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Posts Tagged ‘Information Marketing’

Even Santa Claus Can Be a Niche

By: Dan Kennedy on: December 1st, 2009 5 Comments

There are riches in niches for your small business marketing…I nag again, again and again.

This year, the first official international convention of The Almagamated Order of Real Bearded Santas was held in Branson, Missouri, attended by over 300 professional Santas with real beards (a niche within the Santa niche!), plus some Mrs. Santas and a few nebbishy elves horning in on the fun.

I was at a National Speakers Association Convention in the late 70’s not much bigger than this – now NSA has 5,000+ members and is the trade association of that industry.

Our Information Marketing Association is headed in the same direction.

And, with 80+ local Chapters and more getting going, size of our annual SuperConference increasing, etc., Glazer/Kennedy Inner Circle becomes an international association of a size to be reckoned with.

EACH of these associations and all others (there are thousands) represent a lucrative niche market for somebody. And I am again going to nag, nag, nag about riches in niches; about finding a small market or slice of a market that you can focus on.
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EXCLUSIVE Info-SUMMIT Interview with George Foreman

By: Mara Glazer on: November 6th, 2009 7 Comments

Two-time World Heavyweight Champion, George Forman was the celebrity speaker at this years Info-SUMMIT in Atlanta. He took the stage yesterday, wowing the audience with his stories of dedication and hard work ethic (and not to mention his humor and charm).

After his session, I had the pleasure of conducting a short interview with him. I thought you might like to see for yourself.

VOTING OPEN! – Glazer-Kennedy Infomarketer of the Year 2009

By: Mara Glazer on: November 5th, 2009 5 Comments

The annual Information Marketer of the Year competition is now LIVE ONLINE! You can vote for your favorite contestant right on Facebook at the Official Glazer-Kennedy Insider’s Circle fan page (http://www.facebook.com/glazerkennedy). This year’s contestants are Jonathan Jay, Robin Robins, and Carl Smith.

Log onto our fanpage on Facebook (if you are not a fan already, this is the time to sign up). Click the “Video” Tab at the top of this page where you can view the videos featuring the presentations made by the contestants. Make sure to vote for your favorite contestant by clicking the “like” button under their video (voting closes Saturday November 7th at Noon).
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Small Business Marketing Tip: Capitalize on the Tumbsuckers

By: Dan Kennedy on: October 15th, 2009 10 Comments

The Today Show featured a story on “mother-daughter bonding boot camp”, a group therapy business, where mother-daughter pairs pay to go and share stories, light candles, play games and work out their angst with 100 or so other mother-daughter pairs.

Seriously.

The last night they roast marshmallows; the final morning they light candles and say one meaningful word to each other.
The same day CNN carried a story about the newest, most pathetic trend: parents, predominately mothers, going with their college age and college grad children to their job interviews, waiting in the waiting rooms or, when possible even going into the interview with them and answering questions on their behalf.

I have previously written elsewhere about the popularity in particularly affluent communities of “baby sleep coaches” who camp out in the home to “coach” mommies on getting their babies to sleep.

“Thumb-sucking dependency” (the polar opposite of the virtue I celebrate: self-reliance) isn’t new in America. It’s just increasingly dominant.
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What the Sam Hill is an Information Marketer?

By: Bill Glazer on: October 1st, 2009 38 Comments

In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.

We do like to take a least one nice trip every year. We’ve practically traveled all over the world.

But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up my dream car, a brand new custom made Porsche Carrera 4S and while I was signing the paperwork, Rachel Day, who is the dealership’s Financial Services Advisor asked me a question that I hate getting…but I get it asked often.

She asked…

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