Posts Tagged ‘Information Marketing’


There’s explosive need for this right now

By: Dan Kennedy on: November 14th, 2014 6 Comments

When I started in the information marketing business 40+ years ago, there was double digit inflation, double digit unemployment, and double digit interest rates. Not great conditions.

There weren’t as many tools and media available, and I had to stumble around to figure things out. Still my first time out I made about $15,000.

I’ve made some expensive mistakes too.

In fact, just one strategy, had I implemented it from the beginning instead of doubting it would work, would have meant I’d have an additional $30 million dollars in the bank right now.

I’m not too happy about that, but I share it as a demonstration about what doubt rather than testing can do to your bottom line.

There is an explosive need for information right now. People are trying to find the guy who can teach them how to do things and often someone to also do it for them. You can be “that guy” and have your info-marketing business up, running, done, and making money for you in a very short amount of time.

Here’s a simple strategy I used, that still works well today.

I identified a very small niche market of about 3,000 people all in the same business who happened to have a profound interest and limited knowledge about a subject I happen to be very knowledgeable about. I created a catalog offering information on different subjects to determine what their interests were. Note, I didn’t create the products at first, only the catalog describing them.

After cleaning the list, I mailed the catalog to a list of about 2,000. I created the products as people ordered them. Not only was I able to identify what their primary interests were but I was also able to create a “hot list” of about 250 buyers.

I then sent a sales letter marketing a newsletter focused on the topics these people had demonstrated the greatest interest in. Again, I created the marketing first.

I mailed my sales letter to the 250 buyers, several times in a sequence with additional cover letters. Within a month, I had nearly 80 subscribers at $149 a year. Gradually I mailed to the entire universe of 2,000. I kept at it. Within the year I had nearly 1,000 subscribers.

With all the possibilities to expand your business, even with as few as 1,000 subscribers, you can easily provide an income of $250,000 to $1 million a year.

Here are three important tips for starting your info-marketing business:

1) Limit experimentation: It’s expensive to experiment with media and strategy. A good strategy is to follow what the leader is doing so you can be successful as soon as possible. If someone is doing something more than once, then it is probably working for them—which means it will probably work for you too.

2) Determine what the market will buy first. As noted above, finding out what my customers wanted BEFORE I spent time creating a product paid off. It’s expensive and time-consuming, not to mention frustrating to create a product that no one wants to buy. First get your customers to line up, wallets in hand wanting to buy what you have to offer and then create the product.

3) Do it quickly. Money loves speed. So the faster you can implement something, the more money you’ll attract and the faster you’ll get money into your bank account.

Whether I’m creating a sales letter, a campaign, or an information product such as a book, I use a proven formula, templates, and a copy bank. GKIC does the same. And you should use templates and tools to get your marketing and product creation done fast too.

Nothing stops the information marketing industry…not the economy, not war, not inflation.

Nothing.

Just look around and you can see that it is alive and well—and that people are doing very, very well in the info-marketing business.

Every day people wake up to a business where money is always in motion. It’s a way to make money that is adaptive to most any situation or circumstance. It offers maximum lifestyle flexibility. It’s fun. It has global reach. And if you know what you’re doing, you can quickly take your income to dizzying heights.

So what are you waiting for?

If you want an easy way to get into the information marketing industry so you can put your income on auto-pilot and escape the work-money link…then I have some good news for you.

GKIC has 75 23 spots available in their NEW Eight Week “guide you by the hand” Ultimate Info-Marketing Machine Program that will help you shortcut trial and error and allow you to work directly with Dave Dee and GKIC’s product development team to create and launch your very own information marketing product.

Discover how you can get all their templates, tools, and personal attention and guidance here.

5 Surprising, Yet Good, Side Effects Of Information Marketing

By: Dave Dee on: November 7th, 2014 4 Comments

The year was 1998.

Professional musician and circus clown, Derek Sivers had a new CD of his music he wanted to sell online.

So he created a website to sell it.

When his musician friends saw what he was doing, they asked him if he’d sell their music on his site too.

Then friends of friends asked him to sell their music too.

And that is how CD Baby, an online music store that sells indie musician CDs and song downloads, was born.

Sivers says he doesn’t consider himself too bright and that he just sort of stumbled into information marketing. Well he may have “stumbled” into it, but he certainly got the hang of it.

Ten years after Sivers launched his CD Baby site, he sold it for $22 million dollars.

Not bad, eh?

Today Sivers has another information marketing business called the Wood Egg which publishes annual guides for how to move to and start a business in 16 different countries in Asia.

I’m sure when Sivers decided to sell some of his CDs online he never imagined it would grow into a multi-million dollar business and provide him with incredible freedom to do anything he wanted.

But having an information marketing business turn into something unexpectedly great isn’t all that unusual.

Take radio advertising sales representative Harmony Tenney.

When she decided she wanted to teach her clients how to get the results they wanted from their radio ads, she had no idea how much this would impact her personally.

