Posts Tagged ‘wealth attraction’


How To Harvest Wealth Versus Needing Income

By: Dan Kennedy on: April 10th, 2014 6 Comments

One of the lessons I learned slowly and painfully has to do with income vs. wealth.

First, let’s clarify the difference between ‘income’ and ‘wealth.’

Entrepreneurs tend to focus more on the former than the latter. And many enjoy very high incomes for many years without ever converting any of it to wealth.

Sales, profits, and income are all important, but none of them directly produce wealth.

Wealth comes from the creation of value (not income) and from prudent investment.

I wasted years of opportunity thinking in terms of merely making sales and generating income until I shifted my thinking to creating valuable assets.

I can assure you, if you haven’t or don’t focus on asset-building rather than just income, you will forever need income.

Incidentally once I went into asset-building mode, and focused first and foremost on that over a period of about 7 or 8 years, I began to harvest wealth from the assets. I was able to make lifestyle choices… some of which involved my selling off assets and extracting the remainder of the value for investments.

And because of my asset-building years, I am now in position to be content working for wages, high wages, but wages nonetheless because I no longer need income.

Once you re-calibrate your thinking about your business and your job from just focusing on making sales and generating income to creating assets, you’ll need SYSTEMS that build assets and asset value.

There are four basic categories of Asset Building Systems:

  1. Rounding up the herd
  2. Retention of the herd
  3. Ascension of the herd
  4. Management of the herd

Within each of these categories you will need systems in place. For example, rounding up your herd will require a system for market selection, media selection and lead generation, among others. Retention will require systems for managing relationships, product development, delivery, etc.  Ascension will require rewards such as incentives and a visible ascension ladder. Management requires a self-management system, financial analysis system, and so on.

What do I mean by “system?”

Michael Gerber, author of E-Myth defines “system” as something duplicateable, franchiseable, so your business is like a McDonalds. Another way of looking at it is simply: the same thing being done the same way every time, on a set schedule.

So, for example, if you are presented with or gather up a collection of relevant sales, customer behavior, ad response statistics every Monday morning to analyze the preceding week, that’s a system. If you do it randomly and look at different numbers each time and lack a set of criteria for evaluating them, that ain’t a system.

If you have a series of three letters to upgrade members from one level to the next and apply this to groups of members as they hit the 6-month mark, then every month, the next group hitting the 6th month gets the three letters, that’s a system. If you attempt to upgrade members at random, that’s not a system.

You’ve got to have good systems. It’s the key to creating the lifestyle you want. It’s the key to having the freedom to work with people you like, doing work you enjoy, where and when you want.

If I challenged you to show me and teach me to “operate” your system for each of the above items on the list, could you?

If “no,” make asset building systems a top priority.

NOTE: If you don’t have systems in place for your business, then I encourage you to invest your time into GKIC’s FREE Fast Implementation Bootcamp. These two days will help you put the systems you need in place—FAST.

You’ll discover everything you need to quickly and easily implement GKIC systems—used successfully by thousands of members time and time again—into your business.

To learn more or register for the upcoming bootcamp, visit www.gkic.com/bootcamp

Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: March 15th, 2014 7 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here.

But in the limited space I have, there is no way to summarize them all.

I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction and Renegade Millionaire System.

However, three of the many, I think, are bigger, more universally applicable that the rest, so here they are:

1)      Price Elasticity. There are no restrictions on what people will pay. There are only self-imposed limits, both psychological and practical in nature.  It is the absolute truth that we set our own prices, and more often than not, set them lower than necessary.

Many people under-value themselves, their services, their products, and under-estimate what the market will pay.

It is vital to grasp that you set your own price. As Foster Hibbard taught, teaspoon, pail or tanker truck, the ocean doesn’t care. In other words, there is an abundance of water. You choose how much you want to take away and are the one who puts limits on what is available.

2)      The secret of transaction size.  Simply put, it requires fewer $5000 sales than $500 sales or $50 sales to get to each million dollar benchmark.  BUT, it is not proportionately difficult to create and sell a $5000 thing than it is to create and sell a $50 thing.

