Posts Tagged ‘magnetic marketing’


The top 7 marketing mistakes that could cause your business to fail…

By: Dave Dee on: April 2nd, 2014 4 Comments

In my opinion, most of the statistics and reasons stated about why businesses fail are wrong.

Poor financial control, lack of capital, poor leadership, poor location, and poor economy are common reasons cited for business failure.

Statistics usually benchmark business failure on whether they are still in business and how long they operated before closing.  However, struggling to survive or performing below an owner’s expectations also constitutes failure of some sort.

While there can be more than one contributing factor to failure, by far and away the number one reason for businesses failing, from what I’ve witnessed, has to do with the  quality of their marketing.

Here are 7 of the most common mistakes small businesses make:

1)      Treating marketing like an expense rather than the business you are in. Marketing should be the driving force of your business because you are NOT in the business of being butcher, baker or candlestick maker…you are in the business of marketing your business. When you look at your marketing as a line item expense instead of a necessary investment, you’re looking to fail.

Marketing your business well is your path to becoming the dominant business in your community or category. And when you become the dominant business, you’ll be more profitable, secure and have more freedom.

2)      Not knowing what it costs to gain a new customer and what the average lifetime customer value is. If you don’t know what it costs to acquire a new customer, it’s impossible to set a marketing budget. And if you don’t know the lifetime customer value (LCV), then your budget for getting a new customer might be too high, which can cause failure.

Before you invest large sums of money into marketing, determine how much it costs to acquire a new customer and what your average LCV is. It’s important to note that when you know the LCV, you can sometimes spend more to acquire a new customer because it’ll be worth it on the back end. For example, if you know your LCV is $5000 for a customer, spending $100 to acquire that customer is worth it. However, if the LCV for a customer is $100 then spending that same amount wouldn’t make sense.

3)      No system in place for attracting your ideal customer and building a list.  Your biggest asset is your list. Yet many businesses, such as retailers and restaurants, make no attempts to build a list of ideal customers to market to.

If you want to survive, you must figure out how to attract your ideal customer and build a list so you can market to them again and again.

4)      No follow-up marketing system. Once you attract an ideal prospect, you must stay in touch with them until “They buy or die.” Businesses often have hundreds of people visiting their website or walking into their establishment and leave without buying and without the business collecting any information on how to follow up with them.

Businesses also fail to have a follow-up system in place for people who have purchased from them.

In both cases, you are leaving thousands of dollars on the table. Follow up with prospects and you’ll get a percentage of them to buy. Follow up with your buyers and they will often buy from you again and again.

5)      The USP isn’t defined. You need to make a Unique Selling Proposition (USP) that makes your business the only clear choice for customers and prospects. There are a lot of competitors out there—maybe selling exactly what you sell.

Spending time on refining your USP to make your business stand out is often a big game-changer for businesses.

6)      Not focused on the right market or haven’t defined a market. Right media, right market, right message. It doesn’t matter how great your message is if you are sending it to the wrong target market. In fact, Dan Kennedy says that 50% of your success is getting this right.

Create a list with laser-like precision and you’ll stop wasting money on advertising that isn’t working.

7)      Not using direct-response advertising. The agenda of advertising for big businesses is much different than the agenda for small businesses. Big businesses look to build their brand, look good, win awards, and maybe sell something whereas the small business owner wants to sell something.  The problem is because many small business owners don’t know a lot about marketing or where to start, so they copy advertising that won’t ever work for their business, which cost them time, money and sometimes their business.

To succeed, you must incorporate marketing techniques that attract prospects… sell something…cause your prospects and customers to take a desired action. This is accomplished by using direct response marketing.

There are ten “do or die” direct response rules your marketing must follow to be successful. (You can find these rules in Dan Kennedy’s No B.S. Direct Marketing For Non-Direct Marketing Businesses.)

Take a look at these seven marketing mistakes. Are you making any of them? If you are weak in one or missing any one of these items, then make a plan to fix them before it’s too late and you find your business is in jeopardy.

NOTE:  I just did a webinar called “How to Attract A Flood Of Your Your Ideal Clients, Customers and Patients In 60 Days Or Less…Guaranteed” where I revealed the 3-steps your business MUST have if you want to attract people to you like you never thought possible and I actually share how I went from dead broke…to making 6-figures in less than 90 days.  

If you want to get the 3-steps and see how you can implement them in your business just click here now. 

