From Dan Kennedy
A letter of Regret.
Please accept my sincere expression of regret for your loss. “What really struck me was what Michael Jans said about 5% per month. So I started outsourcing some of the things that I did such as accounting and some of the direct mail like stuffing envelopes. This has allowed me more time to create a marketing system for the libraries and for the librarians I work with. I’ve been trying to make it fun, make it exciting. What I’ve done is, in our first mailing using some of the methods from Dan, with less than $500, I’ve created about $16,000 in sales. If I divide out just the one mailing I created by eight hours saved, it was about $1,900 an hour in what I made extra. So it has really been beneficial to move things around to other people that I don’t have to do them anymore.” Gold+ Member Kris Solie-Johnson, American Institute of Small Business It has been brought to my attention that you are NOT a Gold+ Member. Recently, you missed our interview with one of my heroes, Robert Ringer, author of ‘Winning Through Intimidation’ and a new book, ‘Action!’ (which Bill sent as a gift to all Gold+ Members.) Ringer’s Intimidation book sparked my entire approach to and life of “takeaway selling.” Recently, you missed our call with Larry Steinmetz on ‘How To Sell At Prices Higher Than Your Competition.’ His one answer to one of Bill’s questions included a simple math example that will definitely change the way most Gold+ Members price their products or services, and, for many, may quickly increase their incomes but actually reduce their stress, workload. Larry also provided a very provocative history lesson about discounters. I first found Larry in 1979, and his work has always influenced my entire approach to ‘price.’ And there are a whole lot of our Members who’ve put hundreds of thousands of extra dollars away thanks to my beating on them to raise their prices, integrate price increases into different packaging and bundling of what they offer, etc. Ask Steve and Bill Harrison, Bob Higgins, Jerry Jones, Michael Walters, Ron and Jill Wolforth, Dr. Charles Martin, Mace Yampolsky, Rob Minton, Ron Romano, Ron Caruthers, and the list could fill 10 pages. But even Members like them, who “get it” – if they missed this call, they missed a biggie. Last year, you missed a call we got more positive feedback about than any other, with my long-time client, Michael Jans. Michael runs several businesses, a staff, thousands of clients, all very much on his terms. He rarely goes to his offices. His time is his own. He is free to focus on “big things”, marketing, making money, mostly at his home office overlooking a babbling brook in his woods, populated with deer strolling by his giant window. He is rich and relaxed. “One of the things that have been beneficial for me on the Gold+ calls is the first call regarding the newsletters. I started a four page monthly newsletter and I sent it to my clients, to prospects, to business organizations in New Jersey and it has worked pretty well for me in various aspects in the number of clients I’ve signed up, new clients, it’s increased my client retention or it has decreased my clients that I’ve lost and I’ve uncovered additional revenues from my clients. And it’s given me the expert status, the expert positioning. It has given me $37,000 or more in additional revenue. Gold+ Member Salim Omar New Jersey He is the “Autonomy” that I teach. In his call, we explored very specific details of his management methods. Many Members have reported adopting the specific “% DISCIPLINE” he suggested. It is not exaggeration to say this could have been “90 MINUTES THAT CHANGED YOUR LIFE! “ Frankly, Bill and I strongly agree that the information that you missed on this one call is so important to your business success, that if you upgrade your membership to Gold+, we will send you the CD of this call as one of the FREE BONUS GIFTS. Each month you’ve missed the exclusive Gold+ insert that I personally prepare for the No B.S. Marketing Letter. So you’ve missed ….
