Posts Tagged ‘make more money’


Are you an ‘indentured servant’ to what you’ve been conditioned to believe?

By: Dan Kennedy on: April 30th, 2013 1 Comment

“Indentured Servants Who Broke Free

That’s the headline of a small section in Forbes May issue.

Highlighting entrepreneurs who served as apprentices before striking out on their own, the choice of the words, “indentured” and “broke free” is a reminder why you own your own business…

To not have anyone tell you how to do things, to be independent and in total control.

To be able to do business on your own terms.

That’s what you want, right?

The dentist that closes at 3:00pm on Tuesdays so he can go watch his kid’s baseball games. Or the info-marketer who does what he does so he can travel and do business from anywhere in the world. Or the mompreneur who likes her two-minute commute to her home office and works her schedule around her kids.

Personally, a close rival to the fascination I get from turning the words I write into money is the autonomy I have.

Having the freedom and independence to work where I want, when I want, how I want and with whom I want is one of the main perks for doing what I do.

As an entrepreneur and GKIC member, it’s an important idea for you and one of the biggest reasons for doing all the stuff we teach here.

Of course, doing business on your own terms is a marketing strategy in and of itself. (This strategy and the 19 autonomy factors are discussed further in Absolute Autonomy Blueprint.)

I do things in my business that others say would be “impossible” for them to do. For example, I only answer my mail once a week and if you miss that window, well you might have to wait a week or more to get a response from me.

I don’t do email or carry a cell phone. I use a fax machine to communicate.

I require clients to come to my office to meet with me. If they want me to come to them, I require a private plane and won’t fly on commercial airlines.

People give me all kinds of reasons why that “can’t” or “won’t” work for them. But let’s be clear about one thing. You’ve been conditioned to believe that you should be available to your clients or customers or patients 24/7. And the idea of not being readily and immediately available to them is in deep conflict with what you have been taught.

You’ve likely received pushback too…with people saying things like, “What makes you think you can close your shop early?” or “Do you really think the world is supposed to revolve around you?”

How available you are to clients, customers and patients is just one example of where you may be doing business on someone else’s terms instead of your own. I could of course list dozens more. But the truth I want you to get to is that the pushback you receive when you decide to do business on your own terms comes from people who have a problem with you having that kind of freedom.

In fact, if you are successful at all, if you are in control at all, everybody else who isn’t successful or isn’t in control or who doesn’t have the freedom to set their own schedule will have a problem with that. But that is their problem.

When you have worked hard, been responsible and smart about things. When you have invested in yourself and your business and created good marketing, you are entitled to independence and control. If you go to the lengths required to deliver exceptional service and quality, you deserve to be able to set up your business the way you want.

Examine all the beliefs you have about why your business is designed the way it is.  By constantly exploring all the options you have, you might be surprised to find that what you’ve been conditioned to believe is the only way to do things is not really the only way.

Think about why you do things the way you do. Whether it’s the hours you operate or how much you charge or who you sell to or how you deliver your products or services…be open to all the options you have—and realize you’ve earned the right to make the choice.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 8 Comments

Recently I heard sad news about a small business that has been an industry giant for decades.

I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people.

The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands of followers. Their posts are shared, liked, and commented on. They have even been successful generating viral activity.

And selling is, if not their top strength, close to it.

The thing is…unfortunately, this company is struggling and I’m afraid might not survive.

Why? It’s the same problem many small businesses suffer from…

Not only did they eliminate almost all of their direct mail activities and move the majority of their marketing online, they failed to use direct response concepts in ALL of their online marketing.

You see they didn’t quite understand that while it’s cool to have a big list and necessary to engage with people online…it’s really important that every aspect of online marketing is about hardnosed direct response marketing.

When you engage with a prospect, there must be a purpose behind it. Every time you…

  • send an email
  • write a blog post
  • direct someone to a page on your web site
  • make a post on social media…

…you should be thinking about how you can generate more clicks to your sales pages.

This does NOT mean you should be “selling” or promoting in every online activity. Let me say that again in a different way, because it’s really important. It’s not always about making a sale, but rather about “selling the click.”

