Posts Tagged ‘successful small business’


Are you an ‘indentured servant’ to what you’ve been conditioned to believe?

By: Dan Kennedy on: April 30th, 2013 1 Comment

“Indentured Servants Who Broke Free

That’s the headline of a small section in Forbes May issue.

Highlighting entrepreneurs who served as apprentices before striking out on their own, the choice of the words, “indentured” and “broke free” is a reminder why you own your own business…

To not have anyone tell you how to do things, to be independent and in total control.

To be able to do business on your own terms.

That’s what you want, right?

The dentist that closes at 3:00pm on Tuesdays so he can go watch his kid’s baseball games. Or the info-marketer who does what he does so he can travel and do business from anywhere in the world. Or the mompreneur who likes her two-minute commute to her home office and works her schedule around her kids.

Personally, a close rival to the fascination I get from turning the words I write into money is the autonomy I have.

Having the freedom and independence to work where I want, when I want, how I want and with whom I want is one of the main perks for doing what I do.

As an entrepreneur and GKIC member, it’s an important idea for you and one of the biggest reasons for doing all the stuff we teach here.

Of course, doing business on your own terms is a marketing strategy in and of itself. (This strategy and the 19 autonomy factors are discussed further in Absolute Autonomy Blueprint.)

I do things in my business that others say would be “impossible” for them to do. For example, I only answer my mail once a week and if you miss that window, well you might have to wait a week or more to get a response from me.

I don’t do email or carry a cell phone. I use a fax machine to communicate.

I require clients to come to my office to meet with me. If they want me to come to them, I require a private plane and won’t fly on commercial airlines.

People give me all kinds of reasons why that “can’t” or “won’t” work for them. But let’s be clear about one thing. You’ve been conditioned to believe that you should be available to your clients or customers or patients 24/7. And the idea of not being readily and immediately available to them is in deep conflict with what you have been taught.

You’ve likely received pushback too…with people saying things like, “What makes you think you can close your shop early?” or “Do you really think the world is supposed to revolve around you?”

How available you are to clients, customers and patients is just one example of where you may be doing business on someone else’s terms instead of your own. I could of course list dozens more. But the truth I want you to get to is that the pushback you receive when you decide to do business on your own terms comes from people who have a problem with you having that kind of freedom.

In fact, if you are successful at all, if you are in control at all, everybody else who isn’t successful or isn’t in control or who doesn’t have the freedom to set their own schedule will have a problem with that. But that is their problem.

When you have worked hard, been responsible and smart about things. When you have invested in yourself and your business and created good marketing, you are entitled to independence and control. If you go to the lengths required to deliver exceptional service and quality, you deserve to be able to set up your business the way you want.

Examine all the beliefs you have about why your business is designed the way it is.  By constantly exploring all the options you have, you might be surprised to find that what you’ve been conditioned to believe is the only way to do things is not really the only way.

Think about why you do things the way you do. Whether it’s the hours you operate or how much you charge or who you sell to or how you deliver your products or services…be open to all the options you have—and realize you’ve earned the right to make the choice.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

By: Darcy Juarez on: April 25th, 2013 28 Comments

What is good copy? What is bad copy? And how do you tell the difference?

This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp.

AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter.

One of the things I learned was some great tips for how they review the copy they receive from writers to help make the copy they receive even better.

Because let’s face it, whether you write your own copy or hire someone else to do it, you want to make sure it’s the strongest it can be.

So here are some tips I learned from Katie and Rebecca about how to review your copy:

1)     Read the copy out loud.  When reading your copy out loud, if you find a place that you stumble, inevitably this is where your reader will stumble too.  This is a great indicator that there is something wrong that needs to be fixed.

2)     Read for one type of edit at a time.  When editing, there are really different types of editing you should do. One type of editing involves looking for spelling and grammar errors, missed words such as “not”, or misused words such as “they’re, their, or there”.

The second type of editing involves looking for clarity and accuracy in the copy. Is the come clear? Does it get your message across clearly? Are there better word choices that could make your copy stronger or places where an example might help to clarify?

By reading through copy more than once, focusing on only one specific type of editing task each time, you’ll be able to zero in on places that may need work. Some editors suggest you narrow down your focus even further, for example, looking for places where you can use action verbs instead of passive ones for example.