She created a “how-to” information kit for customers so they would know how to buy radio advertising better and get results that would grow their business.

When the kit created great results for her clients, testimonials came pouring in which built her into one of the most successful radio advertising representatives in the country.

Today Tenney has information products that target different niches such as lawyers, business owners, and nonprofits. These products teach her clients how to get results, grow their business using radio ads, and avoid getting caught up by a radio sales rep that might not have a clue.

Tenney’s information product has served her in four ways:

1) She’s able to out advertise her competition. Because she makes money from the sales of her information products, she’s able to use this income to do more advertising than other radio sales reps.

2) She’s built her reputation in the radio advertising community. The product provides information that business owners need to make good decisions about radio advertising. This has positioned her as an expert in the field.

3) She’s been able to eliminate cold calling. People in her community who invest in her products become prospects, allowing her to avoid having to cold-call and contact business owners who have no intention of buying radio advertising. This also frees up her time and eliminates marketing waste by allowing her to concentrate on the ones who are interested.

4) She boosted her income as a radio sales representative. Because her information products have positioned her as an expert in the field, people trust her and want to work with her. This combined with not having to waste time on uninterested prospects and having more money to market herself than her competitors, allows her to soar above the massive competition in her field.

So while information marketing can provide you with great income and freedom, there is a whole lot more that can be gained from creating your own information products for your business.

Are you trying to solve a problem for yourself? If so, maybe like Sivers, there is an information marketing product lying in wait, begging you to launch it.

Or maybe there’s something that could be done in a different or better way. Sometimes the best businesses are just improvements of ideas that already exist.

In Sivers’ case, selling CDs wasn’t new. But he came up with a different way (at the time) and in some ways, a better way to buy them than what already existed.

What about problems your customers’ have? Is there something there that will solve their problems and perhaps provide the same side effects as Tenney?

Often times I hear about the positive side effects of having an information marketing business that people had no idea would happen. So don’t worry if your initial goal is to make money or not. Just create an information product to do the thing you want—whether it’s to attract more leads, provide a way for your own clients to solve a problem, or improve your own situation. And watch the happy side effects unfold.

If you’ve created an information marketing product, what are some of the happy, yet unexpected side effects you’ve encountered? Let me know in the comments below.

This Gets My Vote Every Time… (How To Make Money From A Hobby You Love)

By: Dave Dee on: November 5th, 2014 1 Comment

Ahh, the day after election day. Such an important day as your vote has made a big impact on the future of your business (among many other things.)

If you’re like many business owners I know, you’ve given this careful consideration.

But what about electing to change your future, regardless of who got voted into office?

That gets my vote every time.

And I know of no better opportunity to create the life of your dreams than info-marketing. But what you may not realize is that info-marketing isn’t just for business related topics. You can turn your hobby into money too.

Robert Skrob, President of Information Marketing Association, says, “There have never been greater, more diverse, more lucrative opportunities for everyone—from very experienced, successful entrepreneurs to rank beginners—in the field of information marketing.”

He is exactly right.

Every day Google processes 3.5 billion searches.

What are people searching for? Information. And from those searches, people make purchases.

What are they buying? Products such as traditional books, eBooks, audio programs, videos or DVD’s, membership websites, webinars, tele-coaching and coaching programs, and seminars.

Most often you probably hear me talk about associating an info-marketing business to your existing business. But the truth is the possibilities are almost endless when you consider the number of hobbies and interests’ people are willing to pay someone to teach them. People need and want information on almost every topic imaginable—from photography to travel to pets to woodworking and knitting to tennis or golf.

It’s a great time to start an information marketing business because today people have less and less time —which is what fuels this industry. Less time to find out how to do something and more pressure to be proficient. Less leisure time to figure out how to do something they are interested in. They are looking for answers to their questions and solutions to their problems and they want to know NOW.

So how can you turn your hobby into money?

Let’s say you love doing crafty things like knitting, sewing, or making jewelry. You could put together a “how-to” guide, make videos demonstrating techniques, or even put together idea books, for starters.

Maybe you love animals. There is a growing interest in this subject.

After a quick search I found a few interesting titles such as “How to choose what to feed your dog” and “Coaching People to Train their Dogs.” Or you’ve heard of hunting dogs? Well, there are also “fishing dogs” which led to the information product: “A guide to Fishing dogs—the history, talents and training of ‘fishing dogs.”

You don’t even need to be an expert. You can put together an introductory product or a product that takes people through the stages of creating a project from beginning to end at different skill levels from beginner to advanced.

Besides the money you can earn from this, there are several other great things about creating an information marketing business.

  • You can do it in your spare time.
  • You can start small.
  • It doesn’t cost much to get started.
  • It can provide a consistent, steady “money while you sleep” stream of income.
  • It won’t feel like work because you’ll be talking about something you love.