Even in relatively mundane businesses, innovative entrepreneurs find ways to dramatically boost average transaction size.

That’s the thinking that replaced the coffee shop with Starbucks.

3)      The power of continuity. Think Max Sackheim’s remarkable invention, Book of the Month Club. Or health companies that automatically ship vitamins to consumer at a certain time each month.

It turns out I’d be several dollars richer had I built my newsletter business on continuity from the beginning. There are other millions I’ve missed out on as well. I miss those millions.

Everybody ought to strive and fight and work to find ways to create continuity income streams in their business, and if they can’t, to get involved in a business where they can.

I encourage you to make these three secrets of wealth creation the focus of your research, investigation, and study. Learn as much about them as quickly as possible. Pay attention to them on an ongoing bases. Carefully consider them every time you launch a new product or service. Get an opinion or several opinions from people who “get it” and who might see a way to price higher that you may have overlooked.

There is no virtue in settling for less than you are worth, less than you deserve, less than the market will cheerfully pay. Strive to never accept less than your customers would gladly give you.

*What’s Hot at GKIC This Week—Available ONLY through March 17, 2014* If you’re serious about attracting more wealth and prosperity and want to know more about these three secrets, I urge you to get my Wealth Attraction where I go into more in depth discussion about these and other wealth secrets along with how to break through the mental blocks about wealth that could be sabotaging you. Find out how to equip yourself to win the money game no matter what the circumstances, when you take a look at my extended message on Wealth Attraction here.

Four Ways To Improve Your “Money-Luck…”

By: Darcy Juarez on: October 22nd, 2013 5 Comments

“Having money-luck.”

Recently, a friend of mine used those words to describe a person she knew when she was growing up.

“He was the luckiest person I’ve ever met. He was always coming into money. He’d buy a lottery ticket and win. He’d go to the track and win. He’d go out to eat and they’d give him a free appetizer. It didn’t matter where we went, I was always witnessing and hearing stories about his money luck. And his business always seemed to be raking in money too,” she says.

Do you know someone like that?  I’ve met a few in my life.

The good news is that creating wealth has very little—if anything—to do with luck. You don’t need luck to revise your wealth blueprint and dramatically increase the amount of money that comes your way.  All you have to do is get your thinking straight about wealth, identify your wealth goals and work smart and what you’re experiencing will just seem like good luck.

But having said that, today I’ll give you four methods for improving your “money-luck:”

1) Know and understand how money moves. In order to become wealthy, you need to understand how money moves from person to person, place to place.

In an interview Dave Dee did with Dan Kennedy on Renegade TV about wealth attraction, Dan says, “Money won’t stay where you want it to.” You can’t will it to appear or do what you are passionate about and expect it to automatically follow.

Let’s face it, if you could think about money and make it appear there would be no such thing as poor people. And if it was as simple as doing what you were passionate about, all artists would be wealthy. Am I right?

So the rich know and understand how money moves and if you want to become wealthy, you have to know and understand why money moves from person to person and place to place.

2) Put “wealth magnets” in place. Once you understand how money moves, you need to put what Dan calls “wealth magnets” in place so that money is attracted to you. For example, you need to put a magnet in place that addresses your attitude towards money so that you aren’t self-sabotaging yourself.  You need to have strategies for marketing, advertising, sales, and so forth that will attract money to your business, not repel it.

3) Acquire the right skill set to reach the level of affluence you desire. One of the biggest things you need to understand about wealth is that it has nothing to do with your chosen profession…whether you are an eye doctor, a candlestick maker, own an auto-repair shop, are a cleaning person, a chiropractor, etc.

Wealth is not related to genetics or the economy. I can show you geniuses who are broke and “not so smart” people who are insanely wealthy.

And you can find many examples of millionaires, multi-millionaires and billionaires who made their fortune, from scratch during recessions or the depression.

To make five figures a year takes a different skill set than it does to make six figures a year. And it takes different tactics to make seven figures than it does to make six. So to move up the money pyramid, you just need to acquire that skill set.

