Posts Tagged ‘persuasion’


Three Ways To Grow Your Business…Effortlessly

By: Darcy Juarez on: May 14th, 2013 5 Comments

“What’s your fascination advantage?”

That’s the big question around the office these days…

You see, attendees at SuperConference were offered the opportunity to take the first science-based personality brand measurement test that measures your “fascination advantage.”

The benefit of taking the test was to learn how you could use what comes naturally to you more effectively…and effortlessly grow your business.

Those of us who took it received a report which shows how our personality is uniquely hardwired to fascinate customers, co-workers, and colleagues.

Everyone here at GKIC took it (even Dan Kennedy.) And now that we have the results, we are working on how we can use more of our “fascination advantages” to be more effective at what we do.

Developed by Sally Hogshead, the best-selling author of Fascinate and the world’s leading expert on fascination, what makes this test different than other personality tests you’ve seen (and perhaps taken) is that instead of measuring how you see the world, this test measures how the world sees you.

Because as Sally points out, your personality is not only what makes you unique and different, but it’s how you add value. Or I should say how you potentially add value. Because if you aren’t using the things people see as strengths in you, you could be hindering your chances of success.

This is an important point.

And while I’ve learned through trial and error to gravitate towards using my strengths, from reading my report, I realized there were areas I wasn’t capitalizing on.

In order to help explain, I’ll use my own report to demonstrate.

When I took the test, I discovered that I’m the personality archetype called “The Vault.”

This means that one of the ways my personality is most likely to add a distinct value is by consistently delivering and being constant in my words and actions.  In other words, I need to be stable, dependable, and reliable.

Now that tends to feel pretty natural to me, however, not everything was so obvious.  Here are three things I learned that will help you grow your business effortlessly…

1) Don’t make the wrong assumptions. One of the things my report revealed was that I watch and review details carefully. Suggesting that I like to use spreadsheets, I thought the test was mistaken, because actually I hate using them.

Of course, despite my dislike for them, I do use them quite a bit. And when I started thinking about how this test reveals how the world sees me and not how I see myself, it made sense.

While I don’t like spreadsheets, others are fascinated by how I use them to successfully manage details.  Which means I can add more value to our clients by revealing more of how I use spread sheets successfully.

Lesson learned:  Don’t assume that others won’t like what you don’t like or that they will like what you like.

2) Stop hindering your own success.  The problem with modeling certain gurus is that you may be trying to be something you’re not. As a result, you might be turning people off.

For example, my report revealed that “passion” is my “dormant communication trigger.” That means that while I feel passionately about certain people and topics, I don’t gush the way people do that have passion as their primary way of communicating. I’m not highly expressive and tend to be more reserved.

So if I tried to mimic someone who had the primary trigger of passion and excessively raved and praised ideas and people, then I would come across as fake.

3) Start using your personality brand to your advantage when managing your team. My report also revealed how I could get the most out of my team by knowing what their fascination advantages were. (Step four of Sally Hogshead’s five step system for amplifying your fascination advantage as exposed in our blog post, “Yes, You’re Fascinating, But Are You Using It To Your Advantage?)

By discovering what my team members’ strengths are, I can help place them in roles where they will be most successful. A person who has the primary trait of “passion” for instance will do better in face-to-face conversations and will perform better if I give her more face time and in-person contact.

This will also help me make better hiring decisions, know how to motivate my employees better and build a better culture which will help grow GKIC over time.

If you want to grow your business more effortlessly, discover how to add value through your personality and start leveraging your fascination advantages today. When you do, you’ll not only feel more comfortable and natural in everything you do, but your business will grow faster and easier than you ever imagined possible.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Easier, More Enjoyable Way To Make Sales Go Through The Roof

By: Dave Dee on: June 12th, 2012 5 Comments

A couple of weeks ago I read a comment in response to one of my blog posts that immediately made me think of a sales and persuasion technique we rarely, if ever, talk about…

The comment was made by a reader named Scott on my post, Three Business Lessons From The “Queen Of Disco” Donna Summer… (If you missed that post, you can view it here.)

In his comment, Scott relayed how he used similar “Donna Summer” tactics to make his sales, “much easier to get” and subsequently “go through the roof”.

Relating to how Donna Summer poked fun of herself in her song “The Queen Is Back,” Scott said, “I’ve dubbed myself ‘The Unlikely Ad Man’…”

Scott says by poking fun at himself with a made up title, he finds it helps people relate to him better. He says, “a lot of people in business don’t quite relate to their title…CEO, National Sales Manager, etc.”

Here’s an email Scott sent to his clients:

“Hi [first name]

A quick note to let you know I’ve been promoted here at [company]. They reckon I’m now the National Sales Manager.

Personally I thought I should be called the Pan-Galactic Quantum Wormhole Overlord, but the directors felt it lacked authority…”

Scott says his customers loved his email. In fact, he says that when he called after sending it to chase sales, many of his customers “expressed what a relief it was to do business with someone who didn’t take their title so seriously”.

Some benefits received as a result, Scott says …

  • His job became “way more enjoyable”
  • “Phone calls were a laugh”
  • “People treated my calls as a short holiday” and;
  • Over the course of two months, his sales figures went from $5,000/week to $20,000/week.

The big idea here: have more fun and don’t take your business so seriously.

People like to have fun. They like to be entertained. And if you can add that to your marketing, you’ve got a powerful tool that will help you sell more.

Not only that, but having more fun will make you, your marketing and your business more memorable too.

Over the weekend, actor Frank Cady, best known for his role as Sam Drucker in the TV series Green Acres died. In a story about Cady’s life, the Los Angeles Times quoted Cady as once saying, “I’m remembered for those shows and not for some pretty good acting jobs I did other times. I suppose I ought to be grateful for that. Because otherwise, I wouldn’t be remembered at all. I’ve got to be one of the luckiest guys in the world.”

Fun can make your product or service viral too. For example, (this video, called Mathmaticious) has more than 2.6 million views. Developed as a spoof of the song “Fergilicious”, the video makes math fun and has been shown by many high school math teachers to their algebra classes.

There are more ways than one to add fun:

Entertain your audience: Add puzzles, games, “letters from your dog,” or other types of entertainment devices to your marketing pieces — especially your newsletters.

Use humor: In Dan Kennedy’s book, Make Em Laugh & Take Their Money, he says, “Humor may have greater power than any other aspect of communication: to tear down and destroy, to compel thought, to encourage compassion, to persuade, to motivate, to ease pain, to affect the outcome of an election and the future of a nation or to make an evening with friends a great memory, or even to sustain a friendship over time. And, of course, to sell things…”

If you don’t consider yourself funny, that’s okay. You can still use humor by including cartoons that relate to your subject.

Or include humor by using a funny quote.

If you decide to use a funny quote, research shows that you should identify the author of the quote instead of saying “a comedian once said.”

Whether poking fun at yourself, using humor, quoting a joke from a famous comedian or including some entertainment in your marketing, you have the power to sell more while having more fun.

What are some ways you add more fun to your marketing? Share your ideas with our readers in the comment section below.

NOTE: If you want to know how to get people to buy more and buy more happily by using humor, check out Dan’s book Make ‘Em Laugh & Take Their Money. Discover how to use humor as an “instrument of persuasion and influence” that you can use whether you are delivering a speech, seminars, sales presentations, writing advertisements, sales letters or newsletters. Click here to learn more.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.