Posts Tagged ‘lead generation’


Three Steps To Never Prospect Again

By: Dan Kennedy on: October 17th, 2014 2 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients.

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects.

Whether you are just getting started in business or you’ve been in business for thirty years… believe me, there’s nothing better than only talking to prospects who have already “raised their hand” specifically to TALK TO YOU!

To experience this kind of client attraction, the most important thing you can do for your business right now is to develop a reliable and predictable client, customer, or patient “Lead-Generation System.”

A successful Lead-Generation system should have the following components, several of which many (if not MOST) business’s overlook:

1)    A “Slam Dunk” Customer.  If you’re trying to target the entire world, you’d better be prepared to go head-to-head with big, dumb companies with billions of dollars to waste in the effort. Going after every possible person who could ever use your service is a fool’s errand.  Instead, step back and think about, whom right now, are your favorite clients… where do they come from? How do they act?  What do they read?  How much do they earn?  What are their hobbies?  What is it about YOU that they tell you they resonate with?  Getting a solid grasp on WHICH this person is, WHERE to find them and WHAT it is they truly desire that only you can provide … and for the PRICE you want them to be able to pay… is a crucial first step to your lead-generation system.

2)    A “Killer” Lead Generation Magnet.  You need to give them a clear reason to contact you and get that reason in front of your “slam dunkers.”  It should be something targeted to narrow down your perfect clients from the unwashed masses…this “thing” is an incentive for response we call a Lead Generation Magnet.  Many times these are informational in nature, such as reports, guides, books, CDs, webinars or even other kinds of gifts.  Obviously, the more desirable the magnet and its offer, the better the response you’ll get.  You generally want something that is directly linked to your business.  For instance, the investment company offering a free road atlas in exchange for a call in appointment would be better served by a free report detailing “The 5 Secrets The IRS Hopes You Never Discover that Can Save the Typical Family $5000 a Year in Taxes.”

3)    Answer the WHY You Question?  The question I pose is “Why should I do business with you rather than any other option including doing nothing?”  The answer is what we call your Unique Selling Proposition (USP) and your lead magnet should make dead solid certain that the factors that make you different are clearly spelled out.  This provides fuel to the call to action (something else you need in your magnet, do NOT forget that critical piece) that compels them to act without hesitation, knowing that the benefit they seek can only be found with your products / services.

Don’t rely on hope, networking, or prospecting grunt work to get customers through your door or to your website. Create a lead-generation system that includes these key components to get them to raise their hands and ask for YOU.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

 

Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 8 Comments

Recently I heard sad news about a small business that has been an industry giant for decades.

I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people.

The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands of followers. Their posts are shared, liked, and commented on. They have even been successful generating viral activity.

And selling is, if not their top strength, close to it.

The thing is…unfortunately, this company is struggling and I’m afraid might not survive.

Why? It’s the same problem many small businesses suffer from…

Not only did they eliminate almost all of their direct mail activities and move the majority of their marketing online, they failed to use direct response concepts in ALL of their online marketing.

You see they didn’t quite understand that while it’s cool to have a big list and necessary to engage with people online…it’s really important that every aspect of online marketing is about hardnosed direct response marketing.

When you engage with a prospect, there must be a purpose behind it. Every time you…

  • send an email
  • write a blog post
  • direct someone to a page on your web site
  • make a post on social media…

…you should be thinking about how you can generate more clicks to your sales pages.

This does NOT mean you should be “selling” or promoting in every online activity. Let me say that again in a different way, because it’s really important. It’s not always about making a sale, but rather about “selling the click.”

For example, let’s say you have an event coming up that costs $500 to attend. You can’t sell someone on a $500 event in a 140 character tweet; however you could send them to a sales letter.

Even better though, you could send people to an opt-in box to get a free video, a free booklet, or attend a free teleseminar that relates to a topic you’ll be talking about at your event. Not only will you get more people to click through to something that is free, but now you’ve captured their email address and can market to them about your event (and your products and services and future event.) This means that instead of getting one chance to get them to click through to your sales page, you have multiple chances.

When you start focusing on how to use direct response in everything you do online, you’ll increase clicks.  And when you increase clicks, you’ll convert more clicks into sales. Just imagine increasing your conversion rate from 5% to 10%. If you did that consistently you would double your revenues.