4) Get systems in place.  Dan says, “The wealthiest people I know operate by system.” He also says that the total absence of systems is a real problem. Do you have systems in place that:

  • Continually and consistently attract new customers, clients or patients to your business like clockwork?
  • Build relationship with your customers, clients and patients and move them up the “value-ladder?”
  • Convert prospects into paying customers?
  • Create a big payday or are capable of infusing large sums of cash into your business periodically when you want?

Getting systems in place for these areas is one of the most valuable places you can spend your time. Systems can produce results for you, around the clock automatically. They give you reliable, predictable results. And they allow you to grow your business—even if you step away from it to travel, for health reasons, etc.  (Fast Implementation Bootcamp gives you systems you can use in all four of these areas. Check it out here.)

If you want to improve your “money-luck,” and  start to really accumulate wealth, then use these proven ideas in your business. When you do, I promise you will begin seeing a change in your “luck” for the better.

NOTE: If you want the quickest, easiest way to get systems in place in your business that will automatically attract clients, customers or patients…grow your business each and every year…and identify a fast source of instant cash…then you don’t want to miss our next Fast Implementation Bootcamp.  You’ll leave bootcamp with completed campaigns ready to send…reusable systems you can recycle again and again to make you money…and ten money-making rules you’ll learn to live by and LOVE.

Best of all it’s FREE.

For more information or to register, click on the link below or call 1-800-871-0147.

http://gkic.com/bootcamp

 

Change In Economy? Plan Your Wealth Game Differently.

By: Dan Kennedy on: October 20th, 2013 7 Comments

Our recent government ‘circumstances’ once again have economists, lawmakers and analysts talking. Discussing how this will suck money out of our economy while spreading anxiety among consumers and businesses that will likely put a damper on economic activity.

Talk from politicians, media, economists, etc. surrounding events like this is not uncommon.

Remember in 2008 when their advice was to ‘lower our expectations’ and ‘shrink our lifestyles’ in response to tough economic times?

Or in 2004 surrounding the mortgage meltdown and housing crash when the Financial Times stated that “the end is near in use of exotic type mortgage money?”

How many times have you heard a television talking head say things like ‘the party’s over’ or ‘brace yourself’?   These are the common arguments used… making many believe that there is no other way to save yourself other than to ‘lower your standard of living’ or ‘reduce your spending’ or ‘live cheap.’

Unfortunately, I suppose it may very well be valid advice for those who accept it – those who routinely accept “governance by circumstances.”

But for you and me, lowering expectations is the least rational response I can think of. It only makes sense if you wish to cede control of your life to circumstances. That is a fundamental choice that belongs exclusively to you.

Granted certain circumstances may very well make it harder to attract wealth.  I built my first businesses during the Jimmy Carter recession, with tight credit, double-digit interest, inflation, unemployment lines and gas “shortages.” While some things may very well be avoidable, others may not.  And those who are experiencing economic unfriendly circumstances for the first time, it is terrifying and can be paralyzing.

There are, of course (and always will be,) changed and changing facts and realities in the business and financial landscape.  A good way to think about them is similar to how a pro football team adapts to playing games in changing conditions. They play on natural turf, artificial turf, outdoors, indoors and famously in any weather—rain, shine, snow, heat—regardless they play to win. And somebody does every time.

I drive harness racing horses in good and foul weather, outdoors, year round. I can count on one hand the number of times the track where I’ve been driving the past 13 years has postponed or rescheduled a race due to violent ice storms and blizzards.

Given the differing weather and track conditions, you plan your race strategy differently. You may condition your horse differently during the week and you may equip him differently on race night. You may dress differently and you may need to steel yourself mentally for bitter cold or pouring rain or mud. But you do not set aside your intentions of winning.

This isn’t the first time and it won’t be the last time traumatic change affects the economy. Whatever the realities are, one is that there is wealth. As long as it exists, it is yours to attract, by combining the right thinking, strategies, actions and behaviors.

