Posts Tagged ‘small business’


Three Tips Guaranteed To Boost Your Productivity Instantly

By: Darcy Juarez on: April 16th, 2013 9 Comments

As a small business owner, one of the biggest challenges you have is getting everything done.

In fact, one of the things we often hear from new members is “how do we find time to read everything and implement all this stuff.”

A frustrating puzzle for many because they know if they read and implement our proven strategies, they will be more successful.

So what’s the solution?

What really holds business owners back are “time vampires,” procrastination, and productivity drain holes.

It is possible to boost your productivity to levels you didn’t think possible…so that you can get more done in less time.

Today, in order to help you start tackling these I’ve put together three tips on how to advance your business and avoid feeling like your day has slipped away without accomplishing much.

1)     Make productivity your top ambition. If you are going to achieve extreme productivity, it has to be top of mind awareness at all times and ensure your behavior is congruent.  To demonstrate, I’m going to use the idea of saving money. If your number one goal is to save money, you watch every penny you spent like a hawk. The same goes with productivity. It should be on your mind all the time—asking yourself if what you are doing is productive or non-productive and accounting for everything you do.  A minute wasted “here” and a minute wasted “there” can quickly expand and sink an entire day.

2)     Identify and plug your productivity drain holes. Temptations, habits, and lack of knowledge suck productivity from you. Identifying which drain holes you are victim to is the first step to becoming more productive.  For example, you might be super-efficient with your time, but using the wrong strategies. Once you are aware of what is causing the problem, you’ll find there are methodical ways to solve this. This can be one of the most eye-opening and profitable activities you can do for your business.  And most likely won’t take you long to identify as you’ll see yourself when you quickly read through the list.  (Refer to pages 7-11 of Extreme Productivity Blueprint for a list of the common productivity drain holes and how to plug each one.)

3)     Automate whenever you can. Automating allows you to literally be “two places at one time.” Case in point, last year the entire GKIC staff was heading to an event. We knew we would be busy and not have time to round up new members and sell things. Of course we have many automated series in place to attract new members, such as our Most Incredible Free Gift Ever series (This is a great example for you to study and follow in your own business, if you haven’t checked it out, I encourage you to go take a look at it here now.) However, in addition to attracting new members, we want to be able to sell things. So we created an automatic sequence that was able to triple our membership to one of our newsletter products while we were off at an event.

 

As you may already know the biggest strength I bring to any business I work with is my ability to automate. I strongly believe this is one of the most important things you can do for yourself, and your business to increase your productivity and profitability.

Make productivity your top priority. When you become laser-focused on productivity and make it your top priority, you’ll soon find more ways to replace manual labor with automatic systems. You’ll eliminate your time vampires and you’ll produce more, make more and experience a lot less stress and struggle.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Make Something Happen NOW

By: Darcy Juarez on: January 29th, 2013 1 Comment

Can you believe it’s almost the end of January already?

In an attempt to help members stay on track with their new 2013 goals, the other day we asked members to share what they were doing to improve their business…

A variety of answers came in such as attending mastermind meetings and conferences, studying courses like Magnetic Marketing, finishing a website, working on blog posts, articles and newsletters, writing a book and more.

Another question we asked, “If you could only share one thing, what is the one piece of business advice you would give?”

Again a variety of answers flooded in…

“Create your own product or service and promote it like crazy.”

“Don’t compete on price.”

“Test and tweak, and test and tweak, then test and tweak again.”

Lots of great answers to consider.

Some look at the most successful business models for inspiration.  It’s not uncommon to see successful entrepreneurs doing 20 different things all at once—from lead funnels to newsletters to events to releasing books to coaching programs.

Seeing and hearing all these ideas, it’s easy to come up with ideas and be inspired to do some of them in your own business.

But sometimes instead of ending up with “a success story” you end up with a big “to do” list and a case of overwhelm.

After all, with so many great pieces of advice and so many different ideas to choose from, how do you pick what to do first?

I mean, even just seeing 18 different ideas that are shared as the one “best piece of advice”, makes it hard to pick. Am I right?

If you’ve ever felt that way, I’m here to help with a few suggestions to eliminate overwhelm and get your business moving so you can make things happen in 2013.

