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The Power of Dimensional Mail in Small Business Marketing

by Dan Kennedy08.06.2009

But why does dimensional mail work? Why does it increase response?
Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read!
I’m also [...]

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