To get started: Pick a hobby, something you love to do in your spare time, or a skill you’ve picked up along the way. As mentioned earlier, there are unlimited possibilities for this.

Think about what it is you love to do? Garden? Knit? Fish? Travel? Make something out of Wood? Golf? Take care of your pet?

Once you’ve picked a topic, you’ll want to do some research to see if there is a good market for it. After you’ve done some research to determine there is a market and interest in your topic, then all that’s left is to combine your passion with a successful info-marketing blueprint.

Creating an information marketing product around your hobbies, interests, and passions is one case where, as the saying goes, “Do what you love and the money will follow” can come true.

Elect to make this the year that you use a business model that truly allows you to design the life you want.

BTW, you want to make sure to NOT miss out on the ONE-TIME ONLY Livecast Training I will present direct from the Info-SUMMIT in St. Louis this coming Friday, November 7th at 11AM Eastern. It’s called:

“The Ultimate Information Marketing Machine: The New Product Creation and Launch System”

During this FREE training session, I will expose the Magic Blueprint GKIC’s Product Wizards use to easily create KILLER Info-Products that regularly sell for $100s of THOUSANDS launch after launch, including:

How To Easily Identify and Create A NEW Type Of Product That Your Customers Ardently Desire and Will SELL Like Gangbusters
A Simple & Powerful Launch Sequence That Sells Your NEW Product Like Crazy…And That Can Be TRULY Put On Autopilot
The Key Secret to Making Money as an Info-Marketer BEFORE You Even Launch Your New Product

 But you need to sign up right away – this will NOT be recorded for replay, so you get just one chance.

Click Here To Save Your Spot NOW!

I’m told there are technical restrictions to the number of external viewers we can support, so I suggest you lock down you spot now before it’s too late.

Build a Strong Info-Business in 12 Ways

By: Dan Kennedy on: July 29th, 2013 4 Comments

I’m Dan Kennedy, and I have an unusual message for you.

I’d like to talk with you about real security in an insecure world. You’ll have to bear with me, as I meander a bit in getting to the point. But I promise, it will be worth it. At the upcoming 2013 Info-SUMMIT, I am going to reveal a GREAT FINANCIAL SECRET, and one that I have not spoken about as I will here, anywhere else, at any time!

You see… 40 years ago, a very young man placed his first magazine ad and orders arrived in the mail, and those buyers ordered again from the sales letter sent with the low-priced product they’d ordered, and when it was all said and done, he’d made a few thousand dollars. And he was hooked.

That was me.

I’ve had a lot of highs and lows in this business over these 40 years.

But nothing quite compares with The First Time.

The first time you realize you can make money materialize from the heady chemistry of ideas and the written word, and nothing more – that’s really something.

That is, of course, routine now. Formulaic. You’ve probably heard me talk about the ‘income at will’ position, and John Lennon’s quote about sitting down to write a swimming pool.

Being in this position is real security. (More about that in a minute.)

And I’ve gotten there without any talent like John’s – just highly developed skill. Maybe you’re there too. If not, you certainly can be. The world of info-marketing offers such opportunity to just about anyone.

Come Inside This Secret World

This is a ‘secret world’, for most people are unaware of it, or see it but do not comprehend what they see. When they see the P90X fitness TV infomercial, they do not realize millions are being made with information right before their very eyes.

Last year, a friend of mine mailed over 8-million sales letters, sold over 240,000 books on a health topic, and pocketed net income of more than $4-million. 240,000 people bought that book from a sales letter. Few grasped they were seeing info-marketing ANYONE with an interest or passion about a subject, with know-how or experience in any business or field, can do.

Even entrepreneurs involved with pieces ‘n parts of info-marketing fail to understand it as we do and as you can, in the GKIC world of info-marketing.

Each year, once a year, GKIC swings the doors to this ‘secret world’ open wide and invites folks to c’mon on in…And they do.

Each year, successful owners of all kinds of businesses, doctors, lawyers, chimney sweeps come, discover, and turn around and launch exciting, profitable info-businesses of their own. People like Marty Fort, with a thriving music academy, now with a great second income, packaging and selling his know-how to other school owners.

Ben Glass, with a seven figure second income from info-marketing to his peers in the legal profession, while still running a fine law practice. ASK BEN ABOUT THE WONDERFUL CHARITY HE’S BEEN ABLE TO CREATE AND FUND THANKS TO HIS INFO-MARKETING “SIDE BUSINESS”.

Nelson Searcy, a pastor with his own churches, but also a publishing company, and the #1 coaching program on church marketing. ASK NELSON ABOUT THE REAL ESTATE INVESTMENTS MADE POSSIBLE BY HIS “SIDE BUSINESS” IN INFO-MARKETING.

There are those who dominate niches without ever having a business in them, like Jimmy Vee and Travis Miller, with auto dealers, or Rory Fatt, with restaurants. JIMMY AND TRAVIS WILL RE-TRACE THEIR REMARKABLE JOURNEY WITH YOU AT THE INFO-SUMMIT.