Clear out the clutter. Sometimes our lists simply have too many things on them and they need to be simplified. At the end of the year, the GKIC marketing team sat down to evaluate where we were, where we were going and what we wanted to achieve. We realized we were trying to execute too many ideas. We needed to focus more on automating and on making core initiatives run well. So we removed a few items from our list…for now anyway.

Another place that clutter can get in the way is in your head. Instead of lying awake at night with mental clutter, write down all the ideas you like or think of. Then put them aside for when you have time and are ready to implement something new.

Realize there is really only ONE thing you need to do.   There is an old proverb that says, “Some people make things happen, some watch things happen, while others wonder what has happened.”

Of the three, you definitely want to be in the category of the people that “make things happen.” To do this you have to take action immediately.

Disney ran out of money before they finished Disneyland and couldn’t finish some landscaping. So he had his people make up some signs with phony Latin names on them and stick them in the ground next to the weeds.

There are a lot of people with good ideas out there. But very few who take immediate action. They wait to gather all the information, or have enough money, or for the “perfect timing.” Don’t worry about having all the details figured out, just get moving. Because as Dan Kennedy says, “Just by getting into action you’ll leapfrog ahead of 95% of the people around you.”

It’s a million little things. Not one.  Often we hear of the “overnight success” story. People want to know, how someone arrived at success so quickly? The thing is, there is no such thing as overnight success. It’s doing a lot of different things that all add up.

So just pick one or two things and focus on getting those done. When you’ve finished with those, pick two more from your list and focus on those. Give yourself a deadline to shoot for so you keep moving forward. Before you know it, you’ll have done a million different things and you’ll have leapfrogged ahead.

It’s great hearing from members that they are already making things happen in 2013…

Keith Madison writes,

“Though it’s only 14 days into the new year, GKIC has helped me discover some damn stellar breakthroughs for my clients…No B.S. has me generating B.S. (big sums.)”

I hope I’ll be hearing from you soon about the “Big Sums” you are making as a result of clearing the clutter and taking action immediately.

Share your tips in the comments below for clearing out the clutter and making things happen in your business.

NOTE:  Tens of thousands have been on the same road you are now traveling…but only those that take immediate action and implement reach the finish line. If you are new to GKIC, having trouble deciding what to do first or just need some direction on what to do first, check out our FREE Fast Implementation Bootcamp. In just two days’ time, you’ll walk away with a fully loaded marketing campaign ready to send out. Our next Bootcamp takes place March 7-8th. But you’ll want to register now, because seats are filling up quickly and there is only limited room available.

For Ladies Only? You Can’t Be Serious…

By: Dan Kennedy on: January 15th, 2013 6 Comments

Over the years I’ve become known as “the professor of harsh reality.”

I was dubbed this because I was the only one in a chorus of yes-men who would ever point out the flaws in a proposed idea.

Not everyone always likes to hear about flaws. In fact, I learned early in life that most people prefer delusion to reality. Dislodging people from their delusions often winds up making you the brunt of their anger—the “shoot the messenger syndrome.”

However, you and I need to relentlessly seek out reality in our own businesses and our own lives, even when unpleasant or uncomfortable as real success is based on truth.

I suppose that sounds elementary, but in actuality,  people  often avoid hearing unpleasant truths.

Next month I’ll be speaking at GKIC’s Women Entrepreneur’s Next Level Summit where I’ll be delivering some straight facts. I’ve decided to toss caution and tact aside and deliver a very ungentle collection of reality and advice that comes from my experience and dealings with the most successful women entrepreneurs, thought leaders and celebrities I’ve worked with over 38 years—and there have been many.

Last year we began this event which is exclusively for women entrepreneurs leading or engaged as partners in business, not as an exercise in segregation, but as what Walt Disney called a “plus-ing.” A plus-ing is an additional opportunity for exploration of shared interests, exchange of knowledge, networking and inspiration. To simplify: more knowledge is better than less knowledge.

I’ve heard from some of what I –affectionately and respectfully—call the “women with balls” in GKIC that they were not happy about this event. They wanted to know why they were being singled out. They felt they were being asked to sit at the kids table. Admittedly I can see their point. A lot of what I see merchandised to women in business by women coaches and gurus doesn’t have much substance.

