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Posts Tagged ‘niche’

What the Sam Hill is an Information Marketer?

By: Bill Glazer on: October 1st, 2009 38 Comments

In case you’re wondering, Karen and I don’t indulge too often. We just don’t find we need to spend money frivolously and we have a very happy life with our 2-children and Chocolate Lab…Homer.

We do like to take a least one nice trip every year. We’ve practically traveled all over the world.

But one thing that I had wanted for some time is a Porsche and a couple of years ago I picked up my dream car, a brand new custom made Porsche Carrera 4S and while I was signing the paperwork, Rachel Day, who is the dealership’s Financial Services Advisor asked me a question that I hate getting…but I get it asked often.

She asked…

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Is Dan Kennedy Anti-Brand? The Surprising Answer

By: Dan Kennedy on: September 21st, 2009 13 Comments

This post, I’ll address a question I get confronted with a lot, about “branding” – the tough guys pointing out that I rail against branding yet obviously engage in brand-building myself.

Actually I’m not “anti-brand” at all, and as you can observe, have diligently turned myself into a personality brand (go ahead, Google ‘Dan Kennedy’ and see what turns up. Be sure you’ve packed a lunch. You’ll be there a while.), and have “NO B.S.” as a brand extending over books, newsletters, products; “RENEGADE MILLIONAIRE” to a lesser extent.

I do counsel AGAINST investing directly into brand-building, especially with large-company style ‘image’ advertising that cannot be accurately and ruthlessly held accountable. So here are a few principles and tips about your brand identity:
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