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small business marketing

How To Keep Your Customers From Using The Competition

by Dan Kennedy03.09.2010
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Yesterday I wrote about how important first impressions were to customer relations.
Now, I’d like to turn our attention to what you can do to foster customer retention.
Later in the game the customer relations process evolves into follow-up and follow-through.
How would you react if…
… you got a call from your car dealer service manager [...]

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Leaving Comments Can Make You Famous and Get You More Business

by Brian Horn01.13.2010
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I know that many of you readers come here, read what you want, make use of the information you want and go about your day without ever leaving a comment.
One of the main benefits of a blog is the ability to start a conversation directly with me, Dan, Bill, Mara, Russell Brunson, Jim Palmer, Mike [...]

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Five Key Strategies for Lasting Small Business Marketing Success Online

by Brian Horn12.30.2009
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Every small business owner wants their web site to be wildly successful. If your small business has a web site, you know that you can ramp up traffic to your site with pay-per-click ads or by improving your search engine positioning, but then what?
Getting prospects to your site is only the first step in web [...]

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Before You Choose Behavior, Choose Its Purpose

by Dan Kennedy12.08.2009
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Our dog’s favorite activity is stealing crumpled wads of paper from my waste baskets and racing around the office with them, tearing them up into little tiny pieces spread from north to south.
She is a shredder with no receptacle. She is an interesting dog in many respects. Notably her fierce independence. She will play with [...]

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Even Santa Claus Can Be a Niche

by Dan Kennedy12.01.2009
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There are riches in niches for your small business marketing…I nag again, again and again.
This year, the first official international convention of The Almagamated Order of Real Bearded Santas was held in Branson, Missouri, attended by over 300 professional Santas with real beards (a niche within the Santa niche!), plus some Mrs. Santas and [...]

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Shout It From the Rooftop

by Dan Kennedy11.13.2009
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It’s funny how problems change.
At one time, my biggest challenge was making money. This year I paid considerably more in taxes than I once had as my hard-to-imagine-hitting income goal.
These days, neither I or most of my clients and coaching members seem to have any trouble in the income department.
The biggest demographic trend we’re all [...]

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VOTING OPEN! – Glazer-Kennedy Infomarketer of the Year 2009

by Mara Glazer11.05.2009

The annual Information Marketer of the Year competition is now LIVE ONLINE!  You can vote for your favorite contestant right on Facebook at the Official Glazer-Kennedy Insider’s Circle fan page (http://www.facebook.com/glazerkennedy).  This year’s contestants are Jonathan Jay, Robin Robins, and Carl Smith.
Log onto our fanpage on Facebook (if you are not a fan already, this [...]

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Using Sex in Small Business Marketing

by Dan Kennedy10.22.2009
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Sex in small business marketing has long, long been used, for a wide variety of products, appealing to men, and to women.
It can be subtle “ like Cadillac’s woman driver: the question slyly asked by the sexy woman: when you turn your car on, does it return the favor?
…overt “ think after-shave ads.humorous “ [...]

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Make History with Your Marketing…Every Single Monday

by Dan Kennedy10.20.2009
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For several years, I was “the small business marketing guy” assisting a schizophrenic human potential/wealth training organization which, as its main sales activity and deliverable, put on a 3-day seminar every weekend – and had to draw from 300 to 1,000 people to it every week.
A good percentage of those people were returning many weekends [...]

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Death and Creative Small Business Marketing Strategies

by Dan Kennedy10.19.2009
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IT AIN’T YOUR GRAND-DAD’S FUNERAL. SIX FEET UNDER, NOT THE ONLY OPTION.
I’ve done some consulting work in the funeral industry, spoke at a national convention, and, while most are mired in the past, with very traditional, somber products and small business marketing strategies, there is growing movement of innovation and daring.
For example, “theme [...]

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