For example, let’s say you have an event coming up that costs $500 to attend. You can’t sell someone on a $500 event in a 140 character tweet; however you could send them to a sales letter.

Even better though, you could send people to an opt-in box to get a free video, a free booklet, or attend a free teleseminar that relates to a topic you’ll be talking about at your event. Not only will you get more people to click through to something that is free, but now you’ve captured their email address and can market to them about your event (and your products and services and future event.) This means that instead of getting one chance to get them to click through to your sales page, you have multiple chances.

When you start focusing on how to use direct response in everything you do online, you’ll increase clicks.  And when you increase clicks, you’ll convert more clicks into sales. Just imagine increasing your conversion rate from 5% to 10%. If you did that consistently you would double your revenues.

Here are three ways you can use direct response to increase your clicks…

1) Use Active Verbs. Many businesses will create a link and write something like, “This week’s specials” or “Calendar of Events”. Instead trying putting an action verb at the beginning…”Find out what this week’s specials are here” and “Explore our calendar of events.”

2) Add urgency. Give them a reason to respond right now. While you don’t want every email or social media post to be promotional, using urgency when you are doing a promotion is really effective. You can accomplish this in many ways including using a limited-time offer, scarcity, or a fast action bonus.

3) Make offers. One of Dan Kennedy’s Direct Response Rules is to always make offers.  Look at ways you can incorporate offers into more of your online activities. Offer the first ten people that post a comment on your blog post a copy of the template you mention in your post. Or offer a free webinar on the topic you discussed in your email in your P.S.

If you don’t have a plan that includes how you will insert links that click through to a sales page, your time is wasted. Even worse, you could be the next small business that “bites the dust” because you didn’t put enough focus on how to get people to take a specific action.

Study direct response and start looking for more ways you can implement direct response marketing into your e-newsletters, emails, blog posts and social media. When you do, you’ll see an increase in clicks, which will lead to more sales.

How do you regularly use direct response in your online activities? Share your ideas in the comments below.

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Are You Working Your Mind Like An Exceptionally Successful Person?

By: Dan Kennedy on: April 18th, 2013 8 Comments

The other day, the Wall Street Journal had an article about a successful restaurateur named Jodi Richards.

Richards competes in extreme trail races, triathlons and bike races such as the 64 kilometer “Ö Till Ö” island to island race in Sweden. The article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialized high-tech fitness equipment.

For instance, she uses something called the AlterG anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimize the impact on her joints. The cost of the treadmill?  $55,000.

She also uses a Hypoxico training chamber that simulates training at a high altitude which costs about $28,000. She owns Guru Custom TT Cr-901 bike that costs $11,000. She pays a total of $330 a month for her two coaches and spends $120 per Pilates session.

Mind you these aren’t all of her training costs. It’s also noteworthy to add that this is for her hobby, not her restaurant business, Atera.

Ms. Richards is in continual pursuit of expanding what her body can do. She invests in a running, swimming and strength coach and a second coach for cycling and strength.

A lot of not-very-bright people would think this is wasteful. If she already has a strength coach, why does she need a second one?

Some might also question the rationale behind hiring a coach for running and swimming when she obviously is quite adept at both.

But having coaches, specialized gear and a special diet allows her to be able to do extraordinary things such as compete in extreme conditions and expand what her body is capable of doing far beyond a normal human being’s body. Coaches help nudge her into pushing her body farther. They help her unearth tweaks that allow her to shave off time during a race. And they renew her motivation when negative self-talk gets in her way.

Similar attitudes prevail when it comes to intellectual input.  Some excuse themselves from acquiring and investing in information, taking the stance, why invest in learning more when I don’t use half of what I know now?

But exceptionally successful people think differently. They think, “I want all the stimulation I can get because my mind is fully capable of expanding to meet, sift, sort and organize as much information as I can put in front of it.”

When I work on projects, I process information by the pound. Searching and sifting for the one detail, the one gem that will make the package a winner and create higher profits. And I’m happy to find one nugget among the pile—because sometimes that’s all it takes.