But I don’t see this event that way…

To me, it’s another means of expanding and providing additional opportunity to a group with special interests—similar to what we’ve done with Info-SUMMITs just for info-marketers.  Or what we’ve done within our mastermind groups like Lee Milteer’s Peak Performers/Implementation Coaching Group, or our Platinum and Titanium groups.

Members helping members, encouraging, networking, entering joint ventures and creating another productive community within GKIC.

It’s also been my experience over 30 years that women do have a different mindset about business than men.

After working with both women-owned and men-owned businesses, some of the broad observations I’ve made between men and women are as follows.  You will find some of these observations truer than others because everyone is unique. And you may find that you don’t want to hear some of them.

I’ve noticed that men tend to be more short-term, immediate outcome, and any-means-to-an-end thinkers, while women entrepreneurs are interested in a more complex collection of issues.

Both are double-sided coins. For instance, men tend to be less concerned than they should be with how customers or clients feel after a sale is made, and with sustaining relationships over time. Women tend to be overly concerned with how customers feel, which can foster timidity and inhibition.

Overall, I think men are less wealth-inhibited, but women are smarter about money, or at least inherently capable of being smarter about money – and there is factual evidence to support the latter conclusion, from long-term studies of male and female investors.

Women, statistically, are paid less than men inside hierarchies, but also tend to price lower than men, charge lower fees than men, and avoid negotiation and confrontation more than men – although that has not always been my experience—Joan Rivers, comes to mind.

I don’t see anything wrong with airing these matters, facts from research about them, opinions that may or may not be accurate, considering and discussing the differences.

Ultimately, I don’t believe there’s anything I would advise or say to a man in business I wouldn’t to a woman in that same or similar business, but there is advice I would give the woman that I wouldn’t give the man.

There is different conditioning, and there is bias. To deny either is, I think, delusional. To deny it in the interest of political correctness or to avoid risking offending women is, I think, counter-productive.

Exploring reality like this isn’t for everyone. But it can be useful to entrepreneurs who are will to open up to find out what may be holding YOU back…What is getting in YOUR way, what conditioning or belief is getting in YOUR way, what conditioning or belief systems or barriers do YOU have, what business, marketing or selling strategies might best fit YOU?

I invite you to be relentless in your pursuit to seek out reality in your own business and life…and be willing to develop the habits of being brutally honest with yourself and insisting that others you rely on give it to you straight.

NOTE:Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials. 

Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach.

In fact, his long-term goal was to be a dentist.

Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school.

However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then that baseball became his primary profession.

In 1914, after getting in touch with his former coach, Bill Diver, who was at the time the head coach of football and basketball teams at the University of Mississippi, he got his first coaching experience, coaching the baseball team at Ole Miss to a winning season.

While he was a good baseball player, he was by no means a superstar. But as a coach, he shined.

His name, Casey Stengel. Among his achievements as a coach, he was the only person to manage a team to five consecutive World Series championships.

He was nicknamed the “The Old Professor” or  “Perfessor” because he could talk at great length about anything baseball related. He was inducted into the Baseball Hall of Fame in 1966.

Imagine if Stengel would have stuck to dentistry? Or if he’d never gone beyond playing baseball.  He would not have been remembered or in the hall of fame. Not to mention all the lives he impacted as a coach.

Like Stengel, you may find not only a lucrative income stream, but coaching is where you truly shine. And there’s nothing like the feeling you get when you help someone achieve success.

Aside from the great feeling you get from coaching or consulting, here are seven more reasons you should consider adding it to your business next year:

  • It can be very lucrative. Whether you have a big herd, a small herd or no herd, coaching and consulting is very lucrative which means you only need a few clients to earn big money.  I actually talk about exactly how to do this in my courses Coaching and Consulting Bootcamp and Advanced Coaching and Consulting
  • It can help you create info-products to sell. Coaching and consulting allows you the opportunity to find out the biggest challenges your coaching clients are having which gives you unique insight to what type of products you should create and sell.
  • It positions you as an expert. Coaches and consultants are viewed as authorities in their field. Being seen as an authority and expert gives you credibility which can boost sales of your products and services because people want to buy from experts.
  • It can help you position yourself as a celebrity. You can use your expert status to position yourself as a celebrity.
  • Leap to big money fast. Not only does coaching and consulting give you a back-end product that you can charge thousands of dollars for, but as an expert and/or celebrity, you can charge more for your products and services.
  • Your marketing becomes better.  Because you have special insight into the fears, challenges, and desires of your coaching and consulting clients, you’ll have a better handle on what your other customers, clients or patients are worrying about, wanting  or dealing with. You can then  infuse this information into your marketing.
  • Coaches and consultants are in high demand.  More and more people want to be led by the hand. They want someone to show them how to do things. As a result you can charge big money to help them find the answers.

