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Posts Tagged ‘postcard’

How Gene Simmons Can Put Your Small Business Marketing On Autopilot

By: Bill Glazer on: September 17th, 2009 9 Comments

Celebrity P-O-W-E-R!

I first learned about the power of celebrity from Dan, but I really didn’t fully embrace it until I saw it with my own eyes. Dan has often used his client, Guthy-Renker, as an example of how they have become the ‘top dog’ in the infomercial world by using famous celebrities such as Victoria Principal, Jessica Simpson, and Sean John (a.k.a. P-Diddy).

Why is a celebrity so powerful? Think about it. What happens when you’re up late at night and you’re pushing the remote control button while watching TV and all of a sudden you arrive at a show where you see Jessica Simpson (or some other celebrity you recognize)? What do you do? It makes you stop channel surfing and say to yourself…what’s Jessica doing on at 2 AM in the morning?
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How to Use Two Simple Words to Immediately Get More Money Out of Every Customer

By: Bill Glazer on: August 22nd, 2009 6 Comments

What small business marketing technique, that is only two simple words, can get you more money? It’s simply…saying “Thank you”.

I bet you might be thinking, “Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?” Ah…just hold your horses and I think you’ll see how wonderful this technique can be.

Most people will make some kind of thank you gesture to their clients – but it doesn’t translate into tangible bottom-line results for your small business. So I’m going to show you how you can get double-duty out of saying ‘thanks’.
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