Donald Trump gets up every morning at 5:30 am to read. Several daily newspapers, professional newsletters, books. I imagine the overwhelming majority of what he finds he already knows or has little interest in. However I’m confident he is hunting for that rare find.  Something he did not know or a fresh perspective that triggers profitable thoughts.

I’m fortunate to know a lot of very rich entrepreneurs. I can’t think of any who aren’t in constant pursuit of more information, ideas and inspiration.  And while they may complain on occasion of being behind in their reading, they’re always buying more books.

The wealthiest people realize the value of acquiring, investing in and processing information. The value does not only require revelations of brand new things—if the input…

  • reminds you of knowledge already in your possession
  • nudges you into acting on some slow simmering idea or intention
  • pushes you past procrastination on just one useful action
  • counters gloom ‘n doom media blather

…it earns its keep.

The ad slogan for the National Enquirer—“Enquiring minds want to know,” would make a great motto for the person who wants to join the ranks of the exceptionally successful entrepreneurs.

Because it would serve as a reminder that, to be exceptionally successful, you need to feed your mind and investigate regularly, constantly, continuously and enthusiastically.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

By: Dan Kennedy on: April 9th, 2013 2 Comments

Over the past week, I spent three days conducting the first of only four live events I’ll do this year.

Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you.

Years ago, Gary Halbert held a seminar in Key West, Florida. It was about as easy to get there as hooking up horses to a wagon and taking three days to haul yourself there.  I said to Gary, why not have it in Miami? You like Miami. There’s an airport that flies right into Miami. But Gary didn’t budge. He knew the people who were serious about their business would come, no matter where he was at. He knew they were the truly ambitious, the ones most likely to succeed.

Holding events allows you to identify the people you should pay the most attention to. These are the people who are searching for solutions, committed to finding answers and willing to do what it takes to solve their problem. These are the people you should focus on and engage with the most. And they will come to you no matter where you’re at.

At the New A to Z Info-Biz Blueprints event I spilled everything I know about what I’ve discovered over the past 40 years to work as well as what doesn’t work in Information Marketing.  The positives and the negatives in boom times and in bad times. The good trends and the evil trends. How to find the right combination to “the vault.” Key factors when considering a market for entry or expansion. Blueprints for everything from product development to presentation of price to lead generation and more. I gave insider information that you won’t find in writing and will be stricken from any audios or videos made.

Rewarding customers, clients and patients with information or other items they won’t get from you any other way, not only makes your customers, clients and patients feel special, it gives them an advantage over others. This will improve your bond with clients and create better retention.

It wasn’t until I attended a Gary Halbert event that I realized I could charge royalties for my copywriting. Until I heard Gary say he charged royalties, it hadn’t occurred to me that I could get them too… despite me being well aware that writers are often paid royalties on other types of work such as books. Events allow people to see firsthand that they can be successful using your methods. This can prove very valuable to them (and to you.)

You also create fraternity and community while facilitating connections. I’m accustomed to hearing stories from members about alliances formed and money made as a result of meeting someone at an event. One year at SuperConference (click the link now and check out the latest video!) Ed O’Keefe struck up a conversation in the bathroom that was later worth $1.5 million to him.  I’d tell you the details, but you kind of had to be there.

For years I’ve attended events just because it allowed me to see friends that are separated from me geographically. It’s much easier and frankly less expensive for me to see everyone by attending an event.  Similarly, your customers will form a fraternity too.

You’ll often hear, just as we do, that your clients, customers and patients don’t have time to trek off to a conference, seminar or event. But make no mistake, conducting live events and seminars gives you an enormous advantage over your competition. And it gives those who attend your event an enormous advantage too.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Unhappy With Your Tax Return? Four Strategies To Boost Next Year’s Return

By: Dave Dee on: April 2nd, 2013 No Comments

Because of the April 15th U.S. tax deadline, this is the time of year business owners tend to focus more intensely on their finances.

So all this week, to help make sure you have more income to focus on come next April 15th, we’re going to talk about ways to boost your profits and improve your financial outlook.