If you’re looking to really boost your income in 2013, consider adding coaching or consulting to your business. It’s a great way to earn more with less stress. Plus, you can add $100,000 to $1,000,000 a year as a coach or consultant, even if you’re a newbie.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Want An Army Of “Elves” To Promote Your Products?

By: Darcy Juarez on: December 25th, 2012 No Comments

“How does Santa get all those toys made and delivered?”

It’s a question kids have wondered throughout the years.

And with today being Christmas, as kids open their stockings and gifts, it’s a question that will be asked millions of times around the world.

Movies throughout the years have shown their explanation of how it’s done.

In the 2011 movie, Arthur Christmas, Santa’s oldest son Steve runs the command center for Santa, while a younger son, Arthur reads the letters to Santa and makes sure the children’s “orders” are filled. Armies of elves load up the sleigh with presents requested from kids around the world and a team of elves help Santa in an ultra-high tech sleigh, the S-1.

Sort of like being one of the elves, if you don’t want to come up with your own info-product to sell, or aren’t sure what to sell, becoming an affiliate for someone else’s products gives you the opportunity to participate and earn money without having the responsibility of running the operation.

You can find products that complement the products and services you already sell without having to incur the costs or hassle of distribution.

Or you can build your own command center and build an army of affiliates eager to sell your product for you—creating a significant increase to your income.

Here are seven additional reasons to consider adding an affiliate program to your business in 2013:

  1. You eliminate costs associated with selling your own product such as production costs,, order processing, shipping and distribution. Plus there are no licensing fees.
  2. You don’t have to carry inventory.
  3. You don’t have to hire any additional employees.
  4. You can choose from thousands of products and services.
  5. You don’t have to have any experience.
  6. You don’t have to deal with customer complaints.
  7. Often your affiliate provides you with the necessary marketing materials saving you time and money.

On the flip side, if you round up your own army of affiliates to promote your products or services:

  1. You can make money while you sleep. Having affiliates sell your products means you have a team of people selling your product at all hours of the day. Super Affiliate Secrets (now available at 50% off through this series) reveals that the secret to selling millions is to lure the best affiliates and build relationships with them.
  2. You can build an army of affiliates to help sell your products or services—without having to pay anything unless they bring someone to you.
  3. Building an army of affiliates can help you build your list faster.
  4. Affiliate armies can generate massive traffic to your site.
  5. You can create a mass affect and generate huge amounts of cash during launches.

There are two money-making sides to affiliate marketing. Whether you cash in on one side or both, affiliate marketing is one of the easiest ways to rake in six to seven figures per year. In fact, the amount you can earn is only limited by your desire, effort and imagination.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Four Strategies To Bring You Six (And Maybe Even Seven) Figures In 2013

By: Dave Dee on: December 24th, 2012 5 Comments

What are your goals for 2013?

I’m betting one of them is to make more money.

Grant it, I’m not going out on a limb here as I don’t think I’ve ever met an entrepreneur whose goal was to make less money than they did the year before.

Of course, this year getting customers, selling at decent profits and holding onto income will present new challenges.

Tax increases, regulatory fees and full-time jobs being converted to part-time jobs threaten to dampen or eliminate untold amounts of consumer spending.

This means new strategies, more appealing offers, and targeted compelling copy will be crucial to reach your monetary goals.

Today I’m going to give you four strategies that can add an extra $100,000 or more (I’ve seen businesses add $1 million or more using these.)

Add speaking to your business plan: Last Thursday, Dan wrote about the importance of gaining knowledge. No matter what your business, you know about something that others don’t. You can easily earn $5,000 to $10,000 or more per speech for a sixty to ninety minute talk. Plus you can often sell your product, add people to your herd and more.

Become a coach or consultant: One of the most lucrative streams of income is in coaching and consulting. In fact, many businesses end up making more money from coaching and consultant than they do from their initial business. You can add from $100,000 to $1 million per year as a coach or consultant.

