June 13 and 14th I’ll be at GKIC’s FAST Implementation Boot Camp.
I enjoy going to these profit-boosting events because whether someone is new to marketing or a seasoned pro, I love hearing their always-inspiring success stories immediately after they attend.
But having said that, if you can’t attend this time, you might not want to wait until our next boot camp to start seeing big things happen in your business.
That’s why today I thought I’d answer the number one question people ask me…
“What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?”
Granted there is not a completely simple answer to this question, but I will give you four things you MUST do if you want to consistently attract more customers, increase revenue and eliminate competition:
1) Create a system. If you want to consistently attract your ideal customers, clients or patients you need to have a reliable, efficient and affordable system in place that will bring them to you like clockwork.
Without a system in place, not only will you throw dollars down the drain by not knowing which marketing strategies to spend your money on, but you’ll waste time trying to figure it out.
When you know exactly which media is most effective and have a plan for what you’ll execute, you’ll be able to predict your costs and you’ll also know what response to expect. Plus a system set up to attract only ideal customers, clients and patients will mean you won’t waste your time and resources trying to sell to people who either don’t want or need your product or service, or can’t afford it.
2) Swipe from proven promotions. One of the biggest time and money wasters is creating everything from scratch. Trial and error promotions mean your system isn’t reliable.
Switch to swiping ideas from proven promotions and you’ll be able to accurately predict how many customers or clients or patients you’ll attract each time you send out a promotion.
3) Sell in a competitive vacuum. Set your product or service up as the only logical choice for your ideal customer. When you create marketing that showcases you in a unique light and unlike your competitors, you not only have a competitive advantage, but you have in built-in price resistance because consumers will see that no one else is doing what you are doing.
For example, GKIC member Dwight Woods has a martial arts studio—something that could easily be viewed as a commodity. When you are selling a commodity, consumers tend to “price shop” looking for the lowest price for they can find. Dwight repositioned his business and showed his connection to Bruce Lee, something his competitors couldn’t do. Suddenly he became a “category of one” which made it impossible for his customer to “price shop” therefore making price irrelevant to his ideal client. (To read more about how Dwight did this, look at your March 2012 issue of the No B.S. Newsletter. Not yet a member? Click here.)
4) Be consistent. One of the biggest mistakes I see people make is to run a campaign, get a bunch of business and then wait until they feel they need business again before running another campaign, which is usually too late. Put your marketing on autopilot and run your system continually so you will steadily attract a constant flow of customers. Then you’ll never have to worry about whether or not you have enough business.
Putting a system in place that uses proven promotions, sells in a competitive vacuum and runs continually has taken members from the brink of bankruptcy to astounding profits.
And it will do the same for you, once you put your system in place following these four simple steps.
NOTE: Want more insider information on how to leverage marketing and sales to improve your business? Click here to claim your special free bonus of $633.91 worth of marketing materials.