Here are three ways you can use direct response to increase your clicks…

1) Use Active Verbs. Many businesses will create a link and write something like, “This week’s specials” or “Calendar of Events”. Instead trying putting an action verb at the beginning…”Find out what this week’s specials are here” and “Explore our calendar of events.”

2) Add urgency. Give them a reason to respond right now. While you don’t want every email or social media post to be promotional, using urgency when you are doing a promotion is really effective. You can accomplish this in many ways including using a limited-time offer, scarcity, or a fast action bonus.

3) Make offers. One of Dan Kennedy’s Direct Response Rules is to always make offers.  Look at ways you can incorporate offers into more of your online activities. Offer the first ten people that post a comment on your blog post a copy of the template you mention in your post. Or offer a free webinar on the topic you discussed in your email in your P.S.

If you don’t have a plan that includes how you will insert links that click through to a sales page, your time is wasted. Even worse, you could be the next small business that “bites the dust” because you didn’t put enough focus on how to get people to take a specific action.

Study direct response and start looking for more ways you can implement direct response marketing into your e-newsletters, emails, blog posts and social media. When you do, you’ll see an increase in clicks, which will lead to more sales.

How do you regularly use direct response in your online activities? Share your ideas in the comments below.

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Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

By: Dave Dee on: April 11th, 2013 2 Comments

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event.

I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement.

While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually come back to you.

Whether it’s getting your prospects and clients to come back to your events or come back to your website, there are specific ways to accomplish this.  Things you’ll want to implement ASAP because “returning prospects and customers” are key to growing your income.

Today I’ll discuss four ways specific to your online marketing.  It’s important to…

Understand the difference between the way customers view online and offline media.  The Internet was not created to sell. It was created by the U.S. military as a communication system and was later made available for academic institutions.

The idea was to create a place where people could connect and share information, not to sell.  And if you think about what most people do online, they go there to search for information or connect with people on social sites like Facebook, Google+, Twitter, and LinkedIn.

This means they are in a very different mindset when they read something on your website versus when they read something you’ve sent in the mail.

Reading a sales letter that came in the mail, they may be more relaxed and sitting in their easy chair. But online, people are more alert and searching for specific answers. Make it simple and easy for them to find the answers they are looking for and don’t waste their time with copy that is focused on  branding your product, service or company.

Create specific landing pages. Online your customers compare prices. Offline they don’t. The truth is online audiences do price comparisons… frequently. This is bad news for you.

To help avoid price comparisons and drive your customers to your website, try sending something offline that drives customers to a specific online landing page that then drives them offline again. (KEY POINT: drive your audience to a landing page created specifically for your offer. Do NOT send them to your home page and make them search for your offer or you will lose them.)

For example, an offline postcard could drive people to a landing page with a specific low cost or no cost offer that requires them to enter their address to receive a CD mailer, report, etc. This gets them to raise their hand and say they are interested and gets them offline before you start talking price, thus avoiding the price comparison online.    The next step would be to send them what you promised with an offer to buy your product or use your service. By taking this approach, you’ll have a captive audience and loyal audience that are more apt to buy.

Have a system for capturing email addresses and use auto-responder emails. Another way to get people coming back is to use autoresponder emails. There is always a large portion of people who won’t buy your product or service the first time they find you.

Be sure to include an email capture box on your website so you have a way to continue marketing to them. Then create a series of emails designed to send prospects and customers back to your sales page for your product or service.

Be relevant. Always. If you are looking through the business section in the newspaper searching for information on ways to market your business, you’d expect to see ads about business, travel and things which aren’t related to marketing your business. But online, if you typed in Google, “Ways to market my small business” you’d expect to find exactly what you are looking for, right?

Your content on your web pages, in your emails, etc. should be very relevant to what your reader is looking for and not wander off topic. Because it’s much easier for people to click away from your website than it is to find another book, magazine or newspaper on your topic. This means if you stray they are gone.

Of course these are just four of many things which will help you keep readers returning to you online. If you want to be profitable online, you’ll want to beef up your understanding of the online reader’s mindset. Concentrate on learning and using online marketing strategies that make it simple for you to not only capitalize on this audience, but keep them coming back for more.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager.