3)      Use the CUBA method.  This is a great method that anyone can use. In fact, you can have your family, your staff, etc. use this to help make your copy stronger.

The idea is to give the content to several people to read. As they read through, have them identify any areas where they find the copy confusing, unbelievable, boring or awkward. To indicate these areas, have them mark a C, U, B, or A (Confusing, Unbelievable, Boring, Awkward) directly on the copy.

4)     Use track changes and comments.  Having several reviews/editors with different comments can get confusing for anyone. If you want to make sure all of your edits are addressed, using the “track changes” and “comments” under your review section in WORD is one of the best ways to send edits back to a writer.

5)     Check for readability. When proofing your document in Word, you can check “show readability statistics” under your preferences for Spelling and Grammar.

When Word has completed checking your spelling and grammar, it will show a screen that gives your Readability score. This measures three things:

The first is your percentage of passive sentences. Reducing passive sentences makes your document stronger.

The next measure is something called the Flesch reading ease. You’ll find the best copywriters keep this around 80% or better, although this can be difficult and may not be achieved when there are technical terms involved.

The last score is the Flesch-Kincaid grade level. This rates your text on a U.S. school grade level. Ideally you want your level to fall around a sixth grade level, no matter how intelligent your audience is because it makes your message easier to read.

6)     Print it out.  It is easier to catch mistakes on a printed page than on a computer screen.  This is especially true if you do your own writing and don’t hire someone else to write your copy for you.

What methods do you use to help make your copy stronger? I’d love to hear them in the comments below.

NOTE: Knowing that you are looking at reasonably good copy and understanding why it’s good will help you make better decisions, hire better copywriters and get better results. Inside The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”  is what every business owner should ask before hiring a copywriter.

So if you plan to hire a copywriter to give you an advantage, be sure to get GKIC’s FREE report here.

Are You Working Your Mind Like An Exceptionally Successful Person?

By: Dan Kennedy on: April 18th, 2013 8 Comments

The other day, the Wall Street Journal had an article about a successful restaurateur named Jodi Richards.

Richards competes in extreme trail races, triathlons and bike races such as the 64 kilometer “Ö Till Ö” island to island race in Sweden. The article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialized high-tech fitness equipment.

For instance, she uses something called the AlterG anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimize the impact on her joints. The cost of the treadmill?  $55,000.

She also uses a Hypoxico training chamber that simulates training at a high altitude which costs about $28,000. She owns Guru Custom TT Cr-901 bike that costs $11,000. She pays a total of $330 a month for her two coaches and spends $120 per Pilates session.

Mind you these aren’t all of her training costs. It’s also noteworthy to add that this is for her hobby, not her restaurant business, Atera.

Ms. Richards is in continual pursuit of expanding what her body can do. She invests in a running, swimming and strength coach and a second coach for cycling and strength.

A lot of not-very-bright people would think this is wasteful. If she already has a strength coach, why does she need a second one?

Some might also question the rationale behind hiring a coach for running and swimming when she obviously is quite adept at both.

But having coaches, specialized gear and a special diet allows her to be able to do extraordinary things such as compete in extreme conditions and expand what her body is capable of doing far beyond a normal human being’s body. Coaches help nudge her into pushing her body farther. They help her unearth tweaks that allow her to shave off time during a race. And they renew her motivation when negative self-talk gets in her way.

Similar attitudes prevail when it comes to intellectual input.  Some excuse themselves from acquiring and investing in information, taking the stance, why invest in learning more when I don’t use half of what I know now?

But exceptionally successful people think differently. They think, “I want all the stimulation I can get because my mind is fully capable of expanding to meet, sift, sort and organize as much information as I can put in front of it.”

When I work on projects, I process information by the pound. Searching and sifting for the one detail, the one gem that will make the package a winner and create higher profits. And I’m happy to find one nugget among the pile—because sometimes that’s all it takes.

Donald Trump gets up every morning at 5:30 am to read. Several daily newspapers, professional newsletters, books. I imagine the overwhelming majority of what he finds he already knows or has little interest in. However I’m confident he is hunting for that rare find.  Something he did not know or a fresh perspective that triggers profitable thoughts.

I’m fortunate to know a lot of very rich entrepreneurs. I can’t think of any who aren’t in constant pursuit of more information, ideas and inspiration.  And while they may complain on occasion of being behind in their reading, they’re always buying more books.