There’s incredible diversity in these info-businesses. Lily Noon, feng shui; Mike McGroaty, backyard gardening for fun ‘n profit; Arlene Eakle, geneaology.

Countless people have come through these doors merely curious and emerged millionaires. This is real.

Even vendors, manufacturers, ad specialty sellers transform into info-marketers as they engage in our world. Keith and Travis Lee at 3DMailResults.com, started as sellers of promotional merchandise, but have become accomplished info-marketers, with courses, turn-key done for you packages, and Keith has begun, this year, a new, additional info-business.

Even people with “pasts” have re-birthed, with my kind of info-marketing.

A client, Stephen Snyder, turned his catastrophic and humiliating bankruptcy into the basis for a “Credit After Bankruptcy” publishing, seminar and coaching business with hundreds of thousands of customers and major-name corporate sponsors.

A friend, a former “infamous Madam”, Sydney Barrows, has created two coaching businesses. I, myself, very early in my business life, crashed and burned financially, and started over with what little I then knew about info-marketing, in a tiny apartment, with my only help from my cat who licked stamps. Info-marketing cares nothing about anyone’s past.

Each year, top professional info-marketers with 6-figure and 7-figure incomes, with large businesses, gather here at the Info-SUMMITSM, to re-charge, to re-invent, to meet up with and exchange information with and create business alliances with other top info-marketer, and at times, to lift up someone new with the power of their platforms. Often, people meet at this Info-Summit, and find ways to aid each other or cooperate for profit. YOU NEVER KNOW WHO YOU WILL MEET!

The annual Info-SUMMITSM is always important and pregnant with opportunity and amazing discoveries.

strongman
Go to www.dankennedy.com/infosummit now to get the BEST pricing possible.
Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

A Better Way To Plan For Retirement

By: Darcy Juarez on: July 9th, 2013 3 Comments

The other day some friends were talking about planning for retirement.

Their financial planner gave them the “number” they need to have saved in order to retire. Based on what they are saving per year now, their predicted expenditures, average life expectancy and other factors, they will have to work into their mid-sixties at a minimum.

They were kind of bummed and were trying to figure out what they could do to retire earlier.

Maybe you’ve been through this exercise too.

It can be discouraging, especially if you find out your “number” is say, $2 Million and you only have a couple hundred grand in your retirement savings plan.

Plus with so many variables in retirement planning, it’s unrealistic to think that a single number can truly reflect how much you’ll need in 10 or 20 years. I mean even if you could make such a projection accurately, it’s possible that health care costs, regulations, medical problems or a few other assumptions could significantly alter your “number.”

A recent article in the New York Times discussed that people are moving overseas seeking cheaper places to live and less expensive health care. It also discussed the fact that “working retirements” are gaining traction.

The article stated that, “According to the Bureau of Labor Statistics, an increasing number of retirees, who can expect to live longer, healthier lives, are choosing to work in retirement, at least part-time, typically for fear of outliving their money or to keep active and engaged.”

Even those living abroad are following this trend.

So what are people doing? They are teaching English, working as a translator, leading English speaking tours, or working in hotels that cater to English speaking travelers. Others are starting small businesses like restaurants, art galleries, shops, bed-and-breakfasts and small hotels.

But there’s a better way to plan for and enjoy your retirement.

I’ve seen people hit their “number” in a year or less on this plan.

I’ve also seen many take early retirement.

And I’ve seen people follow the trend and enjoy a “working retirement.”

Except this working retirement doesn’t require being tied down. You don’t have to answer to a boss. And you don’t have to be chained to business that requires you to be there day in, day out, like a shop, restaurant, bed-n-breakfast or other establishment does.

You don’t have to live abroad to save money, although you can if you’d like to.

You can do what you really enjoy—what you really love and are passionate about.

For many, it feels more like play than work, because they are enjoying what they are doing so much.

For some, $50,000 a year is good. Others make a $100,000 or more. And yet others make (often for the first time in their lives) a million or more a year.

It’s a passive income stream—which means they can set it up and work on it when they want, yet it will still make them money even when they want to take some time off to travel, spend time with friends and family, or whatever.

So what is this better way to plan for and enjoy your retirement?

Info-marketing.

What’s your number? Are you anywhere close to reaching it? Would you like to reach it faster?

Are you worried about having to work longer than you want?

Are you concerned about what will happen if you get sick and can’t continue working?

Do you think you’ll have to continue working into your retirement?

If you have any of these concerns, then now is the time to explore info-marketing and launch your own “working retirement plan.”

This is something that is easily done alongside another business. In fact, many start small and work just a few hours a week on building their info-marketing business slowly.