Create an info-product to sell. Developing a profitable information marketing product to sell such as a newsletter, e-book, videos, book, etc. can transform an existing business into a six or seven figure business. Not only that, information products can be sold 24/7, meaning you’re not trading hours for dollars.

Make money with affiliate marketing. Affiliate marketing is a $7 billion dollar industry. There are two ways you can make money with affiliate marketing. You can build your own affiliate army to promote your products, services and launches. Or you don’t even need your own product or service to sell. You can add zeros to your bottom line by simply promoting other people’s products or services for them.

Each day this week we’ll drill down on each of these strategies and share the benefits of adding one or more of these to your business  and how each one can bring you an extra $100,000 to $1 million next year.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Slay The Dragons In Your Business

By: Dave Dee on: December 13th, 2012 11 Comments

Tomorrow the movie The Hobbit: An Unexpected Journey opens in theaters.

Based on J. R. R. Tolkien’s fantasy novel The Hobbit, the movie is basically about killing dragons and finding treasures. (Great metaphor for business, wouldn’t you agree?)

There’s been a lot of hype and excitement surrounding the movie, so let’s dig deeper and see what you can use to slay the dragons in your business.  For instance, things like how to sell more and market better so that you can find the treasures in your business…

More customers, money, time, and the freedom and flexibility you’ve always wanted.

In the Ultimate Celebrity Promotions Swipe File, Dan Kennedy says, “Celebrity is the most powerful marketing force.” People are obsessed with celebrities and can’t get enough news about them. Incorporating celebrity into your promotions is something that works in virtually every market with any product or service.

Denny’s Restaurant tapped into the celebrity of The Hobbit movie, scoring a lot of free press in the process, by creating a Hobbit-inspired menu that will run through January.  The menu basically has the same items, only they’ve changed the names to include Hobbit-related terms and characters like the Hobbit Slam, Gandalf Gobble, and Frodo’s Pot Roast skillet.

To seduce people back to Denny’s and increase sales, Denny’s also made collectable Hobbit playing cards. You can collect up to 12 different playing cards. Plus they engaged their audience further by creating a treasure hunt. Placing QR codes on their placemats, restaurant goers can use the codes to find additional content.

What fun celebrity-related engagement ideas can you think of to skyrocket your sales and gain instant attention?

People love to have fun and be entertained. No surprise there. And, of course, Denny’s isn’t the only company having fun and cashing in on the Hobbit celebrity factor. The airline Air New Zealand is featuring crew members dressed in Middle-earth garb in a Hobbit-themed safety video. Branding themselves as the “Airline of the Middle of the Earth,” they took something that could be boring and monotonous and made it entertaining.  (Not to mention they’ve already received 9.9 million hits on YouTube.)

Getting customers to read about insurance, taxes or how-to or safety instructions, for example, might be important, but typically they can be rather boring—which means stuff like this might not get read even though everyone should read them.

How can you make something that is dry, but important in your business more entertaining?

In a review I read about The Hobbit: An Unexpected Journey, the reviewer said the last two hours were “full of cliffhangers.” Presumably this is because another Hobbit movie is expected to be released in December 2014 (with the third and final chapter arriving in December 2015.)

In your business, the single most expensive thing to do is getting a new customer. That means that once you get a customer, you want to do everything you can to hold on to them, right?

In fact, Dan Kennedy taught me that you want to spend a lot of attention on turning them into the best possible asset they can be.

In How to Create Personality in Copy, Dan talks about the reasons why some customers become “customers for life,” none of which are obvious. For example, you will not keep customers for life based on the value of the education or information you give them.  What keeps them coming back for more is that they see you as an interesting person.

By creating a relationship with your customers, when you write emails, letters, and other ongoing copy to your customers, clients and patients, using cliffhangers in your story will compel them to come back to find out what happens.

How can you start including cliffhangers in your marketing stories to keep customers coming back?

You don’t have to use all of these in your business, but incorporating at least some of them will help you slay the dragons that plague you. Imagine how using them can lead to long awaited and even unexpected treasures (like creating a viral video such as Air New Zealand.)

So think about how you can use these in your business to get the results you desire. Your comments are always appreciated, what other tips can you learn from The Hobbit?