Ending up homeless, he begged on the streets for change in order to survive.

Today Toronto Canada native Francis O’Dea is a multi-millionaire.

O’Dea says, “One year I was broke, the next year I was a millionaire.”

What is his secret?

He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his current situation.

He changed his circumstance by changing his focus. 

He got a job and focused on turning his life around.  Later, with a friend, he opened a little coffee shop naming it, “Second Cup.”

Today, Second Cup is Canada’s largest Canadian-based specialty coffee retailer with more than 360 cafes across Canada.  Although, O’Dea sold his shares in Second Cup in 1988 when they had 150 locations, he went on to enjoy an extremely successful business career, receiving the Order of Canada in 2004.

While sometimes it’s a lack of focus on what we want that causes us to stay stuck, other times it’s caused by getting too comfortable in our routine and not knowing how to change our situation.

By just shifting your focus, even slightly, you can create big wins.

Here are some simple ideas for where you can shift your focus to improve your business and your income:

Sharpen your marketing. If your marketing isn’t working the way the way it used to, a quick way to correct the problem is to consider hiring a professional copywriter to audit your copy. While it may make more sense to start fresh, sometimes an audit of an existing piece of copy or funnel can identify slight changes and quick fixes that will make your marketing fresh and profitable again.

Before you hire a copywriter, be sure to read our FREE report:  The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition.

Check your client-attraction system. If you aren’t earning the income you desire, focus on doing one thing every day towards getting more and better clients.  Fine-tune your approach, learn how to identify and attract clients who can pay you big money right now. (Dan Kennedy will introduce and present his new “Specific –Customer-Focus Process® at SuperConference May 2nd –May 4th)

Specialize in a niche. Narrowing your focus in your industry can quickly increase your income.  If you’ve already picked a niche, see if there are courses or certifications which can further qualify you as an expert in your chosen specialty.

Identify a gap. Look for an area which is not being covered well or is in big demand.  For example, Mike Capuzzi of CopyDoodles saw a need in the copy cosmetics field as there were no real options other than to hire a graphic artist or to individually mark up your copy and try to photo copy it. By creating a product to fill that gap, he quickly rose to the expert in his field. Concentrate your effort on identifying and filling a need.

Focusing on the most important activities which keep your business growing is what separates the most successful businesses in the world from the businesses that spend their entire shelf life wondering why nothing they do seems to work.

So if you’re wondering how to bring your business up a notch, look at how you’re spending your time—you might just need a slight focus adjustment.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Doubles Your Sales In 20 Minutes Using These E-mail Secrets

By: Dave Dee on: March 7th, 2013 3 Comments

Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do.

He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.”

He added that what makes it worse is it’s the one thing he knows he really needs to be doing.

In a tough economy every penny counts and not doing this is like leaving tens of thousands of dollars on the table.

What was he neglecting?

He wasn’t giving his prospects and customers a second (and third and fourth…) chance to do business with him.

A costly mistake in any economy.

You see, according to market researchers, 98-99% of your website visitors won’t make a purchase on their first visit.

Converting even just 1-2% of those lost visitors could make a significant difference to your bottom line.

For example, if 6,000 people visit your website each month, a 2% bump in your conversion rate translates into 120 additional customers. Times that by the gross profit you make per sale and, I’m sure you’ll agree, it’s something that deserves your attention.

So how do you go about converting that additional 2%?

Email marketing.

In fact, according to Ogilvy who are cited as pioneers in the interactive marketing industry, “People who are registered to receive email marketing messages from your company will purchase an average of 167 percent more than those people in your marketing database who are not receiving email.”

Email marketing allows you to keep in touch with prospects as well as current and past customers, clients and patients.

It helps you drive traffic back to your website, sales pages and promotions.

It gives you the opportunity to educate your customers so they can be more successful in their business.

You can position yourself as a go-to resource.

You can cross-sell and up-sell your products and services to existing clients.

And win customers back.

This business owner knew all this, but still wasn’t doing it.

Like you, me and everyone, he’s busy.

But the reason he wasn’t doing it went beyond that.