*What’s HOT at GKIC This Week* If you’re serious about attracting more wealth and prosperity and want to know more about how to break through mental blocks about money and wealth that could be sabotaging you and equip yourself to win the money game no matter what the circumstances, then take a look at my extended message on Wealth Attraction by clicking here.

Five Ways To Harness The Power Of This “Must Have” Marketing Tool…

By: Dave Dee on: March 21st, 2013 3 Comments

Newsletters are one of the most powerful tools you can use…

In fact, Dan Kennedy has said that 50% to 70% of his private clients have grown out of his newsletter base.

But there are many additional powerful uses for your newsletters too.

Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business owner needs.

The big idea is that your newsletters can be recycled and used to significantly multiply your impact and your income.

Let me show you five ways to do this.

Rank higher on Google. The more fresh content you have on your website, the higher you rank in Google. You can pull articles or even portions of articles from your newsletter and post them on your website. If you optimize your articles with keywords you can improve your search engine ranking even more. If you add content frequently enough, this will help improve your search engine rankings and help more people find your business when using search.

Increase your newsletter subscriptions. When including articles or portions of articles from your newsletter on your website, drive people to subscribe to your newsletter by letting them know they can get more information like the post they’ve just read by subscribing to your newsletter.

Get your industry to endorse you. Do you have an article that is particularly well suited for a trade organization in your industry? Submit a query to trade publications in your niche to see if they would be interested in publishing your article. When your articles are published in a trade publication, it’s like having your industry endorse you.

Get Free Advertising. If a trade publication, newspaper, or magazine can’t pay you for your article, let them know you normally get paid $500 to write articles, but if they would be willing to trade you double that in advertising space, you will give them the article for free.

Write a book. Recycle your articles into a book. Dan Kennedy says that if you want to position yourself as the expert in your field, industry, or niche, you must publish a book.

Publishing your own book will affect:

  • Who you attract: a book will make people perceive you as the expert, which means you’ll attract better, bigger and more prestigious clients.
  • How clients, customers or patients behave towards you: people treat experts with more respect.
  • How well you are compensated: experts get paid more.
  • How much influence you have:  the person positioned as the expert will have greater influence than the person who is running with the pack.

Of course, writing a book is daunting to a lot of people. This is to your advantage though since most people will never take the time to write one. Which means that when you do, you’ll be positioned out ahead of the pack in the lead position.

Use your newsletter to write your book, e-book or special report. Gather ten articles from your newsletter and you’ll have a nice report to use as a bait piece or could even create a Kindle book. Collect 40-50 articles from your newsletter and you will have enough for a book.

There are many other ways to recycle your newsletter content to multiply your impact. What are some of the ways you’ve used yours? Share your ideas in the comments below.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Doubles Your Sales In 20 Minutes Using These E-mail Secrets

By: Dave Dee on: March 7th, 2013 3 Comments

Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do.

He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.”

He added that what makes it worse is it’s the one thing he knows he really needs to be doing.

In a tough economy every penny counts and not doing this is like leaving tens of thousands of dollars on the table.

What was he neglecting?

He wasn’t giving his prospects and customers a second (and third and fourth…) chance to do business with him.

A costly mistake in any economy.

You see, according to market researchers, 98-99% of your website visitors won’t make a purchase on their first visit.

Converting even just 1-2% of those lost visitors could make a significant difference to your bottom line.

For example, if 6,000 people visit your website each month, a 2% bump in your conversion rate translates into 120 additional customers. Times that by the gross profit you make per sale and, I’m sure you’ll agree, it’s something that deserves your attention.

So how do you go about converting that additional 2%?

Email marketing.

In fact, according to Ogilvy who are cited as pioneers in the interactive marketing industry, “People who are registered to receive email marketing messages from your company will purchase an average of 167 percent more than those people in your marketing database who are not receiving email.”

Email marketing allows you to keep in touch with prospects as well as current and past customers, clients and patients.

It helps you drive traffic back to your website, sales pages and promotions.

It gives you the opportunity to educate your customers so they can be more successful in their business.

You can position yourself as a go-to resource.

