Posts Tagged ‘wealth attraction’

Five Ways To Harness The Power Of This “Must Have” Marketing Tool…

By: Dave Dee on: March 21st, 2013 3 Comments

Newsletters are one of the most powerful tools you can use…

In fact, Dan Kennedy has said that 50% to 70% of his private clients have grown out of his newsletter base.

But there are many additional powerful uses for your newsletters too.

Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business owner needs.

The big idea is that your newsletters can be recycled and used to significantly multiply your impact and your income.

Let me show you five ways to do this.

Rank higher on Google. The more fresh content you have on your website, the higher you rank in Google. You can pull articles or even portions of articles from your newsletter and post them on your website. If you optimize your articles with keywords you can improve your search engine ranking even more. If you add content frequently enough, this will help improve your search engine rankings and help more people find your business when using search.

Increase your newsletter subscriptions. When including articles or portions of articles from your newsletter on your website, drive people to subscribe to your newsletter by letting them know they can get more information like the post they’ve just read by subscribing to your newsletter.

Get your industry to endorse you. Do you have an article that is particularly well suited for a trade organization in your industry? Submit a query to trade publications in your niche to see if they would be interested in publishing your article. When your articles are published in a trade publication, it’s like having your industry endorse you.

Get Free Advertising. If a trade publication, newspaper, or magazine can’t pay you for your article, let them know you normally get paid $500 to write articles, but if they would be willing to trade you double that in advertising space, you will give them the article for free.

Write a book. Recycle your articles into a book. Dan Kennedy says that if you want to position yourself as the expert in your field, industry, or niche, you must publish a book.

Publishing your own book will affect:

  • Who you attract: a book will make people perceive you as the expert, which means you’ll attract better, bigger and more prestigious clients.
  • How clients, customers or patients behave towards you: people treat experts with more respect.
  • How well you are compensated: experts get paid more.
  • How much influence you have:  the person positioned as the expert will have greater influence than the person who is running with the pack.

Of course, writing a book is daunting to a lot of people. This is to your advantage though since most people will never take the time to write one. Which means that when you do, you’ll be positioned out ahead of the pack in the lead position.

Use your newsletter to write your book, e-book or special report. Gather ten articles from your newsletter and you’ll have a nice report to use as a bait piece or could even create a Kindle book. Collect 40-50 articles from your newsletter and you will have enough for a book.

There are many other ways to recycle your newsletter content to multiply your impact. What are some of the ways you’ve used yours? Share your ideas in the comments below.

NOTE: SuperConference Savings ENDS TODAY!

Now that I’ve shown you how to use your newsletter to write a book, find out how to use your Kindle Book to generate thousands of leads for your business in just a few days, along with a stream of income that pays more than if you wrote a whole book! Ryan Deiss will show you how ANY business can do this at this year’s SuperConference.

Plus, last year one of our most popular session speakers was Adam Witty, Founder/CEO of Advantage Media Group. Adam will show you how to write a book in one day or less and then use it to grow your business and make a king’s ransom.

This is your LAST CHANCE to save up to $1700! Register now at DanKennedy.com/sc2013 …Or learn more by clicking here.

Doubles Your Sales In 20 Minutes Using These E-mail Secrets

By: Dave Dee on: March 7th, 2013 3 Comments

Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do.

He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.”

He added that what makes it worse is it’s the one thing he knows he really needs to be doing.

In a tough economy every penny counts and not doing this is like leaving tens of thousands of dollars on the table.

What was he neglecting?

He wasn’t giving his prospects and customers a second (and third and fourth…) chance to do business with him.

A costly mistake in any economy.

You see, according to market researchers, 98-99% of your website visitors won’t make a purchase on their first visit.

Converting even just 1-2% of those lost visitors could make a significant difference to your bottom line.

For example, if 6,000 people visit your website each month, a 2% bump in your conversion rate translates into 120 additional customers. Times that by the gross profit you make per sale and, I’m sure you’ll agree, it’s something that deserves your attention.

So how do you go about converting that additional 2%?

Email marketing.

