Try searching for a current sporting event (like this little competition going on slightly north of most of us that you may have heard about) or the latest national news event.

Whether it’s a tweet from someone watching women’s ice hockey or a fresh blog post about the Toyota recall you can find it on Google right after it’s published on the web.

This is known as “real-time search”.

Basically, it lets people searching Google discover breaking news as its happening. Kinda “obvi” by the name…but thought I’d spell it out. 

I really hadn’t paid much attention to it until last week when another SEO consultant pointed out the results when you Googled “austin plane crash”. I was leaving in a few days to go to Ryan Diess and Perry Belcher’s Mastermind meeting in Austin (which I just finished up last night)…so I was very interested.
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