***Fair warning…this isn’t some 3-4 minute video that pitches you on taking the next step…this is over 45 minutes of REAL strategies and systems that you can use starting today, but you’ll want a pen and paper handy to take notes and better yet, start implementing.

The Technique Used Throughout History That Gives Your Business Tremendous Advantage

By: Darcy Juarez on: March 6th, 2014 1 Comment

This weekend you have a free opportunity to grow your business.

Dave Dee is presenting a free live webinar broadcast that will reveal the secrets for attracting a flood of your ideal clients in 60 days or less using Magnetic Marketing. (You can scoop up one of the few remaining spots by going to www.gkic.com/mmwebinar .)

I believe you’ll take advantage of this. Why? Because the fact you are reading this tells me you are the type of marketer who is constantly looking to improve your marketing results.  Someone who wants to ensure that every one of your campaigns brings in the maximum ROI.

With that in mind, today I want to discuss a tactic that will give you one of the best advantages I know for persuading your audience to buy your product or service.

It’s one of the reasons Magnetic Marketing has worked predictably and reliably for over 22 years.

It’s the same idea that great copywriters use to generate millions of dollars with the copy they write.

The best speakers use this tactic too. So do parents I know.

And if you employ it, you too will generate more response and larger profits—consistently.

This technique has been used throughout history to ensure a message is heard and understood.

The idea?

“Say it. Say it again. And then repeat it a third time.”

Winston Churchill summed it up when he said, “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time—a tremendous whack.”

And that’s what Magnetic Marketing does. It teaches you how to “whack” away at customers so they get your message.

Great copywriters, speakers and even parents find different ways to deliver what is essentially the same message so that eventually the reader or listener hears and understands the point you are trying to make.

While repeating important ideas is the big idea Churchill was trying to make here, there are a few more take-a-ways that will help you be even more successful when using this idea in your own marketing.

1)     Don’t use clever wordplay.  Clarity is paramount. While it’s tempting to be clever or cute or witty, realize that cleverness often creates confusion. Use words that give your message maximum clarity and you’ll deliver a more powerful punch.

2)     Develop your big idea. It’s not always easy to find, but if you take the time to find the one big important idea that will have the strongest impact on your audience, it will pay off. This is what will grab your customer’s attention and set you apart from the competition. (You’ll learn more about how to do this in the free webinar.)

3)     Be persistent. The truth is you can’t repeat yourself too many times. So just because someone didn’t respond the first time doesn’t mean they aren’t interested. It might just mean they didn’t get the message.  So deliver your message. Then deliver it again. And again. Often just about the time you think you should give up, your customers will respond in the greatest numbers.

There’s no scientific reason why three is the right number to try, it just is. Two isn’t enough but four seems too many. And as the saying goes, “If at first you don’t succeed, try, try and try again.”

NOTE: THIS WEEKEND ONLY Go to www.gkic.com/mmwebinar right NOW and learn how to create a flood of business. Discover the steps anyone can master. Create a fast Cash Flow Surge. And attract your Ideal Customers in a non-salesy way. In 60 days or less.

This is a FREE event and spots are limited. Register now: www.gkic.com/mmwebinar

Magnetic Marketing Event Bonus Videos

By: Dave Dee on: February 19th, 2014 118 Comments

Congratulations on registering for Dan Kennedy’s Upcoming FREE event where he’ll reveal How To Create A Flood of New Customers, Create A Cash Flow Surge AND Magnetically Attract Prospects Who Want To Buy From You

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

To get you going I’ve created a few videos that’ll help you prepare and get the most out of this one-time only FREE event.  Go ahead and watch them below (new ones will appear every few days) and leave your comments below.

VIDEO #1 “Why Do You REALLY Want More Customers, Clients and Patients”

 

VIDEO #2 “How I Went From Dead Broke To Successful Entrepreneur”

VIDEO #3 “How To Find Your Ideal Customer Part One…Create Them”

BRAND NEW VIDEO “How To Find Your Ideal Customer Part Two…Get In Their Head”

Tomorrow we’ll reveal exactly what’ll be covered in the Magnetic Marketing Event!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent for all the details

Magnetic Marketing Concepts Revealed!

By: Dave Dee on: January 28th, 2014 5 Comments

Today is the big day. The entire brand new version of Magnetic Marketing, with Dan Kennedy, for FREE! I know you’ve blocked out a big chunk of your day to be on this and I want to assure you that the time you’re investing today will be well worth it! Here’s a quick video showing you exactly what Dan Kennedy will reveal to you!