You can cross-sell and up-sell your products and services to existing clients.

And win customers back.

This business owner knew all this, but still wasn’t doing it.

Like you, me and everyone, he’s busy.

But the reason he wasn’t doing it went beyond that.

He wasn’t doing it because he was worried about what many businesses are concerned about when they start thinking about doing email marketing …

Creating content.

Writing relevant content that’s both interesting and helpful to your readers is a real concern.  Plus the fear it will suck up all your time.

Another concern this entrepreneur worried about was that his emails might alienate some of his customers, damaging his reputation.

If you have any of these concerns, here are four tips that will help you write emails FAST and build a solid relationship with your readers.

1) Invite your customer in. Be transparent and personal in your messages. Give your customers a sneak peek inside your home, your business, your leisure time.  Tell them about something you read, a movie you watched, or something funny or spectacular that your kids did. Tell them about where you travelled or what a customer said to you.

Not only is it easier and faster to write about what you know, but it’s more interesting too. Plus, it helps you to build more of a relationship with your customers by helping them feel like you trust them like a friend.

Some of my most successful (and profitable) emails have revolved around a personal event from my life. When you put your trust in your readers with details of your personal life, they’ll be more likely to trust you back.

2) Stick to one topic. Decide on one topic you want to talk about before you start writing…and stick to it. Often when people don’t decide what they want to write about first, they ramble on to different topics.  This is like you giving your reader an invitation to stop reading.  It’s important that you focus your email on one idea.  Do this upfront and you’ll save a lot of editing time later.  Plus your emails will be more effective because your audience will only need to remember one big idea per email.

3) Brevity. Keep your messages to 500 words or less. This will make it easier for prospects to finish and faster for you to write.

4) Write conversationally. GKIC member, Matt Furey writes email messages to his list every day…bringing him $10,000+ per email. It only takes him about 20 minutes a day. He recommends writing like you speak. In fact, he often “speaks” his message into a transcription device. You can even buy devices that attach to your computer with a microphone that type what you speak.

 

Email is still one of the most effective strategies for doubling and tripling your sales. Using these tips will not only help you write faster, but will help you strengthen the bond between you and your readers, making your emails more effective.

By the way, the marketer I spoke of earlier is now doing email marketing. He says it has:

  • Re-engaged prospects and past customers making them once again interested in his services.
  • Brought inquiries about other services he offers.
  • Driven more traffic to his website.
  • Educated people on how he can help them.
  • Converted more of his prospects into paying customers.

You don’t have to spend a ton of time creating emails to get these kind of results. And the time spent will be well worth it.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

How To Get Rich, Especially If You Hate Selling

By: Dave Dee on: February 28th, 2013 4 Comments

“I hate selling.”

I’ve heard that hundreds of times from entrepreneurs. The problem is the success of your business depends on sales. You need to be good at pitching your products or services. If not, you’ll not only lose revenue, but you could lose your business.

There is a lot of advice out there about what to do if you don’t like selling…

Like “change your attitude about selling” or “get over it.”

That’s NOT what you’ll hear from me today.

Today I want to give you a different way to sell that makes it possible to make more in one hour than many professionals make in a whole year.

You won’t have to worry about being shy or feeling awkward because it doesn’t involve public speaking.

It doesn’t involve live coaching or consulting either.

In fact, of all selling methods this type of selling has the lowest amount of personal interaction with buyers. In many cases, you’ll have no interaction with buyers at all.

You won’t even have to face rejection.

What’s more, you can do it without even leaving your home. Plus you can leverage what you already know and use the things you are most passionate about to make it easier and more enjoyable.

The best part?

You can do work once and get paid forever.

Sound too good to be true? It’s not.

I’m talking about copywriting. Putting words on paper that encourage people to send you money.

Now obviously you’ve heard the term “copywriting” before. But here is something you may not know about it…

It’s the highest paid skill in the world. And it gives you tremendous leverage. Because once you get the right words on the paper, all you have to do is use the right media to deliver the message to the right person.  And then you simply “rinse and repeat.”