Here are four strategies you can employ immediately:

Look for opportunity. A good businessman sees opportunities where others don’t. Train yourself to sniff out and be open to opportunities everywhere.  The founder of Virgin Group, Richard Branson, says, “One of the great myths of business is that opportunity knocks. Opportunity does not knock at your door, you have to bang on the door yourself and keep knocking until you get in.”

He suggests, as does Dan Kennedy, that you look for opportunity in obstacles. Surrounding yourself with successful people will help you to learn how to see, hear and sniff out opportunity.  (Two great places to surround yourself with people like this are at events such as SuperConference and at Chapter meetings. If you aren’t currently a member and would like to learn more about Chapter meetings, claim your $633.91 worth of pure moneymaking information and get access to try attending a chapter meeting here.)

Keep score. Motivational speaker and author, Earl Nightingale once said, “There are really three amounts of money every person should decide upon: the yearly income he wants, now or in the near future, the amount of money he wants to have in savings and investments, and the amount of money he wants as retirement income, whether he ever retires from active work or not.”

Dan Kennedy says, “Money is THE most effective means of keeping score.” Money goals are very important…they reflect both the value you have developed and the value that you have delivered. To truly create wealth, you need a system for developing wealth and keeping score.

Make a plan for not only earning money, but also a plan for saving and investing. Even when you are starting out and feel you have no money to save or invest, you must have a plan for this.  Having money in savings affects you physiologically. Similarly not having money affects you. Which is why money in savings can be especially crucial in the beginning.

Transcend ordinary thinking about money.  Dan Kennedy often says that the key to naming your price is being able to look someone in the eye and keep a straight face while quoting the fee.

There is truth to that, but what he really means is that you have to think about time and money differently. Instead of thinking about making a certain dollar amount per hour or marking up your price by a certain percentage, you must think about your price in terms of the value you deliver. When you think about value, you’ll find it easier to not only raise your fees, but get people to willingly pay them.

Build a strategic round table business team.  You need a team of entrepreneurs—a mastermind group—that you can regularly meet with and brainstorm on ways to grow your business.

One of the benefits of a mastermind is the pooling of resources. It is often difficult for an individual to obtain what he needs for his business himself. For example, brilliant ideas don’t make it past the drawing board because the individual who came up with it can’t raise enough capital or access a resource needed on their own. Or a business owner has strengths in creativity, but not in marketing.

Not only will you gain ideas when you have a strategic team, but when you are talking about a concept or idea and you lack a key resource to fulfill your idea, many times you’ll find a member of your group that will be able to connect you to what you need and expand your network.  (If you are looking for the right strategic business team, i.e. mastermind group, check out these options available to you here.)

Make this year more profitable than last. Develop a system and write down your goals for how much you’ll earn, save, and invest. The most successful and ambitious people attend events. So surround yourself with successful people by attending events regularly and be on the lookout for opportunity everywhere.  And start building your business team that will help you expand your network and connect you to the resources you need to grow your business…and your income.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager.

Ending up homeless, he begged on the streets for change in order to survive.

Today Toronto Canada native Francis O’Dea is a multi-millionaire.

O’Dea says, “One year I was broke, the next year I was a millionaire.”

What is his secret?

He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his current situation.

He changed his circumstance by changing his focus. 

He got a job and focused on turning his life around.  Later, with a friend, he opened a little coffee shop naming it, “Second Cup.”

Today, Second Cup is Canada’s largest Canadian-based specialty coffee retailer with more than 360 cafes across Canada.  Although, O’Dea sold his shares in Second Cup in 1988 when they had 150 locations, he went on to enjoy an extremely successful business career, receiving the Order of Canada in 2004.

While sometimes it’s a lack of focus on what we want that causes us to stay stuck, other times it’s caused by getting too comfortable in our routine and not knowing how to change our situation.

By just shifting your focus, even slightly, you can create big wins.