He wasn’t doing it because he was worried about what many businesses are concerned about when they start thinking about doing email marketing …

Creating content.

Writing relevant content that’s both interesting and helpful to your readers is a real concern.  Plus the fear it will suck up all your time.

Another concern this entrepreneur worried about was that his emails might alienate some of his customers, damaging his reputation.

If you have any of these concerns, here are four tips that will help you write emails FAST and build a solid relationship with your readers.

1) Invite your customer in. Be transparent and personal in your messages. Give your customers a sneak peek inside your home, your business, your leisure time.  Tell them about something you read, a movie you watched, or something funny or spectacular that your kids did. Tell them about where you travelled or what a customer said to you.

Not only is it easier and faster to write about what you know, but it’s more interesting too. Plus, it helps you to build more of a relationship with your customers by helping them feel like you trust them like a friend.

Some of my most successful (and profitable) emails have revolved around a personal event from my life. When you put your trust in your readers with details of your personal life, they’ll be more likely to trust you back.

2) Stick to one topic. Decide on one topic you want to talk about before you start writing…and stick to it. Often when people don’t decide what they want to write about first, they ramble on to different topics.  This is like you giving your reader an invitation to stop reading.  It’s important that you focus your email on one idea.  Do this upfront and you’ll save a lot of editing time later.  Plus your emails will be more effective because your audience will only need to remember one big idea per email.

3) Brevity. Keep your messages to 500 words or less. This will make it easier for prospects to finish and faster for you to write.

4) Write conversationally. GKIC member, Matt Furey writes email messages to his list every day…bringing him $10,000+ per email. It only takes him about 20 minutes a day. He recommends writing like you speak. In fact, he often “speaks” his message into a transcription device. You can even buy devices that attach to your computer with a microphone that type what you speak.

 

Email is still one of the most effective strategies for doubling and tripling your sales. Using these tips will not only help you write faster, but will help you strengthen the bond between you and your readers, making your emails more effective.

By the way, the marketer I spoke of earlier is now doing email marketing. He says it has:

  • Re-engaged prospects and past customers making them once again interested in his services.
  • Brought inquiries about other services he offers.
  • Driven more traffic to his website.
  • Educated people on how he can help them.
  • Converted more of his prospects into paying customers.

You don’t have to spend a ton of time creating emails to get these kind of results. And the time spent will be well worth it.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

How To Build Your Own “Million Dollar Rolodex”

By: Dan Kennedy on: January 24th, 2013 4 Comments

This month, in the No B.S. Marketing Letter I talked about the only two ways to think about the 1% and 99%.

If you read it, you got a big lesson in how certain thinking and complaints can virtually guarantee you will never be rich—and what to do if you want to change your circumstance and become a member of the 1% club.

Another complaint that comes from the unsuccessful is that success or wealth has more to do with WHO you know than WHAT you know.

Some people may think this is unfair. When they see someone getting ahead because of who they know, they think it’s not right.

But why they feel that’s bad or unfair is beyond me. Like it or don’t, it’s the way the game is.

For as long as people have been conducting business, one of the ways to win at it is to surround yourself with successful people.

In NFL football, it takes 10 yards to get a 1st down. Maybe it should be 8 or 12 yards instead, but it’s 10.

So the coach and his team need to figure out how to get 10 yards in three plays.

It’s the same with your business. Determine your goals and put a plan together to achieve them. For example, if you know you need to get some “who’s” on board, you’ve got to figure out how to get to know the people who can contribute to your success.

My “Million Dollar Rolodex” is called that because I value it that highly. Case in point, a specialty printer I use came from my rolodex. At the time, we had called and gotten three quotes from local printers and one from a little-known, specialty printer, out of state, who did the kind of printing we needed. We saved 55% by knowing about the existence of this printer.

In preparation for February 3rd’s Superbowl, next week, the NFL’s annual traveling NFL Experience will be underway in New Orleans.

The “interactive theme park” spans more than 850,000 square feet and costs $25 for adults and $20 for children 12 and under.

If you’ve ever been to one of these things, there is plenty to do. Interactive stations where you can test your football skills such as punting and throwing. Obstacle courses and chances to try on actual pro football gear. There is a Pro Football Hall of Fame. Food vendors and, of course, an NFL shop.

