Posts Tagged ‘infosummit’


For Ladies Only? You Can’t Be Serious…

By: Dan Kennedy on: January 15th, 2013 6 Comments

Over the years I’ve become known as “the professor of harsh reality.”

I was dubbed this because I was the only one in a chorus of yes-men who would ever point out the flaws in a proposed idea.

Not everyone always likes to hear about flaws. In fact, I learned early in life that most people prefer delusion to reality. Dislodging people from their delusions often winds up making you the brunt of their anger—the “shoot the messenger syndrome.”

However, you and I need to relentlessly seek out reality in our own businesses and our own lives, even when unpleasant or uncomfortable as real success is based on truth.

I suppose that sounds elementary, but in actuality,  people  often avoid hearing unpleasant truths.

Next month I’ll be speaking at GKIC’s Women Entrepreneur’s Next Level Summit where I’ll be delivering some straight facts. I’ve decided to toss caution and tact aside and deliver a very ungentle collection of reality and advice that comes from my experience and dealings with the most successful women entrepreneurs, thought leaders and celebrities I’ve worked with over 38 years—and there have been many.

Last year we began this event which is exclusively for women entrepreneurs leading or engaged as partners in business, not as an exercise in segregation, but as what Walt Disney called a “plus-ing.” A plus-ing is an additional opportunity for exploration of shared interests, exchange of knowledge, networking and inspiration. To simplify: more knowledge is better than less knowledge.

I’ve heard from some of what I –affectionately and respectfully—call the “women with balls” in GKIC that they were not happy about this event. They wanted to know why they were being singled out. They felt they were being asked to sit at the kids table. Admittedly I can see their point. A lot of what I see merchandised to women in business by women coaches and gurus doesn’t have much substance.

But I don’t see this event that way…

To me, it’s another means of expanding and providing additional opportunity to a group with special interests—similar to what we’ve done with Info-SUMMITs just for info-marketers.  Or what we’ve done within our mastermind groups like Lee Milteer’s Peak Performers/Implementation Coaching Group, or our Platinum and Titanium groups.

Members helping members, encouraging, networking, entering joint ventures and creating another productive community within GKIC.

It’s also been my experience over 30 years that women do have a different mindset about business than men.

After working with both women-owned and men-owned businesses, some of the broad observations I’ve made between men and women are as follows.  You will find some of these observations truer than others because everyone is unique. And you may find that you don’t want to hear some of them.

I’ve noticed that men tend to be more short-term, immediate outcome, and any-means-to-an-end thinkers, while women entrepreneurs are interested in a more complex collection of issues.

Both are double-sided coins. For instance, men tend to be less concerned than they should be with how customers or clients feel after a sale is made, and with sustaining relationships over time. Women tend to be overly concerned with how customers feel, which can foster timidity and inhibition.

Overall, I think men are less wealth-inhibited, but women are smarter about money, or at least inherently capable of being smarter about money – and there is factual evidence to support the latter conclusion, from long-term studies of male and female investors.

Women, statistically, are paid less than men inside hierarchies, but also tend to price lower than men, charge lower fees than men, and avoid negotiation and confrontation more than men – although that has not always been my experience—Joan Rivers, comes to mind.

I don’t see anything wrong with airing these matters, facts from research about them, opinions that may or may not be accurate, considering and discussing the differences.

Ultimately, I don’t believe there’s anything I would advise or say to a man in business I wouldn’t to a woman in that same or similar business, but there is advice I would give the woman that I wouldn’t give the man.

There is different conditioning, and there is bias. To deny either is, I think, delusional. To deny it in the interest of political correctness or to avoid risking offending women is, I think, counter-productive.

Exploring reality like this isn’t for everyone. But it can be useful to entrepreneurs who are will to open up to find out what may be holding YOU back…What is getting in YOUR way, what conditioning or belief is getting in YOUR way, what conditioning or belief systems or barriers do YOU have, what business, marketing or selling strategies might best fit YOU?

I invite you to be relentless in your pursuit to seek out reality in your own business and life…and be willing to develop the habits of being brutally honest with yourself and insisting that others you rely on give it to you straight.

