"The Millionaire Maker," Dan Kennedy. Dan Kennedy is
internationally recognized as the 'Millionaire Maker,' helping
people in just about every category of business turn their
ideas into fortunes. Dan's "No B.S." approach is refreshing
amidst a world of marketing hype and enriches those who act
on his advice.
Bill Glazer, a pioneer in "Outrageous Advertising That's
Outrageously Successful," is one of the most celebrated
Marketing Gurus in the world, who along with the legendary
Dan Kennedy has teamed up to provide advice to over 130,000
entrepreneurs worldwide in every possible industry and
profession.
Glazer-Kennedy Insider's CircleTM
This is "The Place" for entrepreneurs seeking fast and
dramatic growth and greater control, indpendence and security
come together. It's "The Place" where truly smart, progressive,
aggressive entrepreneurs with a love for marketing, a sincere
desire to get rich and richer (with no apologies for doing so),
and an optimistic, forward-looking attitude 'gather' to
exchange and share timely information and "what's working
today" strategies and examples…
Kennedy Style Marketing, Summarized
It's all about results. Not opinions. A governing principle is that your friends', peers', competitors', trade associations', employees', spouse's, mother-in-law's opinions, even your own opinions, do NOT count. The only votes that count are accompanied by money.
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Changing Your Attitudes About Selling
Myth #1: Selling is just fast talking.
Selling has more to do with listening than talking. Tests done with telemarketers have demonstrated that those who listened twice as much as they talked wound up booking five times as many appointments. Selling is empathy in action.
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Looks Matter
I got a Fax from Silver Member Shane Sparks, President of Canada Scooters Direct: "I was just re-reading some of your old newsletters and it occurred to me you never write on the importance of layout."
Good for you, re-reading past issues! But keep reading, because I certainly have and do write and talk a lot about
the look' of ads, mailings, sales letters, web sites.
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The Biggest Holes in the Director-Mail Bucket
In my entire life, I have not used a rented or purchased list, whether 5,000 or 50,000, without personally, manually going through it and looking at the labels! I recall getting a 30,000 list from a trade journal, deciding to send it out 3,000 a week for 10 weeks, to allow time to check each batch - I culled over 4,000 of those names: dupes mostly, but also customers we'd banned for bad behavior, people who clearly and obviously were not in the business they were supposed to be.
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Get Out Of The Box
I admire good advertising and I admire different ways of doing business. Always have.
So who says you need a store to sell suits, anyway?
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The (Secret) 'Rule' Of The Wealthy
I try - very hard - to give our Members my very best, most valuable information. I believe the following information to be very valuable.
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