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marketing

Checklist for Becoming an Innovative Small Business Marketer

by Dan Kennedy01.05.2010
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When clients retain me as a marketing consultant they’re actually paying for two basic things, experience and innovation. Experience can be gained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though is a method of thinking.
The first thinking that I do when facing most small [...]

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Why are These Companies Excellent?

by Dan Kennedy12.28.2009
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I want to talk just a little about the few truly excellent American companies I carefully observe and respect and why they’re so successful.
First, let’s talk a little about the lack of excellence and one great place to find that is the hospitality industry.
The hotel and motel industry is, in my opinion, the most [...]

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August 2000 Interview Between Dan and Bill (Pt 2)

by Dan Kennedy12.07.2009

Bill: It takes about eight minutes to get out 10,000 messages, which is fascinating. Because Dan, as you know and we’ve had many discussions about this, my sales associates who work in my stores, they are required to make telemarketing calls to their previous clients, which is a very, very strong media which I highly [...]

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Owning Page 1 of Google for Your Name

by Brian Horn11.18.2009
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Do you Google yourself?
How many of the listings on page 1 are about you?
How many are about some other tool that just happens to be blessed with the exact same name as you?
If a potential client or customers is researching you, the first place they will go to (in most cases) is Google. Of [...]

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Critical Copywriting Strategies for Marketing a Small Business

by Dan Kennedy10.23.2009
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Around here, on Planet Dan, we say “Copy Is King”…and we focus on the Message (and on Message To Market Match). But, as the highest paid professional, freelance direct-response copywriter working today, I can afford to tell you…and do tell you….things other copywriters will not. While it must be on target, copy gets credit for [...]

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How to Get 500 Free Leads from Facebook with 1 Hour of Work

by Brian Horn10.07.2009
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GUEST POST FROM BRIAN HORN
One of the most powerful ways to build a Facebook Group or Fan Page size is virally. Whenever someone joins your Group, all their Friends will see that on their Wall.
The problem for us, as business owners, is that most people will not rush to join a business’s Group or Fan [...]

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Entitlement vs. Initiative

by Dan Kennedy10.05.2009
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I have a particular philosophy about entitlement vs. initiative.
This has always kept me oriented toward self-help; towards resourcefulness; towards responsibility, thus providing me with an exceptional level of control. (Imperfect, but exceptional.)
I was in an Italian neighborhood recently. An old Cleveland neighborhood originally populated by Italian immigrants, still populated by a lot of first generation [...]

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What’s Your #1 Job?

by Bill Glazer09.24.2009
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I had a recent consulting call with a client. I asked him about his progress on what we talked about during our past call and he reported that hardly anything got done because he had a lot of other things to do in running his business and was constantly being interrupted by employees with questions [...]

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