P “The #1 one thing that I’ve been hearing since I joined Gold + in the last six months is that I’ve got to be doing marketing rather than doing my business. I’ve been spending so much time just emailing people and taking care of customer support and doing follow-up on sales frankly it was sucking up about 2 or 3 hours of my time a day. So it’s really immeasurable in terms of how I’m able to focus more on the marketing of my business and the business itself.”Gold + Member Bob RegnerusChicago ILerhaps as important, you may be about to miss THE THING that could revolutionize your business, your finances or your life. You will also miss this year’s ‘FREE” Gold+ GATHERING. You missed, and you’ll again miss the power and value of the networking. After all, Gold+ Membership is the cream at the top of the entire, global Inner Circle Membership, the real doers, the folks kicking butt and taking names at a level and pace that would terrify mere mortals. These are the Members you should kill to meet, form friendships and alliances with. Every year the Gold+ Members get together will a day with Bill and I where you get to network, ask us your specific questions and even get a business ‘makeover’ if you like. Believe me, you do not want to miss this. Bottom
Line…You Are Missing The Best Of Dan Kennedy And Bill
Glazer And Seek Out Ourselves. Like Bill’s own management consultant he uses for his retail stores and recommends to his BGS Marketing retailers. A guy he relies on for help with training, managing and motivating people. If you’ve got staff, we know you’ve got headaches. Missing this call with this expert was missing out on something a lot better than aspirin and Tums. Like listening to the Barry Shamus, the #1 most sought after recruiting, selecting, and hiring consultant in the country whose techniques are literally formulaic for hiring winning employees. Like the previously mentioned Larry Steinmetz, who I brought to the table, who has so heavily influenced me on ‘price.’ Frankly, we reserve our most important information and insights for Gold+, we arrange our most valuable interviews for Gold+ monthly calls. This is the “advanced class”. Why Aren’t You Already A Gold+ Member? Why have you been missing out? Maybe you haven’t joined because you were not specifically, directly invited. Maybe you didn’t fully understand what was going on with Gold+. If so, I suppose that is our fault; MY fault, and not yours. It IS possible you haven’t joined because you’re too cheap. If that’s the case, very bluntly, you DO have my ‘regret’ for your loss. If there is one thing that is absolutely, abundantly, inarguably clear about the Members and clients of mine who are topping their own incomes and financial successes, hitting one new peak after another, it is that they invest heavily in acquiring and using ALL the information and assistance Bill and I can give them. There’s a long list of these folks who’ve increased their incomes by $200,000.00, $300,000.00, $400,000.00 from one year to the next….started new or add-on businesses and gone from zero to $500,000.00 in 30, 60, 90 days……cut their work hours by 1/3rd while multiplying their incomes by 300%. “I probably took lots of little pieces from all the different calls I was involved in and the different CD’s. I think it was probably Rory Fatt’s “Knowing Your Numbers” call that got me thinking. Unfortunately, I do hate math but I do have to know my numbers and I realized that if one insurance adjustor gives us maybe 6 or 7 claims a year, we could generate somewhere in the $50,000 to $60,000 income.”Gold+ Member Shawn BarrettOntario, Canada It is NOT coincidence that they are the ones “in the front row” with everything Bill and I do, everything we offer. I can tell you in advance of many who will be on every Gold+ call. We know them by name because of both their total involvement and their tremendous achievements. It is possible you haven’t joined because you feel you’re already getting more information than you can put to use. Well, that’s a sad excuse to stay in the minor leagues! It probably means you are wasting way too much of your time doing stuff that is a “2” on a “1-10” opportunity scale. It’s actually one of the best arguments FOR stepping up to Gold+……to get even more pressure put on you to re-arrange the way you work, to focus on bigger and better opportunities. If anybody needs a big breakthrough, it’s you! In any case, I’ve convinced Bill that, just one time, we should extend a special invitation and try to… Bribe You So Silly Your Knees Will Go Weak And Your Heartbeat Will Race Uncontrollably So – when you upgrade to Gold+, as an added bonus, you can pick any three of the past month’s calls on audio CD’s listed on the enrollment Form – FREE. Plus, you’ll also receive the Michael Jans call on autonomy as a fourth FREE CD. That’s more than a $788.00 in ‘real’ value – FREE. CHOOSE FROM:
“Gold+ has been incredible. If I had to narrow it down to one thing, it’s the Mike Jans call with Dan and Bill’s advice. That call helped me create a vision for the next 12 months of how to grow my business and change it and in combination with Barry Shamis and his “How To Hire Employees” was basically hiring employees and having other people come in and do work that I either don’t want to do or I’m not good at. ”Lisa Wilgus, Granite Bar Development, Massachusett (Or you can pay just $1777, less than half the original membership for the thirty months you missed, and get ALL the CD’s. See Enrollment Form for this option. Plus we’ll also send you ALL thirty of the Gold+ inserts that you missed. But that’s tiny potatoes compared to what some “Gem” extracted from any one of these calls you missed might be worth to you. Just as example: As you can clearly see, your Gold+ investment is definitely teeny potatoes