better handle on what your other customers, clients or patients are worrying about, wanting  or dealing with. You can then  infuse this information into your marketing.
  • Coaches and consultants are in high demand.  More and more people want to be led by the hand. They want someone to show them how to do things. As a result you can charge big money to help them find the answers.

If you’re looking to really boost your income in 2013, consider adding coaching or consulting to your business. It’s a great way to earn more with less stress. Plus, you can add $100,000 to $1,000,000 a year as a coach or consultant, even if you’re a newbie.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?”

It’s a question kids have wondered throughout the years.

And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world.

Movies throughout the years have shown their explanation of how it’s done.

In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger son, Arthur reads the letters to Santa and makes sure the children’s “orders” are filled. Armies of elves load up the sleigh with presents requested from kids around the world and a team of elves help Santa in an ultra-high tech sleigh, the S-1.

Sort of like being one of the elves, if you don’t want to come up with your own info-product to sell, or aren’t sure what to sell, becoming an affiliate for someone else’s products gives you the opportunity to participate and earn money without having the responsibility of running the operation.

You can find products that complement the products and services you already sell without having to incur the costs or hassle of distribution.

Or you can build your own command center and build an army of affiliates eager to sell your product for you—creating a significant increase to your income.

Here are seven additional reasons to consider adding an affiliate program to your business in 2013:

  1. You eliminate costs associated with selling your own product such as production costs,, order processing, shipping and distribution. Plus there are no licensing fees.
  2. You don’t have to carry inventory.
  3. You don’t have to hire any additional employees.
  4. You can choose from thousands of products and services.
  5. You don’t have to have any experience.
  6. You don’t have to deal with customer complaints.
  7. Often your affiliate provides you with the necessary marketing materials saving you time and money.

On the flip side, if you round up your own army of affiliates to promote your products or services:

  1. You can make money while you sleep. Having affiliates sell your products means you have a team of people selling your product at all hours of the day. Super Affiliate Secrets (now available at 50% off through this series) reveals that the secret to selling millions is to lure the best affiliates and build relationships with them.
  2. You can build an army of affiliates to help sell your products or services—without having to pay anything unless they bring someone to you.
  3. Building an army of affiliates can help you build your list faster.
  4. Affiliate armies can generate massive traffic to your site.
  5. You can create a mass affect and generate huge amounts of cash during launches.

There are two money-making sides to affiliate marketing. Whether you cash in on one side or both, affiliate marketing is one of the easiest ways to rake in six to seven figures per year. In fact, the amount you can earn is only limited by your desire, effort and imagination.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.