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Checklist for Becoming an Innovative Small Business Marketer

by Dan Kennedy01.05.2010
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When clients retain me as a marketing consultant they’re actually paying for two basic things, experience and innovation. Experience can be gained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though is a method of thinking.
The first thinking that I do when facing most small [...]

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Is Being Fat Contagious?

by Dan Kennedy10.13.2009
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IS BEING FAT CONTAGIOUS? – so said The New England Journal of Medicine, reporting on a new,”groundbreaking” study from Harvard Medical School, which indicates that hanging out with fat friends, in person or even at a distance via phone, text, e-mail and Facebook, can”make you fat.”
This is good news for everybody in the weight loss [...]

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Can You Get Up Everyday and Go to War?

by Dan Kennedy10.12.2009
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In the 2-hour CELEBRITY APPRENTICE aired the week of the Super Bowl last year, the actor from The Sopranos wimped out, quit, and went home, unable to handle the stress of the in-fighting and the competition.
He asked Trump a question and couldn’t understand Trump’s answer. He complained about the war-like atmosphere, it not good for [...]

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Don’t Let Your Small Business Own You

by Dan Kennedy08.09.2009
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It’s ironic that in order to get what you really want from owning your own company — wealth, security, freedom, for example — You must do the most unnatural, difficult thing for a small business owner; you must systematically reduce the dependency of the business on you. Don’t overlook this. This is the secret to [...]

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You Need Concentration and Concentrated Effort

by Dan Kennedy08.06.2009
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I don’t like to dawdle and I’m mystified by people who do. There are times I envy them their laissez-faire, relaxed attitude, just sort of meandering along, apparently satisfied with whatever gets done, getting done and whatever doesn’t laying around until tomorrow or next week.
It intrigues me that people live like this. I occasionally [...]

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