compared to the profit you might make after the very next call – which you WILL miss again if you don’t act right this minute. Look, if you make (only) $100,000.00 a year, you need a measly 3% increase in your income to recoup the entire investment in Gold+. Do you honestly think there wasn’t something imbedded in everything you missed that would have been the key to that increase? But, the Gold+ “programming” is NOT just about money or the making of more of it. Remember, this is the ‘advanced class’. This is about making more money in a more totally successful way. About managing your business and business life more effectively. About building value in your business, not just income. About autonomy and liberty and control. If you want to come off the porch and run with the big dogs, Gold+ is for you. Complete the Enrollment Form and submit it on-line or print it out and fax it back now! S “Great stuff as always. Also, please tell Bill, I unfortunately had to listen to the Gold+ call on the road while driving--THAT'LL NEVER HAPPEN AGAIN. I will be at my computer madly typing. There must have been 30 things I got from it that I couldn't write down. Any one of which could pay for each month's Gold+ membership.” Gold + Member Saniel BonderSan Rafael, CA ERIOUSLY, in sincerest sympathy if you’re missing out, Dan Kennedy PS: You get to pick any three of the thirty calls you missed, listed on the application Form – FREE, plus the Michael Jans call on ‘autonomy’ FREE. In total, 4 CD’s, FREE. You’ll be able to attend this year’s Gold+ gathering. You’ll get ALL thirty Gold+ inserts you missed. And most importantly you’ll stop missing out on everything Gold+ Members are receiving. PPS: Forgot to mention, but you also receive ‘at least’ a 50% savings to all the Glazer-Kennedy events, so if you plan to attend either the Info-Marketing SUMMIT or the MARKETING & MONEYMAKING SuperConference this decision is really a no brainer!! Gold + Coaching Member UPGRADE ENROLLMENT FORM For Those Interested In Doing What You Do FASTER, EASIER, and MORE PROFITABLY! ‘Gold+’ Tele-Coaching Program for $239.97 per month. Participation in Gold+ includes:
____ Yes Dan and Bill, I want to ‘upgrade’ to Gold+ and get the FREE gifts of The Michael Jans call on ‘Autonomy’, the thirty Gold+ inserts on CD that I missed and THREE ADDITIONAL Gold+ CDs. I would Like The Following 3 FREE CDs with my membership upgrade: _____ Craig Forte talk about “Secrets for Creating Newsletters” that get read and responded to _____ John Carlton talk about “How to Create Copy That Sells” _____ Rory Fatt talk about ‘Marketing Deep In Your Funnel” for maximum results _____ Barry Shamis talk about “Recruiting, Selecting and Hiring Winning Employees” _____ Chauncey Hutter talk about “Retooling Your Business” when change occurs _____ Scott Tucker and John Davis talk about “Extracting BIG Money From Small Numbers” _____ Jim Camp talk about “Start With No” in order to effectively negotiate _____ Tim Paul talk about “Creating and Handling Big Growth” within an organization _____ Corey Rudl talk about “How Any Business Can Effectively Use The Internet” Included Mike Jans talk about “Autonomy – Working On Your Own Terms” _____ Dan Kennedy talk about “Why You Should Write A Book” _____ Vince Zirpoli talk about “How To Maximize Employees For Maximum Productivity” _____ Lee Milteer & Dr. Paul Searby talk about “How To Be a Parasite Marketer” _____ Steve Harrison talk about “How Any Business Can Use FREE Publicity” to promote themselves_____ Elsom Eldridge talk about “Creating BIG Income As The OBVIOUS EXPERT” _____ Bill Glazer & Dan Kennedy talk about “Creating A Unique Selling Proposition” _____ Bill Glazer talk about “BIG Marketing Breakthroughs” _____ Larry Steinmetz talk about “How To Sell At Prices Higher Than Your Competition” _____ Robert Ringer talk about “ACTION! Nothing Happens Until Something Moves” _____Joe Sugarman talk about “Psychological Triggers that Cause Customers to Buy” _____Brian Kurtz talk about “How to Target the Perfect Prospect” _____Bill Glazer and Dan Kennedy talk about “Building Blocks of Successful Direct Response Advertising” _____Jake Steinfeld talk about “Business Secrets from the Ultimate Street Smarts Entrepreneur” _____Kenny Glicman talk about “How Successful Businesses Promote Themselves” _____Dan Kennedy’s “Gold Plus Contest” _____Jay Gier talk about “How to Use Your Phone to Increase Your Business” _____Gregg Neilsen talk about “How to Penetrate The Clutter With Newsletters” _____Dan Kennedy talk about “Lessons Learned From His High Level Coaching & Consulting Clients” _____Ron Caruthers talk about “Marketing to the Affluent & Designing Premium Priced Products” _____Steve Miller talk about “How To Succeed As An Exhibitor At A Show” _____ Instead of just receiving the four CDs, I want to get ALL of the CDs of the calls I missed. Charge my credit card $1777, less than half the original membership for the thirty months I missed. _____ Instead of just receiving the four CDs, I want to get 15 of the CDs (an additional 11). Charge my credit card $997. PLEASE WRITE LEGIBLY Name __________________________________________________Business Name __________________________________ Address ______________________________________________________________________________ City ___________________________________________State ______Zip ______________Phone______________________ FAX ___________________________________EMAIL _________________________________________________ Credit Card: ______ Visa ______ Master Card ______AMEX _______Discover Card # ________________________________________ Exp. Date ________________________ Card Holder Signature:_________________________________________________________ Date _____________________ |
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