Comments on: How To Get Your Customers Selling For You http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/ Small Business Marketing | Marketing for Small Business Tue, 22 May 2012 21:37:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul Nadrowski http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-2405 Paul Nadrowski Thu, 08 Apr 2010 20:39:40 +0000 http://dankennedy.com/blog/?p=939#comment-2405 I've got an Olympus digital voice recorder, myself. I’ve got an Olympus digital voice recorder, myself.

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-2389 Rabbi Issamar Ginzberg Thu, 08 Apr 2010 14:36:27 +0000 http://dankennedy.com/blog/?p=939#comment-2389 whenever you hear a good word from a client, and the setting is appropriate, whip out your mp3 recorder and ask... do you mind repeating that for me so I can record your testimonial? impressive, results driven, story-telling testimonials are the absolute highest form of marketing+validation! whenever you hear a good word from a client, and the setting is appropriate, whip out your mp3 recorder and ask… do you mind repeating that for me so I can record your testimonial?

impressive, results driven, story-telling testimonials are the absolute highest form of marketing+validation!

]]> By: Paul Nadrowski http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-2382 Paul Nadrowski Thu, 08 Apr 2010 04:21:53 +0000 http://dankennedy.com/blog/?p=939#comment-2382 When you've got clients braggin' on you it certainly does make it easier to sell. I know and I am grateful! When you’ve got clients braggin’ on you it certainly does make it easier to sell. I know and I am grateful!

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1426 Rabbi Issamar Ginzberg Tue, 02 Feb 2010 00:58:57 +0000 http://dankennedy.com/blog/?p=939#comment-1426 Good point, Les. When someone leaves a reciprocal testimonial, and has 20 or 30 testimonials that people gave him and they give one back.. that is a giveaway that something is wrong. always look to see if the person has testimonials that are NOT reciprocal... some will be, but if most or all of them are, stay away.... Good point, Les.

When someone leaves a reciprocal testimonial, and has 20 or 30 testimonials that people gave him and they give one back.. that is a giveaway that something is wrong.

always look to see if the person has testimonials that are NOT reciprocal… some will be, but if most or all of them are, stay away….

]]> By: Les Rose http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1419 Les Rose Sun, 31 Jan 2010 17:58:51 +0000 http://dankennedy.com/blog/?p=939#comment-1419 With LinkedIn you have to be careful when making reciprocal testimonial. I've visited quite a few profiles where you see a guy given a testimonial on the left, and the profile holder giving an almost identical one back, on the right ! That breaks all credibility. I even saw a pre-recommend . That's where you see the testimonial that starts " I haven't started to work with X yet, but....." Crazy but true. Credibility is the key, it's human nature that if you see one obvious fake testimonial, you lose faith with all the others. It's the quality and credibility that counts, not the quantity. With LinkedIn you have to be careful when making reciprocal testimonial.
I’ve visited quite a few profiles where you see a guy given a testimonial on the left, and the profile holder giving an almost identical one back, on the right !
That breaks all credibility.

I even saw a pre-recommend . That’s where you see the testimonial that starts ” I haven’t started to work with X yet, but…..” Crazy but true.

Credibility is the key, it’s human nature that if you see one obvious fake testimonial, you lose faith with all the others. It’s the quality and credibility that counts, not the quantity.

]]> By: Rabbi Issamar Ginzberg http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1411 Rabbi Issamar Ginzberg Sun, 31 Jan 2010 00:25:04 +0000 http://dankennedy.com/blog/?p=939#comment-1411 Testimonials sell... Testimonials with actual numbers ("I made $66,451 in January following Dan's Advice...) work even better.... And now, LinkedIn has made it even easier then ever to get testimonials without having to hassle your customers to give you one.... (Note to Brian- if I get the honor of guest blogging on this site I'll explain that in excruciating detail! :) Testimonials sell…

Testimonials with actual numbers (“I made $66,451 in January following Dan’s Advice…) work even better….

And now, LinkedIn has made it even easier then ever to get testimonials without having to hassle your customers to give you one….

