by Bill Glazer09.17.2009
Celebrity P-O-W-E-R!
I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria [...]
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by Bill Glazer08.22.2009
What small business marketing technique, that is only two simple words, can get you more money? It’s simply…saying “Thank you”.
I bet you might be thinking, “Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?” Ah…just hold your horses and I think you’ll see [...]
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