Let me tell you a story about a man named Gary. Gary was an encyclopedia salesman who wanted to get into information publishing. He was a very good salesman, but he hated the long days, and hated the rejection.

He made a lot of money, but he hated seeing people face to face. Hated it.

The reason Gary wanted to get into information publishing was so that he never had to do face-to-face selling and telephone prospecting again.

The idea of sending out a letter in the mail, and having money come back without ever seeing his customers or even talking to them on the phone appealed greatly to Gary.

Plus he could have a printer print up all his letters and the post office deliver them so that he would never have to do any “leg work.” Write the letter, have others send it out. Gary is, of his own admission, a somewhat lazy fellow, so you can see why the information business appealed to him.

So, Gary used what he had learned while he was selling encyclopedias to write a letter. He took all the elements of his sales presentation, and put it in print. So now, instead of giving a sales presentation one on one, he could deliver it to millions of people at the same time.

What was the bottom line? Simply this: Gary was soon able to mail so many letters, that he brought in over 20,000 checks per DAY!

What was Gary selling? It doesn’t matter! See, the magic was not in the product – it was in the letter!

People were sending Gary money because of the words contained in the letter. And, the neat part was, Gary only had to write the letter one time – once it worked all he had to do was mail it again and again.

That’s the power of good copywriting and a great way to sell.

In fact, whenever top marketers want to make more money, they just write, or hire someone else to write, a killer sales letter. Once they put it in the mail, the money starts to roll in.

Copywriting truly is the best way to go for the person who doesn’t like to sell. The truth is though that it takes a lot of work, study and trial and error to learn how to do it. However, if you don’t like to sell and don’t want to spend time mastering copywriting, then you do have another option.

You can hire a copywriter to write sales letters for you.

Even with paying a professional copywriter’s fees, it’ll be well worth it. You won’t have to sell your products or services yourself and if you hire a good copywriter, you only have to pay them to write the letter once, then you can use it to sell your products or services and collect checks from it forever (or at least a very long time.)

NOTE: If you’re interested in hiring a copywriter, be sure to read our FREE report, “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

This report reveals critical information average copywriters don’t want you to know. However, the good ones won’t mind a bit. Plus, you’ll be better off, and make more money. Beware though, you’ll probably have to pay more to get a good copywriter. Worth it though when you consider that bad copy wastes precious dollars and costs you sales.

So the question to ask yourself now is would you rather save a few minutes by not looking at this report? Or would you like to set yourself up to make millions?  Remember there is no charge for this.

Click here to get your FREE report!

If you’d like GKIC’s best selling copy-writing course for 33% off, click here now.

ONE MORE THING: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials. 

Do You Have “Luck Of The Irish”?

By: Dave Dee on: February 19th, 2013 2 Comments

With St. Patrick’s Day around the corner and all the talk of “luck of the Irish,” I can’t help but think about what makes some people lucky in business and others not so much.

One of the reasons surfaced in a comment made after a tele-seminar I held on how to make $117,000 in 67 minutes.

(By the way make sure you register for this Thursday’s free webinar where I’ll reveal The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.“)

One of the attendees sent an email to me afterwards saying…

“Thank you for the tips…however you may want to adjust your lists.”

Turns out he didn’t believe he “qualified” for the opportunity.  He was in short supply of funds and, based on his history, felt he would remain that way for some time.

This person didn’t believe he could make more money than he is making right now, maybe ever, but definitely no time soon.

Perhaps he felt he was unlucky or had another reason for feeling the way he did. The specifics don’t really matter. But what does matter is that the conversation he is having with himself and others is keeping him poor.

International best-selling author and speaker Dr. Wayne Dyer says, “The universe not only will, but must provide you with what you conceive of.”

In other words, if you complain of being in short supply of money, you’ll be offered experiences that match that thought.

Here are three tips for getting the universe to provide you opportunities:

Change your language. In Wealth Attraction System, Dan Kennedy discusses 12 mental and emotional positions that enable your subconscious system to most readily attract wealth.  One of those positions has to do with the conversations you hold. He says, “People always attracting wealth speak to themselves and converse with others differently than the vast majority of people.”

