Posts Tagged ‘small business marketing’

What Tim Tebow Can Teach You About Marketing…

By: Dan Kennedy on: May 9th, 2013 17 Comments

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in[…]


When Should You Charge And When Should You Give It Away?

By: Darcy Juarez on: May 2nd, 2013 7 Comments

With Mother’s Day approaching, I saw an unusual, but clever gift designed specifically for the stay-at-home mom… Knowing that many stay-at-home moms feel undervalued, lets you generate a “paycheck” for moms based on the number and age of children, duties, etc. Although the check isn’t real, it’s designed to elevate the mom’s worth. Like moms, business owners often have a hard time evaluating their true worth. As a result, sometimes they give things away[…]


Three Ways To Increase Your Clicks & Revenues Online

By: Dave Dee on: April 23rd, 2013 9 Comments

Recently I heard sad news about a small business that has been an industry giant for decades. I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people. The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands[…]


Dwindling customers? How to make more money FAST

By: Dan Kennedy on: March 28th, 2013 12 Comments

A recent article about one of the world’s largest ferry boat systems says they are swiping money from one program to keep another program afloat. Why are they forced to do this? Increased  costs coupled with a dwindling customer base. A cry all too familiar to many businesses these days. Swiping money from Peter to pay Paul may keep them afloat – but only temporarily.  It’s a stop-gap method that eventually catches up to every[…]


Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager. Ending up homeless, he begged on the streets for change in order to survive. Today Toronto Canada native Francis O’Dea is a multi-millionaire. O’Dea says, “One year I was broke, the next year I was a millionaire.” What is his secret? He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his[…]


The Only Sustainable Advantage For Local Business, Use It Or Fail…Permanently

By: Dan Kennedy on: March 19th, 2013 16 Comments

  In January, Forbes published key trends to watch regarding local marketing in 2013. Among their predictions was that Facebook paid advertising will continue to be “a flop” with most local service businesses. They also said national brands with multiple locations will transfer more of their marketing dollars to local marketing and away from branding. There are two key items to pay attention to in these predictions. The first is that the promise of new[…]


How To Get Rich, Especially If You Hate Selling

By: Dave Dee on: February 28th, 2013 4 Comments

“I hate selling.” I’ve heard that hundreds of times from entrepreneurs. The problem is the success of your business depends on sales. You need to be good at pitching your products or services. If not, you’ll not only lose revenue, but you could lose your business. There is a lot of advice out there about what to do if you don’t like selling… Like “change your attitude about selling” or “get over it.” That’s NOT[…]


The Most Important Question You Should Ask When Advertising

By: Dan Kennedy on: February 26th, 2013 5 Comments

Over the weekend advertisers spent between $1.65 and $1.8 million for a 30-second commercial during the Oscars. That’s a lot to spend, however if the economics are right spending that much can really pay off for a business. Especially if their competitors aren’t willing or able to do the same. Years ago, I thought about building a multi-million dollar company like Nightingale-Conant. However, I learned through painful experience the impracticality of building a mail-order business[…]


Four Secret Principles Between The Haves And Have Nots

By: Darcy Juarez on: February 21st, 2013 4 Comments

The other day I read that Oprah Winfrey and Tyler Perry are due to release a new TV series… The name of their new series is The Haves and the Have Nots. Based on the musical play written, produced and directed by Perry, it follows the dynamics of the affluent Cryer family and the family of their not-so-affluent housekeeper – and the dramatic secrets that reside within each. The show made me think about what[…]


Nine Questions You Must Ask Before Creating An Information Product

By: Darcy Juarez on: February 12th, 2013

People. You, me everyone… We have a voracious appetite for information. We want information on how to do things better, faster and easier. We want information on how to be more successful, how to be healthier, how to play guitar, how to be thinner, how to create wealth…the list goes on. Over half of this country’s economy is on expenditures on information and information products according to an article I read recently. However, with a[…]