NOTE: If you like this blog and the tips and strategies provided here…but haven’t checked out the GKIC Success Club at social.dankennedy.com go there now and enroll.  Members just need to enter their e-mail address and password (if you don’t know it you can enter a new one) and you can get into various groups and forums to learn what other members are doing, ask questions and share your best tips or go to one of my favorite forums “101 Best Marketing Campaigns of All Time”   If you aren’t a member yet…don’t worry, we’ll let you preview our membership for free for 60 days.  Just go to www.dankennedy.com/incrediblegift and you can then get instant access to the social site as well. 

How To Sell Better, Even If You Aren’t A Skilled Copywriter

By: Dan Kennedy on: December 11th, 2012

A recent encounter at Info-Summit reminded me of a powerful technique you can use to multiply your income…

You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro.

It’s a rare secret advantage far too few businesses use. It’s revealed in a story about a young baseball player…

The year was 1907.

Frank Bettger was fired from Johnstown Pennsylvania, Triple State baseball team.

Shocked, he went to his manager and asked him

Frank Bettger was fired from Johnstown Pennsylvania, Triple State baseball team.

Shocked, he went to his manager and asked him why.

His manager told him that he was lazy and told him he dragged himself around the field. Believing himself ambitious and wanting to get to the top, that was the last thing Bettger expected to hear.

His manager’s parting words, “Wake yourself up, and put some life and enthusiasm into your work!”

Bettger reported to his new team in Chester, Pennsylvania where he took a pay cut from $175 per month to just $25 a month.

Bettger says, “Well, I couldn’t feel very enthusiastic on that kind of money, but I began to act enthusiastic.”

His new enthusiasm gained him a trial at a team in New Haven, Connecticut. Inspired, he made up his mind to establish himself as “the most enthusiastic ball player they’d ever seen.”

It paid off. In just ten days he raised his salary 700%, from $25 per month to $185 per month..

Within two years he was playing third base for the St. Louis Cardinals, multiplying his income thirty times.  Bettger says, “I got this stupendous increase in salary not because I couldn’t throw a ball better—or catch or hit better, not because I had any more ability as a ball player…Enthusiasm alone did it.”

Later, after a bad accident forced Bettger to give up baseball entirely, he returned home and began selling insurance.

After ten months of miserably failing as an insurance salesman, Bettger believed he was no good at selling and would never succeed.

Remember the lesson he’d learned from his manager in baseball, Bettger decided he would put enthusiasm into selling insurance. He soon discovered that he could make up for a lack of experience, a lack of skill, and a lack of know-how in selling with sufficient enthusiasm—but that no amount of skill and know-how can make up for the absence of enthusiasm. Using enthusiasm he turned his life and income around, becoming one of the highest paid salesmen in America.  Frank Bettger reveals that “enthusiasm makes a difference” in his book,  How I Raised Myself From Failure To Success in Selling and observes:

“Enthusiasm is by far the highest paid quality on earth, probably because it is one of the rarest; yet it is one of the most contagious.”

Enthusiasm is just as important in print as in face to face selling.  Infusing your sales letter or advertisement with sincere yet intense enthusiasm is one of the ways an “amateur” copywriter can beat the efforts of an experienced pro.

This is why you can’t just sit down and write your ads, sales letters, and brochures “on command” like you can sit down and do bookkeeping. You have to work up some enthusiasm for the task as well as for the proposition you’ll be putting across.

Imagine your own reaction when you are in a store with someone obviously eager to help you, who looks you in the eye and shows genuine excitement that you are there. Versus someone who acts like you’re interrupting what they are doing or as if they don’t care whether you buy something or not. Written copy can have the same effect.

If I’m going to write first thing in the morning, as I often do, I try to set my subconscious mind working on that particular project while I sleep. Sometimes I wake up with the “big idea” I need. Other times, I wake up with ideas and a readiness to write.

I don’t think you should force yourself to “grind out” direct-response copy when you don’t really feel like it; the result will be flat and mechanically assembled; it may be technically correct in that it has a headline, subheads, bullet points, an offer, a P.S., etc., but it will lack spirit.

However, forcing yourself to be enthusiastic works. Bettger said that when he forced himself to act enthusiastic, he soon found himself enthusiastic.

The person who is genuinely enthusiastic about what he is selling definitely has an advantage. If you feel you could use a boost in enthusiasm, try recording the sales pitch from your most enthusiastic salesperson, and transfer it to paper.