The wealthiest people realize the value of acquiring, investing in and processing information. The value does not only require revelations of brand new things—if the input…

  • reminds you of knowledge already in your possession
  • nudges you into acting on some slow simmering idea or intention
  • pushes you past procrastination on just one useful action
  • counters gloom ‘n doom media blather

…it earns its keep.

The ad slogan for the National Enquirer—“Enquiring minds want to know,” would make a great motto for the person who wants to join the ranks of the exceptionally successful entrepreneurs.

Because it would serve as a reminder that, to be exceptionally successful, you need to feed your mind and investigate regularly, constantly, continuously and enthusiastically.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Three Tips Guaranteed To Boost Your Productivity Instantly

By: Darcy Juarez on: April 16th, 2013 9 Comments

As a small business owner, one of the biggest challenges you have is getting everything done.

In fact, one of the things we often hear from new members is “how do we find time to read everything and implement all this stuff.”

A frustrating puzzle for many because they know if they read and implement our proven strategies, they will be more successful.

So what’s the solution?

What really holds business owners back are “time vampires,” procrastination, and productivity drain holes.

It is possible to boost your productivity to levels you didn’t think possible…so that you can get more done in less time.

Today, in order to help you start tackling these I’ve put together three tips on how to advance your business and avoid feeling like your day has slipped away without accomplishing much.

1)     Make productivity your top ambition. If you are going to achieve extreme productivity, it has to be top of mind awareness at all times and ensure your behavior is congruent.  To demonstrate, I’m going to use the idea of saving money. If your number one goal is to save money, you watch every penny you spent like a hawk. The same goes with productivity. It should be on your mind all the time—asking yourself if what you are doing is productive or non-productive and accounting for everything you do.  A minute wasted “here” and a minute wasted “there” can quickly expand and sink an entire day.

2)     Identify and plug your productivity drain holes. Temptations, habits, and lack of knowledge suck productivity from you. Identifying which drain holes you are victim to is the first step to becoming more productive.  For example, you might be super-efficient with your time, but using the wrong strategies. Once you are aware of what is causing the problem, you’ll find there are methodical ways to solve this. This can be one of the most eye-opening and profitable activities you can do for your business.  And most likely won’t take you long to identify as you’ll see yourself when you quickly read through the list.  (Refer to pages 7-11 of Extreme Productivity Blueprint for a list of the common productivity drain holes and how to plug each one.)

3)     Automate whenever you can. Automating allows you to literally be “two places at one time.” Case in point, last year the entire GKIC staff was heading to an event. We knew we would be busy and not have time to round up new members and sell things. Of course we have many automated series in place to attract new members, such as our Most Incredible Free Gift Ever series (This is a great example for you to study and follow in your own business, if you haven’t checked it out, I encourage you to go take a look at it here now.) However, in addition to attracting new members, we want to be able to sell things. So we created an automatic sequence that was able to triple our membership to one of our newsletter products while we were off at an event.

 

As you may already know the biggest strength I bring to any business I work with is my ability to automate. I strongly believe this is one of the most important things you can do for yourself, and your business to increase your productivity and profitability.

Make productivity your top priority. When you become laser-focused on productivity and make it your top priority, you’ll soon find more ways to replace manual labor with automatic systems. You’ll eliminate your time vampires and you’ll produce more, make more and experience a lot less stress and struggle.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

By: Dave Dee on: April 11th, 2013 2 Comments

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event.

I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement.

While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually come back to you.

Whether it’s getting your prospects and clients to come back to your events or come back to your website, there are specific ways to accomplish this.  Things you’ll want to implement ASAP because “returning prospects and customers” are key to growing your income.

Today I’ll discuss four ways specific to your online marketing.  It’s important to…

Understand the difference between the way customers view online and offline media.  The Internet was not created to sell. It was created by the U.S. military as a communication system and was later made available for academic institutions.

The idea was to create a place where people could connect and share information, not to sell.  And if you think about what most people do online, they go there to search for information or connect with people on social sites like Facebook, Google+, Twitter, and LinkedIn.

This means they are in a very different mindset when they read something on your website versus when they read something you’ve sent in the mail.