Here are some simple ideas for where you can shift your focus to improve your business and your income:

Sharpen your marketing. If your marketing isn’t working the way the way it used to, a quick way to correct the problem is to consider hiring a professional copywriter to audit your copy. While it may make more sense to start fresh, sometimes an audit of an existing piece of copy or funnel can identify slight changes and quick fixes that will make your marketing fresh and profitable again.

Before you hire a copywriter, be sure to read our FREE report:  The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition.

Check your client-attraction system. If you aren’t earning the income you desire, focus on doing one thing every day towards getting more and better clients.  Fine-tune your approach, learn how to identify and attract clients who can pay you big money right now. (Dan Kennedy will introduce and present his new “Specific –Customer-Focus Process® at SuperConference May 2nd –May 4th)

Specialize in a niche. Narrowing your focus in your industry can quickly increase your income.  If you’ve already picked a niche, see if there are courses or certifications which can further qualify you as an expert in your chosen specialty.

Identify a gap. Look for an area which is not being covered well or is in big demand.  For example, Mike Capuzzi of CopyDoodles saw a need in the copy cosmetics field as there were no real options other than to hire a graphic artist or to individually mark up your copy and try to photo copy it. By creating a product to fill that gap, he quickly rose to the expert in his field. Concentrate your effort on identifying and filling a need.

Focusing on the most important activities which keep your business growing is what separates the most successful businesses in the world from the businesses that spend their entire shelf life wondering why nothing they do seems to work.

So if you’re wondering how to bring your business up a notch, look at how you’re spending your time—you might just need a slight focus adjustment.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Five Ways To Harness The Power Of This “Must Have” Marketing Tool…

By: Dave Dee on: March 21st, 2013 3 Comments

Newsletters are one of the most powerful tools you can use…

In fact, Dan Kennedy has said that 50% to 70% of his private clients have grown out of his newsletter base.

But there are many additional powerful uses for your newsletters too.

Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business owner needs.

The big idea is that your newsletters can be recycled and used to significantly multiply your impact and your income.

Let me show you five ways to do this.

Rank higher on Google. The more fresh content you have on your website, the higher you rank in Google. You can pull articles or even portions of articles from your newsletter and post them on your website. If you optimize your articles with keywords you can improve your search engine ranking even more. If you add content frequently enough, this will help improve your search engine rankings and help more people find your business when using search.

Increase your newsletter subscriptions. When including articles or portions of articles from your newsletter on your website, drive people to subscribe to your newsletter by letting them know they can get more information like the post they’ve just read by subscribing to your newsletter.

Get your industry to endorse you. Do you have an article that is particularly well suited for a trade organization in your industry? Submit a query to trade publications in your niche to see if they would be interested in publishing your article. When your articles are published in a trade publication, it’s like having your industry endorse you.

Get Free Advertising. If a trade publication, newspaper, or magazine can’t pay you for your article, let them know you normally get paid $500 to write articles, but if they would be willing to trade you double that in advertising space, you will give them the article for free.

Write a book. Recycle your articles into a book. Dan Kennedy says that if you want to position yourself as the expert in your field, industry, or niche, you must publish a book.

Publishing your own book will affect:

  • Who you attract: a book will make people perceive you as the expert, which means you’ll attract better, bigger and more prestigious clients.
  • How clients, customers or patients behave towards you: people treat experts with more respect.
  • How well you are compensated: experts get paid more.
  • How much influence you have:  the person positioned as the expert will have greater influence than the person who is running with the pack.

Of course, writing a book is daunting to a lot of people. This is to your advantage though since most people will never take the time to write one. Which means that when you do, you’ll be positioned out ahead of the pack in the lead position.

Use your newsletter to write your book, e-book or special report. Gather ten articles from your newsletter and you’ll have a nice report to use as a bait piece or could even create a Kindle book. Collect 40-50 articles from your newsletter and you will have enough for a book.

There are many other ways to recycle your newsletter content to multiply your impact. What are some of the ways you’ve used yours? Share your ideas in the comments below.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Only Sustainable Advantage For Local Business, Use It Or Fail…Permanently

By: Dan Kennedy on: March 19th, 2013 16 Comments

 

In January, Forbes published key trends to watch regarding local marketing in 2013.

