Posts Tagged ‘Wealth’


Brian Tracy Shows You How To Accelerate Your Success

By: Dave Dee on: February 7th, 2013 2 Comments

Early in his career, he was very poor.

He wore shoes two sizes too big with holes in them. He owned one clip-on tie and one shirt that he washed out every night.. He had to make a sale every day in order to have enough money to pay for a place to sleep each night.  There were even times he lived out of his car.

This made him wonder why some people are more successful than others. 

You know the ones I referring to…

They easily make more money.

They come up with the best ideas that get them ahead.

They drive nicer cars. Live in bigger homes. And have the best relationships.

He wanted to know why some people had it and why others, like him, didn’t.

That was more than three decades ago.

Today he’s one of America’s leading authorities on the enhancement of personal effectiveness, the development of human potential, and the art of salesmanship.

A dynamic and entertaining speaker, he has motivated and inspired thousands of people toward peak performance and high achievement and his seminars draw capacity audiences.

He’s written 55 books.

And he’s built, managed or turned around 22 different businesses.

I’m, of course, referring to success expert Brian Tracy.

His early years inspired him to make studying success his lifelong quest. In fact, Brian has spent more than 30,000 hours studying why some people are more successful than others.

He’s read everything ever written about success including the writings of Socrates and Aristotle. And on top of that he’s collected information from more than 10,000 companies in 55 countries to discover what the common equation is for success.

The days of him worrying about having enough money to cover monthly bills are long gone. He’s at the top of his field. He’s prospering despite the current economic conditions. And he’s wealthier and happier than ever.

I share Brian’s story to show you that, no matter where you are, there is a formula for obtaining the business and life you desire.

How did Brian Tracy become so successful?

Brian says that at one point he noticed that everybody starts poor. But certain people rise to success faster.  That’s when Brian realized there was a formula for success.

He says that people who are more successful use this formula to speed up their success.

So what’s their secret? How do people go from nothing to successful?

Well, Brian says the single most important key to success is continuous learning.

In fact, in today’s fast-paced world, it is a necessity in any field. If you don’t constantly learn you’ll simply be passed by.

But that’s not the real secret to the kind of success we’re talking about.

No, the real secret to getting ahead is not just learning.  But in finding and putting into action the right information faster than your competition. 

When you do this you’ll suddenly:

  • Get to the top of your field and stay there
  • Become wealthier and happier than ever before
  • Never again worry that you don’t have enough money to cover your monthly bills
  • Prosper no matter what the economic conditions are, and
  • Remove barriers so there’s no limit to what you can accomplish

So how do you decide which is the right information?

One thing you can do is to put into action what Brian calls “one of the most helpful concepts of all time and life management.”

He’s referring to what is commonly referred to as the 80/20 Principle or 80/20 Rule. It’s also referred to as the Pareto Principle (named after Vilfredo Pareto (1843-1923) who was the first man to identify its existence.)

The 80/20 Rule says that in order to find success you need to focus your effort on the 20% of your activities that bring you the most reward, while eliminating or delegating the 80% that bring you little or no reward.

Take time to identify the twenty percent and you will know where to concentrate your efforts and which information will help you the most.

For example, many companies find that 80% of their profits come from 20% of their customers.  Knowing this you should be analyzing the profitable 20% of your client base.  What do they have in common? How can you bring in more customers that fit their profile?

You might spend time learning and integrating price strategies to sell bigger ticket items to your top 20% clients while studying strategies for not only attracting more customers like them, but reducing and eliminating the least productive customers.

Brian says, “More people are becoming successful at a faster rate than at any other time in history. There have never been more opportunities for you to turn your dreams into reality than there are right now.”

Never stop learning. Use the 80/20 Rule to concentrate your efforts in the right place. And implement what you learn immediately. When you do you will outperform your competition and speed up your success.

NOTE: Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.

The Top Five Behaviors To Avoid If You Want To Be Successful…

By: Dave Dee on: January 22nd, 2013 6 Comments

The other day, something Dan Kennedy wrote triggered a memory of a profound statement a multi-millionaire once told me …

Dan talked about how we all have certain “self-sabotage” behaviors.