This is also a good place to meet one of your favorite pro football players, celebrities or some of the major players in business as they are known to be there for the big game and will wander near or around the “Experience”.

There’s a lesson here if you look for it. First of all, if you want “who’s” that can help you be successful, you need to do your homework to figure out who those people are or what type of people they are. If you don’t know who would be helpful to you, how can you expect to recognize them should the opportunity arise let alone find anyone to introduce you to them? It’s worth mentioning that while you may not always have specific names of “who’s”  that can help you, identifying a specific industry or company will help you quickly recognize a successful “who” for you to connect with.

Second, once you’ve identified some “who’s” you should do a little research to figure out what they are interested in, something about their company, etc. This way if you happen to get the opportunity to talk to them, you can establish immediate rapport by discussing something you know they will be interested in.

Third, determine if you know someone who might be able to make an introduction for you.  Remember it’s a small world. You may already know someone who is friends with, works with or plays golf with your “target who.” Usually they are more than willing  to make an introduction for you.  You just have to ask.  (Hint your GKIC membership might be a good place to start. Use your online Success Club, GKIC Chapter meetings, and GKIC events as place to meet “who’s”. Not a member yet? You can take a test drive FREE here.)

Not that I’m suggesting stalking, but if you see that a “who” is an active member of an organization or club or you find out from scanning the paper that they will be speaking at an event, attend the meeting or, if it makes sense, become an active member of that club.

Fourth, know what you are going to say ahead of time.  Make a great first impression and good things are bound to happen. Almost every event I speak at, people want to ask me about their business. Unfortunately, what I often hear are vague generalities. Be specific about what it is you are looking for. No one can help if they don’t know what you want.

Fifth, you should have a follow up plan in place.  Just like a sales letter that is sent out with no follow up, not following up on a potential hot lead will have a similar result.

Start to build your “Million Dollar Rolodex” by putting yourself in situations where you will be surrounded by quality people and then taking action to build rapport and relationships with them.

NOTE:Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Top Five Behaviors To Avoid If You Want To Be Successful…

By: Dave Dee on: January 22nd, 2013 6 Comments

The other day, something Dan Kennedy wrote triggered a memory of a profound statement a multi-millionaire once told me …

Dan talked about how we all have certain “self-sabotage” behaviors.

This made me remember a conversation I had at one of Dan’s seminars…

The seminar was packed with “players” who had spent their money, and more importantly, their time to continue learning how to market their business better. It was a great opportunity to meet, network and talk with mega-successful people who are so open to sharing their wisdom and secrets to success.

Anyway, after the seminar, the owner of a multi-million dollar franchising company said the following to me…

“I give all of my people a blueprint for how they can be successful, but when I get back home, I’m going to create a blueprint for how people can fail at their business as well. This way, they can check both blueprints and see if their behaviors are leading them down the road to success or the road to failure.”

Isn’t that a great idea?

We are always talking about what to do to be successful, but we don’t always talk about the behaviors that lead to failure. And part of becoming successful is eliminating the bad behaviors. Of course, if you don’t know what those are, it’s hard to get rid of them, right?

Here are some of the top behaviors that lead people to frustration, struggle and even failure:

1) Not investing in lead generation. Dan Kennedy says, “A business without a mailing list isn’t a business.” EVERY business should have a strategy for capturing names—not just from people who have purchased your products or services, but for prospects as well. Each new name acquired is a “gateway” to new business, repeat business, and referrals you wouldn’t otherwise have. You can create the greatest marketing campaign in the world, but if you don’t have a list of prospects to send it to or are unwilling to spend money to build a list, you are dead in the water.

2) Investing too heavily in one strategy. Too often I see business owners use only the Internet for all of their advertising. Even worse, is using just one Internet strategy—like only sending emails, or only using Pay Per Click to drive traffic to their site. This is an error of EPIC proportions. I admit I’ve even fallen into only using the Internet myself, but I guarantee you it’s not a trap I will fall into again.

In Dan Kennedy’s book, No B.S. Business Success In The New Economy, he says, “One is a very bad number, anywhere you find it…if one media produces a disproportionate percentage of your customers, you are subject to being summarily put out of business.” Even the biggest Internet marketers on the planet know they must integrate online and offline strategies…and that the marriage of these two is where their riches lie.

