Posts Tagged ‘marketer’

8 Steps To Making More Money in 2013!

By: Dave Dee on: January 3rd, 2013 6 Comments

The end of the year and beginning of a new one tends to make one reflect on the year’s successes and failures… What were your top achievements? What was your biggest failure? What had the biggest impact? And so on… Instead of focusing on generic achievements, I thought it’d be fun to put a little twist on this year’s achievements by relating them specifically to your marketing successes and failures. So here’s how to review[…]


Direct Marketing Legend Lyman Wood’s 8 Tips For Selling A New Product

By: Darcy Juarez on: June 21st, 2012 7 Comments

This past Sunday, June 17th, was the anniversary of Lyman Wood Day… A 1993 proclamation given by the Governor Howard Dean, M.D. of Vermont cited Wood for: Spending “half a century developing and improving dozens of Vermont direct marketing businesses.” Providing “a model of socially responsible, values-based business management, long before the notion of ‘a bottom line’ was invented.” Serving “as  guide and mentor to innumerable Vermont entrepreneurs and direct marketers; ” and Being “a[…]


Why Copy Cosmetics are Important to Your Marketing Success!

By: Mike Capuzzi on: September 10th, 2010 No Comments

Why Copy Cosmetics are Important to Your Marketing Success! If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter “Cosmetics Matter!” What Dan was referring to is one of the most often over-looked and[…]


Small Business Marketing Tip: Capitalize on the Tumbsuckers

By: Dan Kennedy on: October 15th, 2009 10 Comments

The Today Show featured a story on “mother-daughter bonding boot camp”, a group therapy business, where mother-daughter pairs pay to go and share stories, light candles, play games and work out their angst with 100 or so other mother-daughter pairs. Seriously. The last night they roast marshmallows; the final morning they light candles and say one meaningful word to each other. The same day CNN carried a story about the newest, most pathetic trend: parents,[…]


What the Sam Hill is an Information Marketer?

By: Bill Glazer on: October 1st, 2009 38 Comments

In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer. We do like to take a least one nice trip every year. We’ve practically traveled all over the world. But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up[…]


Create Marketing Fireworks by SUCKERING ‘EM IN

By: Dan Kennedy on: September 25th, 2009 20 Comments

“SEX.” “OK, now that I have your attention, let me talk to you about financial planning.” This is an ad gambit as old as the hills. Call it whatever you like: lying, bait ‘n switch, trickery. You yell out one thing to grab attention, then switch to an entirely different subject once you have eyes and ears. Sometimes it works. More often it backfires because the people instantly feel cheated or conned, and either exit[…]


Do You Suffer from Frequent or Persistent Anxiety?

By: Dan Kennedy on: September 10th, 2009 8 Comments

David and Lucinda Basset, long-ago clients, have made millions by asking that question. It has broader appeal than you might think, because, it turns out, just about everybody is anxious and nervous and on edge about all sorts of things. The media makes part of its living by hyping various “terrors” in order to keep us tuning in to the news programs – consider: Y2K; anthrax; bird flu; how terrorists could poison our water supply;[…]


Five Tips for Making Your Small Business Famous on National TV

By: Bill Glazer on: August 6th, 2009 13 Comments

A single appearance on national TV can drive a flood of sales, spark more word-of-mouth and raise the percentage of people who buy from your small business. When your clients see you on national TV, they’ll never look at you like a salesperson or marketer. They’ll see you as an expert – even a celebrity. Here are five tips for marketing your small business in order to get it on national TV: Try to tie-in[…]


Watching The Clock

By: Dan Kennedy on: June 9th, 2009 12 Comments

The ‘secret’ reason long copy usually out-sells brief copy, and lengthy sales letters out-sell short ones is simply time. The longer the prospect stays in my store… The more time he invests in my proposition, the more likely he is to buy. The best catalogs are designed to keep the person paging through them for the longest possible amount of time. The best stores keep customers in them for the longest period of time possible[…]