by Dan Kennedy10.26.2009
Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. And I have another instructive example.
The big sporting goods, hunting, fishing, camping and apparel company ORVIS offers its customer mailing list with ethnic and religious selects, so you can obtain only [...]
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by Dan Kennedy10.09.2009
These are two actual news stories reported one right after the other, given nearly equal emphasis in CNN.
The first, lead story given the greatest emphasis is that polar bears’ testicles may be shrinking, somehow in response to global warming. Presumably Gore has been wandering around the North Pole with a ruler and a bag of [...]
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