Among their predictions was that Facebook paid advertising will continue to be “a flop” with most local service businesses. They also said national brands with multiple locations will transfer more of their marketing dollars to local marketing and away from branding.

There are two key items to pay attention to in these predictions. The first is that the promise of new media, while seductive will continue to disappoint.

The second is that big companies – your competitors – will be investing more money in advertising and marketing. That means if you don’t want to be eaten by all the “wolves at your door,” you need to beef up your special bond with your customers, clients, or patients NOW.

A new report from the CMO (Chief Marketing Officer) Council reveals that senior marketers indicated that it is essential to engage in localized marketing for lead generation and revenue to stimulate business growth and profitability. Yet surprisingly only 7% rated their ability to activate local audiences as being highly evolved.

In other words, companies are failing at local marketing.

In my book, No B.S. GrassRoots Marketing, co-authored by Jeff Slutsky, I discuss the fact that the strongest, most profitable small businesses are owned and operated and promoted by people who rely predominately on what Jeff calls “grassroots” marketing. This is magnetic marketing done at the street level, by direct connection by integrating with their customers, their community, and their daily activities.

When you think of it, this is very similar to politics.

In politics, it’s the guy with the most doors knocked on, the most yard signs and bumper stickers that wins. So, one of my big pieces of advice for local small businesses is the same today as it was 35 years ago when I began giving it: Get up every morning and act as if you were running for mayor.

Being a local business has one advantage no big box retailer or big company or distant discounter can match – the  customers, patients, or clients who you’ve formed a special bond with consider themselves ‘customers for life’ and in a monogamous relationship with you. Examples of these are the car repair shop owned by Joe who’s lived in the community all his life, or the dry cleaner on Main Street or the corner restaurant.

Despite hard times and discounter competition, people prefer to shop at locally owned, independent retailers. A small business survey from American Express found that 93% of respondents believe it’s important to support local businesses.

This advantage however can become a huge hazard, and even more so in light of the movement of marketing dollars from big companies to your local market. The hazard? This may be the only sustainable advantage available to you and if you fail at it, you fail entirely.

NOTE:  Up until now, we’ve had to keep the identity of our local marketing SuperConference speaker, Mr. X a secret. But, for the first time, Mr. X is allowing us to reveal his identity as Ryan Deiss!!!

Like you, Ryan knows the wealth in your business is in the lead flow. The more people who know about your local business, the more opportunity you’ll have to win against Mr. Big Box  and Mr. Discounter.

The problem is how to compete against the marketing dollars these big companies are now throwing at local advertising. Ryan Deiss will show you how to get thousands of leads in just a few days using a new strategy which is based on a model I believe EVERY business needs.

In addition to Ryan Deiss, this year’s SuperConference will give you ample opportunity to arm yourself with what your business needs to win the “mayoral” race in your local community. In an entirely new presentation I’ll be introducing ‘The Specific-Customer-Focus Process®’ which will show you how to attract the hugely valuable customers within your market.

We also have three presentations that will give you three fast and easy strategies that’ll drive more leads to your local business so you achieve more certainty, sustainability and control in your business.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking.

Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking.

Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success.

Of course, there are tons of opportunities for networking, (too many, actually) some better than others.

But here’s the thing…

You don’t want to end up with a stack of business cards you’ll never look at again or spend time in a room with non-decision makers who are schmoozing you.

Here are some tips to help you get the most out of your networking encounters:

Find learning environments. Business card exchanges and other networking focused events are high pressure. People are there to meet others for the purpose of doing business, which means their defenses are up. Educational events, such as seminars, conferences and bootcamps are more relaxed, therefore defenses are lower. People are more at ease.  Plus, because the most successful people are continually learning, you are more likely to meet high quality like-minded contacts..

Start conversations. Don’t wait for someone to come to you. Sit next to someone you don’t know or cross the room to talk to someone. Strike up a conversation with the person standing in line next to you. Find out what they are working on or trying to accomplish. A simple conversation can turn into ideas, alliances, new business, referrals, joint-ventures, and a host of other opportunities.