Everyone fixates on that big savings target. Everyone worries if they will outlive their retirement savings. And while it may be that the solution is a “working retirement,” you can enjoy a retirement with the time and money freedom you need. The right ticket is to set up an info- marketing business. And if you want to retire even sooner, set up your info-marketing business this year. Who knows… maybe you’ll be like some of our GKIC members who’ve reached their “number” in a year or less from when they set up their info-business.

NOTE:  Dr. Tom Orent is a retired dentist. His working retirement makes him more money than he ever made as a dentist. He worked as a dentist for 22 years before selling his business. Before he retired he says he was able to enjoy dentistry again right up until the end because with Dan’s help he was able to transform his practice into doing only the things he wanted to do.

The first year he implemented his “working retirement” plan alongside his full time dentistry practice, he made in the six figures (not including what he made in his dentist practice.) Now he makes in the millions each year from this plan—working when he wants, where he wants and very simply.

You can learn exactly how Dr. Orent did it and how you can do it too.

If you are ready to learn a better way to retire or would like to enjoy a “working retirement” sooner rather than later, go here:  http://www.dankennedy.com/infosummit

Set Off The Fireworks & Join The Global Independence Movement

By: Dan Kennedy on: July 4th, 2013 No Comments

Today in the U.S. we celebrate Independence Day.

While this means a lot of different things to people, for the business owner “independence” is what we all should strive for. It means working when you please, where you please, as you please.

There are, of course, more ways than one to do this. But if you want the quickest way to transform your life and business and are eager to join the global movement that is changing the way industries and professionals do business for the better, there is just one place to go…

The Info-SUMMITSM

In every field, target market or community, there are one or more stand-out income champions who enjoy an income far, far, far greater than all their peers and competitors—and usually receive that income with far less anxiety, struggle, or effort.

As if they are “blessed,” they are able to attract and exercise total control over their business and life. They attract a steady stream of clients without cold prospecting or other “grubby activity.” They are more respected, more prominent, and they have more pleasant business lives.

They live wherever they want and live life to its fullest. Why does this strange mystery exist? Why are there a few who have such a superior income and better businesses than all others?

My entire 40 years’ work has been about solving that mystery, cracking the code, in a useable way, leading to reliable strategies.

As I said, there are, of course, a number of answers and factors. But the best way I know how, the way that does not discriminate –that works for ordinary people from all sorts of backgrounds, walks of life, businesses, and interests who have created extraordinary incomes, lifestyles, wealth and positive influences on others, from scratch, in most cases very quickly, and in some cases with limited resources is… info-marketing.

I have personally met and known info-marketers that are highly educated and barely educated. I’ve met young ones and old ones. Some are brilliant, some are anything but. Some are pretty good writers, some can’t write a grocery list. Some come from successful businesses, others do not.

There are no pre-qualifications to get into this business-nor are there pre-qualifications for you to become that stand-out champion, enjoying million-dollar-a-year + income and multi-million dollar wealth.

Even if you don’t strive to be one of these stand-out people, there are benefits from adding info-marketing to your income stream line-up.

There are eight types of people who should consider adding info-marketing and should attend this eye-opening, life-changing, income-producing Info-SUMMIT event:

1)      Any small business owner who needs increased sales, increased profits, or fast cash flow improvement.

2)      Any person who is looking for an easily repeated step-by-step strategy and structure of a successful business model that is capable of generating a million to a few million dollars a year or more and can be run by one person or more (depending on your desires).

3)      Anyone looking for a business model that can be run from anywhere, from your kitchen table to a balcony overlooking the most scenic view to your kid’s soccer practice.

4)      Perhaps you’re already a darned good entrepreneur, your business is successful and profitable, but you know in your heart that there must be “hidden opportunities” you’re missing only because you are “too close to it” and can’t look at your business with fresh eyes.

5)      You’re an innovative business owner interested in dramatically changing or re-inventing your business marketing a new product or service, expanding or diversifying.

6)      You’re someone who knows you could make more money, if only you could “clone yourself” or if you are tired of trading dollars for hours and want a way to multiply your income without having to multiply your efforts.

7)      You want to start a business or increase your business, but have little resources to do so.

8)      Anyone who is looking for part-time income or ‘retirement’ income and wishes to work only part-time hours.

People need information to do just about anything…to solve a problem, get from point A to point B, find a job. YOU have information people want right now. In fact, you are probably giving away valuable information right now, free.

Why not use that information to help pave a path to your independence?

Information marketing is one of the simplest businesses. In fact, as an example, it’s as simple as creating an e-book—which you can do quickly, simply and inexpensively—and you get to keep 100% of the profits as you don’t have printing or shipping costs. Plus, you typically can charge anywhere from $19 to $79 for a single e-book.

If you want the clearest, straightest, simplest path I know to Independence, this is it.

Happy Independence Day. I hope this is the year you celebrate yours.

*** What’s HOT at GKIC TODAY***

This year’s event will be different than any Info-SUMMIT we’ve ever done…or will ever do. Marking my 40th anniversary in this business, GKIC is throwing a 40th Anniversary Party that will bring some of the biggest and best info-marketers around. This is your opportunity to network with and “rub shoulders” with 6 and 7 figure marketers.

