A couple of weeks ago I read a comment in response to one of my blog posts that immediately made me think of a sales and persuasion technique we rarely, if ever, talk about…
The comment was made by a reader named Scott on my post, Three Business Lessons From The “Queen Of Disco” Donna Summer… (If you missed that post, you can view it here.)
In his comment, Scott relayed how he used similar “Donna Summer” tactics to make his sales, “much easier to get” and subsequently “go through the roof”.
Relating to how Donna Summer poked fun of herself in her song “The Queen Is Back,” Scott said, “I’ve dubbed myself ‘The Unlikely Ad Man’…”
Scott says by poking fun at himself with a made up title, he finds it helps people relate to him better. He says, “a lot of people in business don’t quite relate to their title…CEO, National Sales Manager, etc.”
Here’s an email Scott sent to his clients:
“Hi [first name]
A quick note to let you know I’ve been promoted here at [company]. They reckon I’m now the National Sales Manager.
Personally I thought I should be called the Pan-Galactic Quantum Wormhole Overlord, but the directors felt it lacked authority…”
Scott says his customers loved his email. In fact, he says that when he called after sending it to chase sales, many of his customers “expressed what a relief it was to do business with someone who didn’t take their title so seriously”.
Some benefits received as a result, Scott says …
- His job became “way more enjoyable”
- “Phone calls were a laugh”
- “People treated my calls as a short holiday” and;
- Over the course of two months, his sales figures went from $5,000/week to $20,000/week.
The big idea here: have more fun and don’t take your business so seriously.
People like to have fun. They like to be entertained. And if you can add that to your marketing, you’ve got a powerful tool that will help you sell more.
Not only that, but having more fun will make you, your marketing and your business more memorable too.
Over the weekend, actor Frank Cady, best known for his role as Sam Drucker in the TV series Green Acres died. In a story about Cady’s life, the Los Angeles Times quoted Cady as once saying, “I’m remembered for those shows and not for some pretty good acting jobs I did other times. I suppose I ought to be grateful for that. Because otherwise, I wouldn’t be remembered at all. I’ve got to be one of the luckiest guys in the world.”
Fun can make your product or service viral too. For example, (this video, called Mathmaticious) has more than 2.6 million views. Developed as a spoof of the song “Fergilicious”, the video makes math fun and has been shown by many high school math teachers to their algebra classes.
There are more ways than one to add fun:
Entertain your audience: Add puzzles, games, “letters from your dog,” or other types of entertainment devices to your marketing pieces — especially your newsletters.
Use humor: In Dan Kennedy’s book, Make Em Laugh & Take Their Money, he says, “Humor may have greater power than any other aspect of communication: to tear down and destroy, to compel thought, to encourage compassion, to persuade, to motivate, to ease pain, to affect the outcome of an election and the future of a nation or to make an evening with friends a great memory, or even to sustain a friendship over time. And, of course, to sell things…”
If you don’t consider yourself funny, that’s okay. You can still use humor by including cartoons that relate to your subject.
Or include humor by using a funny quote.
If you decide to use a funny quote, research shows that you should identify the author of the quote instead of saying “a comedian once said.”
Whether poking fun at yourself, using humor, quoting a joke from a famous comedian or including some entertainment in your marketing, you have the power to sell more while having more fun.
What are some ways you add more fun to your marketing? Share your ideas with our readers in the comment section below.
NOTE: If you want to know how to get people to buy more and buy more happily by using humor, check out Dan’s book Make ‘Em Laugh & Take Their Money. Discover how to use humor as an “instrument of persuasion and influence” that you can use whether you are delivering a speech, seminars, sales presentations, writing advertisements, sales letters or newsletters. Click here to learn more.
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