Focus on making quality contacts, not quantity. The goal should not be to meet as many people as possible, it should be to build quality relationships. If you are in a conversation that is going well, stick with it rather than trying to move on to meet more people. That said, don’t hang with one person the entire time.

Do more listening than talking. Ask a lot of questions, then listen and respond to what you hear. By listening you may find you can provide a solution they are looking for.

Do your research. Find out about the speakers and what their specialties are before you attend an event. Pick a couple that you want to meet who work in something related to your field, have a similar business set-up or might be able to answer a question or help you with what you are working on. Then seek these people out. To prepare write down three intelligent questions about your most pressing matters. For example, if you are attending SuperConference and have a brick and mortar business you might want to seek out extraordinary entrepreneurDonna Krech with 25 years’ experience, a thriving local brick and mortar business, a national coaching and franchise business, and a direct-to-consumer products business. She is sure to have plenty of answers about what it takes to make your business ultra-successful.

Write down what you are looking for before you go. Are you looking for someone to give you feedback on an idea you have? Similar businesses to compare promotions? A good “power partner” for referrals? An affiliate or joint-venture partner? Advice about a particular business problem? When you take the time to define what you are looking for from networking, you’ll ask better questions and get much better results.

Armed with these ideas, you’ll be able to brilliantly network and use these opportunities to blast your business forward.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Are You Hunting In The Wrong Place?

By: Dan Kennedy on: March 12th, 2013 9 Comments

I’ve been in the advice dispensing business for 40 years.

Throughout my career I’ve been paid millions and millions of dollars by CEO’s of Fortune 500 companies, entrepreneurs, small business owners, even my peers, professional speakers, authors and consultants.

Whether the economy is good or bad, I remain fully booked and in demand.

On occasion I have run up against ‘professional norms and guidelines’ dictated by some association or certifying organization, and had my fees and the fees I recommend others charge criticized. Some say they are unethical, some say they are impossible to receive.

Nevertheless, I’m fully booked with demand left over.

And people I’ve guided routinely command premium prices in return for their products and services.

I’m not telling you this to brag.  My ego doesn’t need the boost.

I’m telling you this to let you know that these sort of opportunities exist and are there for the taking by people who may have never dreamed they could command such, “aggressive compensation.”

(I reveal how I’ve done this in detail in my course Super Powers of Price Elasticity which right now you can try for just a single dollar by clicking here!)

And at no time is it more critical than right now thanks to the rising costs of marketing and customer acquisition and the overabundance of marketing streams fighting for people’s attention.

Right now you may be asking yourself, “Given the habits of consumers seemingly flocking to pay the lowest price is it still possible to find consumers willing to pay top rates?”

It is, I assure you. In fact, I guarantee that hugely valuable customers exist for every business. It may just be you’re looking in the wrong place.

The truth is if you lack the kind of customers, clients or patients I’m talking about, you are most likely lacking specific customer focus and using ineffective approaches that are dangerous to your business’ long-term survival.

Amir Karkouti, owner of a successful group of restaurants in San Diego and an author, speaker and mentor to other restaurant owners wrote this letter…

“It wasn’t that long ago that my restaurants were going to fail and I was losing hope. I spent the last money I had to go to the SuperConference, and I went home determined to utilize everything I learned from you and all the other marketers.

I went straight to work. I got lists, created letters, improved my copywriting.

I realized that my business wasn’t failing—I was failing at marketing it.

Amir says since that time his restaurants are booming. He’s been written up in publications, began speaking to and coaching other restaurant owners, and written a book on how restaurant owners can market their business to explode their profits. He developed a Marketing System that includes a turn-key, automated email marketing program, the “4X2 SECRET”- which brings customers back 4 times within 2 weeks and The Restaurant Sales Letter Template.

Amir used specific-customer focus—targeting the right customers—and combined that with effective marketing strategies to get him out of peril and onto a prosperous path.

Any business owner can attract higher value customers and clientele. Ask yourself, if you could double your net profit, without getting any more customers, wouldn’t you want to do it?

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.