Reading a sales letter that came in the mail, they may be more relaxed and sitting in their easy chair. But online, people are more alert and searching for specific answers. Make it simple and easy for them to find the answers they are looking for and don’t waste their time with copy that is focused on  branding your product, service or company.

Create specific landing pages. Online your customers compare prices. Offline they don’t. The truth is online audiences do price comparisons… frequently. This is bad news for you.

To help avoid price comparisons and drive your customers to your website, try sending something offline that drives customers to a specific online landing page that then drives them offline again. (KEY POINT: drive your audience to a landing page created specifically for your offer. Do NOT send them to your home page and make them search for your offer or you will lose them.)

For example, an offline postcard could drive people to a landing page with a specific low cost or no cost offer that requires them to enter their address to receive a CD mailer, report, etc. This gets them to raise their hand and say they are interested and gets them offline before you start talking price, thus avoiding the price comparison online.    The next step would be to send them what you promised with an offer to buy your product or use your service. By taking this approach, you’ll have a captive audience and loyal audience that are more apt to buy.

Have a system for capturing email addresses and use auto-responder emails. Another way to get people coming back is to use autoresponder emails. There is always a large portion of people who won’t buy your product or service the first time they find you.

Be sure to include an email capture box on your website so you have a way to continue marketing to them. Then create a series of emails designed to send prospects and customers back to your sales page for your product or service.

Be relevant. Always. If you are looking through the business section in the newspaper searching for information on ways to market your business, you’d expect to see ads about business, travel and things which aren’t related to marketing your business. But online, if you typed in Google, “Ways to market my small business” you’d expect to find exactly what you are looking for, right?

Your content on your web pages, in your emails, etc. should be very relevant to what your reader is looking for and not wander off topic. Because it’s much easier for people to click away from your website than it is to find another book, magazine or newspaper on your topic. This means if you stray they are gone.

Of course these are just four of many things which will help you keep readers returning to you online. If you want to be profitable online, you’ll want to beef up your understanding of the online reader’s mindset. Concentrate on learning and using online marketing strategies that make it simple for you to not only capitalize on this audience, but keep them coming back for more.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

By: Dan Kennedy on: April 9th, 2013 2 Comments

Over the past week, I spent three days conducting the first of only four live events I’ll do this year.

Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you.

Years ago, Gary Halbert held a seminar in Key West, Florida. It was about as easy to get there as hooking up horses to a wagon and taking three days to haul yourself there.  I said to Gary, why not have it in Miami? You like Miami. There’s an airport that flies right into Miami. But Gary didn’t budge. He knew the people who were serious about their business would come, no matter where he was at. He knew they were the truly ambitious, the ones most likely to succeed.

Holding events allows you to identify the people you should pay the most attention to. These are the people who are searching for solutions, committed to finding answers and willing to do what it takes to solve their problem. These are the people you should focus on and engage with the most. And they will come to you no matter where you’re at.

At the New A to Z Info-Biz Blueprints event I spilled everything I know about what I’ve discovered over the past 40 years to work as well as what doesn’t work in Information Marketing.  The positives and the negatives in boom times and in bad times. The good trends and the evil trends. How to find the right combination to “the vault.” Key factors when considering a market for entry or expansion. Blueprints for everything from product development to presentation of price to lead generation and more. I gave insider information that you won’t find in writing and will be stricken from any audios or videos made.

Rewarding customers, clients and patients with information or other items they won’t get from you any other way, not only makes your customers, clients and patients feel special, it gives them an advantage over others. This will improve your bond with clients and create better retention.

It wasn’t until I attended a Gary Halbert event that I realized I could charge royalties for my copywriting. Until I heard Gary say he charged royalties, it hadn’t occurred to me that I could get them too… despite me being well aware that writers are often paid royalties on other types of work such as books. Events allow people to see firsthand that they can be successful using your methods. This can prove very valuable to them (and to you.)

You also create fraternity and community while facilitating connections. I’m accustomed to hearing stories from members about alliances formed and money made as a result of meeting someone at an event. One year at SuperConference (click the link now and check out the latest video!) Ed O’Keefe struck up a conversation in the bathroom that was later worth $1.5 million to him.  I’d tell you the details, but you kind of had to be there.

For years I’ve attended events just because it allowed me to see friends that are separated from me geographically. It’s much easier and frankly less expensive for me to see everyone by attending an event.  Similarly, your customers will form a fraternity too.