NOTE:Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials. 

Is this stopping you from starting or growing your business?

By: Dan Kennedy on: July 17th, 2012 9 Comments

In a few days, on July 23rd the next Grow America Springboard Competition begins giving away $1 million in awards to entrepreneurs.

The competition awards winners in three categories: those with an idea, but no business yet; a start-up business working on getting customers; and existing businesses that are looking to grow their business.

Described as “Shark Tank meets American Idol,” Grow America was created by Utah businessman, Alan Hall in an effort to help grow companies, create jobs and stimulate the economy.

Each contestant has three minutes to make their case before a panel of business executives and then answer questions for four minutes.

Winners advance in the competition and eventually the top businesses receive cash prizes.

It’s a concept that makes sense because most people believe that money is the thing that is stopping them from starting a business or growing their existing business.

The truth is, money is rarely, if ever the thing that stops you. Rather it’s fear that paralyzes.

I wonder how many would participate in a competition that helped you conquer fears instead—something that, in my opinion, would be far more valuable than free grant or prize money.

One of my early ideas is that the most powerful people are powerful because they have long ago shed any concern over what others think of them.

The entrepreneur able to take business risks, experience failure, accept losses and incur criticism of others without insomnia, ulcers, or remorse has overcome his fears of failure and humiliation and in doing so, has acquired immense power.

A number of years ago, I remember watching the CEO of Archer-Daniels-Midland being grilled by John Stoessels of ABC-TV about so-called “corporate welfare.” Stoessels told him that, in one magazine, his face was put on a pig’s body and he was called the greediest of all pigs at the Washington trough.

The CEO calmly, literally with zero-emotion, said, “Why should I care about that.”

Why indeed? The magazine gone and forgotten in days or weeks, while he remained CEO of the largest agricultural corporation in the world.

It’s a variation of the famous exchange between Churchill and Lady Astor; she said to him, “You are disgustingly drunk” and he said, “Yes, madam, I am drunk, but you are ugly and I will be sober in the morning.”

Lacking this total freedom of being fearful of what others think, a person is continually making judgments based on criteria other than his beliefs about what will or will not work, should or should not be done or is right or wrong.

It stops people from turning that idea jotted down on a napkin into reality.

Fear of others’ opinions about the outcomes of your decisions and actions hamstrings you more than any other obstacle or handicap.

I was taught that the level or strength of your belief shows in your results.

In other words, your outcomes reflect beliefs.

In considering the rich, successful, powerful and persuasive individuals I know, I would summarize their most significant beliefs as follows:

  • A belief in unlimited abundance, not lack.
  • A belief that the Universe, Universal intelligence, God or whatever you call “It” responds to committed thought (prayer) and determined action.
  • A belief in unlimited and unrestricted capability, i.e.  either that you can do a thing as well or better than anybody else or that you can learn to do a thing as well or better than anyone else.  Meaning, if someone else can do a thing, so can you.
  • A belief system of self-worth, self-respect and self-confidence based on realistic assessment of one’s strengths and weaknesses, attributes and flaws potential and limitations. A profound disinterest in perfection in all things. And a disconnect between deserving and being perfect.
  • An unwavering, even somewhat stubborn and obsessive belief in attainment of their goals.

If you want to be rich, powerful and successful, you’ll have to first learn how to check your fears at the door. If you don’t, it will catch up to you, even if you are the next winner of Springboard Competition.

NOTE: If you’ve wanted to start a business but been held back by the fear that you’d have to risk too much to do it, I wanted to recommend you check out Michael Masterson’s new book The Reluctant Entrepreneur. You may remember Michael Masterson from when he spoke at InfoSummit 2010. He’s started many companies without taking any risk and amassed a $50 million personal fortune along the way.  Click here to learn more.

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No fireworks needed: 5 tips to make sure your next event is packed full

By: Darcy Juarez on: July 3rd, 2012 3 Comments

With tomorrow being the 4th of July, a lot of competing events are happening here in Chicago…

One of the events is the annual Naperville Ribfest which brings sixteen of the nation’s best rib vendors together in a head-to-head competition to win the favor of judges and festival goers.