In fact, according to Ogilvy who are cited as pioneers in the interactive marketing industry, “People who are registered to receive email marketing messages from your company will purchase an average of 167 percent more than those people in your marketing database who are not receiving email.”

Email marketing allows you to keep in touch with prospects as well as current and past customers, clients and patients.

It helps you drive traffic back to your website, sales pages and promotions.

It gives you the opportunity to educate your customers so they can be more successful in their business.

You can position yourself as a go-to resource.

You can cross-sell and up-sell your products and services to existing clients.

And win customers back.

This business owner knew all this, but still wasn’t doing it.

Like you, me and everyone, he’s busy.

But the reason he wasn’t doing it went beyond that.

He wasn’t doing it because he was worried about what many businesses are concerned about when they start thinking about doing email marketing …

Creating content.

Writing relevant content that’s both interesting and helpful to your readers is a real concern.  Plus the fear it will suck up all your time.

Another concern this entrepreneur worried about was that his emails might alienate some of his customers, damaging his reputation.

If you have any of these concerns, here are four tips that will help you write emails FAST and build a solid relationship with your readers.

1) Invite your customer in. Be transparent and personal in your messages. Give your customers a sneak peek inside your home, your business, your leisure time.  Tell them about something you read, a movie you watched, or something funny or spectacular that your kids did. Tell them about where you travelled or what a customer said to you.

Not only is it easier and faster to write about what you know, but it’s more interesting too. Plus, it helps you to build more of a relationship with your customers by helping them feel like you trust them like a friend.

Some of my most successful (and profitable) emails have revolved around a personal event from my life. When you put your trust in your readers with details of your personal life, they’ll be more likely to trust you back.

2) Stick to one topic. Decide on one topic you want to talk about before you start writing…and stick to it. Often when people don’t decide what they want to write about first, they ramble on to different topics.  This is like you giving your reader an invitation to stop reading.  It’s important that you focus your email on one idea.  Do this upfront and you’ll save a lot of editing time later.  Plus your emails will be more effective because your audience will only need to remember one big idea per email.

3) Brevity. Keep your messages to 500 words or less. This will make it easier for prospects to finish and faster for you to write.

4) Write conversationally. GKIC member, Matt Furey writes email messages to his list every day…bringing him $10,000+ per email. It only takes him about 20 minutes a day. He recommends writing like you speak. In fact, he often “speaks” his message into a transcription device. You can even buy devices that attach to your computer with a microphone that type what you speak.

 

Email is still one of the most effective strategies for doubling and tripling your sales. Using these tips will not only help you write faster, but will help you strengthen the bond between you and your readers, making your emails more effective.

By the way, the marketer I spoke of earlier is now doing email marketing. He says it has:

  • Re-engaged prospects and past customers making them once again interested in his services.
  • Brought inquiries about other services he offers.
  • Driven more traffic to his website.
  • Educated people on how he can help them.
  • Converted more of his prospects into paying customers.

You don’t have to spend a ton of time creating emails to get these kind of results. And the time spent will be well worth it.

NOTE: On Friday, March 8, 2013 at 9:30AM I’ll be doing a LIVE FREE TRAINING: “E-Mail Marketing Made Easy.  How One Quick E-mail Strategy Brought In $5,000 From Dead Leads”

During my live VIDEO Training I’ll reveal:

  • My proven e-mail templates that not only get your
    e-mails read…but also move dead leads to buy
  • The recipe to my “Secret Sauce” on exactly what to do
    and what to say to achieve maximum engagement with
    your list
  • A powerhouse follow-up system that will triple your
    profits from using these types of e-mails.
  • And lots more!

You Don’t Need To Sign Up Or Register, just Click Here …and join me for the most profitable breakfast you may ever have this Friday, at 9:30 am Eastern.

Do you want even more fast and easy tactics for your business? Be sure to sign up for our very special “Discovery Day” on May 5, 2013. Discovery Day will be focused on newer, cutting edge ways to get more leads in your business from different sources so you can get more clients, customers and patients on a local level.