In case you got here by accident and aren’t registered simply go to www.gkic.com/mmevent now for all the details.

In case you missed any of the other videos I’ve created to help you prepare and get the most out of this one-time only event I’ve included them below. Go ahead and watch them and leave your comments below.

VIDEO #1 “The Why Behind The Why”

Again if you haven’t reserved a spot for this free event go to www.gkic.com/mmevent now.

VIDEO #2 “How I Went From Dead Broke…To Successful Entrepreneur”

 

Video #3How To Find Your Ideal Customer Part One…Create Them

 

Video #4How To Find Your Ideal Customer Part Two…Get In Their Head

Again if you haven’t reserved a spot for this free event go to www.gkic.com/mmevent now.

Copying H.R. Block Won’t Give You A “Marketing Dollar Refund”… But I’ll Show You How To Get Money Back In Spades

By: Dan Kennedy on: January 28th, 2014 2 Comments

By now you’ve heard a lot of “buzz” about me doing the brand new version of Magnetic Marketing Live and Free Tomorrow.  If you’ve haven’t heard, then just go to www.gkic.com/mmevent now.  In it you’ll discover the system of exactly how you can attract customers, clients and patients to your business in droves.

Today though I’m going to reveal how to beat out your competitors—even big box competitors who have far more money to spend on advertising than you.

It’s NOT by copying what other businesses are doing, especially the big brands. That is the path that most small businesses mistakenly take.

An example why you don’t want to do this…

Maybe you’ve seen the ads, “Get your billion back America” …

The H.R. Block ad campaign is everywhere. Even on your money.

H.R. Block worked with an advertising agency to put stickers with ads on them directly onto a number of dollar bills.

The stickers say, “Americans who did their own taxes last year left a billion dollars behind. Get your billion back, America.” The ad included a toll-free number, their website and a very tiny disclaimer that says “not everyone gets a tax refund”.

While they’ve since stopped running this campaign because federal law prohibits it, there are a number of reasons, beyond the legal factor, as to why this is a bad marketing campaign to copy, (although I’m sure many still think it to be clever.)

Here are a few reasons why…

1)      There is no assurance that the money with the ad stickers was getting into the hands of their target audience. Since the money was showing up in people’s change, there’s a good chance someone who doesn’t even file taxes could get one of those dollar bills—such as a kid who doesn’t work or someone traveling in the U.S. from a foreign country.

2)      There was no trackable URL or trackable toll-free number, so there is no way to measure results to see whether or not the campaign was working. In fact, the link drives prospects to the home page of their website instead of to a landing page. A home page typically has multiple things for the reader to do whereas a landing page is focused on a single call to action.

3)      If someone received a dollar bill, how would H.R. Block know who this prospect was or how to follow up with them? There are big, leaky holes in your bucket if you are sending out advertising with absolutely no sure way of being able to get your message in front of this audience again.

Of course, these are but a few of the reasons you should market and advertise your business differently.

Not only will you have much more success, but you can confound the competition and level the playing field even with a big, well-funded brand such as H.R. Block.

Chauncey Hutter Jr. actually had one of his little, independent tax prep offices drive a competing H.R. Block office out of business because—while H.R. Block relies of ordinary advertising—Chauncey ignores it altogether in favor of direct-response advertising and direct-marketing.

If you want to give yourself an unfair advantage, you need a reliable, profitable marketing SYSTEM that provides you with all the business you want, without anxiety, stress and spending a fortune. This can’t happen instantly.

You do need to invest some time and effort in studying direct response advertising and direct marketing. (Watch my FREE Livecast on the secrets of Magnetic Marketing on 1/29/2014 for sure fire strategies and a head start.) Once you have listened and it has sunk in a bit, I recommend you choose the first strategy and tools combination you like from the ones I present (there is something to fit EVERY kind of business) and tweak it to fit your specific business and target audience. Get it up and running and implemented.

Then choose a couple more strategies to implement. Continue mastering the knowledge and skills and opportunities from direct response marketing. Do this and you can look forward to a competitive edge growing bigger and bigger, your superiority over other business owners becoming increasingly evident.

Remember, any idiot can say “yes” to the ad salesman and stick an ad someplace, and often every idiot does. All your competitors know how to buy advertising in most or all of the same places you do. What your competitors won’t do is learn to use direct-response advertising and direct marketing.