The vendors have rib samplers (among other things) that you can purchase to try their sauce. In addition to ribs,  regular festival-type food such as kettle corn and funnel cakes are available. Plus they have activities like music, a family area with a petting zoo and activity tent, a Chicago White Sox training camp and of course, fireworks.

Here’s the interesting thing—unlike many events that take place over the 4th of July weekend, you have to buy a ticket for $10 to get into this one.  Which means they are competing against tons of FREE events…

Yet not only is it packed every year, it’s been voted “Best in the Midwest” for the past 15 years by Festival Magazine.

At GKIC we obviously believe in the power of events and we teach you to hold your own events for your customers and clients.

Events are great for building loyal customers. They show clients and customers that you are “real.” They not only build relationships between you and your client, but between clients themselves, which sometimes can be even more powerful.

Because your audience is captive, you can give them a lot of valuable information in a relatively short amount of time—often taking them through material that would take them months to complete on their own.

This means they can experience success at a much faster rate.

Events are also perfect for selling more product, coaching/consulting and mastermind groups.

Just like the many events happening over the 4th of July—an issue you have to deal with when planning your own event is competing events.

The most common reaction is to offer your event free or at a deep discount. The problem is that offering an event free means you either need to sell a lot at the event to make up the costs of the event or you take on debt to hold the event.

This is not what you want to do.

And you won’t have to if you follow these five tips when planning your next event:

1) Begin promotion early. For the best results you want to give your potential attendees plenty of notice—before they commit to something else. Depending on the number of people you want there, how long your event will be and how far people have to travel to get there, ideally a year out.  Less time, say six months, can work too, however the more lead time you give, the more time you have to promote and the more likely you are to fill your event.

 

At the end of each event, you should already start promoting next year’s event.  Strike while the iron’s hot as they say. People are excited about what they just learned and they don’t want to miss out next year.  Offer a one-time only price that won’t be matched the rest of the year, and you’ll have a good head start for next year’s event.

 

2) Create a multi-step campaign. Unless you’re Justin Bieber or the latest hot celebrity, chances are you are not going to be able to send one email to your list and sell out your event. In fact, I hate to be the one to break it to you, but you really need to create a multi-step, multi-media approach. Ideally you have mailing addresses for your prospects and customers so you can use direct mail, like mailing a sales letter and postcards in addition to your online promotion,  such as emails. (If you don’t have addresses, consider creating a step in your campaign to acquire those.)

When we promote SuperConferenceSM we mail out a sales letter (multiple times with different lift notes, grabbers, etc.) and postcards. We send emails and promote at other events…and you should too.

3) Add some fireworks. People like to be entertained, so when you add an entertaining element to your event, believe it or not, it helps push people over the edge.  The Naperville Ribfest already had a lot to offer, however they added fireworks on one day to boost attendance. At SuperConferenceSM, there is tons of great info, celebrities, chances to network—many reasons to attend.

 

However, we always add a fun event. For example, at SuperConferenceSM 2012 we had an after-hours event with cocktails, book signings, photograph opportunities, a mock casino with card games and spin the wheel, and more. While that is on the elaborate side, simple entertainment like showing a movie and serving popcorn and candy can work well too.

4) Invite a celebrity. People are fascinated with celebrities and having one at your event can help fill it. The celebrity doesn’t have to be a well-known main-stream or even necessarily known to your audience, although if your audience already knows them, that can be very helpful.

When we held our event for transforming a professional practice into an entrepreneurial business, we asked Ben Glass, CEO of Great Legal Marketing LLC to present. Chances are you aren’t going to see Ben on the TV show Access Hollywood or on the red carpet at the Academy Awards and many of our members may not know who Ben Glass is, however he is a celebrity in his field having helped thousands of attorneys and professional practice owners and law firms nationwide transform their practice by providing advertising, marketing and business training tools and done-for-them services and coaching.