These are tactics your competitors aren’t using. They will be taught by experts who’ve done it, helped clients do it, coached others to do it and do it daily. This day will not be recorded, therefore it will never be available again.

How To Get Rich, Especially If You Hate Selling

By: Dave Dee on: February 28th, 2013 4 Comments

“I hate selling.”

I’ve heard that hundreds of times from entrepreneurs. The problem is the success of your business depends on sales. You need to be good at pitching your products or services. If not, you’ll not only lose revenue, but you could lose your business.

There is a lot of advice out there about what to do if you don’t like selling…

Like “change your attitude about selling” or “get over it.”

That’s NOT what you’ll hear from me today.

Today I want to give you a different way to sell that makes it possible to make more in one hour than many professionals make in a whole year.

You won’t have to worry about being shy or feeling awkward because it doesn’t involve public speaking.

It doesn’t involve live coaching or consulting either.

In fact, of all selling methods this type of selling has the lowest amount of personal interaction with buyers. In many cases, you’ll have no interaction with buyers at all.

You won’t even have to face rejection.

What’s more, you can do it without even leaving your home. Plus you can leverage what you already know and use the things you are most passionate about to make it easier and more enjoyable.

The best part?

You can do work once and get paid forever.

Sound too good to be true? It’s not.

I’m talking about copywriting. Putting words on paper that encourage people to send you money.

Now obviously you’ve heard the term “copywriting” before. But here is something you may not know about it…

It’s the highest paid skill in the world. And it gives you tremendous leverage. Because once you get the right words on the paper, all you have to do is use the right media to deliver the message to the right person.  And then you simply “rinse and repeat.”

Let me tell you a story about a man named Gary. Gary was an encyclopedia salesman who wanted to get into information publishing. He was a very good salesman, but he hated the long days, and hated the rejection.

He made a lot of money, but he hated seeing people face to face. Hated it.

The reason Gary wanted to get into information publishing was so that he never had to do face-to-face selling and telephone prospecting again.

The idea of sending out a letter in the mail, and having money come back without ever seeing his customers or even talking to them on the phone appealed greatly to Gary.

Plus he could have a printer print up all his letters and the post office deliver them so that he would never have to do any “leg work.” Write the letter, have others send it out. Gary is, of his own admission, a somewhat lazy fellow, so you can see why the information business appealed to him.

So, Gary used what he had learned while he was selling encyclopedias to write a letter. He took all the elements of his sales presentation, and put it in print. So now, instead of giving a sales presentation one on one, he could deliver it to millions of people at the same time.

What was the bottom line? Simply this: Gary was soon able to mail so many letters, that he brought in over 20,000 checks per DAY!

What was Gary selling? It doesn’t matter! See, the magic was not in the product – it was in the letter!

People were sending Gary money because of the words contained in the letter. And, the neat part was, Gary only had to write the letter one time – once it worked all he had to do was mail it again and again.

That’s the power of good copywriting and a great way to sell.

In fact, whenever top marketers want to make more money, they just write, or hire someone else to write, a killer sales letter. Once they put it in the mail, the money starts to roll in.

Copywriting truly is the best way to go for the person who doesn’t like to sell. The truth is though that it takes a lot of work, study and trial and error to learn how to do it. However, if you don’t like to sell and don’t want to spend time mastering copywriting, then you do have another option.

You can hire a copywriter to write sales letters for you.

Even with paying a professional copywriter’s fees, it’ll be well worth it. You won’t have to sell your products or services yourself and if you hire a good copywriter, you only have to pay them to write the letter once, then you can use it to sell your products or services and collect checks from it forever (or at least a very long time.)

NOTE: If you’re interested in hiring a copywriter, be sure to read our FREE report, “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

This report reveals critical information average copywriters don’t want you to know. However, the good ones won’t mind a bit. Plus, you’ll be better off, and make more money. Beware though, you’ll probably have to pay more to get a good copywriter. Worth it though when you consider that bad copy wastes precious dollars and costs you sales.

So the question to ask yourself now is would you rather save a few minutes by not looking at this report? Or would you like to set yourself up to make millions?  Remember there is no charge for this.

