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Information Marketing

Even Santa Claus Can Be a Niche

by Dan Kennedy12.01.2009
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There are riches in niches for your small business marketing…I nag again, again and again.
This year, the first official international convention of The Almagamated Order of Real Bearded Santas was held in Branson, Missouri, attended by over 300 professional Santas with real beards (a niche within the Santa niche!), plus some Mrs. Santas and [...]

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EXCLUSIVE Info-SUMMIT Interview with George Foreman

by Mara Glazer11.06.2009

Two-time World Heavyweight Champion, George Forman was the celebrity speaker at this years Info-SUMMIT in Atlanta. He took the stage yesterday, wowing the audience with his stories of dedication and hard work ethic (and not to mention his humor and charm).
After his session, I had the pleasure of conducting a short interview with him. [...]

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VOTING OPEN! – Glazer-Kennedy Infomarketer of the Year 2009

by Mara Glazer11.05.2009

The annual Information Marketer of the Year competition is now LIVE ONLINE!  You can vote for your favorite contestant right on Facebook at the Official Glazer-Kennedy Insider’s Circle fan page (http://www.facebook.com/glazerkennedy).  This year’s contestants are Jonathan Jay, Robin Robins, and Carl Smith.
Log onto our fanpage on Facebook (if you are not a fan already, this [...]

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Small Business Marketing Tip: Capitalize on the Tumbsuckers

by Dan Kennedy10.15.2009
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The Today Show featured a story on “mother-daughter bonding boot camp”, a group therapy business, where mother-daughter pairs pay to go and share stories, light candles, play games and work out their angst with 100 or so other mother-daughter pairs.
Seriously.
The last night they roast marshmallows; the final morning they light candles and say [...]

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What the Sam Hill is an Information Marketer?

by Bill Glazer10.01.2009
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In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.
We do like to take a least one nice trip every year. We’ve practically traveled all over the world.
But one thing that [...]

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