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Posts Tagged ‘Robert Skrob’

Learn How to Drive Your Business

By: Robert Skrob on: August 20th, 2010 1 Comment

Anyone can create a business, but few create businesses which generate millions of dollars. I’m not talking about a business that generates $1 million in annual revenue; I’m talking about creating a business that generates $1 million—cash—to you, each year.

It takes four things to build a business to provide you with $1 million a year in spendable, personal income. It just so happens, it also takes four things to drive a car. It will help me teach you by explaining these four things in the context of driving a car.

THE GAS PEDAL
The speed in your business is determined by the number of new customers you are adding every day, every week, every month, and every year. Your new customer acquisition is the “gas pedal” that determines the speed with which your business grows. How adept you are at putting new customers into your business will determine your growth rate. Similar to driving a car: the accelerator pedal determines how fast your car goes. While there are a lot of other factors determining whether or not you get to your destination, the gas pedal provides the speed for getting there. You must have a system for identifying potential clients and converting them into customers. Otherwise, it’s like going down the highway at 10 mph. You’re going to get there, but not very quickly. If you invest in building a customer acquisition system for your business, you will have the opportunity to quickly build a million-dollar business.
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Shortcut to a Million Dollar Business

By: Robert Skrob on: June 11th, 2010 7 Comments

The Shortcut to Generating Millions from Your Business

The constant struggle to produce marketing campaigns and run your business makes it difficult to get everything done. Planning is the only true shortcut to running a business which will generate millions of dollars for you.

Once you have completed your planning, you’ll be better able to stay on task, monitor your results, and implement new ideas  during the upcoming year. Without a planning calendar, it’s easy to get distracted by a great new idea and forget about the ideas you had already planned to implement.
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Self-Promotion Equals New Customers

By: Robert Skrob on: May 21st, 2010 10 Comments

The one factor which separates millionaire business owners from the rest is their willingness to promote themselves. Too many entrepreneurs hide behind a corporate façade, trying to make it look as if they have big corporations. However, people want to buy from people, and the business owner­­s who put themselves and their personalities into their marketing attract more customers than those who don’t.

Does the idea of self-promotion create a sickening feeling in your stomach? A lot of business owners are shy because they do­­n’t feel worthy of promotion. If you’re starting out in business and you are working out of your garage or at the kitchen table, it’s easy to assume no one wants to do business with you. It’s easy to undervalue your own skills. In response your first impulse is to create a big, fancy corporate name and to put up a website with an eye-catching logo. This is the opposite of what you should do.

Put your personality into your marketing and make your business look small. Customers love doing business with the owner, not some faceless corporation. Many of the most successful (and smart!) companies use a personality, or  individual, as the front person in order to build a relationship with customers.

Take for instance, the Wendy’s restaurant chain. Years ago, Wendy’s had a famous commercial campaign where a woman said, “Where’s the beef?” Funny as those commercials were in the 1980’s, and as well-known as they became, they did not generate sales for Wendy’s restaurants. The campaigns that outperformed those entertaining commercials were those featuring Dave Thomas, founder of Wendy’s. Each time Wendy’s introduced a special sandwich, Dave would go to the studio and shoot a commercial. Now, this was painful for Dave and everybody else involved. He had never performed in front of a camera. It took him dozens of takes just to say his name right. But Dave stuck with it because these commercials generated more customers than any other advertising approach.
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