Never underestimate the power of enthusiasm and the advantage it can give you. Over the years, the clients I’ve done the best work for and have been the most successful with have been passionate and enthusiastic about what they sell.

NOTE: If you plan to hire a copywriter to give you an advantage, be sure to read GKIC’s free report, “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!” Get your FREE copy here

Three Ways To Offset The Fiscal Cliff

By: Darcy Juarez on: December 6th, 2012 2 Comments

With the end of the year looming, U.S. government officials don’t appear to be any closer to a resolution for the pending “fiscal cliff.”

Falling off the cliff would most likely mean a recession according to some economists.

What happens then? A more dramatic version and acceleration of what’s already happening: the middle shrinks.

People still buy necessities, but the middle freezes up, afraid to spend discretionary money.

Even on necessities, Dan Kennedy says, speaking from experience…

“The profit margin goes away, as merchants at the bottom battle over consumers’ shrunken spending power with price cutting as the only weapon…big companies even sell products below cost just to keep factories, stores, and offices open, thus crushing small businesses.”

The good news is there is a way to offset pending gloom and doom. However, you’ll want to start preparing for it now.

Today we’ll take a look at a few suggestions from Dan Kennedy and GKIC members who no longer worry about things like this—having learned how to create what Zig Ziglar called your own “personal economy.” (You can read Zig’s description here: Zig Ziglar: One Of The Best Gifts You Could Ever Receive)

It’s something you can do too.

Here are the top three ideas for preparing your business so you can offset the fiscal cliff.

Niche your business. GKIC member and co-owner of Cater Galante Orthodontic Specialists Dr. Donna Galante says between 1997 and 2007 her business was growing gangbusters. In fact it was growing 25% a year minimum and at times doubling. Then in 2007 her business tanked. She says, “The phones stopped ringing and in 12 months’ time we had lost 30% of our revenue and production.” In one of the hardest hit industries in the country, orthodontics, which is considered an elective, was down 47% nationwide.

She says, I kept thinking about what Dan was always saying about how “there are riches in niches.” So Dr. Galante decided to specialize in the niche area of Invisalign, a proprietary orthodontic treatment which uses a series of clear, removable teeth aligners as an alternative to traditional braces.

Things turned around very quickly for them as her practice became one of the top 1% producers of Invisalign nationwide in 18 months’ time.

Recession-proof your business. Look no further than Dan Kennedy to know how to recession proof your business. In his book, No B.S. Marketing to the Affluent, Dan says “Those in the middle are the most affected by recession. They tend to be living at their means or above their means, yet spending only about 60% on necessities. In recession, they stop spending the other 40%. They just cramp up. So merchants selling to them don’t see a 5% or 10% drop; they get whacked with a 40% drop. Even price cutting doesn’t help much.”

His advice? “Trade up.” The richest 20% of the population account for more than 60% of spending in our economy. It’s just as easy to sell to the affluent masses who are least affected by tough times.

To get started, set yourself up to attract the affluent and their money. First transform your business to appeal to and attract the affluent. In other words, find out where the money is and then go get it. To market to the affluent, study who your affluent customers are, where they are, what they buy, why they buy, and the best ways to get into sync with them.

Learn how to “speak to sell.”  GKIC member and co-owner of Bradley Communication Corp., Bill Harrison gives this advice”: “Learn how to speak to sell.” He says, “In 2002, we almost went out of business because of the post 911 recession. We were really hurting and my brother went to a conference he had spoken to before and had never come home with more than $800. That year he came home with $67,000 because of what we learned from Dan about platform selling.

GKIC member and owner and chief instructor of Unified Martial Art Academy, Dwight Woods  says his business would have folded had he not learned how to persuade people about the benefits of his products and services.  He says, “I always taught for the love of the art form and thought that selling was evil. I’ve realized that you are no longer a hobbyist once you are in business, so you better learn how to sell.

In a recession, when you get someone on the hook, it’s essential to be able to move them to asking you what they should buy as quickly as possible. Whether you are speaking to one or to many, selling in person or through the mail or online, you must find your voice and learn how to speak to sell.