And because it’s my 40th anniversary, GKIC has pulled out all the stops to deliver the best Info-SUMMIT ever—complete with a star-studded line-up of successful “in the trenches” info and Internet marketers.

Plus, in addition to my two presentations, I’ll be doing a third presentation—an extended 3 ½ hour ‘seminar within a seminar’ on the 7 secret sorceries of mind-control copy. This seminar alone could multiply your investment over and over againregardless of whether you are in info-marketing or not.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Most Important Business Breakthrough In My Life…Could It Be Yours Too?

By: Dave Dee on: July 2nd, 2013 6 Comments

People often ask me about big breakthroughs in my life.

If you’re at all familiar with my story, you may think I’m going to talk about how, from the age of eight, I dreamed of becoming a professional magician …

And how my dream didn’t really take off until I purchased Dan Kennedy’s Magnetic Marketing  program.

It’s true, that was a big moment in my life. It had a huge impact on my income and allowed me to pay off all my debts.  I went from doing three shows a month to averaging 30 shows a month – by my fourth month I ended up booking 57 shows.

But that’s not what I want to talk to you about today.

What I want to talk to you about today is the big, BIG Breakthrough I had right after I booked those 57 shows.

You see, it was then when I realized what I was really doing was trading time for dollars. I was living my dream, but I was limited by what I could do. I couldn’t really do more than 57 shows a month, nor did I want to. And then another thing got me thinking…

What if something happened to me? What would happen if I broke my leg or got sick? I started thinking about the fact that if I couldn’t go out and do the shows, I wouldn’t be making any money whatsoever.

That’s when Dan Kennedy said to me, “You should package how you did your marketing to book so many shows and sell it to other magicians.”

So I took Dan’s advice and placed a small ad in one of the four trade magazines for magicians. Before long, I made my first sale. At first I thought this information business would be a nice little residual income in addition to my shows. But sitting at home getting checks in the mail turned out to be a lot better deal than working all the time.

Personally I didn’t have a lot of money, so I started with a tiny $65 ad. I picked the number one trade magazine for magicians and placed my ad that said something like, “If you want to book more magic shows, call…”

I had a toll-free recorded message that offered a free report, which was really a sales letter. I mailed the sales letter that told my story about how I was a professional magician that could book more shows than anyone else in the business.

For people that didn’t respond to my first sales letter, I followed up with a second letter at day 14 and a third letter on day 28.

When that first ad worked, I expanded it to a half page ad and then to a full page ad in the same magazine. Then I did the exact same thing in the other three magician trade journals.

The second part, of course, was to create the product. Because once I knew people were interested, I had to make available to them the product I promised in the sales letter – a course that included six audio cassettes.

I didn’t have any professional recording equipment, just a little clip-on microphone I bought at Radio Shack and my home stereo system.

The cord for the microphone was so short I had to lie on the floor next to my stereo to make my recordings. To duplicate my tapes, I used boom boxes.

As time went on, I created more and more products and built my customer base. I became known in the magic business as the marketing guru guy. And I built the value of my business enough to where someone wanted to buy it. So I sold my business and went on to create other information businesses.

This grew to people wanting to pay me large sums of money to license my program in order to adapt it to their industry and sell it in their own niche and much, much more.

That $65 dollar ad and sales letter turned out to be not only one of the biggest breakthroughs I’ve ever had, but it changed my life completely.

I discovered that with just one simple ad that made an offer matched with the right audience, I could live a better, more secure lifestyle with more independence.

Two things you can take away from this: one, even small steps can create big breakthroughs. Two, info-marketing leads to an independent lifestyle where you don’t have to worry about what you’ll do if something happens to you and you are unable to work.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

4 Steps To Making Extra Money Every Month Doing What You Love

By: Darcy Juarez on: June 27th, 2013 4 Comments

Steve always wanted to live on a farm, grow flowers and raise bees.

It was a long-time dream…but to him it was just that, a dream.

He was chained to his 9-to-5 job working in the area he’d gotten his masters in… computer technology.

Although he made very good money, he hated being trapped at his desk. But he needed money to support his family and he didn’t see much money in growing flowers and raising bees. Neither did his family.

For fun, Steve started creating websites about things he was interested in. He started making a little money and started paying for things like vacations and other “nice to have” luxury items.

But then he had an idea. Maybe he could use the money he was earning to buy that farm he wanted—so he could turn his dream into a reality.

Well, a few years ago Steve did just that. He bought a farm and some bees. Quit his 9-to-5 job and exchanged his long commute in traffic to a short walk from his house out to his garden.

He still makes money from his websites. And he knows if he needs more money for something, he can just email his list with a new offer.

While growing flowers may not be your dream, I’m guessing you have a dream of your own…one that doesn’t involve slaving away, hoping you’ll have enough money to retire one day so you can do what you really want.

