Celebrity P-O-W-E-R!

I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria Principal, Jessica Simpson, and Sean John (a.k.a. P-Diddy).

Why is a celebrity so powerful? Think about it. What happens when you’re up late at night and you’re pushing the remote control button while watching TV and all of a sudden you arrive at a show where you see Jessica Simpson (or some other celebrity you recognize)? What do you do? It makes you stop channel surfing and say to yourself…what’s Jessica doing on at 2 AM in the morning?
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