But why does dimensional mail work? Why does it increase response?
Well I’m convinced that the simple reason is because it adds a bit of intrigue to the mailing, which allows it to overcome the toughest task in small business marketing…getting your mail piece opened….getting your mail piece opened FIRST….and getting your mail piece read!
Piece by Bob Devol of Bob Devol Communications
I’m also convinced that the importance of using dimensional mail is rising due to the increased competition in the mailbox. Direct mail has to work harder than ever to stand out – and dimensional mail can help.