People always ask me what’s the easiest, fastest way to make money. The short answer is to do what Steve did. And I’m not talking about creating websites.

What I’m talking about is what Steve really does—he markets information.

Here are four of the basic steps for getting started.

Step one: Figure out what information you want to market. To keep it fun and easy, use the knowledge you already have to create information products to sell.

Everyone, and I mean everyone, knows a lot about something. So think about what interests or hobbies you have. Consider the business you are in—are there opportunities to provide information to your clients or colleagues?

Think about what people always ask you about, things you’ve overcome, or successes you’ve had in life that others find difficult to achieve.

Information that shows you how to improve your skills or provide training are very popular as are financial tips, business and moneymaking information, health and fitness and travel/entertainment sites.

But your topic can really be about anything. Painting, gardening, entertainment in your city, something you’re an expert in, a hobby, or a topic where there is a shortage of good information available online.

In fact, I remember reading a story that appeared in the Chicago Tribune about a guy who loved playing Santa Claus and couldn’t find any websites with information about where to see Santa in Chicago. So he created a website with information about where and when you could see Santa in Chicago complete with tips and information such as where to get your photo taken with Santa. The website has brought him a lot of press and I’m sure a lot more bookings.

Step two: Evaluate your idea. After you’ve thought about what you want to market, it’s always a good idea to find out if there is actually a market for it. This way you don’t spend a lot of time creating a product only to find out no one will buy it.

Step three: Decide on the best way to deliver your information. There are dozens of ways to do this. Some of the more popular ways are through:

  • Reports, e-books, or books
  • Pre-made templates
  • Newsletters
  • Directories of information
  • Audio recordings
  • Videos
  • Software
  • Speaking
  • Coaching
  • Membership sites

Keep in mind that you can use more than one of these ways to deliver your information, but you’ll want to pick one to start with.

Step four: Create your product. Once you’ve determined your topic, evaluated that there are people who will buy it, and know how you will deliver the information, you’ll want to create your product. Don’t worry though, it’s much easier than you think, and can be done as quickly as in a day.  Especially if you use the swipe and deploy method we often refer to and model after a successful info-marketer. (You’ll find 7 different complete, examples for successful info-publishing models in a totally FREE live-training Dan Kennedy’s doing Monday Called “Essential Internet Marketing Truths” click here to register for this one-time…never to be replayed Free event now!)

For Steve, info marketing helped him create the dream life he always wanted. Most of us trade our time for money, always thinking “someday” you’ll have time to live the life you want. This is an opportunity to start living that life now.

With no inventory, and low cost and low risk, you can create your information product once and continue to sell it again and again. Some information products sell year after year, decade after decade, creating serious residual income.

Not only can this be very lucrative, you can keep it running on autopilot or with minimal direct involvement. And the best part is, you can do it alongside your business or use it to transform your existing business into a much more profitable one.

NOTE: If you want to know how to make money alongside your business or enhance your existing business, I can’t think of anyone better to model than Dr. Orent whom you have the very rare opportunity to hear speak. (Find out more here)

Dr. Orent was on the verge of losing his dental practice and even his home when he started his info-marketing business in 1997. Within in three years, he paid off every lease and loan and even paid off the mortgage on his office building to become debt-free. Not only that, he was able to earn more than double the full year, full-time income of an average dentist while only working 40 days per year in his practice.

You can find out exactly how he did it, from day one until now, and how he runs an exceptionally high income business from a small numbers, simply managed business at this year’s Info Summit.

Plus, this year we are holding a very special celebration honoring Dan’s 40 years in this business.

Get All The Information By Clicking Here or go to www.dankennedy.com/infosummit

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Independence For Sale. Who’s Buying?

By: Dan Kennedy on: June 25th, 2013 No Comments

“Most of us have two lives. The life we live and the unlived life within us.”

—Stephen Pressfield, American author

According to USA Today, the first newspaper printing (dated July 6, 1776) of the Declaration of Independence will be auctioned off next Tuesday.

The Declaration of Independence, of course, documents the United States’ reasons for declaring freedom from Britain. It states that all men have certain rights…and that should the government become destructive of these rights, it is the right of the people to alter or abolish it.

I’ve heard of business owners creating their own “Declaration of Independence” stating what they believe their business should provide for them…

Wealth is the most obvious thing.

But obviously there’s more to it than that…

People want a business that holds their interest.  A business that keeps you involved and gives you an opportunity to keep getting better at what you do.

A business that gives you a sense of accomplishment…a feeling that you are making a difference …and brings you satisfaction and happiness.

But the number one “Declaration of Independence item” people say they want from their business?

Independence.

Wouldn’t you agree?

You want the freedom to do as you please, work with who you want, when you want and where you want…and to have the financial security that lets you do that.