Not only will you stop wasting advertising dollars on advertising that doesn’t work, but you can completely whip your competitors, even the big box stores, and quickly surpass national industry averages for sales dollars.

NOTE: If you want the FASTEST way to find out my latest discoveries about direct response marketing…and put an end FOREVER to the pain of pounding the pavement, making cold calls and running useless ads, then you don’t want to miss my FREE Live Training that puts YOU in control.

TOMORROW, January 29, 2014, join me as I reveal my sure fire strategies to magnetically and systematically attract your ideal clients to come directly to you.

This will NOT be replayed. Save Your Spot Now: www.gkic.com/mmevent

8 Ways To Make Your Product Or Service Stand Out From The Competition

By: Darcy Juarez on: January 16th, 2014 6 Comments

It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip.

And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.)

You see the owner didn’t have a tremendous amount of money to do advertising at the time so he couldn’t compete with the larger hotels that used billboards, television and full page ads in magazines.

Instead he created an offer that turned his hotel and casino into a very specific, stand-out destination that got people clamoring to go.

Here is what his offer said:

“Give me $396. I’ll give you two nights, three days in my hotel in one of the deluxe suites. There’ll be a bottle of champagne waiting for you when you arrive. You can have unlimited drinks the entire time you are here, whether you are gambling or not, even if you’re sitting in one of the lounges and enjoying the entertainment, you pay nothing more for your drinks. Most importantly, for your $396, I’m going to give you $600 of my dollars to gamble with in my casino.”

The (obvious) lesson to be learned?

Turn your ordinary offer into an extraordinary one and your product or service becomes completely new and different than your competition. This is especially important if your product or service is a commodity.

You can transform your standard ho-hum offer into a killer offer using some of the following elements:

Develop high perceived value. Create a perceived value for your product or service that is higher than the price you are charging and you make your offer irresistible. In the casino hotel offer, the $600 dollars for gambling alone makes the perceived value higher.

Reduce their risk. When you make risk-free offers, it demonstrates confidence in your product or service and makes people feel more comfortable about choosing you over a competitor who doesn’t make a no-risk offer.

  1. Money back guarantee. People often worry about the “what ifs” –what if I don’t use this, what if I don’t like it, what if it doesn’t do what it promises to do. Give people the confidence to buy your product or service by offering a “no questions asked” full refund.
  2. Generous trial periods. Offer a “try before you buy” period, such as “Try it free for 21 days.”
  3. Low-cost trial periods. Ease the fear of making a large investment by giving a trial for an expensive program or membership for a small fee. “Normally $275 per month, you can try it for 7 days for just $1.00.” (The added advantage for you is that you now have their credit card information which makes it easy to automatically charge their card full membership pricing at the end of the trial.)

Create urgency. Everyone needs an incentive to “hurry up” and order now rather than put it off until later. Five ways to nudge people in your offer are to present:

  1. A limited quantity. If you truly have a limited quantity, you can say, “Only for the first 250 orders.” If you don’t have a limited quantity you can say something like, “Your check will be returned if supplies run out.”
  2. A special combination. Create a combination offer that will expire such as, “Buy two get one free” or a special bundle or package at a discounted rate over buying them individually.
  3. A price increase. Say in order to lock in the lower price, the prospect must act now.
  4. An introductory rate or bargain. Offer a pre-publication rate or an introductory rate and explain that after so many are sold the price will increase.
  5. A limited time opportunity. Let prospects know that only a certain number of widgets are available per region. For instance, a company selling franchise opportunity might only offer one franchise location per every 100 mile radius.

Include a powerful image. The casino hotel offer outlined earlier paints a powerful picture through the story-like wording. Another way to create a powerful impact is by including a powerful picture to help tell the story. You’ll see effective examples of this in ads for restaurants, retailers, travel and charitable organizations where a picture can evoke strong emotion.

Never assume that you’ve made the sale or use a weak close that gently “urges” your prospect to act. You must tell your prospect in clear, simple language what you want him to do and give him a great reason to act immediately. When you add some or all of the elements listed, you’ll create an offer that not only does that, but that stands out and makes your product, service or company completely different from everything else out there.