Click here to get your FREE report!

If you’d like GKIC’s best selling copy-writing course for 33% off, click here now.

ONE MORE THING: Be on the look out TOMORROW…Dan Kennedy is releasing a Brand New FREE course on New Success Thinking. This is completely written by Dan and there is no cost, no obligation. BUT, the only way to get this is to let Dan know you want it by registering. So you don’t miss out, check your email tomorrow and look for the special registration link.

Do You Have “Luck Of The Irish”?

By: Dave Dee on: February 19th, 2013 2 Comments

With St. Patrick’s Day around the corner and all the talk of “luck of the Irish,” I can’t help but think about what makes some people lucky in business and others not so much.

One of the reasons surfaced in a comment made after a tele-seminar I held on how to make $117,000 in 67 minutes.

(By the way make sure you register for this Thursday’s free webinar where I’ll reveal “The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.“)

One of the attendees sent an email to me afterwards saying…

“Thank you for the tips…however you may want to adjust your lists.”

Turns out he didn’t believe he “qualified” for the opportunity.  He was in short supply of funds and, based on his history, felt he would remain that way for some time.

This person didn’t believe he could make more money than he is making right now, maybe ever, but definitely no time soon.

Perhaps he felt he was unlucky or had another reason for feeling the way he did. The specifics don’t really matter. But what does matter is that the conversation he is having with himself and others is keeping him poor.

International best-selling author and speaker Dr. Wayne Dyer says, “The universe not only will, but must provide you with what you conceive of.”

In other words, if you complain of being in short supply of money, you’ll be offered experiences that match that thought.

Here are three tips for getting the universe to provide you opportunities:

Change your language. In Wealth Attraction System, Dan Kennedy discusses 12 mental and emotional positions that enable your subconscious system to most readily attract wealth.  One of those positions has to do with the conversations you hold. He says, “People always attracting wealth speak to themselves and converse with others differently than the vast majority of people.”

Things such as:

“Off to work I go, to pay the bills I owe.”

“I never win anything.”

“Day late, dollar short.”

…Are limiting. Never think in terms of bad luck, shortages or the way things have been. Instead stay focused on what you intend to create.

What language do you use with yourself and others? How can you change what you say to attract wealth instead?

Change your situation.  Get involved in opportunities, activities and associations that are likely to produce wealth.  Attending an event where wealthy people are likely to be in attendance puts you in an environment where you can form relationships or align yourself in some way to increase your wealth.

I’ve told the story many times about how I became aware of Dan Kennedy at a Success Seminar. I took action.  I participated in an event that aligned myself with some great ideas that produced wealth and forever changed my life.

If you want to become wealthy, look at where and who you are spending your time with. Are you hanging around people who are focused on wealth or on something else? Is there an association, mastermind group, or other event where you can meet like-minded people?

Be prepared for opportunity.  Last year at SuperConference singer/songwriter John Rich talked about how he broke into the music industry. He said he had a notebook full of songs he’d written. He’d approach famous songwriters and ask for their help, finally finding someone willing to work with him.  Think he got lucky? The definition of luck is when preparation meets opportunity.

He was prepared by having written hundreds of songs. If he just approached songwriters and asked for their help without that notebook, he would not have had the same opportunity appear.

If a successful, rich entrepreneur approached you tomorrow offering to help fund your business, would you be prepared with what you need in place to succeed?

Life holds opportunities around every corner, however if you don’t speak the language to attract them, don’t put yourself in the situation to run into them and  are not prepared when opportunity strikes, you are probably setting yourself up for “bad luck.”

NOTE: Want to double your profits in the next 90 days?  This is your opportunity to find out what you need to focus on that will make the biggest impact in your business. I’m hosting a FREE webinar to help you get prepared for when your big opportunity strikes. Tune in on February 21, 2013 at 8:00 PM EST to discover “The Top 10 Ways to Radically Transform Your Business and Double Your Profits In Just 90 Days.” To register for this FREE event, click here NOW.

Nine Questions You Must Ask Before Creating An Information Product

By: Darcy Juarez on: February 12th, 2013

People.