3) Not knowing who your ideal target market is. At Dan Kennedy’s Mailbox Millionaire seminar, Dan said, “At least half of the battle is won via selection, not ‘creative’ message, copy, offer, etc.” Mediocre marketing aimed at a very well selected target market will get superior results. However the best marketing message in the world aimed at a poorly selected target market will get you mediocre results at best. You can’t expect to effectively craft a powerful marketing message to attract your ideal customer, client or patient, if you don’t first have a very clear picture of who that person is. Clearly define who it is you are catering to, first. Then craft your message.

4) Not knowing how to sell. The most successful people I know are also master salespeople. If you don’t know how to sell, you are going to continue to struggle. In fact, in Sales and Persuasion Strategies, Dan discusses the ONE thing you must never do that incredibly 99% of all business owners do that creates a huge obstacle to selling. Once people remove their selling obstacles, not only do they see their profits soar, but they speed up the sale and stop competing for business too.

5) Not taking action. The one thing you will hear over and over and over again from our most successful members—and members who have transformed their business in what seems like overnight is to take “massive action.” You can think about getting rich all day long, but unless you DO something, customers are not going to magically appear and start giving you money. Worry less about failure and just get moving. The reality is the men and women of ACTION are the ones who are the wealthiest.

How many of these behaviors are you exhibiting? Focus on eliminating them this year and you will go a long way towards removing much of your frustration and struggle in your business.

What are some of the self-sabotaging behaviors you’ve eliminated that you feel helped you move forward? Why not share them in the comment section below.

NOTE: Another one of the top behaviors that lead to failure is not investing in continuing education and coaching. The most successful people I know are constantly investing both time and money in learning. I’ve heard people say, “Well he is rich so he can afford to go to seminars, hire coaches and buy products.”

The truth is that a person is successful because they invested time and money in training, coaching and education BEFORE they had the money to invest. Can you imagine someone wanting to get hired and paid as a doctor without investing in the education and training necessary first? I remember struggling to buy Dan Kennedy’s “Magnetic Marketing” program for $279 about 13 years ago. I can’t imagine where my life would be today if I had not invested in that.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Four ways to add quick profits to your business…

By: Darcy Juarez on: December 28th, 2012 2 Comments

“Publish or perish.”

That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing.

Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.”

In an age of diminishing trust, establishing credibility and authority are increasingly becoming key factors to success. And there’s no doubt that published authors are considered trusted authorities.

In chapter 7, Dan starts out by saying that Matt Zagula points out that “author is in the word authority.”

But before you start thinking you need to run out and write a book, I’ll let you in on a little secret: That is not what I, nor Dan are suggesting here.

There are many things you can publish. In fact, information products don’t even have to be written. You can create video and audio information products too. Or create an audio program and have it transcribed to create a book or report.

Here’s a sample of some of the info-products you might want to consider for your business:

  • Newsletters
  • E-books
  • Special Reports
  • How-to Guides
  • Lists of resources
  • Insider reports
  • Expert interviews

Information products establish trust and credibility—making it easier to sell your core products and services at premium prices.

In addition, here are four additional reasons why you should consider adding information products to your business:

  1. High profit margins.  Consider that people value information differently than they do physical products. For example, the cost of an iPhone is worth a set amount. But an information product that promises to double your income in 90 days is worth a subjective amount to each person considering purchasing it. Combine this with the fact that you can create information products at a very low cost (especially if you create digital products that consumers download) and you have an extremely high profit margin.
  2. Create enduring information products once, get paid on them forever.  When you create evergreen information products they retain their selling power year and year. That means you do the work once and make money year after year.
  3. Easy and low cost distribution. You can create an e-book or a video series or special report with very low costs. You can use video, audio, and PDF files to create low-cost information products and with inexpensive distribution channels such as email, you can distribute your products instantly, automatically, easily and inexpensively.
  4. Eliminate commoditization. In a world where commoditization is a problem, you can set yourself and your business apart by leveraging your knowledge to create information products. Plus while there may be products similar to yours, there is virtually no competition for your product because no one knows exactly what you know, nor will they present it in exactly the same way you do. That means your info-product will be unique and won’t exist in any other place. You can also use your info-product to set your business apart even further by incorporating your unique selling proposition throughout your product. For example, if your unique proposition is that you are the only health club that includes a custom diet for your customers, you might want to talk about the benefits and importance of combining proper diet with exercise throughout your info-product.

