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Issue 48 - January 2, 2011
FREE Marketing, Wealth, and Success Articles from The Place for Prosperity WithOUT the Bull!

We made it friends, it is officially 2011! WAHOO!

January 2nd is the day when all the business owners stop partying and start panicking about how they are going to grow and build their businesses into an even greater success this year.

No need to panic, because here at GKIC we will continue to provide you with these FREE money-making, marketing, success, and wealth articles that keep you motivated and educated on what you should be doing in your business to make it a great 2011.

Let's kick off the New Year with an article from Dan, "The Man," Kennedy (as we like to call him around the office). In todays article Dan shares some dirt cheap ideas that you can use in your business to create "object" or "lumpy" mail that gets opened, gets peoples attention, and gets people to buy.

I'm one of those bargain shopper types, so I especially enjoyed this article. I know you will too.

To a Prosperous 2011!

Mara Glazer


for this e-mail newsletter

"Your most unhappy customers are your greatest source of learning." - Bill Gates

"Grabbing" Attention - Cheap.
by Dan Kennedy

I like using "object mail" - with things called "grabbers" attached to or enclosed with sales letters - and this should not be a new concept for you. Unfortunately, a lot of business owners and entrepreneurs are too cheap to use many of the ones I get my private clients to use. So, when a party supply catalog arrived in my mail, and I glanced through it, I thought: here are some ideas even a penny squeezing cheapskate'll love... .

I have often used the "Silver Platter" letter in my marketing. This is where an inexpensive silver platter dish arrives in an envelope with the following message attached: as you can see, I've sent you this letter on a silver platter. Why? Because I will deliver ___________ to you on a silver platter, too!

But those darned silver platters cost too much, you say. Well, what about paper plates. They're cheap. There are Happy Birthday paper plates, NASCAR paper plates, paper plates of every imaginable design. As you can see, I've sent you this letter on a "summer fun" paper plate. Why have I done this? Three reasons... etc.etc.

How about a swizzle stick? The little red and white striped plastic stick you stir coffee with. Can't get cheaper than this. Throw a few in or tape one to the letter. Could be: 'I'm here to stir things up" ... .. or... . "I'd like to buy you a cup of coffee and take just 11 minutes of your time"...

Personalized table reservation cards:

Here's an example how you can use this:


Mary Roberts
You Are Seated at
Table #4

"Dear Mary,

As you can see, I've attached a reserved seating card in your name to this letter.

Why? To invite you to sit at "the new dining room tables," that just arrived at ABC Furniture. You can sit and an experience what it will be like having this quality crafted table in your own home while you and your husband are entertaining for the holidays."

Or one of those "HELLO - MY NAME IS" sticker-badges. Your first name scrawled on it. It is stuck to the letter, or maybe even the outside of the envelope.

"Dear John,

If we met in person at the recent Jewelry EXPO, I'd have had this badge on. But I missed meeting you. A shame, because I have the most beautiful jewelry and gems you can take home to your wife to tell her how special she is... "

Or a big pirate flag with skull and crossbones, that unfurls.

"Yoho, yoho, a pirate's life you'll lead ---- At ABC Menswear, our prices are so low... it's like it is LEGALLY STEALING... in fact, our competitors call us a damned pirate... .."

Need I go on.

This is how I think! How do YOU think?

When I get ANY catalog, when I prowl through ANY store or mall, read ANY magazine or newspaper, my antennae's up, for ideas that can translate for profit. I think most people go through life, antennae down.

Anyway, you need to remember that direct-mail is salmon swimming upstream to spawn; it must survive obstacles and challenges along the way. It must be DELIVERED. It must then survive the A-pile, B-pile, C-pile sort. It must be OPENED. It must be READ. And we don't often talk about this, but it must CAPTURE INTEREST AND IMAGINATION, it must ENTERTAIN; not to distraction, not so the "fun" overwhelms, but enough that the recipient/reader is engaged and feels good about the experience of handling, reading and considering it.

Getting, opening, and going through a direct-mail piece should be a good experience. When someone opens your envelope, it should be a rewarding experience.

This is THE advantage you have with direct-mail that does NOT exist with any other media. By all means, capitalize on it.

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books; a serial, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities.

---------------HIGHLY RECOMMENDED---------------

"How do you get so much done?" is a question I get every day. Well the answer is simple really. I consistently employ time management strategies I learned from... Click here for details...

NO B.S. LIVE TV

2011 is just around the corner! Join me on today's show, and learn the 'SMART' method I use to set goals and plan for a successful and prosperous year. Also, today's S&D segment features a resource to help you create your own smash hit web tv show. And, as always, a question from a Glazer-Kennedy Gold Member. Click here to watch now!

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"Love it! [The NO B.S. NOT SO DAILY EZINE]  Read it faithfully.  Always find great ideas in it. The short length makes it easy to fit in with even my crazy-busy days."

Mary Eickemeyer
Gold Member
Rochester, MN

The "Facebook Twins," Jamie and Joey Bridges, respond to one of our members requests for information regarding how to use Facebook Deals to generate more revenue. Stay tuned for the complete 411 on Facebook Deals straight from our go-to-guys at GKIC for everything Facebook.

GKIC Info-MASTERMIND Member Donna Krech shared an artilce on the topic of staying focused on your goals (absolute perfect timing!). Check it out here...

Super Affiliate Secrets with Bill Glazer and Matt Bacak - January 21-23, 2011 Click here to watch a free webinar to find out more information about this event
Dan Kennedy's Opportunity Concepts Marketing event - March 3-6, 2011 Click here to download more information
2011 Marketing and Money Making Superconference - April 28-May 1, 2011 Featuring Super Model and Super Mogul, Kathy Ireland, Agora Publishing's very own Michael Masterson, Dan Kennedy, Bill Glazer, and many more. Click here for details.

DANKENNEDY.COM - The online hub for everything Glazer-Kennedy

GLAZER-KENNEDY RESOURCE CENTER - The place to find all of your favorite Glazer-Kennedy resources.

NO B.S. LIVE TV - Bill Glazer's weekly Small Business Marketing Web TV show

CONTACT US - e-mail maraglazer@dankennedy.com with any questions, inquiries, or comments.


Want to Publish This Article in Your Ezine, Newsletter, or Website? Go For It!

As long as you include this complete blurb with it (with all links active):
Glazer-Kenndey Insiders Circle, owned and operated by internationally known marketing personalities Dan Kennedy and Bill Glazer, is THE place where truly smart, progressive, aggressive entrepreneurs with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude, gather' to exchange and share timely information and "what's working today" strategies and examples. Get Bill Glazer's #1 Bestselling Book, "Outrageous Advertising" for FREE. Click here.