Posts Tagged ‘Marketing strategies’

Three Steps To Never Prospect Again

By: Dan Kennedy on: March 4th, 2015 3 Comments

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]


Five Quick Marketing Strategies From One of the Worlds Top Marketers

By: Dan Kennedy on: August 13th, 2013 7 Comments

We sure waste a lot of time, energy and money in our society. For example, we try to help people who simply are not ready to be helped. Sales managers frequently invest the majority of their energy trying to help the worst salespeople they’ve got, who, in truth, are doing nothing to help themselves, when they should be helping their top peak performers do even better. Just as an example, when somebody asks for my[…]


Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for[…]


Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 8 Comments

Recently I heard sad news about a small business that has been an industry giant for decades. I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people. The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands[…]


Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

By: Dave Dee on: April 11th, 2013 2 Comments

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event. I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement. While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually[…]


Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

By: Dan Kennedy on: April 9th, 2013 2 Comments

Over the past week, I spent three days conducting the first of only four live events I’ll do this year. Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you. Years[…]


Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager. Ending up homeless, he begged on the streets for change in order to survive. Today Toronto Canada native Francis O’Dea is a multi-millionaire. O’Dea says, “One year I was broke, the next year I was a millionaire.” What is his secret? He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his[…]


Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking. Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking. Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success. Of course, there are tons of opportunities for networking, (too many, actually) some better than others. But[…]


Are You Hunting In The Wrong Place?

By: Dan Kennedy on: March 12th, 2013 9 Comments

I’ve been in the advice dispensing business for 40 years. Throughout my career I’ve been paid millions and millions of dollars by CEO’s of Fortune 500 companies, entrepreneurs, small business owners, even my peers, professional speakers, authors and consultants. Whether the economy is good or bad, I remain fully booked and in demand. On occasion I have run up against ‘professional norms and guidelines’ dictated by some association or certifying organization, and had my fees[…]


Four Secret Principles Between The Haves And Have Nots

By: Darcy Juarez on: February 21st, 2013 4 Comments

The other day I read that Oprah Winfrey and Tyler Perry are due to release a new TV series… The name of their new series is The Haves and the Have Nots. Based on the musical play written, produced and directed by Perry, it follows the dynamics of the affluent Cryer family and the family of their not-so-affluent housekeeper – and the dramatic secrets that reside within each. The show made me think about what[…]