One way to make this easier is to eliminate your competition before you get into a selling situation.  In Dan’s sales system, detailed in Sales & Persuasion Strategies, he stresses the importance of eliminating the competition by making you, your product or service a foregone solution—this way you are dealing with clients, customers or patients who are pre-determined to buy from you and you alone. This not only makes the sales process go faster, but you no longer have to compete on price.

Don’t wait to see what happens. Get prepared now.

So what are you doing to prepare your business? Share your ideas in the comment section below.

NOTE: If you want to get on the “fast track” to creating your own personal economy and join the economic elite and discover the proven path for thriving, prospering and creating fortunes during these uncertain economic times, you can now. Discover the untold wealth attitudes, behaviors and strategies that’ll allow you to EXPLODE your income…and make you immune to a recession and countless other roadblocks that could sabotage your success!  Get Wealth Breakthroughs Now for 30% OFF!

Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 6 Comments

At home in Atlanta, the holiday festivities are in high gear…

From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead.

Of course there’s a lot to do personally too—right?

Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on…

There is a lot to do, but somehow we manage to get it all done each year.
Why is that?

Are we superhuman?

Does “Kris Kringle” have a spread sheet?

No, but we are more focused.  We have our to-do lists and our priorities and we relentlessly attack them into submission.

To be super successful at your business, you have to adapt the same “nothing can stop me attitude.”

Here are a four tips you can take from the holiday season about how to improve your productivity and results…

Take massive action consistently. The biggest take-a-way here is to take massive action—but not just at the holidays.

Every year businesses go all out for the holidays. Planning special events, decorating, doing massive amounts of advertising. Imagine if you did this every month all year round?

Sure, businesses are capitalizing on the holidays, however, if you look, you can find something to capitalize on every month all year round. (For ideas on how to generate more revenue and take maximum advantage of the holidays year-round, check out Dan’s unique system that will show you how to promote your business on almost every day of the year in the Ultimate Holiday Promotions and Swipe File.)

Prepare. Are you holding any holiday dinners or parties this year?

Think about the preparation you put into these. You have to make a guest list. Pick a date. Decide on a menu. Shop for the food. Get your house ready for company. Send out invitations. Follow up with your guests. Plan what you are going to wear. Set the table. Make a plan for cooking the food so that it’s finished at the precise time you want to serve dinner.

There is a lot of thought and energy that goes into planning this one event. In fact, more time and energy goes into the planning and preparation than into the time the actual event takes.

Yet many business owners do not put the same thought into preparing their marketing!

They spend more time on the execution than on the planning. For example, invest more time finding out who your target audience is and who you should send your marketing to. Decide when and how you will follow up. Work on creating an irresistible offer that will make your prospects and customers not just eager, but “foaming at the mouth” eager to respond.

Use a “holiday mindset” to get it done.  Every year at the holidays you wonder if you can get it all done. But somehow you figure it out.

You might not have everything picture perfect, but somehow you manage to complete all the items on your list. Shift that mentality to your marketing and you will not only find you are implementing far more than you ever have before, but that you are getting results far beyond what you ever have.

Just like with your holiday planning, prioritize. To get marketing items done, plan to do the things which require the most energy and focus during your peak energy time. For most people this tends to be in the morning. Save repetitive tasks for when your energy slump kicks in.

Minimize the number of man hours.  The other day I saw a commercial for the post office. You can pick up pre-paid boxes for shipping at the post office and your postman (or woman) will pick them up from your house to save you a trip to the post office.

I’ve also seen ads for companies that will not only print your holiday cards, but who will also mail them for you.

In your business, you have time-saving resources available to you too.  For example, you can use time-tracking software to keep track of billable hours for you. You can set up autoresponder emails as a follow up to prospects and customers whenever they take certain actions like buy a product or sign up to receive your emails. (A great way to automate a lot of your business is by using Infusionsoft.)

Whenever possible utilize software and resources to automate your marketing. This allows you to not only get a lot more done, but to save you time by not having to do things over again and again.

Don’t wait until next year to put this into play. Take clues from your holiday preparation and put your marketing on steroids before the end of the year. When you do, you’ll start next year off in high gear and every day will seem like Christmas.

What other success tips can you take from the holidays and apply to your business? Share your ideas in the comment section below.

NOTE: One of the biggest things that stops businesses from implementing marketing is copy. If you haven’t seen our free report “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!” this is a great place to start to make sure you find the right resource. You can grab your FREE copy by clicking here.