You’ll often hear, just as we do, that your clients, customers and patients don’t have time to trek off to a conference, seminar or event. But make no mistake, conducting live events and seminars gives you an enormous advantage over your competition. And it gives those who attend your event an enormous advantage too.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Begging For Change To Millionaire In One Year. His Secret Revealed…

By: Darcy Juarez on: March 26th, 2013 1 Comment

He was abused and started drinking as a teenager.

Ending up homeless, he begged on the streets for change in order to survive.

Today Toronto Canada native Francis O’Dea is a multi-millionaire.

O’Dea says, “One year I was broke, the next year I was a millionaire.”

What is his secret?

He says for six months he lived on the streets with no clue as to what he wanted or how to get out of his current situation.

He changed his circumstance by changing his focus. 

He got a job and focused on turning his life around.  Later, with a friend, he opened a little coffee shop naming it, “Second Cup.”

Today, Second Cup is Canada’s largest Canadian-based specialty coffee retailer with more than 360 cafes across Canada.  Although, O’Dea sold his shares in Second Cup in 1988 when they had 150 locations, he went on to enjoy an extremely successful business career, receiving the Order of Canada in 2004.

While sometimes it’s a lack of focus on what we want that causes us to stay stuck, other times it’s caused by getting too comfortable in our routine and not knowing how to change our situation.

By just shifting your focus, even slightly, you can create big wins.

Here are some simple ideas for where you can shift your focus to improve your business and your income:

Sharpen your marketing. If your marketing isn’t working the way the way it used to, a quick way to correct the problem is to consider hiring a professional copywriter to audit your copy. While it may make more sense to start fresh, sometimes an audit of an existing piece of copy or funnel can identify slight changes and quick fixes that will make your marketing fresh and profitable again.

Before you hire a copywriter, be sure to read our FREE report:  The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition.

Check your client-attraction system. If you aren’t earning the income you desire, focus on doing one thing every day towards getting more and better clients.  Fine-tune your approach, learn how to identify and attract clients who can pay you big money right now. (Dan Kennedy will introduce and present his new “Specific –Customer-Focus Process® at SuperConference May 2nd –May 4th)

Specialize in a niche. Narrowing your focus in your industry can quickly increase your income.  If you’ve already picked a niche, see if there are courses or certifications which can further qualify you as an expert in your chosen specialty.

Identify a gap. Look for an area which is not being covered well or is in big demand.  For example, Mike Capuzzi of CopyDoodles saw a need in the copy cosmetics field as there were no real options other than to hire a graphic artist or to individually mark up your copy and try to photo copy it. By creating a product to fill that gap, he quickly rose to the expert in his field. Concentrate your effort on identifying and filling a need.

Focusing on the most important activities which keep your business growing is what separates the most successful businesses in the world from the businesses that spend their entire shelf life wondering why nothing they do seems to work.

So if you’re wondering how to bring your business up a notch, look at how you’re spending your time—you might just need a slight focus adjustment.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Only Sustainable Advantage For Local Business, Use It Or Fail…Permanently

By: Dan Kennedy on: March 19th, 2013 16 Comments

 

In January, Forbes published key trends to watch regarding local marketing in 2013.

Among their predictions was that Facebook paid advertising will continue to be “a flop” with most local service businesses. They also said national brands with multiple locations will transfer more of their marketing dollars to local marketing and away from branding.

There are two key items to pay attention to in these predictions. The first is that the promise of new media, while seductive will continue to disappoint.

The second is that big companies – your competitors – will be investing more money in advertising and marketing. That means if you don’t want to be eaten by all the “wolves at your door,” you need to beef up your special bond with your customers, clients, or patients NOW.

A new report from the CMO (Chief Marketing Officer) Council reveals that senior marketers indicated that it is essential to engage in localized marketing for lead generation and revenue to stimulate business growth and profitability. Yet surprisingly only 7% rated their ability to activate local audiences as being highly evolved.

In other words, companies are failing at local marketing.

In my book, No B.S. GrassRoots Marketing, co-authored by Jeff Slutsky, I discuss the fact that the strongest, most profitable small businesses are owned and operated and promoted by people who rely predominately on what Jeff calls “grassroots” marketing. This is magnetic marketing done at the street level, by direct connection by integrating with their customers, their community, and their daily activities.