This made me remember a conversation I had at one of Dan’s seminars…

The seminar was packed with “players” who had spent their money, and more importantly, their time to continue learning how to market their business better. It was a great opportunity to meet, network and talk with mega-successful people who are so open to sharing their wisdom and secrets to success.

Anyway, after the seminar, the owner of a multi-million dollar franchising company said the following to me…

“I give all of my people a blueprint for how they can be successful, but when I get back home, I’m going to create a blueprint for how people can fail at their business as well. This way, they can check both blueprints and see if their behaviors are leading them down the road to success or the road to failure.”

Isn’t that a great idea?

We are always talking about what to do to be successful, but we don’t always talk about the behaviors that lead to failure. And part of becoming successful is eliminating the bad behaviors. Of course, if you don’t know what those are, it’s hard to get rid of them, right?

Here are some of the top behaviors that lead people to frustration, struggle and even failure:

1) Not investing in lead generation. Dan Kennedy says, “A business without a mailing list isn’t a business.” EVERY business should have a strategy for capturing names—not just from people who have purchased your products or services, but for prospects as well. Each new name acquired is a “gateway” to new business, repeat business, and referrals you wouldn’t otherwise have. You can create the greatest marketing campaign in the world, but if you don’t have a list of prospects to send it to or are unwilling to spend money to build a list, you are dead in the water.

2) Investing too heavily in one strategy. Too often I see business owners use only the Internet for all of their advertising. Even worse, is using just one Internet strategy—like only sending emails, or only using Pay Per Click to drive traffic to their site. This is an error of EPIC proportions. I admit I’ve even fallen into only using the Internet myself, but I guarantee you it’s not a trap I will fall into again.

In Dan Kennedy’s book, No B.S. Business Success In The New Economy, he says, “One is a very bad number, anywhere you find it…if one media produces a disproportionate percentage of your customers, you are subject to being summarily put out of business.” Even the biggest Internet marketers on the planet know they must integrate online and offline strategies…and that the marriage of these two is where their riches lie.

3) Not knowing who your ideal target market is. At Dan Kennedy’s Mailbox Millionaire seminar, Dan said, “At least half of the battle is won via selection, not ‘creative’ message, copy, offer, etc.” Mediocre marketing aimed at a very well selected target market will get superior results. However the best marketing message in the world aimed at a poorly selected target market will get you mediocre results at best. You can’t expect to effectively craft a powerful marketing message to attract your ideal customer, client or patient, if you don’t first have a very clear picture of who that person is. Clearly define who it is you are catering to, first. Then craft your message.

4) Not knowing how to sell. The most successful people I know are also master salespeople. If you don’t know how to sell, you are going to continue to struggle. In fact, in Sales and Persuasion Strategies, Dan discusses the ONE thing you must never do that incredibly 99% of all business owners do that creates a huge obstacle to selling. Once people remove their selling obstacles, not only do they see their profits soar, but they speed up the sale and stop competing for business too.

5) Not taking action. The one thing you will hear over and over and over again from our most successful members—and members who have transformed their business in what seems like overnight is to take “massive action.” You can think about getting rich all day long, but unless you DO something, customers are not going to magically appear and start giving you money. Worry less about failure and just get moving. The reality is the men and women of ACTION are the ones who are the wealthiest.

How many of these behaviors are you exhibiting? Focus on eliminating them this year and you will go a long way towards removing much of your frustration and struggle in your business.

What are some of the self-sabotaging behaviors you’ve eliminated that you feel helped you move forward? Why not share them in the comment section below.

NOTE: Another one of the top behaviors that lead to failure is not investing in continuing education and coaching. The most successful people I know are constantly investing both time and money in learning. I’ve heard people say, “Well he is rich so he can afford to go to seminars, hire coaches and buy products.”

The truth is that a person is successful because they invested time and money in training, coaching and education BEFORE they had the money to invest. Can you imagine someone wanting to get hired and paid as a doctor without investing in the education and training necessary first? I remember struggling to buy Dan Kennedy’s “Magnetic Marketing” program for $279 about 13 years ago. I can’t imagine where my life would be today if I had not invested in that.

Want more insider information on how to leverage marketing and sales to improve your business?  Click here to claim your special free bonus of $633.91 worth of marketing materials.