You, me everyone…

We have a voracious appetite for information.

We want information on how to do things better, faster and easier.

We want information on how to be more successful, how to be healthier, how to play guitar, how to be thinner, how to create wealth…the list goes on.

Over half of this country’s economy is on expenditures on information and information products according to an article I read recently.

However, with a demand for so much information, how do you know which niche will be successful for you when considering what information products you should sell?

I once read that 90% of success in relationships is in selecting the right partner. The same holds true for picking an information product to sell.

Here are nine questions to ask yourself when picking the topic for your next information product. Your answers will greatly increase your chances of success:

Do you really enjoy it?  Not everyone loves and has a passion for what they do even if they know it inside and out.  So although you might have expertise in a specific area, if you don’t really love and look forward to working within it, you might want to consider going with something you are really passionate about instead.

Think about what you continually gravitate towards. What do enjoy reading about and researching? Is it something you like to learn about without the promise of making money from it? Chances are if you pick a topic that you find interesting, you’ll not only enjoy creating information on the subject but it’ll also be easier for you.

Does it appeal to buyers? The key to developing an information product that people buy is picking a subject that attracts readers, gets them to drop everything and then holds their interest over the long haul.

Look for a strong  emotional connection to your product that will attract new buyers. Emotions can be good or bad.  For example, there might be a common distrust of big government or a common good of wanting to cure cancer. When you find a strong emotional connection, you are on the right track.

Is it long-lasting? It’s true you don’t know the future and what will or won’t be popular, however, you also want to make sure your topic isn’t a fad. Fads come and go which means your so will your income. In the health arena, fad diets such as the “grapefruit diet” and the “cabbage soup” diet. Hobbies are another common place you’ll find fads, such as latch hook rugs  or friendship bracelets. Sure, you could sell a book on “How To Lose Weight By Adding This Miracle Fruit To Your Diet ” and make a quick buck if your timing is right, but in the long run, fads fade and so does your money-making opportunity.

Is it usable? In order to get repeat customers, you’ll want to make sure your idea is usable. You want to make sure your information fills a need for people. For example, a newsletter about when and where restaurants are having specials (saves them money) and reviews restaurant menus is a very usable product.

Is your topic narrow enough that you can you dominate your niche? Often topics are too broad to dominate. Picking a topic like gardening or health will give you a lot of competition and make it difficult for you to dominate. However, if you narrow to say, organic vegetable gardens, you’ll have a much easier time becoming the leader in your field.

What makes you better or different than your competitors? Take the time to make a list of your competitors. What makes you better or different than them? Why would someone choose you over your competition?

Can you think of “endless” ideas you could develop for this niche? You’ll want to be able to write about multiple ideas within your niche and even have ideas for different products you could develop in order to dominate your niche.

Is it timely? Information needs to be relevant and timely to succeed. If you are too far ahead or too far behind a product’s time, it won’t do well in the long run. A publication that discusses social media for musicians, you might not want to focus on MySpace, but you would want to include YouTube and Music Clout.

Will people buy it? You can have the most relevant, timely, usable, interesting idea in the world, but if you can’t sell it, you’re wasting your time. Define who your target market is and determine how you will market and sell your product. As Dan Kennedy says, “50% of your success is in the list.” Make sure you know who your customers are and how to find them.

Ask yourself these questions before you commit to an information product to sell.  When you do, you will help you increase your chances of success and eliminate wasted time, money and frustration.

Do you have any other tips for helping pick the right topic to focus on when picking an information product to sell? If so share your ideas in the comments below.

NOTE: Today’s your LAST CHANCE to sign up for Dave Dee’s

FREE training call happening in just a few hours at 8PM ET.

He’s calling it:

 ”How to make $117,000 in 67 Minutes… Starting From Scratch… With Your Own Info-Marketing Business!”

Dave’s going to lay out exactly what he does to create information marketing businesses from SCRATCH – in fact, he’ll go through actual case studies of real people he’s helped launch 5-6-7 figure businesses… several times from absolutely nothing!