When you think of it, this is very similar to politics.

In politics, it’s the guy with the most doors knocked on, the most yard signs and bumper stickers that wins. So, one of my big pieces of advice for local small businesses is the same today as it was 35 years ago when I began giving it: Get up every morning and act as if you were running for mayor.

Being a local business has one advantage no big box retailer or big company or distant discounter can match – the  customers, patients, or clients who you’ve formed a special bond with consider themselves ‘customers for life’ and in a monogamous relationship with you. Examples of these are the car repair shop owned by Joe who’s lived in the community all his life, or the dry cleaner on Main Street or the corner restaurant.

Despite hard times and discounter competition, people prefer to shop at locally owned, independent retailers. A small business survey from American Express found that 93% of respondents believe it’s important to support local businesses.

This advantage however can become a huge hazard, and even more so in light of the movement of marketing dollars from big companies to your local market. The hazard? This may be the only sustainable advantage available to you and if you fail at it, you fail entirely.

NOTE:  Up until now, we’ve had to keep the identity of our local marketing SuperConference speaker, Mr. X a secret. But, for the first time, Mr. X is allowing us to reveal his identity as Ryan Deiss!!!

Like you, Ryan knows the wealth in your business is in the lead flow. The more people who know about your local business, the more opportunity you’ll have to win against Mr. Big Box  and Mr. Discounter.

The problem is how to compete against the marketing dollars these big companies are now throwing at local advertising. Ryan Deiss will show you how to get thousands of leads in just a few days using a new strategy which is based on a model I believe EVERY business needs.

In addition to Ryan Deiss, this year’s SuperConference will give you ample opportunity to arm yourself with what your business needs to win the “mayoral” race in your local community. In an entirely new presentation I’ll be introducing ‘The Specific-Customer-Focus Process®’ which will show you how to attract the hugely valuable customers within your market.

We also have three presentations that will give you three fast and easy strategies that’ll drive more leads to your local business so you achieve more certainty, sustainability and control in your business.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Six Tips For Using This Shortcut To Success Tool

By: Darcy Juarez on: March 14th, 2013 3 Comments

Last week at the Fast Implementation Boot Camp, I witnessed the magic of networking.

Connections were made, budding friendships and accountability partners started, alliances were formed, and even some possible joint-ventures emerged… all through networking.

Networking is one of the best ways to make powerful connections that can propel your business forward and shortcut your path to success.

Of course, there are tons of opportunities for networking, (too many, actually) some better than others.

But here’s the thing…

You don’t want to end up with a stack of business cards you’ll never look at again or spend time in a room with non-decision makers who are schmoozing you.

Here are some tips to help you get the most out of your networking encounters:

Find learning environments. Business card exchanges and other networking focused events are high pressure. People are there to meet others for the purpose of doing business, which means their defenses are up. Educational events, such as seminars, conferences and bootcamps are more relaxed, therefore defenses are lower. People are more at ease.  Plus, because the most successful people are continually learning, you are more likely to meet high quality like-minded contacts..

Start conversations. Don’t wait for someone to come to you. Sit next to someone you don’t know or cross the room to talk to someone. Strike up a conversation with the person standing in line next to you. Find out what they are working on or trying to accomplish. A simple conversation can turn into ideas, alliances, new business, referrals, joint-ventures, and a host of other opportunities.

Focus on making quality contacts, not quantity. The goal should not be to meet as many people as possible, it should be to build quality relationships. If you are in a conversation that is going well, stick with it rather than trying to move on to meet more people. That said, don’t hang with one person the entire time.

Do more listening than talking. Ask a lot of questions, then listen and respond to what you hear. By listening you may find you can provide a solution they are looking for.

Do your research. Find out about the speakers and what their specialties are before you attend an event. Pick a couple that you want to meet who work in something related to your field, have a similar business set-up or might be able to answer a question or help you with what you are working on. Then seek these people out. To prepare write down three intelligent questions about your most pressing matters. For example, if you are attending SuperConference and have a brick and mortar business you might want to seek out extraordinary entrepreneurDonna Krech with 25 years’ experience, a thriving local brick and mortar business, a national coaching and franchise business, and a direct-to-consumer products business. She is sure to have plenty of answers about what it takes to make your business ultra-successful.

