Historically, free standing inserts in daily newspapers tended to advertise discount tax preparation services, furniture sales, K-Mart, Wal-Mart, Payless Shoes, a chiropractor’s office, an auto repair shop.

Recently, in a daily newspaper, I found a slick, full-color, 4-page insert for a ‘private lakefront community’ with a Jack Nicklaus golf course, homesites starting at $200,000.00, boat slips available.

It wasn’t all that long ago, incidentally, that the symbol of affluence was a two car household. Now it’s a two house household. On a flight to Orlando, every person in first class owned both a Cleveland home and a Florida home.

An article in the New York Times (4/21/05) asked the question “Who Pays $600.00 For Jeans?”. Upon reading, I discovered, a lot of people do!

In fact, the Secret Circus Clothing Company have produced a pair of jeans (seen in the picture at the top of this post) which have 15 diamonds attached to the back pockets sold for $1,000,000.
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