Things such as:

“Off to work I go, to pay the bills I owe.”

“I never win anything.”

“Day late, dollar short.”

…Are limiting. Never think in terms of bad luck, shortages or the way things have been. Instead stay focused on what you intend to create.

What language do you use with yourself and others? How can you change what you say to attract wealth instead?

Change your situation.  Get involved in opportunities, activities and associations that are likely to produce wealth.  Attending an event where wealthy people are likely to be in attendance puts you in an environment where you can form relationships or align yourself in some way to increase your wealth.

I’ve told the story many times about how I became aware of Dan Kennedy at a Success Seminar. I took action.  I participated in an event that aligned myself with some great ideas that produced wealth and forever changed my life.

If you want to become wealthy, look at where and who you are spending your time with. Are you hanging around people who are focused on wealth or on something else? Is there an association, mastermind group, or other event where you can meet like-minded people?

Be prepared for opportunity.  Last year at SuperConference singer/songwriter John Rich talked about how he broke into the music industry. He said he had a notebook full of songs he’d written. He’d approach famous songwriters and ask for their help, finally finding someone willing to work with him.  Think he got lucky? The definition of luck is when preparation meets opportunity.

He was prepared by having written hundreds of songs. If he just approached songwriters and asked for their help without that notebook, he would not have had the same opportunity appear.

If a successful, rich entrepreneur approached you tomorrow offering to help fund your business, would you be prepared with what you need in place to succeed?

Life holds opportunities around every corner, however if you don’t speak the language to attract them, don’t put yourself in the situation to run into them and  are not prepared when opportunity strikes, you are probably setting yourself up for “bad luck.”

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

Nine Questions You Must Ask Before Creating An Information Product

By: Darcy Juarez on: February 12th, 2013

People.

You, me everyone…

We have a voracious appetite for information.

We want information on how to do things better, faster and easier.

We want information on how to be more successful, how to be healthier, how to play guitar, how to be thinner, how to create wealth…the list goes on.

Over half of this country’s economy is on expenditures on information and information products according to an article I read recently.

However, with a demand for so much information, how do you know which niche will be successful for you when considering what information products you should sell?

I once read that 90% of success in relationships is in selecting the right partner. The same holds true for picking an information product to sell.

Here are nine questions to ask yourself when picking the topic for your next information product. Your answers will greatly increase your chances of success:

Do you really enjoy it?  Not everyone loves and has a passion for what they do even if they know it inside and out.  So although you might have expertise in a specific area, if you don’t really love and look forward to working within it, you might want to consider going with something you are really passionate about instead.

Think about what you continually gravitate towards. What do enjoy reading about and researching? Is it something you like to learn about without the promise of making money from it? Chances are if you pick a topic that you find interesting, you’ll not only enjoy creating information on the subject but it’ll also be easier for you.

Does it appeal to buyers? The key to developing an information product that people buy is picking a subject that attracts readers, gets them to drop everything and then holds their interest over the long haul.

Look for a strong  emotional connection to your product that will attract new buyers. Emotions can be good or bad.  For example, there might be a common distrust of big government or a common good of wanting to cure cancer. When you find a strong emotional connection, you are on the right track.

Is it long-lasting? It’s true you don’t know the future and what will or won’t be popular, however, you also want to make sure your topic isn’t a fad. Fads come and go which means your so will your income. In the health arena, fad diets such as the “grapefruit diet” and the “cabbage soup” diet. Hobbies are another common place you’ll find fads, such as latch hook rugs  or friendship bracelets. Sure, you could sell a book on “How To Lose Weight By Adding This Miracle Fruit To Your Diet ” and make a quick buck if your timing is right, but in the long run, fads fade and so does your money-making opportunity.

Is it usable? In order to get repeat customers, you’ll want to make sure your idea is usable. You want to make sure your information fills a need for people. For example, a newsletter about when and where restaurants are having specials (saves them money) and reviews restaurant menus is a very usable product.