NOTE: Dan Kennedy will give you the 5 secret keys to creating irresistible offers that get customers rushing to buy from you and the unique components every offer must include (without these your offer will fail) during his special LIVE Video training on Wednesday, January 29th . This is a rare opportunity to get 5 hours of FREE training from Dan on:

 “The Revolutionary Secrets of Magnetic Marketing That Every Business Owner Needs to Know To Thrive and Achieve Massive Success In ANY Economy”

Dan will reveal his greatest discoveries on the topic of Magnetic Marketing and give you step-by-step what you need to do to build your own hard-working, automatic marketing system that reliably, predictably and consistently delivers new customers, clients and patients to you literally “ON-DEMAND.”

This is 5 whole hours of FREE training and will not be replayed.

For more information and to save your spot, Go to www.gkic.com/mmevent now!

Four Things You Can Do To Avoid Disaster In Your Business

By: Dave Dee on: January 14th, 2014 5 Comments

“It happens many times.”

That’s what Mary Schiavo, the former inspector general of the U.S. Department of Transportation, said during an interview on CNN when talking about how a Southwest Airlines flight from Chicago landed at the wrong airport last Sunday.

According to Schiavo, “Planes landing on the wrong runway aren’t unusual.”

As you can imagine, this error can cause real problems.

Unfortunately, like airlines who guide passengers to the wrong airport, businesses many times guide the wrong prospects to their business, causing serious problems such as financial hardship, damage to your business, and wasted spending.

For instance, let’s say you have no reliable way to get customers to your business. So you begin spending money on advertising.  But… because it’s not the right advertising, you receive no (or very few) paying customers from it.  This could cause you to go into debt and even force you to close your doors.

Here are four things you can do to avoid disaster in your own business…along with why this is so important to master:

1)      Cut all the waste and fat out of your advertising. If you aren’t attracting your ideal client, customer or patient, then you are wasting a lot of advertising dollars on people who aren’t interested in your product or service and/or don’t have the means to purchase from you. Wouldn’t it be better to get your advertising into the hands of people you knew could and potentially would buy from you?

For example, if you are selling tires, you would only want someone who owns a car to receive your ads because someone who doesn’t own a car will never buy from you even if they have the money to do so. For instance, if this hypothetical tire store runs an ad in a publication where 60% of its readers are college students with no car, then the media you’ve chosen doesn’t really match  your market.

You can “cut the fat” by matching the right media to the right market and the right message. One way this could be accomplished would be to change to a direct mail postcard that is sent to a rented list of people who carry car insurance on automobiles that are at least a couple of years old and live within the vicinity of your tire store.    Can you see how this would greatly reduce the amount of money you are wasting on advertising that isn’t working for you?

2)      Create a system for attracting your ideal customers.  The idea is for just the right person for your product, service or proposition to perk up, pay attention and think, “Hey that’s for ME” the minute he sees your ad, letter, web site, or other advertising media.

Instead of buying a list to mail your ad to, often a better method is to create a lead generation system. This is a much more economical way to get your hands on your ideal customer because it lets people self-qualify themselves within your target market. This way you are creating your very own, current list without having to a) pay for a list and b) sift through a list of semi-qualified prospects to find the ones who are really interested and willing to spend money on what you have to offer.

Not only is this more economical, but it’s more valuable too. You can certainly rent a list or place an ad in a publication that targets your ideal list.  But consider how much more valuable a prospect is who has raised their hand and said they are interested in what you are offering. Dan Kennedy says when looking at comparative conversions, this type of lead can be worth 500% to 2000% more.

3)       Make your system automatic. Once you get your sales message refined and working, put your system on auto-pilot so that you can continually attract prospects to your business.  This involves figuring out all the pieces of your sales system and setting it up to replicate itself over and over—from attracting prospects to getting them to raise their hand and say they are interested to mailing out follow-up pieces until they buy from you. This will not only save you time and money, but it will provide you with a  predictable business, where you can reliably project how many qualified leads, how many sales from those leads and what your revenue will be for the month.

4)      Refine your message. If your message isn’t right, you’ll end up with prospects that aren’t a match. Not only is this a waste of your advertising dollars, it can actually damage your reputation.

Consider the following that a fellow dad received. He was sent a free magazine from “Working Mother” Magazine. Not only was the list wrong, but the message referred to him as a “working mom.” He was not only insulted, but he thought they were idiots for sending him such a mismatched offer. In fact, he thought it was so idiotic, he told friends, family and work associates about it. Now-a-days you might worry about that ending up as a post on social media which could be even more damaging.

Had the letter suggested this as a gift for his wife, it might have struck a cord and he may have thought the complete opposite—that they were genius.