Write down what you are looking for before you go. Are you looking for someone to give you feedback on an idea you have? Similar businesses to compare promotions? A good “power partner” for referrals? An affiliate or joint-venture partner? Advice about a particular business problem? When you take the time to define what you are looking for from networking, you’ll ask better questions and get much better results.

Armed with these ideas, you’ll be able to brilliantly network and use these opportunities to blast your business forward.

NOTE:  Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Doubles Your Sales In 20 Minutes Using These E-mail Secrets

By: Dave Dee on: March 7th, 2013 3 Comments

Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do.

He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.”

He added that what makes it worse is it’s the one thing he knows he really needs to be doing.

In a tough economy every penny counts and not doing this is like leaving tens of thousands of dollars on the table.

What was he neglecting?

He wasn’t giving his prospects and customers a second (and third and fourth…) chance to do business with him.

A costly mistake in any economy.

You see, according to market researchers, 98-99% of your website visitors won’t make a purchase on their first visit.

Converting even just 1-2% of those lost visitors could make a significant difference to your bottom line.

For example, if 6,000 people visit your website each month, a 2% bump in your conversion rate translates into 120 additional customers. Times that by the gross profit you make per sale and, I’m sure you’ll agree, it’s something that deserves your attention.

So how do you go about converting that additional 2%?

Email marketing.

In fact, according to Ogilvy who are cited as pioneers in the interactive marketing industry, “People who are registered to receive email marketing messages from your company will purchase an average of 167 percent more than those people in your marketing database who are not receiving email.”

Email marketing allows you to keep in touch with prospects as well as current and past customers, clients and patients.

It helps you drive traffic back to your website, sales pages and promotions.

It gives you the opportunity to educate your customers so they can be more successful in their business.

You can position yourself as a go-to resource.

You can cross-sell and up-sell your products and services to existing clients.

And win customers back.

This business owner knew all this, but still wasn’t doing it.

Like you, me and everyone, he’s busy.

But the reason he wasn’t doing it went beyond that.

He wasn’t doing it because he was worried about what many businesses are concerned about when they start thinking about doing email marketing …

Creating content.

Writing relevant content that’s both interesting and helpful to your readers is a real concern.  Plus the fear it will suck up all your time.

Another concern this entrepreneur worried about was that his emails might alienate some of his customers, damaging his reputation.

If you have any of these concerns, here are four tips that will help you write emails FAST and build a solid relationship with your readers.

1) Invite your customer in. Be transparent and personal in your messages. Give your customers a sneak peek inside your home, your business, your leisure time.  Tell them about something you read, a movie you watched, or something funny or spectacular that your kids did. Tell them about where you travelled or what a customer said to you.

Not only is it easier and faster to write about what you know, but it’s more interesting too. Plus, it helps you to build more of a relationship with your customers by helping them feel like you trust them like a friend.

Some of my most successful (and profitable) emails have revolved around a personal event from my life. When you put your trust in your readers with details of your personal life, they’ll be more likely to trust you back.

2) Stick to one topic. Decide on one topic you want to talk about before you start writing…and stick to it. Often when people don’t decide what they want to write about first, they ramble on to different topics.  This is like you giving your reader an invitation to stop reading.  It’s important that you focus your email on one idea.  Do this upfront and you’ll save a lot of editing time later.  Plus your emails will be more effective because your audience will only need to remember one big idea per email.

3) Brevity. Keep your messages to 500 words or less. This will make it easier for prospects to finish and faster for you to write.

4) Write conversationally. GKIC member, Matt Furey writes email messages to his list every day…bringing him $10,000+ per email. It only takes him about 20 minutes a day. He recommends writing like you speak. In fact, he often “speaks” his message into a transcription device. You can even buy devices that attach to your computer with a microphone that type what you speak.

 

Email is still one of the most effective strategies for doubling and tripling your sales. Using these tips will not only help you write faster, but will help you strengthen the bond between you and your readers, making your emails more effective.

By the way, the marketer I spoke of earlier is now doing email marketing. He says it has:

  • Re-engaged prospects and past customers making them once again interested in his services.
  • Brought inquiries about other services he offers.
  • Driven more traffic to his website.
  • Educated people on how he can help them.
  • Converted more of his prospects into paying customers.

You don’t have to spend a ton of time creating emails to get these kind of results. And the time spent will be well worth it.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.