I had a recent consulting call with a client. I asked him about his progress on what we talked about during our past call and he reported that hardly anything got done because he had a lot of other things to do in running his business and was constantly being interrupted by employees with questions or who required advice.

That’s when I went into my rant that…

“What we talk about and agree to get accomplished should NEVER take a backseat to anything else he needs to get done. I reminded him that his #1 job as the owner and President of the company was the MARKETING!”

After all, it’s the marketing that’s driving sales and withOUT sales there is no need for anyone else to work in the company. No need for an accountant, customer service representatives, buyers … no one.
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