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marketer

Small Business Marketing Tip: Capitalize on the Tumbsuckers

by Dan Kennedy10.15.2009
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The Today Show featured a story on “mother-daughter bonding boot camp”, a group therapy business, where mother-daughter pairs pay to go and share stories, light candles, play games and work out their angst with 100 or so other mother-daughter pairs.
Seriously.
The last night they roast marshmallows; the final morning they light candles and say [...]

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What the Sam Hill is an Information Marketer?

by Bill Glazer10.01.2009
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In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.
We do like to take a least one nice trip every year. We’ve practically traveled all over the world.
But one thing that [...]

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Create Marketing Fireworks by SUCKERING ‘EM IN

by Dan Kennedy09.25.2009
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“SEX.”
“OK, now that I have your attention, let me talk to you about financial planning.”
This is an ad gambit as old as the hills. Call it whatever you like: lying, bait ‘n switch, trickery.
You yell out one thing to grab attention, then switch to an entirely different subject once you have eyes and ears. Sometimes [...]

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Do You Suffer from Frequent or Persistent Anxiety?

by Dan Kennedy09.10.2009
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David and Lucinda Basset, long-ago clients, have made millions by asking that question. It has broader appeal than you might think, because, it turns out, just about everybody is anxious and nervous and on edge about all sorts of things.
The media makes part of its living by hyping various “terrors” in order to keep us [...]

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Five Tips for Making Your Small Business Famous on National TV

by Bill Glazer08.06.2009
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A single appearance on national TV can drive a flood of sales, spark more word-of-mouth and raise the percentage of people who buy from your small business.
When your clients see you on national TV, they’ll never look at you like a salesperson or marketer. They’ll see you as an expert – even a celebrity.
Here are [...]

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Watching The Clock

by Dan Kennedy06.09.2009
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The ’secret’ reason long copy usually out-sells brief copy, and lengthy sales letters out-sell short ones is simply time. The longer the prospect stays in my store…
The more time he invests in my proposition, the more likely he is to buy.
The best catalogs are designed to keep the person paging through them for the longest [...]

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