You’ll discover:

* How to unlock and identify exactly who it is you can best serve with the skills, experience, and knowledge you already possess.

* The #1 thing your prospects are looking for and exactly the way you need to describe it to draw them irresistibly to you like a moth to a flame.

* The single most important component of your entire onlinearsenal – in fact, if you get THIS right, you can practically build a thriving business from just it alone!

* The key secret to creating an information product that practically SELLS ITSELF!

* A SIMPLE three-step formula for having a real deal information products business that takes all the head-scratching out of what most Gurus tell you is an extremely complex process… and makes it easy.

* Plus a whole lot more!

 

ONLY a few seats remain – this has caught on like wildfire! And note – there won’t be ANY kind of replay or recording.

You get one shot and that’s today at 8PM ET.

So I suggest you sign up now before it’s too late.

 

Are You The Next “Casey Stengel” Of Your Marketplace?

By: Dave Dee on: December 27th, 2012 1 Comment

He never intended on being a coach.

In fact, his long-term goal was to be a dentist.

Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school.

However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then that baseball became his primary profession.

In 1914, after getting in touch with his former coach, Bill Diver, who was at the time the head coach of football and basketball teams at the University of Mississippi, he got his first coaching experience, coaching the baseball team at Ole Miss to a winning season.

While he was a good baseball player, he was by no means a superstar. But as a coach, he shined.

His name, Casey Stengel. Among his achievements as a coach, he was the only person to manage a team to five consecutive World Series championships.

He was nicknamed the “The Old Professor” or  “Perfessor” because he could talk at great length about anything baseball related. He was inducted into the Baseball Hall of Fame in 1966.

Imagine if Stengel would have stuck to dentistry? Or if he’d never gone beyond playing baseball.  He would not have been remembered or in the hall of fame. Not to mention all the lives he impacted as a coach.

Like Stengel, you may find not only a lucrative income stream, but coaching is where you truly shine. And there’s nothing like the feeling you get when you help someone achieve success.

Aside from the great feeling you get from coaching or consulting, here are seven more reasons you should consider adding it to your business next year:

  • It can be very lucrative. Whether you have a big herd, a small herd or no herd, coaching and consulting is very lucrative which means you only need a few clients to earn big money.  I actually talk about exactly how to do this in my courses Coaching and Consulting Bootcamp and Advanced Coaching and Consulting
  • It can help you create info-products to sell. Coaching and consulting allows you the opportunity to find out the biggest challenges your coaching clients are having which gives you unique insight to what type of products you should create and sell.
  • It positions you as an expert. Coaches and consultants are viewed as authorities in their field. Being seen as an authority and expert gives you credibility which can boost sales of your products and services because people want to buy from experts.
  • It can help you position yourself as a celebrity. You can use your expert status to position yourself as a celebrity.
  • Leap to big money fast. Not only does coaching and consulting give you a back-end product that you can charge thousands of dollars for, but as an expert and/or celebrity, you can charge more for your products and services.
  • Your marketing becomes better.  Because you have special insight into the fears, challenges, and desires of your coaching and consulting clients, you’ll have a better handle on what your other customers, clients or patients are worrying about, wanting  or dealing with. You can then  infuse this information into your marketing.
  • Coaches and consultants are in high demand.  More and more people want to be led by the hand. They want someone to show them how to do things. As a result you can charge big money to help them find the answers.

If you’re looking to really boost your income in 2013, consider adding coaching or consulting to your business. It’s a great way to earn more with less stress. Plus, you can add $100,000 to $1,000,000 a year as a coach or consultant, even if you’re a newbie.

NOTE: If you’re thinking about adding coaching or consulting to your business or if you aren’t currently earning what you think you should from your business, you won’t want to miss getting Dan Kennedy’s coaching and consulting blueprints at his completely updated A-Z Info-Biz Blueprints Re-Boot.