But what often happens is that business owners, even if they declare freedom as their number one goal, end up burning the candle at both ends. They work long and hard like a dog and even if the accomplishment, the being in charge, the making a difference, the money is there …all of it…the freedom is missing.

So the #1 thing they set out to accomplish is absent. And they’re afraid to change anything because they are afraid of risking what they mistake as “security.” The truth is, if you are doing all the work, or are very closely tied to it, then you don’t really have security.

Because what happens if you can’t do the work? What happens if you get sick? Or need to take time off to help family and you aren’t available to do all the work? Then what?

What happens if regulations change causing changes to your business? Then what?

Or what if your products or services become antiquated?  Then what?

In the movie, The Internship, Vince Vaughn and Owen Wilson’s characters find themselves out of work when the watch company they work for closes.  The owner says no one buys watches anymore, they use their cell phones to see what time it is. The product became outdated.

That’s why if you are in business to get more out of life and experience true security and freedom, you have to create and design your own declaration of independence correctly. Because if you don’t, you’ll work hard, grow your business and end up a slave to your own business and any significant amount of time off will cause your business to fail. Or things will change and you’ll need to figure out how to change with the times.

While hard work is admirable and needed to grow a business, it’s not what gives you security and freedom.

What you really need to be clear on is understanding what you really want and what it truly takes to create that.

I’ve seen people wait to do this—wait until they lose their business or their health fails or their family falls apart, and that’s when they seek changes—out of desperation and when their back is up against the wall.

I wrote about this great financial secret and the best way I know to avoid this from happening to you in some detail on pages 12 to 15 here, but the short answer is that you must break free from the work-money dependency link. You must have the ability to manifest money. Because being able to create money at will, gives you real security. And having real security creates true independence, freedom from worry and freedom from financial struggles.

The newspaper print of the first Declaration of Independence is estimated to sell for $750,000. How much is gaining your independence worth to you?

NOTE: What does your declaration of independence look like? And how much is your independence worth to you? If you’re ready to take the steps to creating your ideal life or at least are curious about how others have done it, you don’t want to miss Info-Summit 2013.

If you DON’T want to feel overwhelmed, overworked and underpaid…if you DON’T want so many responsibilities that they keep you away from your family…if you DON’T want a business that is overly reliant on one stream of income…if you DON’T want a business where you have to worry about what will happen if you are unable to work for a period of time…then you owe it to yourself to check this out.

We are opening the doors and letting you inside—to see how others do it—and see how you can too. Come ask questions and find out not only if it’s right for you, but find out exactly how the most successful businesses do it.

Register here now or call 1-800-871-0147 to speak with a GKIC concierge.

Or get more information here www.dankennedy.com/infosummit

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking.

Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking.

Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success.

Of course, there are tons of opportunities for networking, (too many, actually) some better than others.

But here’s the thing…

You don’t want to end up with a stack of business cards you’ll never look at again or spend time in a room with non-decision makers who are schmoozing you.

Here are some tips to help you get the most out of your networking encounters:

Find learning environments. Business card exchanges and other networking focused events are high pressure. People are there to meet others for the purpose of doing business, which means their defenses are up. Educational events, such as seminars, conferences and bootcamps are more relaxed, therefore defenses are lower. People are more at ease.  Plus, because the most successful people are continually learning, you are more likely to meet high quality like-minded contacts..

Start conversations. Don’t wait for someone to come to you. Sit next to someone you don’t know or cross the room to talk to someone. Strike up a conversation with the person standing in line next to you. Find out what they are working on or trying to accomplish. A simple conversation can turn into ideas, alliances, new business, referrals, joint-ventures, and a host of other opportunities.

Focus on making quality contacts, not quantity. The goal should not be to meet as many people as possible, it should be to build quality relationships. If you are in a conversation that is going well, stick with it rather than trying to move on to meet more people. That said, don’t hang with one person the entire time.

Do more listening than talking. Ask a lot of questions, then listen and respond to what you hear. By listening you may find you can provide a solution they are looking for.

Do your research. Find out about the speakers and what their specialties are before you attend an event. Pick a couple that you want to meet who work in something related to your field, have a similar business set-up or might be able to answer a question or help you with what you are working on. Then seek these people out. To prepare write down three intelligent questions about your most pressing matters. For example, if you are attending SuperConference and have a brick and mortar business you might want to seek out extraordinary entrepreneurDonna Krech with 25 years’ experience, a thriving local brick and mortar business, a national coaching and franchise business, and a direct-to-consumer products business. She is sure to have plenty of answers about what it takes to make your business ultra-successful.

Write down what you are looking for before you go. Are you looking for someone to give you feedback on an idea you have? Similar businesses to compare promotions? A good “power partner” for referrals? An affiliate or joint-venture partner? Advice about a particular business problem? When you take the time to define what you are looking for from networking, you’ll ask better questions and get much better results.

Armed with these ideas, you’ll be able to brilliantly network and use these opportunities to blast your business forward.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.