Increase your credibility and authority this year by creating an information product. You’ll find it a low-cost way to increase your income  and set yourself apart from your competition.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?”

It’s a question kids have wondered throughout the years.

And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world.

Movies throughout the years have shown their explanation of how it’s done.

In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger son, Arthur reads the letters to Santa and makes sure the children’s “orders” are filled. Armies of elves load up the sleigh with presents requested from kids around the world and a team of elves help Santa in an ultra-high tech sleigh, the S-1.

Sort of like being one of the elves, if you don’t want to come up with your own info-product to sell, or aren’t sure what to sell, becoming an affiliate for someone else’s products gives you the opportunity to participate and earn money without having the responsibility of running the operation.

You can find products that complement the products and services you already sell without having to incur the costs or hassle of distribution.

Or you can build your own command center and build an army of affiliates eager to sell your product for you—creating a significant increase to your income.

Here are seven additional reasons to consider adding an affiliate program to your business in 2013:

  1. You eliminate costs associated with selling your own product such as production costs,, order processing, shipping and distribution. Plus there are no licensing fees.
  2. You don’t have to carry inventory.
  3. You don’t have to hire any additional employees.
  4. You can choose from thousands of products and services.
  5. You don’t have to have any experience.
  6. You don’t have to deal with customer complaints.
  7. Often your affiliate provides you with the necessary marketing materials saving you time and money.

On the flip side, if you round up your own army of affiliates to promote your products or services:

  1. You can make money while you sleep. Having affiliates sell your products means you have a team of people selling your product at all hours of the day. Super Affiliate Secrets (now available at 50% off through this series) reveals that the secret to selling millions is to lure the best affiliates and build relationships with them.
  2. You can build an army of affiliates to help sell your products or services—without having to pay anything unless they bring someone to you.
  3. Building an army of affiliates can help you build your list faster.
  4. Affiliate armies can generate massive traffic to your site.
  5. You can create a mass affect and generate huge amounts of cash during launches.

There are two money-making sides to affiliate marketing. Whether you cash in on one side or both, affiliate marketing is one of the easiest ways to rake in six to seven figures per year. In fact, the amount you can earn is only limited by your desire, effort and imagination.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013?

I’m betting one of them is to make more money.

Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before.

Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges.

Tax increases, regulatory fees and full-time jobs being converted to part-time jobs threaten to dampen or eliminate untold amounts of consumer spending.

This means new strategies, more appealing offers, and targeted compelling copy will be crucial to reach your monetary goals.

Today I’m going to give you four strategies that can add an extra $100,000 or more (I’ve seen businesses add $1 million or more using these.)

Add speaking to your business plan: Last Thursday, Dan wrote about the importance of gaining knowledge. No matter what your business, you know about something that others don’t. You can easily earn $5,000 to $10,000 or more per speech for a sixty to ninety minute talk. Plus you can often sell your product, add people to your herd and more.

Become a coach or consultant: One of the most lucrative streams of income is in coaching and consulting. In fact, many businesses end up making more money from coaching and consultant than they do from their initial business. You can add from $100,000 to $1 million per year as a coach or consultant.

Create an info-product to sell. Developing a profitable information marketing product to sell such as a newsletter, e-book, videos, book, etc. can transform an existing business into a six or seven figure business. Not only that, information products can be sold 24/7, meaning you’re not trading hours for dollars.

Make money with affiliate marketing. Affiliate marketing is a $7 billion dollar industry. There are two ways you can make money with affiliate marketing. You can build your own affiliate army to promote your products, services and launches. Or you don’t even need your own product or service to sell. You can add zeros to your bottom line by simply promoting other people’s products or services for them.

Each day this week we’ll drill down on each of these strategies and share the benefits of adding one or more of these to your business  and how each one can bring you an extra $100,000 to $1 million next year.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.