Regardless, testing and fine-tuning your message is smart.  Once you refine your message, there will likely be more commercially available lists that you can rent that will deliver decent results as well.

Make sure you master the skill of guiding your ideal customers, clients, or patients directly to your business. When you do, you’ll have a predictable, reliable income, you’ll avoid wasting valuable resources and you’ll never have to worry about where your next customer will come from.

NOTE: If you want to be a master of this skill and know how to develop and design ALL of your promotional campaigns to accomplish this goal, then I urge you to reserve time on your calendar now for a very special FREE Live Video Training with the creator of Magnetic Marketing and World Famous Author And Marketing Expert, Dan Kennedy entitled:

“The Revolutionary Secrets of Magnetic Marketing That Every Business Owner Needs to Know To Thrive and Achieve Massive Success In ANY Economy”

Taking place on Wednesday, January 29th from 10:30 AM to 3:30 PM Eastern, Dan will review his LATEST discoveries on the topic of Magnetic Marketing and reveal NEW strategies, NEW examples, and NEW templates that reliably and consistently drive your ideal customers to your business NOW.

Do NOT miss this FREE LIVE training. This will NOT be replayed.

Save your spot now by going to www.gkic.com/mmevent

The Secret Profit-Boosting Tip From The Boring Store

By: Darcy Juarez on: January 9th, 2014 2 Comments

“The Boring Store” in Chicago is anything but…

With its bright orange awning and illustration of a private detective pushing a shopping cart, it is Chicago’s only “Secret Agent Supply Store.”

With grappling hooks, secret decoders and glasses with rear-view mirrors, they have everything you need to be a spy. But what The Boring Store really serves as is a front for a non-profit writing and tutoring center, 826CHI. The center uses the proceeds from The Boring Store to provide a variety of services for grade school students free of charge.

Their unique fundraising approach has differentiated them and is largely the reason for their success.

Differentiating your business is a key component to success.  Failure to do so is often the reason some businesses fail.

Because the reality is that you are in a sea of competitors who do what you do. Trying to market yourself the same way they do will only make yourself look more like your competitors. The problem then becomes that you have to compete on price instead of the value you have to offer.

In Dave Dee’s article One Cool Strategy That You Can Use To Make More Money Now he discussed the easiest way to make more money this year—raise your prices. However, you’ll find it difficult to do that if you don’t have a Unique Selling Proposition (USP).

There are many ways to make your business interesting and not boring…and differentiate your product or service from every other offered on the market. Do it right and, not only will you attract more “ideal customers,” you can charge more too. Here are four questions that can help you discover your USP:

1)      What makes you different? When you look at your competitors, what is something you do that they don’t?

Fence manufacturer, iDeal Aluminum makes gates, fences and railings that look like the ones their competition makes. What makes them stand out is they use a different type of screw. The screw makes their product stronger and better able to withstand high winds.

Even if you can’t identify something different about yourself, you can always find a way to be different. The Doughnut Vault in Chicago always has a line of eager buyers out their door and regularly sells out of doughnuts each day. What makes them different from the other doughnut shops in town? While they do have three classic doughnuts available daily, the rest of their menu changes every day.

2)      What’s your story? Sometimes it’s your story that makes you stand out. A common mistake businesses make is thinking your story is boring. Often this is because you’ve heard your story so many times you think everyone knows it or you think people wouldn’t be interested. So while you may be sick of your story and think there’s nothing there, don’t be too quick to dismiss it.

A company in Chicago that uses its story to maximum advantage is an adventure events management company, Red Frog Events.

Inspired by the TV show, “The Amazing Race,” its founder decided he wanted to organize his own version of the event in Chicago, which he called the “Great Urban Race.”

It was so successful and gained so many followers that he decided he could make a business out of it. With a compelling story of both his inspiration and success, Red Frog has become a hugely profitable business earning tens of millions in revenue from producing and marketing adrenaline-inducing events.

3)      Who is your audience?  One way to stand out is to serve a unique audience or specific niche.

Cone is an Irish-themed gourmet ice cream parlor in Chicago that caters to a segment who love “all things Irish.”  With a handful of employees who are from Ireland they serve Irish beverages, sweets and ice cream such as their “Hair of the Dog” sundae with scoops of Guinness, Jameson, and Bailey’s ice cream topped with chocolate syrup, whipped cream and chocolate flakes.

4)      Do you have a mission?  I’ve met many business owners who donate a portion of their earnings to their favorite charitable causes.