Think about who you can get that would hold a “celebrity curiosity” and draw people to your event. For example, let’s say you wanted to sell a coaching program to veterinarians.  Maybe a “dog whisperer” would be a good choice.

Another way to add celebrity is to tie the celebrity to your event theme. At Info-SummitSM this year, our theme is super heroes so we’ve invited Adam West, the actor best known for his lead role in the 1960’s Batman TV series.

Sometimes the “celebrity” isn’t even a person, but a thing. At Info-SummitSM we will have the Batmobile, an inanimate celebrity of sorts. For you, it might be a new piece of equipment or tool that your industry is curious about.

5) Create a new twist. Present something that your potential attendees won’t be able to get from you any other way. This doesn’t necessarily mean you have to create new material. In late November 2012, we are offering a “Done-With-You” event where attendees will take what we teach about lead generation and help them create their own campaign with the guidance of our GKIC copywriters.

 

We didn’t have to create how to do this, we just gave it a spin in that not only will attendees learn first-hand how to create their own campaign, they will get professional assistance and leave with a complete campaign ready to send out to their list.

You don’t need fireworks to get people to your next event, however incorporating these five things into your plan will help give you the same “big bang” – adding excitement and increased attendance. Plus you’ll find it easier and less stressful to fill and more profitable too.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Social Networking Opportunities for a Small Business

By: Brian Horn on: January 6th, 2010 13 Comments

Social networking (also called social media) is a broad term, so in theory the definition could vary from person to person based on what they use it for.

To me, Social Networking and Social Media is simply any online tool or site that acts as a platform for interaction and networking.

If you can write a post, comment on a someone else’s post, add your own content, vote on content, or even just re-arrange the design of a site, then that is social media.

Wikipedia defines it as:

“tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.”

Are there really opportunities for a business to succeed using social media?

Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the business.

The reality of the matter is that various social media have different strengths and weaknesses.

Knowing which ones work best for your business is essential.
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Entrepreneur Success Stories from the Info-SUMMIT

By: Mara Glazer on: November 17th, 2009 7 Comments

Last week at the 2009 Glazer-Kennedy Info-SUMMIT, I had the pleasure of interviewing successful entrepreneurs Mike Capuzzi, Donna Krech, and Ari Galper.  Each of these entrepreneurs shares with me their secrets of achieving success in their niche/market and how they have maintained success in the recession.  Watch the videos below for a glimpse into the mind of these powerful business people.

Mike Capuzzi

Mike Capuzzi is the inventor of CopyDoodles and the Glazer-Kennedy Independent Business Advisor in Philadelphia, PA.  Visit him on the web at http://www.copydoodles.com.

Donna Krech

Donna Krech, also known as “the hope giver”, is a fitness, life success, and motivation expert.  Visit Donna Krech on the web at http://www.donnakrech.com, http://www.thinandhealthy.com, or http://www.weightlossbusinessnetwork.com.

Ari Galper

Ari Galper is the creator of Unlock The Game™, a new sales mindset that overturns the notion of selling as we know it today, and ChatWise®, a truth-based sales methodology that uses live chat to create trust with online visitors.  You can visit him on the web at http://www.unlockthegame.com or http://www.chatwise.com.

maraMara Glazer, daughter of Outrageous Marketing Guru, Bill Glazer, is the Facebook Face of Glazer-Kennedy Insider’s Circle™.  She takes her fans, followers, and friends on a behind-the-scenes look inside the Insider’s Circle.  Follow her on facebook at http://www.facebook.com/maraglazergkic or on twitter@maraglazergkic (http://www.twitter.com/maraglazergkic).

EXCLUSIVE Info-SUMMIT Interview with George Foreman

By: Mara Glazer on: November 6th, 2009 7 Comments

Two-time World Heavyweight Champion, George Forman was the celebrity speaker at this years Info-SUMMIT in Atlanta. He took the stage yesterday, wowing the audience with his stories of dedication and hard work ethic (and not to mention his humor and charm).

After his session, I had the pleasure of conducting a short interview with him. I thought you might like to see for yourself.