As an example, a year and a half or so ago, Dan co-created a brand new coaching/portal to done-for-them business in the financial services industry (using a By-Pass The Ascension Pyramid/Speed Blueprint) and created over $2-million in revenue nearly overnight. Learn more about how you can get ahold of this blueprint and other info-product blueprints for your business. Click Here To Learn More

Four tips from Kris Kringle’s spreadsheet…

By: Dave Dee on: December 4th, 2012 5 Comments

At home in Atlanta, the holiday festivities are in high gear…

From the great tree lighting in Lenox Square to concerts, events leading up to the Chick-fil-A Bowl, ice-skating, Santa appearances and shopping …it seems everyone is full steam ahead.

Of course there’s a lot to do personally too—right?

Present-shopping for family and friends, gift-wrapping, tree-trimming, holiday card writing and mailing, house-decorating, holiday meal-planning and making, cookie baking and on and on…

There is a lot to do, but somehow we manage to get it all done each year.
Why is that?

Are we superhuman?

Does “Kris Kringle” have a spread sheet?

No, but we are more focused.  We have our to-do lists and our priorities and we relentlessly attack them into submission.

To be super successful at your business, you have to adapt the same “nothing can stop me attitude.”

Here are a four tips you can take from the holiday season about how to improve your productivity and results…

Take massive action consistently. The biggest take-a-way here is to take massive action—but not just at the holidays.

Every year businesses go all out for the holidays. Planning special events, decorating, doing massive amounts of advertising. Imagine if you did this every month all year round?

Sure, businesses are capitalizing on the holidays, however, if you look, you can find something to capitalize on every month all year round. (For ideas on how to generate more revenue and take maximum advantage of the holidays year-round, check out Dan’s unique system that will show you how to promote your business on almost every day of the year in the Ultimate Holiday Promotions and Swipe File.)

Prepare. Are you holding any holiday dinners or parties this year?

Think about the preparation you put into these. You have to make a guest list. Pick a date. Decide on a menu. Shop for the food. Get your house ready for company. Send out invitations. Follow up with your guests. Plan what you are going to wear. Set the table. Make a plan for cooking the food so that it’s finished at the precise time you want to serve dinner.

There is a lot of thought and energy that goes into planning this one event. In fact, more time and energy goes into the planning and preparation than into the time the actual event takes.

Yet many business owners do not put the same thought into preparing their marketing!

They spend more time on the execution than on the planning. For example, invest more time finding out who your target audience is and who you should send your marketing to. Decide when and how you will follow up. Work on creating an irresistible offer that will make your prospects and customers not just eager, but “foaming at the mouth” eager to respond.

Use a “holiday mindset” to get it done.  Every year at the holidays you wonder if you can get it all done. But somehow you figure it out.

You might not have everything picture perfect, but somehow you manage to complete all the items on your list. Shift that mentality to your marketing and you will not only find you are implementing far more than you ever have before, but that you are getting results far beyond what you ever have.

Just like with your holiday planning, prioritize. To get marketing items done, plan to do the things which require the most energy and focus during your peak energy time. For most people this tends to be in the morning. Save repetitive tasks for when your energy slump kicks in.

Minimize the number of man hours.  The other day I saw a commercial for the post office. You can pick up pre-paid boxes for shipping at the post office and your postman (or woman) will pick them up from your house to save you a trip to the post office.

I’ve also seen ads for companies that will not only print your holiday cards, but who will also mail them for you.

In your business, you have time-saving resources available to you too.  For example, you can use time-tracking software to keep track of billable hours for you. You can set up autoresponder emails as a follow up to prospects and customers whenever they take certain actions like buy a product or sign up to receive your emails. (A great way to automate a lot of your business is by using Infusionsoft.)

Whenever possible utilize software and resources to automate your marketing. This allows you to not only get a lot more done, but to save you time by not having to do things over again and again.

Don’t wait until next year to put this into play. Take clues from your holiday preparation and put your marketing on steroids before the end of the year. When you do, you’ll start next year off in high gear and every day will seem like Christmas.

What other success tips can you take from the holidays and apply to your business? Share your ideas in the comment section below.

NOTE: One of the biggest things that stops businesses from implementing marketing is copy. If you haven’t seen our free report “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!” this is a great place to start to make sure you find the right resource. You can grab your FREE copy by clicking here.