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Posts Tagged ‘polar bears’

The Greatest Strategy So Few Small Business Marketers Are Willing To Use

By: Dan Kennedy on: October 26th, 2009 4 Comments

Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example.

The big sporting goods, hunting, fishing, camping and apparel company ORVIS offers its customer mailing list with ethnic and religious selects, so you can obtain only the Jewish or Catholic or Muslim or Hindu buyers, or only the Asian or African-American or British or Irish or Italian or Hispanic buyers….and by merging Orvis’ list with InfoUSA lifestyle selects, you can get only Democrats or only Republicans…so you could, for example, get only Irish-Catholic Democrats, by age, gender and geography.

Why on earth would you want to do such a thing? (more…)

What Scares Us? What Scares You?

By: Dan Kennedy on: October 9th, 2009 13 Comments

These are two actual news stories reported one right after the other, given nearly equal emphasis in CNN.

The first, lead story given the greatest emphasis is that polar bears’ testicles may be shrinking, somehow in response to global warming. Presumably Gore has been wandering around the North Pole with a ruler and a bag of bear treats, documenting this alarming phenomenon. I’m not sure why it’s alarming to anybody other than polar bears.

The newshounds on CNN thought it was a big deal and I’m willing to take their word for it.

The second story, deemed less scary, was that this year’s crop of kids taking the SAT’s achieved the worst scores in THIRTY-ONE YEARS. Nothing more was said about it.
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