Dan Kennedy and Bill Glazer

It's ironic that in order to get what you really want from owning your own company -- wealth, security, freedom, for example -- You must do the most unnatural, difficult thing for an entrepreneur; you must systematically reduce the dependency of the business on you. Don't overlook this. This is the secret to becoming financially independent through entrepreneurship. ... Read More

DAN KENNEDY says he's found a way to multiply your closing ratio in face-to-face selling: Instead of carpet-bombing the universe of possible prospects with telephone calls trying to get an appointment, use the techniques of direct-response advertising. Generate a response from those who already need your product. Then home in like a cruise missile for the close. Kennedy, president of Empire Communications Corp. in Phoenix, uses direct response to grow his own business and consults to other companies. ... Read More