Is your topic narrow enough that you can you dominate your niche? Often topics are too broad to dominate. Picking a topic like gardening or health will give you a lot of competition and make it difficult for you to dominate. However, if you narrow to say, organic vegetable gardens, you’ll have a much easier time becoming the leader in your field.

What makes you better or different than your competitors? Take the time to make a list of your competitors. What makes you better or different than them? Why would someone choose you over your competition?

Can you think of “endless” ideas you could develop for this niche? You’ll want to be able to write about multiple ideas within your niche and even have ideas for different products you could develop in order to dominate your niche.

Is it timely? Information needs to be relevant and timely to succeed. If you are too far ahead or too far behind a product’s time, it won’t do well in the long run. A publication that discusses social media for musicians, you might not want to focus on MySpace, but you would want to include YouTube and Music Clout.

Will people buy it? You can have the most relevant, timely, usable, interesting idea in the world, but if you can’t sell it, you’re wasting your time. Define who your target market is and determine how you will market and sell your product. As Dan Kennedy says, “50% of your success is in the list.” Make sure you know who your customers are and how to find them.

Ask yourself these questions before you commit to an information product to sell.  When you do, you will help you increase your chances of success and eliminate wasted time, money and frustration.

Do you have any other tips for helping pick the right topic to focus on when picking an information product to sell? If so share your ideas in the comments below.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

 

Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach.

In fact, his long-term goal was to be a dentist.

Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school.

However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then that baseball became his primary profession.

In 1914, after getting in touch with his former coach, Bill Diver, who was at the time the head coach of football and basketball teams at the University of Mississippi, he got his first coaching experience, coaching the baseball team at Ole Miss to a winning season.

While he was a good baseball player, he was by no means a superstar. But as a coach, he shined.

His name, Casey Stengel. Among his achievements as a coach, he was the only person to manage a team to five consecutive World Series championships.

He was nicknamed the “The Old Professor” or  “Perfessor” because he could talk at great length about anything baseball related. He was inducted into the Baseball Hall of Fame in 1966.

Imagine if Stengel would have stuck to dentistry? Or if he’d never gone beyond playing baseball.  He would not have been remembered or in the hall of fame. Not to mention all the lives he impacted as a coach.

Like Stengel, you may find not only a lucrative income stream, but coaching is where you truly shine. And there’s nothing like the feeling you get when you help someone achieve success.

Aside from the great feeling you get from coaching or consulting, here are seven more reasons you should consider adding it to your business next year:

  • It can be very lucrative. Whether you have a big herd, a small herd or no herd, coaching and consulting is very lucrative which means you only need a few clients to earn big money.  I actually talk about exactly how to do this in my courses Coaching and Consulting Bootcamp and Advanced Coaching and Consulting
  • It can help you create info-products to sell. Coaching and consulting allows you the opportunity to find out the biggest challenges your coaching clients are having which gives you unique insight to what type of products you should create and sell.
  • It positions you as an expert. Coaches and consultants are viewed as authorities in their field. Being seen as an authority and expert gives you credibility which can boost sales of your products and services because people want to buy from experts.
  • It can help you position yourself as a celebrity. You can use your expert status to position yourself as a celebrity.
  • Leap to big money fast. Not only does coaching and consulting give you a back-end product that you can charge thousands of dollars for, but as an expert and/or celebrity, you can charge more for your products and services.
  • Your marketing becomes better.  Because you have special insight into the fears, challenges, and desires of your coaching and consulting clients, you’ll have a better handle on what your other customers, clients or patients are worrying about, wanting  or dealing with. You can then  infuse this information into your marketing.
  • Coaches and consultants are in high demand.  More and more people want to be led by the hand. They want someone to show them how to do things. As a result you can charge big money to help them find the answers.

If you’re looking to really boost your income in 2013, consider adding coaching or consulting to your business. It’s a great way to earn more with less stress. Plus, you can add $100,000 to $1,000,000 a year as a coach or consultant, even if you’re a newbie.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.