A flower shop in Chicago called Flowers For Dreams partners with charities. For example, for every bouquet of flowers purchased, they donate a backpack full of school supplies to a student in need..

They even offer a way to make the giving more personal to customers by offering to team up with an organization important to them. For instance, dance studios can create a custom URL where their student’s families can purchase flowers for recitals. A portion of the proceeds raised is then used to donate back to students of the studio who need financial assistance or to help fund improvements to the studio.

This a great way to differentiate your business and contribute to the public good.

This year spend time analyzing what makes you special, different or stand out from the crowd. Ask your customers, clients and patients what they think makes you extraordinary. When you do, you’ll find your business is not only more profitable but it’s easier to attract and market to the right people.

What are some great ways you’ve seen businesses position their USP? Share in the comments below so our GKIC community can be inspired by your examples.

NOTE: If you are struggling with what your USP is, then be sure to save the date for The New Magnetic Marketing Livecast on January 29th from 10:30 am ET to 3:30 pm ET.  Or go to www.gkic.com/mmevent to reserve your spot now.

Announcing Dan Kennedy’s BRAND NEW Magnetic Marketing Live Training

By: Dan Kennedy on: January 8th, 2014 1 Comment

You’re Invited To A FREE, 5-Hour Event That Could Change Your Business Life Forever…

“Announcing Dan Kennedy’s BRAND NEW

Magnetic Marketing Live Training”

Discover How To At Will Create A Flood Of New Customers…At Will Create A Cash Flow Surge…At Will Magnetically Attract Prospects Who Are Pre-disposed To View You As An Expert And Trusted Advisor And Buy From You…Plus Much, Much More

Don’t Miss Out on This Very Special ONE-TIME, NO-REPEAT FREE LIVE EVENT With Dan Kennedy on January 29th from 10:30AM to 3:30PM Eastern Time

If you are an entrepreneur, brick and mortar business owner, professional services provider, a sales professional or own a business of any kind and want to STOP wasting money on advertising guesswork, STOP wasting time on cold call prospecting grunt work, STOP falling victim to the newest marketing fad and finally have an amazingly powerful advertising, marketing, direct marketing and customer/client attraction SYSTEM, then this will be one of the most important events you attend all year.

You can attend five solid hours of LIVE FREE training with Q&A from World Famous Author and Marketing Expert Dan Kennedy for FREE from the comfort of your home or office…but you need to register now because it will fill-up.

Imagine having a cutting-edge, step-by-step SYSTEM that can predictably deliver top quality new customers / clients… literally “ON-DEMAND”.

THIS LIVE TRAINING IS PERFECT FOR YOU IF:

☞     You’re BRAND NEW with Dan Kennedy and his concepts, this 5 hour LIVE training event is ABSOLUTELY for YOU…. Because you NEED these foundational systems to survive and thrive in today’s challenging “fish-or-cut-bait” economy.

☞     If you’re a STUDENT of Dan Kennedy and his Magnetic Marketing principles or you even have past versions of his flagship course.  This is a totally new, created-before-your-eyes version of Magnetic Marketing with the NEWEST and BEST strategies and how to apply them today…FREE!

☞     Finally, even if you’re a long time EXPERIENCED marketing pro who has already experienced the transformative power of Magnetic Marketing in your business…AND you feel like there’s no better way to recharge the engines and re-energize yourself for the New Year than with a massive dose of Dan…this 5 hour LIVE Training is ABSOLUTELY for YOU.

During this Content-RICH Livecast, Dan will reveal his LATEST discoveries on the topic of Magnetic Marketing… a term he coined years ago to define a timeless truth.

These are FRESH thoughts on Magnetic Marketing from Dan himself – NEW strategies, NEW examples, NEW Templates – that reliably and consistently give you what you need NOW for your business.  During the five hours of this FREE Training, you’ll discover:

  • Why the ability to “magnetically market” your business is THE most important skill a business owner / entrepreneur must master… more important than operations, product development, accounting, etc. ANYTHING.
  • The PRECISE meaning of the term Magnetic Marketing – and why getting this right matters critically to how you design ALL your promotional campaigns.
  • A simple trick that enables you to apply the power of the “Marketing Triangle” to your business even in this confusing age of onrushing technologies and media options.
  • The BIGGEST mistakes people make when choosing a target market…most follow a twisted path to nowhere and they find their business gasping for air and survival…AVOID THIS!
  • An EASY step-by-step process for defining exactly WHO makes up your target market and your IDEAL customer PLUS how marketing to only them will make you more money.
  • Why…NOW more than EVER…you MUST have a powerful Unique Selling Proposition that fits the mood of the times and why this alone could bring you more customers and business than any other marketing you’ve ever done…get it wrong and you’ll be fighting for the scraps.
  • The ONE biggest mistake most people make when creating a marketing piece… it’s mind-numblingly SIMPLE.  PLUS how to avoid this mistake…at all costs.
  • The 4 secret keys to creating irresistible offers that get customers rushing to buy from you and the unique components every offer must include…miss these and it could well fail.
  • The exact definition of lead generationwithin the context of the “Magnetic Marketing” model…don’t make the same mistake MOST businesses that can easily lead to their demise.
  • Specific “plug-and-play” examples of different lead generation models including the classic-but-still-virtually-irresistible 3-step campaign, online-to-offline, customer reactivation and more.
  • Plus a WHOLE LOT MORE Besides!

Look – if you want a radically different approach to marketing that makes your business infinitely more fun, and increases income exponentially with less stress and struggle – then this FREE LIVE training can totally change your income, your status, and your day to day experience virtually overnight.

WARNING:  Bandwidth restrictions for High Quality Web Video exist – therefore only limited slots are available for this no-replay LIVE event taking place JANUARY 29th from 10:30AM-3:30PM Eastern… so to access this powerful training direct from Dan himself, grab a spot go to the site below now!

Go To: www.GKIC.com/mmevent

The Number One Question Asked By Business Owners, Answered

By: Darcy Juarez on: June 8th, 2013 5 Comments

June 13 and 14th I’ll be at GKIC’s FAST Implementation Boot Camp.

I enjoy going to these profit-boosting events because whether someone is new to marketing or a seasoned pro, I love hearing their always-inspiring success stories immediately after they attend.

But having said that, if you can’t attend this time, you might not want to wait until our next boot camp to start seeing big things happen in your business.

That’s why today I thought I’d answer the number one question people ask me…

 “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?”

Granted there is not a completely simple answer to this question, but I will give you four things you MUST do if you want to consistently attract more customers, increase revenue and eliminate competition:

1) Create a system. If you want to consistently attract your ideal customers, clients or patients you need to have a reliable, efficient and affordable system in place that will bring them to you like clockwork.

Without a system in place, not only will you throw dollars down the drain by not knowing which marketing strategies to spend your money on, but you’ll waste time trying to figure it out.

When you know exactly which media is most effective and have a plan for what you’ll execute, you’ll be able to predict your costs and you’ll also know what response to expect.  Plus a system set up to attract only ideal customers, clients and patients will mean you won’t waste your time and resources trying to sell to people who either don’t want or need your product or service, or can’t afford it.

2) Swipe from proven promotions. One of the biggest time and money wasters is creating everything from scratch. Trial and error promotions mean your system isn’t reliable.

Switch to swiping ideas from proven promotions and you’ll be able to accurately predict how many customers or clients or patients you’ll attract each time you send out a promotion.

3) Sell in a competitive vacuum. Set your product or service up as the only logical choice for your ideal customer. When you create marketing that showcases you in a unique light and unlike your competitors, you not only have a competitive advantage, but you have in built-in price resistance because consumers will see that no one else is doing what you are doing.

For example, GKIC member Dwight Woods has a martial arts studio—something that could easily be viewed as a commodity. When you are selling a commodity, consumers tend to “price shop” looking for the lowest price for they can find. Dwight repositioned his business and showed his connection to Bruce Lee, something his competitors couldn’t do. Suddenly he became a “category of one” which made it impossible for his customer to “price shop” therefore making price irrelevant to his ideal client. (To read more about how Dwight did this, look at your March 2012 issue of the No B.S. Newsletter. Not yet a member? Click here.)

4) Be consistent.  One of the biggest mistakes I see people make is to run a campaign, get a bunch of business and then wait until they feel they need business again before running another campaign, which is usually too late. Put your marketing on autopilot and run your system continually so you will steadily attract a constant flow of customers.  Then you’ll never have to worry about whether or not you have enough business.

Putting a system in place that uses proven promotions, sells in a competitive vacuum and runs continually has taken members from the brink of bankruptcy to astounding profits.

And it will do the same for you, once you put your system in place following these four simple steps.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.