(Note to Brian- if I get the honor of guest blogging on this site I’ll explain that in excruciating detail! :)

]]> By: Steve Sipress http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1409 Steve Sipress Sat, 30 Jan 2010 23:25:30 +0000 http://dankennedy.com/blog/?p=939#comment-1409 I worked for several years for a Yellow Pages publisher and had the frustrating experience of witnessing up-close-and-personal on a several-times-a-day basis the single biggest collection of examples of "lazy passive advertising and marketing" of all time. I now make it my personal mission to help as many business owners as possible break free of this "blur of sameness" to stand out using Glazer-Kennedy strategies. Definitely an uphill battle -- the overwhelming majority of business owners doesn't know that they are REALLY in the business of MARKETING their goods/services, and want nothing more than to simply be "doers" of their business category. And as you point out, Dan, my best weapons in this battle are the stories I tell of unfortunate business owners who insist on placing boring, plain, "same old" ads and therefore live in constant frustration at their uninspiring results... The good news? There is a HUGE market for business owners who need GKIC advice that actually works! I worked for several years for a Yellow Pages publisher and had the frustrating experience of witnessing up-close-and-personal on a several-times-a-day basis the single biggest collection of examples of “lazy passive advertising and marketing” of all time.

I now make it my personal mission to help as many business owners as possible break free of this “blur of sameness” to stand out using Glazer-Kennedy strategies.

Definitely an uphill battle — the overwhelming majority of business owners doesn’t know that they are REALLY in the business of MARKETING their goods/services, and want nothing more than to simply be “doers” of their business category.

And as you point out, Dan, my best weapons in this battle are the stories I tell of unfortunate business owners who insist on placing boring, plain, “same old” ads and therefore live in constant frustration at their uninspiring results…

The good news? There is a HUGE market for business owners who need GKIC advice that actually works!

]]> By: Charles Ra http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1403 Charles Ra Sat, 30 Jan 2010 11:43:10 +0000 http://dankennedy.com/blog/?p=939#comment-1403 Stimulating word-of-mouth advertising, stimulating referrals and using testimonials effectively are exciting and effective marketing strategies. In most cases you have opportunities to use these strategies with very small costs compared to most other marketing methods. great article to start implementing referrals n testimonials in my marketing. thanks Dan Stimulating word-of-mouth advertising, stimulating referrals and using testimonials effectively are exciting and effective marketing strategies. In most cases you have opportunities to use these strategies with very small costs compared to most other marketing methods.

great article to start implementing referrals n testimonials in my marketing.
thanks Dan

]]> By: Donna Kopf http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1399 Donna Kopf Sat, 30 Jan 2010 00:33:59 +0000 http://dankennedy.com/blog/?p=939#comment-1399 I'm adding "Stories sell. Facts tell." to my post-it note "motivational art" mural that "decorates" my home office. Thanks to Ron for pointing out the flaws with abbreviation after testimonials! I’m adding “Stories sell. Facts tell.” to my post-it note “motivational art” mural that “decorates” my home office.

Thanks to Ron for pointing out the flaws with abbreviation after testimonials!

]]> By: Rob Anspach http://dankennedy.com/blog/uncategorized/how-to-get-your-customers-selling-for-you/comment-page-1/#comment-1395 Rob Anspach Fri, 29 Jan 2010 20:47:05 +0000 http://dankennedy.com/blog/?p=939#comment-1395 A smart entrepreneur uses testimonials as a credibility builder... and as such uses the testimonial in its fullest form. " Dan Kennedy is my hero, the marketing guru I aspire to be" - Rob Anspach, Conestoga PA Now if Dan was not a savvy marketer he might use the testimonial but limitattions...he would change my name to only the initials "R.A" and drop the city and state... losing all credibility... to which people will think the testimonial is made up and it loses the power to attract. A smart entrepreneur uses testimonials as a credibility builder… and as such uses the testimonial in its fullest form.

” Dan Kennedy is my hero, the marketing guru I aspire to be” – Rob Anspach, Conestoga PA

Now if Dan was not a savvy marketer he might use the testimonial but limitattions…he would change my name to only the initials “R.A” and drop the city and state…
losing all credibility… to which people will think the testimonial is made up and it loses the power to attract.

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